We all are aware of the phrase the first impression is the last. Implementing this phrase on article writing implies that the first impression is always created by the title of the article. As soon as someone wants to read an article about a specific topic they get thousands of options in front of them but now it depends on them which one are they going to choose for reading further. So the first thing they consider is the title which has to really interesting and creative. Also, a good title doesn’t contain more than 50 to 60 words. And the reader automatically gets forced to click it and boom you got a view.

While searching for anything on Google you must have observed that below the title of an article there is always a meta description about it or the summary, that what all it includes. This is done to get the readers influenced by the content and to increase the number of clicks. The Meta description should always be revolving around the topic and relevant for the readers, you should also keep in mind the maximum numbers of characters you can use are 160 more than that makes your description look incomplete and kind of abrupt.

As soon as the article gets opened the first glance of it should be easy going and creative and subheadings make that work easy for us as the reader gets the idea by going through them and even gets a choice to read any point first. For example, there can be subheadings in a lifestyle article carrying some kind of benefits for the user, or regarding facts in a political article.

After reading the subheadings the reader comes on the main content.  Heart of the article is the content if nothing is interesting and promising in it, then it becomes a flop. And this breaks the connection of the reader with your site and there is a chance that they would never visit it again. You need to be good with keywords are the number of times you are using it in your article. The keyword should be something that a person may search for. 

SEO (Search Engine Optimization) helps your article to gain a good rank on Google pages. As mentioned in the above point that keywords are important in the content as it helps the SEO so never overuse the keyword and make sure that the keyword is always there in the title.

Images always make things easy for us doesn’t matter how complicated the point is to understand we get it by looking at them. It is always better for people to visually understand something rather than reading or even listening. Also, even when the readers are not a huge fan of your writing they may get connected with you because of the images in the article.

A video is going viral featuring Bill Gates, the billionaire, holding an Oreo cake with a face picture of his good old friend Warren Buffet, who turned 90 years old on 30th August 2020.
“Warren has the mental sharpness of a 30-year old, the mischievous laugh of a 10-year-old, and the diet of a 6-year-old,” wrote Bill in his blog. While sharing the video, he added, “Here’s a short birthday video in honor of his dietary preferences.”
Warren Buffet, born in Omaha, is a business tycoon, CEO of Berkshire Hathaway. His net worth is 7,900 crores USD. in his blog Bill Gates wrote about his and Warren’s love for numbers and shared, ” 10,649: Days since we met for the first time, on July 5, 1991.” also wrote “2: Phone numbers I have on speed dial at my office- Melinda’s and Warren’s.”
Remembering all their moments together Bill wished him in a very sweet and simple manner by tweeting,” Happy 90th Birthday Warren.”

Ex-President Pranab Mukherjee took his last breath on 10th August in Delhi Cantonment, at the age of 84.

Abhijeet Mukherjee tweeted, “With a Heavy Heart, this is to inform you that my father Shri #PranabMukherjee has just passed away in spite of the best efforts of Doctors of RR Hospital & prayers, duas & prarthanas from people throughout India! I thank all of you.”

Before keeping his steps in politics, he worked in the field of journalism and teaching as well. His journey started in 1972, becoming a member of Indira Gandhi’s Council. In 2004, he won from Jangipur, Bengal. Also, he was again elected in the year 2009. From 2009-2012, he served as the Union Finance Minister. He was a man with the sharpest mind and was a great political strategist with knowledge of commerce, finance, defence, and even external affairs.

In 2019, Prime Minister Narendra Modi, while presenting him the Bharat Ratna sketched him as “outstanding statesman of our times”. During his tenure of 2012-2017 when he was President of India, he used to present his thoughts in such a positive and beautiful manner that even after being in opposition nobody used to get offended.

“There has been a decline in the medical condition of Shri Pranab Mukherjee since yesterday. He is in septic shock due to his lung infection and is being managed by a team of specialists. He continues to be in a deep coma and on ventilator support,” stated the Army’s Research and Referral Hospital.

