Arun Nagar teams up with Desi Crew, the leading Punjabi music duo comprising of Goldy Kahlon and Satpal Malhi, who are best known for crediting Punjab Music Industry with several super-hit tracks & notable movies.

Desi Crew started their career in the year 2012 and have independent albums such as Chhadke Jawi Na, Sardarni, Solid, Rakhwan Kota, To Be Continued, and Solid II to their credit. They haven’t restricted themselves to just independent albums, and have composed music for movies as well. In 2015, they made their movie debut with the Punjabi drama Mitti Na Pharol Jogiya, following which they composed music for movies such as Once Upon A Time In Amritsar, Great Sardaar, and Rocky Mental. The Duo has given top chart busters with artists like Diljit Dosanjh, Karan Aujla, Jassie Gill, Parmish Verma, Ranjit Bawa, Nimrat Khaira, Dilpreet Dhillon and their songs like Kya Baat Aa, Gaal Ni Kadni, Jhanjar, Born to Shine, Ajjkal, Att Karti have set new trends and records.

Arun Nagar shares, “We are so excited to be working with Desi Crew. This deal will enable us to ramp up our presence exponentially in Punjabi music industry and add an exciting new dimension to our repertoire. The appetite for Punjabi music is huge, not just across India, but also around the world. We expect to get a chance to connect with Punjabi audience more with this deal.”

Talking ahead he said about launching new talents. “The channel will have tracks by all the leading artists of the Punjabi Music industry – Jassie Gill, Parmish Verma, Korala Mann, Kaur B, Nimrat Khaira, Khan Bhaini, and will also see the launch of new and upcoming talent from Punjab. Along with that, the duo will also be working on a fresh album with the leading and new singers of Punjab. Our music specializes in the Punjabi music scene, with a distribution roster that includes regional favorites such as Dilpreet Dhillon, Joban Sandhu, J Star among others. We have developed a loyal fan base, both locally and online, with 110 subchannels on YouTube that have attracted more than 15 million subscribers in India alone. Giving many viral hits like ‘Na Na Na’, ’Hulara’ by J Star; World Cup Humara Hai by Daler Mehndi, ‘Aelaan’, by Muhfaad among others,” he added.

Goldy Kahlon and Satpal Malhi of Desi Crew, said, “We are super excited to bring new music for our fans and we are confident that this partnership with Ziiki Media will help us in expanding our audiences exponentially and bringing our best of Punjabi music.”

A DJ is the master of the music that he belts out to swing the people to forget their stress. The DJ is focused and selective about the music to cater to the different tastes of the audience. It’s not everyone’s cup of tea to be a DJ, but the music runs in the blood of Abhishek Dey. He has proven to be DJ par excellence. He has also collaborated with the record label “Speed records”. The label has garnered over 31.3 million subscribers for the track “Sohnea” by Miss Pooja and Milind Gaba. 

Abhishek is the first DJ and Music Producer from Assam to work with the renowned Record Label. He was 16 when he discovered the talent for music mixing, and his passion for music.with the passage of the time along with love only grew. He has since by dint of hard work in the profession managed to achieve the high platform he always dreamt of. Back in his hometown, he is a renowned name in the DJ industry.  He is flourishing day by day and is putting all his hard work in the career he wanted to pursue. Djing tends to be about rock music. But Abhishek produces music full of harmony and tunes to soothe the audience. His music carries the power to affect the audience from inside, stirring their soul, as his music is enjoyed by the people from different age groups.

We all have heard about the story of Tansen, the legend who is immortalized with his Raag Megh Malhar, which brought rains, and lighted lamps by singing Raga Deepak. Abhishek wants such power in his music. He also believes in the famed quote of William Shakespeare, who had said: “If music is the food of love, play on, Give me excess of it; that surfeiting, The appetite may sicken, and so die.”

