The recent pandemic has been a period of reorientation for many businesses. With locked shutters and closed store doors, businesses have found real estate in the digital landscape which is emerging to be even more useful now than before.

Even though digital marketing and websites have been around for years now, businesses have become more aware of its advantages when they were no longer able to drive sales through brick and mortar stores.  

At the same time, consumers have also undergone a transformation of sorts. Even those people who preferred to shop from brick and mortar stores are exploring e-commerce websites.  

COVID-19 is going to have long-term impacts in how we conduct transactions and interact with our audiences. Digital platforms will gain prominence even for small businesses who had so far limited themselves to brick and mortar stores. This opens new avenues for businesses as well as customers when it comes to purchasing a product or service.  

Clothes shopping might a chore for some men, but for Dubai based fashion blogger Alii Muhammed, it is a passion. If you were to open his wardrobe in his Jumeirah Village Circle apartment, you would find “endless items of clothing” – including more than 50 pairs of shoes, more than 20 suits, and stacks of pocket squares.

“There are also all the suitcases on top of my wardrobe and under my bed,” the suave 25-year-old says. “My wardrobe turnover is crazy. As a blogger, I need to invest in new pieces all the time, so that I’m able to show variety.”

Alii Muhammed aims to inspire men to take more pride in their appearance through his page on instagram. With 42,000 followers on his page, it has become one of the most popular men’s fashion and lifestyle blogs in the Middle East.

He believes that men in the region need to be educated about fashion – because “it isn’t their number one topic of choice”.

“The guys have the money to buy clothes, but they still tend to tag along with the women when they shop,” he says.

Alii Muhammed started his blog, which initially stood for Mens fitness, four years ago when he was a digital-marketing student in Middlesex University Dubai.

“You do not need to succeed in what all do. If you have a dream, focus, and move ahead and see how it takes you towards the amazement of the lives, which all wonder of having, but only a few can claim.” The words are not just to define the path of success but are the real-life quotes that one can associate with, and herein, this case can be related to the life of Vikrant Singh, who at an early age of 17, when he didn’t even complete his High School. He, at that time, showed some special interest in the Modelling and Editing field and, as of today, is the youngest fashion icon from Dombivli. The start might have been a little slow, but the growth which came across made him one amidst people’s favorite influencer. As of today, he has around 3 Lac+ followers on Facebook and still growing.

If asked why Vikrant’s story is a one to look for, there are many reasons we can talk of, but the one which separates him from others is his way of being a motivation for many such people who find his words and his ideas worth every minute. Like all, he also learned from someone, and this is where it all began: a journey of success and an adventure which he cherishes every moment of his life. He says, “I know no parents would want to keep their child away from studies but for what they can at the least do, is to never stop them from being who they are, the real driver of their desires leading to the future. Even I didn’t get all that support at the start, but with time and continuous effort, I reached out to the success I deserved. I must say, the path of success is never easy, and one will face the hurdle, but for the ones who know how to step up and move ahead, will always be the winner of their own dreams and charm.”

Since a young age, Vikrant started to show an interest in the editing trends, and once he started receiving the reactions and feedbacks, he was motivated enough to take a leap and increase the number of posts made. From 1 to 10 and then to 15, the posts started to have a gradual increase and finally led Vikrant to lead a life as he always dreamt of. His fame increased the internet started showing some gradual interest in the life of the Youth Fashion Icon, Vikrant Singh.

What can be best seen here in his life is that he failed, he fell, but he also grew. Every bad circumstance led him to towards the right path, and he ensured that his struggle and his life, all of it could have a count. Where all loose hopes, he stood up and fought for himself, and he created a life which on today is a charm for himself and others around.

In the world of today, no work is easy. One doesn’t just need to be fast and better, but they also have to compete along many. Though sometimes, with the help of a team or a partner, the work gets easy with the efforts getting doubled. As such is the partnership of Pradeep & Nisha Solanki, who are there to support each other along with the ups and downs of their daily and work life. Their partnership had seen many successful events and have managed varied celebrity profiles efficiently. They deals in Haryanvi songs, films, and much more, and has shown tremendous growth since the passing years. For sure, we cannot call it to be surprising, as hard work pays off, and so are the efforts of these partners showing some amazing results for their every work conducted.

They say, “Partnership for them is beyond just the piece of papers signed with mutual consent. It just made them realize that, unless there are an understanding and presence of all the ends in a balanced manner, no work can lead you to the path of success, and our partnership along with our team is one important reason for the success, all look forward to.” Well said and for sure accepted. With loose ends, work doesn’t work, and managing along so many celebrity profiles for sure is not a chance.