Former President of India Pranab Mukherjee died after battling health complications following a brain surgery at Army’s Research and Referral Hospital in the Capital on Monday evening. He was 84 and had also tested positive for Coronoavirus. The surgery had taken place earlier this month and he had remained in a deep coma.

Often described as the elder statesman of Indian politics, Mr Mukherjee was honoured with India’s highest civilian award Bharat Ratna on August 8 last year at Rashtrapati Bhawan. He was President of India from 2012 to 2017.  

 “With a Heavy Heart , this is to inform you that my father Shri Pranab Mukherjee has just passed away inspite of the best efforts of Doctors of RR Hospital and prayers, duas and prarthanas from people throughout India ! I thank all of You,” his son Abhijit Mukherjee, member of Lok Sabha, said in a tweet.

Among the first to pay tributes was Prime Minister Narendra Modi, saying he was blessed to have Mr Mukherjee’s guidance since he took office in 2014.

“India grieves the passing away of Bharat Ratna Pranab Mukherjee. He has left an indelible mark on the development trajectory of our nation. A scholar par excellence, a towering statesman, he was admired across the political spectrum and by all sections of society,” Mr Modi said in tweets.

 “I was new to Delhi in 2014. From Day 1, I was blessed to have the guidance, support and blessings of Shri Pranab Mukherjee. I will always cherish my interactions with him. Condolences to his family, friends, admirers and supporters across India. Om Shanti,” the Prime Minister said.

On Monday morning, the Army hospital had reported a decline in Mr Mukherjee’s  condition. He had gone into septic shock due to his lung infection, the Army’s Research and Referral Hospital said.

The former President was admitted to hospital on August 10 and surgery was performed the same day for the removal of a clot in the brain. He had tested positive for COVID-19 in hospital. He developed a lung infection and a renal dysfunction over the past few days, according to the hospital.

High and mighty in the country’s political circle often described him as the “best Prime Minister India never had’’, Mr Mukherjee, veteran Congressman, was also the trouble-shooter for the party. He handled all key portfolios in the governments of Prime Ministers P V Narasimha Rao and Dr Manmohan Singh. He steered the affairs of Defence, Finance, External Affairs and Commerce Ministries with ease and handled the rough and tumble of politics in Parliament. However, he could not make it to the top post. In 2004 when the occasion arose, Congress President Sonia Gandhi herself declined the post and chose Dr Manmohan Singh for the top job who was junior to Mr Mukherjee. But he hit it off well with Dr Singh and the two shared a great relationship in and out of Union Cabinet.

It was Prime Minister Indira Gandhi who got him elected to the Rajya Sabha in 1969. He was part of every Congress government at the Centre since then barring the tenure of Rajiv Gandhi who did not pick him up for a Cabinet berth. His services were utilized by Prime Minister P V Narasimha Rao in the Congress government.

Former Prime Minister Manmohan Singh observed that that Mr Mukherjee was “correctly upset when I was made Prime Minister”. Speaking at the launch of Mr Mukherjee’s book, he said: “He had a reason to feel upset but he respected me and we have a great relationship which will continue till we live.”

Mr Mukherjee knew the intricacies, pulls and pressures of the government and had a thorough knowledge of the Constitution, Parliamentary rules and procedures and economic policies. It was his expertise and deep understanding that made political leaders from across the wide spectrum look up to him for consultations and “Pranab-Da’’, as he was fondly called, never disappointed any one.

It was his sharp mind, political acumen, vast administrative experience and problem solving ability that Dr Manmohan Singh entrusted him with the responsibility of talking to the Left parties during the nuclear deal with the U.S. in 2007. At one time, he was heading nearly 100 parliamentary committees and about 24 empowered Group of Ministers (GoMs) panels.

When Congress-led UPA government lost general elections in 2014 and the BJP-led NDA government came to power, the transition was overseen by him as the President. He enjoyed cordial and warm relationship with Prime Minister Narendra Modi who often described Pranab-Da as his guide in the Capital. After winning a second term with massive majority in 2019, Mr Modi had called on Mr Mukherjee, then former President to seek his blessings. 