Currently, Abhishek’s focus is on honing skills, as 80 percent of his time is spent in creating new music for his fans. In the future, he aims to work with “T-series”, while planning to come up with original music with remixes. Young talents are rising from every stratum and geographical areas, and age is no more a factor anymore in gaining skills. Abhishek is the living proof of success.

Connect on Instagram: http://- https://www.instagram.com/dj_ad_reloaded/

Popular singer Aditya Saraswat is making waves among the music lovers with his soulful rendition of the melodious ‘Ishq Ka Bojh’. With hummable music produced by renowned Bollywood producer Aditya Dev, the song touches all the right chords with lyrics composed by Filmfare Award-winning lyricist A. M Turaz.

Remarkable mixing by “Aashiqui 2” fame sound engineer Eric Pillai has taken the song to the creative vest, as ‘Ishq Ka Bojh’, a true original, has been well received. It has gained rave reviews after its launch on October 24. The song is produced by V.P Gupta and the video of the track is shot in the beautiful city of Varanasi, which is also Saraswat’s hometown.

Often cited as the young rising star in the world of Ghazal singing, Saraswat gave his first stage performance at a tender age of six and has since been making a mark. With support from his parents, Saraswat at the age of nine began his formal classical singing training with his Guru Dr Vijay Kapoor of ‘Gwalior Gharana’.

He graduated in classical music from Banaras Hindu University. He is also skilled in playing the harmonium, which he learnt from the legendary Guru Ustad Akhlak Hussain Warsi.

A two-time national prize recipient, Saraswat has shared the big stage with Ghazal maestros and legendary singers over the years, garnering support and appreciation for his talents.

Many celebrated singers such as Hariharan, Shankar Mahadevan, Anup Jalota, Chandan Das, Talat Aziz, Roop Kumar Rathod and likes, have well admired and encouraged Saraswat in his musical journey.

In this age of remix, Saraswat has brought a distinct and expressive melody to his audience, proving that he has much more to offer besides Ghazal. He evokes emotions, longing and romance with his soothing and passionate voice. It is his genius that the track connects with listeners of all ages.

The track is currently playing on major multimedia platforms collaboration with O Positive Entertainment as a Digital Partner.

Watch the official ‘Ishq Ka Bojh’ video HERE (https://youtu.be/KcDh-lzh7-4)

In its third year of the initiative, Ziqitza Healthcare Limited awarded INR 50,000 scholarships to the top three children.

Ziqitza Healthcare Ltd management believes that in these pandemic-stricken times, 108 ambulance services have helped over thousands of patients.  The Ambulance Crew not only during the pandemic, but 365 days serves patients, risking their own lives to save others. Forgetting their own worries and problems, the EMT staff and ambulance pilots often risk their lives while on duty and give their patients the gift of new life. To express gratitude for these warriors and to secure a bright future for their children Ziqitza Healthcare Limited every year conducts Scholarship Programme for Ambulance Team’s to pursue secondary education without having to worry about finances.

Ziqitza had initiated this program to motivate its staff members and to ensure a bright future for their children in the states they operate 108 Ambulances in 2018. This year in phase 1 the program has been announced in Madhya Pradesh where the competition was held in all 51 districts of the state and one topper from each district will be awarded a scholarship. The topper from each district will be offered a scholarship of Rs. 10,000 each, whereas, three toppers from across the state would be chosen for a special scholarship worth Rs. 50,000 each. 

Ziqitza Healthcarepost announcement of the scholarship program across the 51 districts of Madhya Pradesh for the year 2020, under which 34 entries were received. The felicitation ceremony for the winners of the scholarship was held at Motel Shiraz  where the children were awarded the scholarship.