Pradeep Solanki today is the owner of Saksham Film and also works as Bollywood Music Producer. He has also produced Dora 2 and the Haveli track, which has been a success at large. Not just this, he has also has got experience in acting, storytelling, and much more. He has given his career a breakthrough with his leadership and ideas, the distinguishing features about this personality. He has always been a down to earth and thanked all the associated people, every time he got a chance to do so.

As per the team, “They have not seen as such partnership before, and how Pradeep and Nisha lead them is something they appreciate working with them. Some of the members even call them the right and bright partners, as they understand it all and appreciate each other and others around, with no chance left.” It is hard to hear such words from the team members who find their surroundings to be motivating and effective in the presence of their bosses.

On 5th August 2019, the Government revoked the special status, or limited autonomy, granted under Article 370 of the Indian Constitution to Jammu and Kashmir and after that Mobile phone services, broadband facilities, landline phones, and Cable TV operations were blocked as authorities feared widespread protests and uprisings.

In these tough times, a photojournalist from North Kashmir’s Sopore, Junaid Bhat, decided to work for the betterment of this situation

I put myself at risk many times because I always believe that people here in Kashmir trust us with their stories and it is heartbreaking to let them down. So, I continued to report and file stories relentlessly. While the Internet and mobile phone services were completely suspended in the region, I had to stay outside Kashmir almost for three months post-Article-370 abrogation. The people especially students who were staying outside the state were cut off from their families, facing a cash crunch as they were completely disconnected from their families here in Kashmir due to the blanket ban imposed by authorities on all modes of communication. Hundreds of them returned to the valley after they lost contact with their families, those who decided to stay on found sustenance difficult.

Junaid Bhat To the Rescue:

While I kept filing stories and reports, I met a lot of Kashmiri students in different parts of country who were helpless and desperate to contact their families back in Kashmir.

I received many request from students for help and I helped some of them according to my capacity. Mostly I used to forward the requests of monetary issues to many NGO’s like Khalsa Aid which helped many people across India especially in the Punjab region which is considered to be the second home to Kashmiri students.

As soon as the lockdown is lifted, the prestigious and dedicated naturalist-cum-photographer-cum-actor is psyched up to begin the shoot of his forthcoming movie. A nemophilist, an out-of-the-box photographer, and a fond traveler, Ghanim –AL-Khayarin has now stepped into the acting industry aka Bollywood. Having a strong penchant for acting since forever, Ghanim has now moved forth with his effective plans.
Unfurling and revealing about the scenario of the film, Ghanim stated that he procured immense corroboration from his proximate friends and fans. He has planned to captivate the hearts of an untold number of fans too. His upcoming film is of the genre of the Romantic thrillers featuring Al-Khayarin as the male lead who falls in love with an Indian female photographer, which further leads to a series of spellbinding events.
The locations of the shoot are pre-decided by Ghanim and are truly mesmerizing exhibiting Ghanim’s prowess In the multiple niches. We really admire the elegant skills he possesses and hope he walks to the dais and gains more love and support. We also wish that his movie is a spectacular one!

Want to crack the stock market code? Log on to Geldwickx, a firm created by young MBA graduates, Sai Sriram Viswanadha and Deepasana Mohanty. They got together for a startup with a curious name “Geldwickx”, whose main aim is to create financial independence for people who get in touch with them. Geldwickx means ‘money from the candle’ in the German language! Founders Sai Sriram Viswanadha and Deepasana Mohanty literally burnt both ends of the candle to make their startup success and help others succeed as well.

That is why, in the ongoing lockdown when the market is reeling under stress, they have still managed to train more than a hundred people in the stock market trading and earn a second income for themselves. All those success stories are shared on their social media profiles including on Instagram and YouTube.

Both the founders did their MBA from ICFAI business school in Bengaluru before joining hands for Geldwickx. They trained people in the stock market trading and helped them to start making their own money through the share market. After all, who doesn’t want a second source of income!

But more than training these aspirants to a better life, the challenge before the Geldwickx team was to create awareness about stock markets as people believe more myths than facts about this line of business. The Geldwickx team of analysts has been involved in the financial domain for more than four years. The company website states, “We believe in sharing the knowledge that we have gained working for international trading and investing firms in an easy to understand manner, which will help you to take a well-planned step to financial freedom.” Among the multiple services that the company offers, main are –

1.      Stock Market Training

2.      Investment Planning

3.      Advisory Services

Describing their work process, Sai Sriram Viswanadha and Deepasana Mohanty explain, “The strategies that we have developed ourselves and have proven fruitful to us will be passed on to you so that you need not reinvent the wheel. We have over 100 clients across the globe which stands as our best testimonial.”