His father Kamada Kinkar Mukherjee was a freedom fighter and hailed from a village in West Bengal’s Birbhum district. Mr Mukherjee had pursued politics, history and law in Calcutta University. 

Indian Institute of Technology Madras have shown that Electroencephalogram, commonly referred to as EEG can be used to measure brainwaves in workers, to assess their mental sharpness, especially during times of crisis. The EEG involves placing sensors on the scalp of the subject and measuring brain wave activity.

Created by the researchers at the Indian Institute of Technology, Madras such measurements will help in assessing the capability of the worker to respond to an emergency in real-time, which, in turn, could prevent accidents and mishaps on a factory floor.

The IIT Madras team has shown the potential of EEG, a technique that measures brain activity, to assess the cognitive workload of human operators in a chemical plant control room. The cognitive workload is the level of measurable mental effort that is expended by an individual to perform a task. High cognitive workload state of workers makes them prone to commit errors that can lead to accidents.

This research was undertaken by a team led by Prof. Rajagopalan Srinivasan, Department of Chemical Engineering. The results of this research have been published recently in the reputed peer-reviewed Journal of Computers and Computer Engineering in a paper co-authored by Prof. Rajagopalan Srinivasan, Mr. Mohd Umair Iqbal and Prof. Babji Srinivasan.

Elaborating about the need for this Research, Prof. Rajagopalan Srinivasan said: “Human errors are the cause of nearly 70 per cent of industrial accidents, the world over. Human errors, whether at the planning or execution stage, depend not only on the skill of the worker but also on his/her mental state and sharpness at that time. Anybody’s performance will become error-prone if there is a mismatch between the demands of the task which the person is responsible and their ability at that moment to handle it. Such a mismatch leads to high cognitive workload in human operators, often a precursor to poor performance.”

Prof. Rajagopalan Srinivasan further explained: “All our thoughts and activities are driven by electrical signals between the cells in our brain called brain waves, which occur at different frequencies and are called alpha, beta, gamma, theta and delta. The relative magnitudes of these waves along with their variation are a signature of our thought process and current mental state.”

The research team affixed sensors to the heads of six participants and had them perform eight tasks each. The nature of the tasks was to monitor a typical industrial section for any disturbances which if not controlled, by the participant, in a given time frame can lead to accidents. Thus, the nature of the job required them to understand the plant (industrial section) behaviour and take appropriate decisions and actions if any disturbance occurred. The disturbance increased their cognitive workload, and only if the correct decision was made, did the cognitive workload reduce.

Their results showed that the amount of Theta Waves could identify any mismatch between the worker’s mental model of the process and the actual plant behaviour during abnormal situations. This makes sense because the ‘theta band’ of brainwaves has been thought to be responsible for the control process of working memory functions.

The determination of the varying cognitive workload, in turn, influences human performance, and indeed, the IIT Madras researchers found that the power spectral density in the theta band, correlated well with participants’ successes and failures during the task.

“We intend to study the potential of these EEG methods to improve human performance in various high-risk industries, thus opening a new paradigm to industrial safety and its relation to the real-time mental state of the worker,” said Prof. Rajagopalan Srinivasan.

The EEG based approach can provide information about the cognitive workload of operators during training, which in turn can be used to fine-tune the training process itself. It can also provide targeted cues during learning, to improve the overall effectiveness of training.

National Productivity Council (NPC), an autonomous organization that operates under the Ministry of Commerce & Industry, has hired ACSG Corp for development, deployment, installation, testing and maintenance of integrated dashboard application platform for complication analysis and reporting of tourism statistics at district, state and national level.

ACSG Corp is a critical infrastructure analytics company with a multi-disciplinary focus on building analytics software for various industries. The company was shortlisted by NPC after an evaluation of various responses/proposals received by the organization. 

Earlier, NPC invited proposal from vendors to select a preferred bidder, who is capable of performing a series of tasks to develop real-time analytics solutions for MoT, ensuring effective budget allocation, other than providing technical resources to enable NPC to use the developed integrated dashboard application platform. The request was published on 24th June, 2020 at 15:00 hrs at the NPC website and e-procurement portal of government of India.