The winners were identified after a month-long process and following strict transparent process and due diligence. The Human Resource team screens each applicant and validates the results and candidates’ proof. This year the winners were from Rewa district, Swati Singh, the daughter of ambulance pilot Sardar Singh, had achieved 99%, whereas from Guna district, Arpit Singh Kushwah, and son of EMT Staff member Balendra Singh Kushwah, had achieved 96% in class X. From Sagar district, Kajal Bardiya, daughter of an ambulance pilot Durgesh Kumar Prajapati, had achieved 95.75% by securing 383 marks out of 400 in her class X exam. All these three toppers were awarded a scholarship of Rs. 50,000 each along with a trophy. Other meritorious children from different districts were also awarded a scholarship worth Rs. 10,000 each. On this occasion, the company’s project head Mr Jitendra Sharma and operation head along with many other senior company officials were present.

Project head- Ziqitza Healthcare Limited Mr Jitendra Sharma said, “On this joyous occasion today and I would like to extend my best wishes and congratulations to all those children who have made their parents, their society and their city proud. The company has made this effort in order to encourage and motivate the 108 ambulance staff and to secure a bright future for their children. In this program children of ambulance staff from across 51 districts of the state were given scholarships who have performed brilliantly in Class X examinations. Toppers from each district were awarded scholarships and three children who secured the highest marks among all toppers were also selected as state toppers. 34 students from different districts sent in their entries this year out of which 18 were shortlisted for the scholarship and three were awarded the highest scholarship. The toppers from each district were awarded a scholarship of Rs. 10,000 each whereas the top three students were awarded a scholarship of Rs. 50,000 each.” He also added “In the year 2018 and 2019 as well, scholarships had been awarded to the children of ambulance service staff. Looking at the success and warm reception of the past scholarship programs, we decided to roll out the scholarship program for 2020 as well.

Sharing his thoughts, Mr. Manish Sacheti, CFO, Ziqitza Healthcare Ltd said, “Employees are the heart and strength of our organization. We understand that our employees work under extremely challenging and demanding circumstances and we value their relentless commitment. This is a small yet significant way to showcase our support for the employees and help their children have a bright future through better education. Ziqitza continuously endeavours to introduce more such employee engagement program to recognize and value their perseverance. All this is directed to build a strong pillar in offering the best emergency medical service to the people of the states which we serve.”

Ziqitza Healthcare before pandemic in 2019 had also launched the first season of Ziqitza Cricket League in different states. This initiative was taken by the company for the recreation of its employees where different departments competed against each other. Ziqitza recognizes the intensity and commitment required by the job of its employees and believes in providing them with an environment where they can unwind and de-stress. Ziqitza Rajasthan too agrees that such employee welfare programs are great initiatives by the company.

 About Ziqitza Healthcare Limited

Ziqitza had been set up with a vision to assist in saving human lives by providing a leading network of fully equipped Advanced and Basic Life Support Ambulances across the developing world. Ziqitza had been set up with a vision to assist in saving human lives by providing a leading network of fully equipped Advanced and Basic Life Support Ambulances across the developing world.

Ziqitza Health Care Limited (ZHL), has been one of the leading players in India’s Emergency Medical Services industry since 2005. Ziqitza Limited was setup by a group of young professionals, who recognized the need for an organized and networked ambulance service system in India to respond effectively to all kinds of medical emergencies. Over the span of 15 years, the company has grown exponentially from being a start-up with 10 ambulances to become a well-established corporate entity with a fleet of 3,300 ambulances and almost 10,000 employees across the country. The company has operations in 16 states across India and has served over 28 million people till date.

In another booster to the firepower of the Air Force, three more Rafale fighter jets have flown to India from France. They would join the base station Ambala.

The next-generation fighter jets equipped with firepower flew from France Jamnagar airbase in Gujarat on Wednesday, officials familiar with developments informed.

The jets landed in Jamnagar last night without a stopover on the way, with refuelling support provided by the Indian and French tankers.

“Welcome home ‘Golden Arrows’. Blue skies always,” the Indian Air Force tweeted with a photo of the Rafales in the “Arrow formation”. The IAF had also tweeted an audio clip of the Rafale fleet’s exchange with a naval warship as they crossed the Indian Ocean.