In order to ensure execution of entire software development life cycle, ACSG Corp will be tasked with the development and deployment of mobile app (Android & IOS) and desktop app for facilitation of data entry at district level. The firm will also ensure development and deployment of access management system for verification & approval of data, other than the placement of data base on NIC server and its management. It will also be setting up admin-user and end-user accounts. 

When it comes to the IT technical manpower resource support, ACSG will ensure deployment of the same for one year at NPC to facilitate the usage of this platform. It will also provide all patches and upgrades as and when required within three years from the date of deployment of integrated dashboard. Other than this, the company will provide three years maintenance support on the developed integrated dashboard application platform from the date of finalization.

As per the agreement, ACSG Corp will also be preparing a detailed technical manual for using the integrated dashboard, while addressing the day-to-day technical queries regarding IT system raised by the state/UTs and NPC. Likewise, the company will take care of many other technical services and provide detailed analysis of tourism statistics to meet the proposed requirements in a comprehensive way. 

Originally hailing from Uttarakhand, Delhi boy Rahul Vohra takes on the digital world with a bang. With his unique style and comic sense, his videos are getting millions of views on several social media platforms. However, his journey to the top has seen lots of ups and downs. He kept himself going with his grit and sheer dedication to doing something big. After a few hiccups, his hard work started showing signs of success.

Currently, Rahul Vohra is one of the most popular video makers on social media. What sets him apart from the rest of the content creators out there is his unique style of blending comedy with socio-political issues. His love for acting and his theater experience also helps him deliver his message to wider audiences. In the last four years, he has created more than 300 videos with a focus on making people laugh so that they would forget their problems for a while and enjoy the moment.

In addition to the comic value, Rahul also tries to give a good social message to its viewers. Some of his videos have talked about the burning social issue of that time. He has made videos about divorce, misunderstanding between two communities, and the divide and rule strategy of some political outfits. One video that put him on the global map was Talaak. The video showcased how misunderstanding leads to divorce and how families of both parties came together to save the marriage. The video received over 84 million views on Facebook. Several of his videos have garnered over 25 million views making him one of the leading content creators of the country.

In addition to his videos on YouTube, Facebook, and Instagram, Rahul Vohra made his acting debut in a film titled ‘Unfreedom’ that was released on popular OTT platform Netflix. Currently, he is working on his next video that will show the awkwardness between the communities after the riots.

Blogging is a medium that allows the creator to connect with the viewers in the most amazing yet personal way. A blogger treats the world as its audience and tries to touch their heart with astonishing writing skills. The quality of the post is the essence of a blog. Today, we’ll talk about someone, who is all set to leave his mark on the blogging world with his exemplary writing skills. we are talking about no one other than Kaushal Patel.

Hailing from a small town Nadiad in Gujarat, Kaushal wants to use his insight into the blogging and create his own blog that would deliver its viewers the best content they are looking for. People will get the option to get everything they wish in one place. As he has no prior experience in blogging, he has visited tons of blogs and read hundreds of articles by topmost bloggers from all across the world.

His vast experience in traveling and the acute understanding of human nature make him a perfect candidate for blogging. With his blogs, he wants to share his experience of life, traveling, and many more to the world. There are countless people, who can’t travel all around the world but wants to know about the experience. That’s why, he intends to pens his traveling experience and share it with the viewers, who would get inspired by it.

Nowadays, people spend more time on social media than anything else. This is one of the reasons why Patel believes that blogging is the best career opportunity right now. It will allow him to reach out to millions of people all around the world. On being asked about what made him choose to blog, Kaushal said that he got inspired by Jubin Shah and decided to make his debut in blogging after seeing him. We wish him all the best for his future endeavors.

Thepssaini, nobody knows what does its meaning. According to Parkashjit Singh who is professionally known as Thepssaini in the internet world he was created his internet name with two different words. PS+SAINI Here PS means Parkashjit Singh and SAINI is a caste of North India who was traditionally landowners (zamindars) and farmers. Thepssaini (Parkashjit Singh) combined their name or caste and create their internet name Thepssaini.