Earlier, the first batch of five Rafale jets of the 36 ordered by the IAF had reached the Ambala Airbase on July 29 after a stopover at the Al Dhafra Airbase near Abu Dhabi, although a formal induction ceremony took place later on September 10.

The delivery began nearly four years after India signed an inter-governmental agreement with France to procure 36 aircraft at a cost of ? 59,000 crores.

The induction of all 36 jets will be completed by 2023, Chief of Air Staff Air Chief Marshal RKS Bhadauria has said.

The arrival of more fighters will further boost the IAF’s capability to rapidly deploy the advanced jets amid military tensions with China in the Ladakh theatre, the officials said.

The IAF is expecting three to four Rafale jets being delivered every two months, while all the 36 planes are likely to join the combat fleet of the Air Force by the year-end.

The Rafale fighters are the first imported jets to join the IAF in 23 years after the Russian Sukhoi-30 jets entered service in June 1997.

The IAF is operating the Rafale fighter jets in the Ladakh theatre where the military is on high alert to deal with any provocation by China.

IAF chief air chief marshal RKS Bhadauria last month had said that the integration of Rafale fighter jets brought in a platform armed with advanced weapons, sensors and technologies, giving operational and technological edge to the IAF.

A five-member team of researchers at the Indian Institute of Technology (IIT), Roorkee has developed the world’s first specific reliable bacterial biosensor to detect the presence of common environmental pollutant- Sodium Dodecyl Sulphate /Sodium Lauryl Sulfate (SDS).

Sodium Dodecyl Sulphate is extensively used in soaps, toothpaste, creams, shampoos, laundry detergents in households, agricultural operations, laboratories, and industries. Its subsequent disposal in waterways causes harmful effects on aquatic organisms, environmental microcosms, and associated living organisms besides deteriorating the quality of drinking water.

A statement issued by IIT, Roorkee said until now, there were no specific biosensors developed for the detection of SDS with high precision. The IIT Roorkee team has developed a whole-cell biosensor using Pseudomonas aeruginosa PAO1 strain as a framework involving a highly specific regulator along with a fluorescent protein that is produced only when SDS is present in the sample. The system can even detect 0.1 ppm of SDS in aquatic samples. This biosensor is highly specific for SDS and has minimal interference from other detergents, metals, and inorganic ions present in the environment. Unlike conventional methods, it can easily distinguish between closely- related detergents-SDS and SDBS (Sodium Dodecylbenzenesulfonate).

“Pseudomonads have an inherent capability to be used as an optimal destination framework for synthetic biology applications. The selected species of Pseudomonas can be engineered to detect various chemicals owing to their resilient nature to survive and adapt to harsh environmental conditions. The highlight of this research is the development of the world’s first whole-cell bacterial biosensor for the direct, specific and efficient detection of SDS without involving sample preparation steps, toxic chemicals, sophisticated polymers and sensor development steps” said Sourik Dey, Final year MSc student at the Institute.

“SDS, if untreated, can harm the marine biodiversity and cause pollution of land and water-bodies. The highlight of this biosensor is its sensitivity to even minute quantities of SDS in the environment and its ability to distinguish between SDS and SDBS” said Prof. Naveen Kumar Navani, Department of Biotechnology.

 The biosensor showed a satisfactory and reproducible recovery rate for the detection of SDS in real samples of sewage water, river water, and pond water. Overall, this is a selective and reliable biosensor for monitoring SDS in the environment.

The lead author of the study is Sourik Dey who was supported by the Department of Biotechnology. The other members of the team are Shahnawaz Ahmad Baba, Ankita Bhatt, and Rajat Dhyani.

SDS has diverse applications in the industrial sector as an emulsifier, food processing agent, stabilizer, leather softening, foaming, flocculating, and cleaning agent. It is the key pollutant in the domestic discharges and industrial effluents. The constant deterioration of the quality of drinking water and the harm caused to marine life are some of the major concerns. SDS has harmful effects on the survival and breeding of organisms in the aquatic ecosystem as it hampers their biological processes such as solubilization of phosphate, reduction of ammonia, nitrogen fixation and photosynthesis.   It can cause dermal and ocular irritation, cardiac anomaly, hemolysis, tachycardia, kidney failure, and even death. SDS can also disrupt biological wastewater treatment processes and cause problems in sewage aeration and treatment facilities owing to its high foaming capacity.

The Mumbai police on Wednesday arrested Republic TV editor Arnab Goswami from his residence in Maharashtra on charges of abetment in a suicide case.

The Republic TV editor claimed the police assaulted him while taking him away from his home early in the morning. He also alleged that the police manhandled his elder parents.

Architect and a famous interior designer, Anvay Naik had committed suicide on May 5, 2018, in Alibaug at Raigad district of Maharashtra, naming Goswami in the suicide note. His suicide note claimed that he had been forced to take the extreme step because of the financial burdens caused by the non-payment of dues amounting to over Rs 5 crore by Goswami and two others.

Naik’s wife Akshita had filed an FIR against Goswami two years ago. She had alleged that her architect husband had worked on an interior designing project, which was his last, for Republic TV office and Goswami had refused to pay him the dues.

Naik and his mother Kumud had committed suicide two years ago, under financial distress, his wife had alleged.

In May 2020, Maharashtra home minister Anil Deshmukh had announced a fresh CID investigation into the case after Adnya Naik, daughter of Anvay Naik, approached him and complained that the Alibaug police had not investigated the ‘non-payment of dues from Arnab Goswami’s Republic TV, Hindustan Times had reported. Any kind of assistance for overcoming suicidal thoughts is available on the State’s health helpline 104 and Sneha’s suicide prevention helpline 044-24640050

Pujya Shri Moraribapu will start “851st Ram Katha” at Lord Krishna’s childhood place Shri Ramnarethi Dham from 19th November. Shri Morari Bapu will recite the Ram Katha for 11 days in the presence of Pujya Swami Karshani Gurusharananandji Maharaj. Considering the Covid guidelines issued by Uttar Pradesh government only limited number of followers will be allowed at the venue.

Those who won’t be able to join the Katha can watch the live telecast of Ram Katha from November 19, evening 4:00 pm to 7:00 pm and 20 to 29 November in the morning from 9:30 am to 1:00 pm on Aastha Channel. Pujya Shri Moraribapu will recite the “851st Ram Katha” at Sri Ramanarethi Dham, Mahavan (Gokul), Mathura.

Lockdown has had a huge impact on all our lives, but digital marketer Arvin Subramanian has used it to his advantage to become a best-selling author with his book – Get Vocal for Local!

Through his book, “Get VOCAL for LOCAL”, Arvin offers solutions pertaining to digital marketing and content development to brands, marketers as per the need of the hour – Getting Local!

Digital Marketer Arvin Subramanian released his first book “Get VOCAL for LOCAL”, this Wednesday. The book revolves around how brands should localize their digital content to reach regional audience. The book analyses online consumption patterns of regional users and offers corresponding strategies to win them over. The solutions provided in the book come in handy for brands who look to go local!

Speaking about his journey of writing the book, Arvin says, “With Lockdown, there was a dull phase. Not much was happening and it became frustrating over a point of time. That’s when I started to focus on building my personal brand. Writing a Book is usually a long, time consuming process. But the lockdown situation, helped me focus and Fastrack that process”.

Arvin didn’t stop with just releasing his book, but also made it the Number 1 Best Seller, by marketing it effectively. However, it comes as no surprise, as the book itself is about digital marketing strategies. About the efforts to make his book, ‘the Best Seller’ – Arvin says, “The secret lies in the research. The Book deals with a very niche subject. The selection of the subject went like this: Marketing – Digital Marketing – Regional Digital Marketing – Regional Digital Content Marketing. This is an unexplored territory. Thus, the positioning of the book, played a huge role in winning over the audience.”