Today he is really successful in his life but his journey wasn’t a cakewalk. In the year 2017, he started his own YouTube channel called “Techno Singh” but it was suspended due to policy violation. But he didn’t give up and he started his again new youtube channel name called Thepssaini. He refused to give up and that is the reason of his success. He has always been a person who believes in passion and dedication.

He still keeps working hard to keep growing professionally as well as personally. When other people of his age were busy worrying about their results and other important entrance exams he was busy building his professional life and that’s what sets him different from others. He is improving his skills with the passage of time and we all know that it will help him to achieve his dreams.

Now Internet knows Thepssaini as a musical artists, indian author, youtuber and tech blogger. He had more than 100+ soundtracks on different music streaming platforms. He also publish his 5 different eBooks on google, amazon and goodreads. That’s why google verified his as a musical artist and author on google search engine. Microsoft bing and yahoo also verified Thepssaini on their search engines as a artist.

That’s why thepssaini always said “My Life My Rules” I live my life according to myself, I have nothing to do with the world, what people think about me. I will doing hard work continuously because personality is not important your work is important what you doing in your like. Your work will speak not your personality.

Designer wear, smart outfits, vibrant colors – the fashion-conscious Indian women want it all and right away! Therefore, she is always on the lookout for that one brand, which will help her up her fashion game, one outfit at a time. Among the plethora of Indian brands, which boast of selling ready-to-wear fashion, there are just a few, like brand ARAINNA, who understand the pulse of the customer and deliver accordingly. Since its launch in November 2019, ARAINNA has done business to meet the sensibilities of the new-age Indian woman, who wants an answer to that eternal question – What to wear today?

The brand is the brainchild of a fashion-conscious young woman, Isha Arora. It was Isha’s dream to own a business that was not just rewarding but also an instrument of change for the fashion world. Since its launch, the brand has not just made a place for itself in the hearts of its customers, the number of which is growing with each passing day; it has totally redefined the way Indian women are dressing up, for work, play and everything in between. ARAINNA collection contains top designs, beautiful cuts and great fabric that make up dresses that are modern with a touch of tradition. Their diverse range includes tops, midi dresses, shirts and pants for women who are smart, curious, passionate and always on the run!

Speaking about the brand, Isha Arora says, “ARAINNA is my baby all the way, but it wouldn’t have been possible to reach where I am today without the love and support of my husband and rest of the family. It has taken immense planning, lots of hard work & burning a lot of midnight oil to get this brand off the ground. “

Designer-wear is something which is not confined only to the wardrobes of the high and mighty, like the Bollywood divas, models and society ladies today. It is the desire of every young girl and woman in the world. With the onset of Internet, smartphones & e-commerce business, this desire has grown multi-fold because of high accessibility. It is this easy reach that has led millions of Indians closer to being able to afford designer-wear and lent ready-to-wear brands like ARAINNA a fair chance at slaying competition and creating a niche for itself in the world of online fashion retail.

Their clients are spread from the urban landscape to the smaller towns and the range of their outfits caters to women in the age group of 18-40 year olds. With an increasing presence on social media like Instagram and Facebook, the brand is able to cater to a growing market, where customers are looking for the latest trends in fashion that are also within their reach.

Isha explains this newly-found obsession with designer-wear, “With a higher percentage of disposable income, wider reach of social media and increasingly affordable Mobile Data, Indian women are more and more able to experiment with fashion without the barrier of cost. Online shopping has made it convenient to choose an outfit and with brands like ARAINNA, the whole process of owning a fashionable dress has become a lot more democratic.”

Brand ARAINNA has already made a place in the hearts of its customers, mostly through word-of-mouth publicity. However, Isha has big plans for the future as well. She wants to continue working hard to turn ARAINNA into a household name when it comes to Indian women and her choice of clothes. She wants ARAINNA to become that “trusted advisor” that women look for while choosing what to wear!

To buy you favourite brand you can visit @ www.arainna.com

Or can even shop from amazon or flipkart