Apart from the positioning, Arvin also came up with multiple video teasers about the chapters and also indulged in influencer marketing. About his marketing strategy, Arvin says, “The idea was to cater directly to the target audience. I had taken guest lectures, pre-release seminars and fire side chat sessions to media management students. The video bytes from such sessions helped me to put various teasers about the chapters”. He has also put out the first two chapters as ‘Free to read’ for potential buyers, to have a sneak peak of the book.

About the theme of the book – Arvin considers getting local is a critical step in today’s scenario. With new users from regional, rural markets joining internet on a daily basis, it is important that a brand communicates to them in a relevant manner. Through his book, Get VOCAL for LOCAL, he offers practical solutions pertaining to digital marketing and content development to brands as per this need of the hour.

He concludes “Earlier brands could work out a central strategy, that could be implemented across all regions. But with today’s internet scenario, it is necessary that it communicates in the language and the style that would suit the regional audience. Only then brand communications can be successful”.

Researchers have traced a mechanism by which insulin overload in the body causes insulin resistance that is associated with diabetes. They have found the drug that is used in treating opioid addiction can potentially reverse this phenomenon.

The results of the research work by Indian Institute of Technology at Mandi that was funded by the Science & Engineering Research Board (SERB) grant, have recently been published in the Journal of Biological Chemistry. The paper has been authored by the lead scientist of this research Dr. Prosenjit Mondal, Associate Professor, School of Basic Sciences, IIT, Mandi and Co-investigators on the study were research scholars, Abhinav Choubey, Khyati Girdhar along with Dr. Debabrata Ghosh,  Aditya K. Kar, and  Shaivya Kushwaha of CSIR-IITR, Lucknow and Dr. Manoj Kumar Yadav of SRM University, Delhi-NCR, Sonipat, Haryana,

Insulin, a hormone produced by the pancreas, is used by cells to absorb glucose from the blood. Type-2 diabetes results when cells lose their ability to use insulin due to a variety of reasons. Insulin resistance is intricately linked to a condition called hyperinsulinemia, in which there is excess insulin traversing the bloodstream. The relationship between insulin resistance and hyperinsulinemia is cyclic – each increases the occurrence of the other. While it is obvious how insulin resistance leads to hyperinsulinemia – when cells cannot use the insulin, it just remains in the blood – the converse of how hyperinsulinemia increases insulin resistance has hitherto remained unclear.

“We have known that one of the causes of insulin resistance is inflammation”, says Dr. Mondal, “We wanted to find out if and how hyperinsulinemia invokes inflammation in the body, which would provide the link between the two conditions”.

The researchers identified a critical protein molecule – SIRT1 which is repressed in hyperinsulinemia.  They discovered that a decrease in SIRT1 activates another protein called NFkB, which instigates inflammation, thus providing the link between hyperinsulinemia and systemic inflammation.

The team has also discovered a solution to this problem. The researchers found that low-dose naltrexone (LDN), a drug commonly administered for opiate addiction, can activate SIRT1, thereby, reducing inflammation and increasing insulin sensitivity of cells.

The significance of this discovery is enormous. “Naltrexone at low doses could potentially restore some of the diabetes-associated events in cellular and animal models”, says Dr. Mondal, who is confident that this is a viable path to follow for Type-2 diabetes management. Naltrexone is already an FDA-approved drug that is used for the treatment of opioid addiction and can easily be repurposed for inflammation reduction and diabetes control. The research team intends to study this thread further, to understand the mechanistic aspects of LDN’s effects on hyperinsulinemia-induced inflammation and resulting insulin resistance.

The study by the IIT Mandi researchers and its collaborators is timely given the urgent need to understand and address the issue of diabetes in India. “India is the diabetes capital of the world”, says, Dr. Mondal , adding that one of every six diabetics in the world is Indian.  “It is important to understand the various causative factors for diabetes to find cures and management strategies”, says the lead researcher, whose work seeks to understand and treat insulin resistance.