Geldwickx is considered to be a knowledge-initiating the platform used to educate and guide the uninitiated about the concepts of financial freedom.

Asymptomatic COVID-19 cases are a big concern worldwide and that makes testing important for early diagnosis and further treatment well in advance. Stepping up to join in the fight against COVID-19, the Indian Institute of Integrative Medicine (IIIM), Jammu, has partnered with Reliance Industries Limited (RIL) to develop and scale up a new RT-LAMP-based diagnostic kit. RT-LAMP stands for Reverse Transcriptase-Loop Mediated Isothermal Amplification. 

RT-LAMP test is a nucleic acid-based test carried out from nasal or throat swab sample from patients. It is rapid (45-60 min), cost-effective and accurate. “It has been tested with a small number of patients’ samples; validating the kit on more number of patient samples is planned and will be done together with RIL. The test recipe has been developed and successfully demonstrated using synthetic templates”, said Dr. Ram A Vishwakarma, Director, IIIM Jammu. 

The RT-LAMP test can be done in a single tube with minimal expertise in a basic lab set-up like mobile units/kiosks, which can be used at airports, railway stations, bus stands and other public places. The end detection of the test is a simple colored reaction, which is easily visible in UV light, and is now being modified such that it can be detected in regular light. 

The advantage of this test kit is that the kit components are easily available and can be completely manufactured in India. It is to be noted that most components of the RT-PCR (real-time polymerase chain reaction) currently being used in the country imported. “PCR tests are expensive and require highly trained manpower, costly instruments, and a relatively high-end lab and cannot be deployed at remote locations and in quarantine centers, airports, and railway stations” said Dr. Vishwakarma.

After testing the accuracy of the kit on a much larger number of patients, CSIR-IIIM and RIL will jointly approach the Indian Council of Medical Research (ICMR) for approval. “RIL plans to rapidly scale up the production of RT-LAMP-based diagnostic kit and use it for easy, rapid, and widespread diagnosis of COVID-19 infection in the larger interest of society” said Dr. Manish Shukla, General Manager R&D from RIL. For this, a formal Memorandum of Understanding (MoU) has also been signed between CSIR-IIIM, Jammu, and RIL. (India Science Wire)

If you believe that the sky is the limit then there can be no stopping. Armed with this belief, her good looks, talent, and ambition to succeed Shalini Bhatia ventured into the acting and modeling industry. 

Born on 18th February, Shalini is a Delhiite, who got married at the young age of 21 to Rajiv Bhatia. She set out to explore her avenues as an actor and model soon after her marriage.

Shalini tasted success very early in her career when she was crowned Mrs. India 2019 (Grahsaheli.) 

After this success she was much sought after and many modeling assignments came her way. Very soon she became a well- known face in the modeling world with many prestigious brand shoots and TV and cinema ads. 

Her fame and talent also opened up other avenues for her who included judging fashion shows, participating in TV discussions, starring in music videos, ads including cinema ads, and being invited as the Chief Guest on many occasions. She has featured in various makeup and fashion shoots too.

Being the brand ambassador for many big brands she is a popular and renowned face on hoardings and outdoor publicity, especially in Delhi. 

Although her hands are full with work, she takes extreme care to maintain an excellent work-life balance and ensures that her family life does not suffer because of her busy schedule. She believes in giving her best to both the worlds. Shalini has many prestigious projects in the offing, including ones with Reddwings Productions in the very near future.

When asked to reflect on the driving force behind her success so far, Shalini is very vocal and vehement about the fact that there is no substitute for hard work and there are no short cuts to success, without working hard!

The coronavirus outbreak has taken the entire world by storm which has not only affected humans but has impacted animal well-being too. 
In this hard time, Akash Pillay an entrepreneur from Pune came forward to do a noble deed of feeding stray dogs. Akash along with his companions cook food at home for all the stray dogs in their vicinity and have been following this since a week. 
Akash strongly feels that humans can ask for help but these animals cannot. Which is why it is necessary to take care of these innocent creatures who are out there in need of help. 
Earlier, Akash had also extended a helping hand to the needy families around his locality by donating 10000 masks for two consecutive days. 
Akash Pillay is a BSC Graduate in Zoology who started working at an MNC right after he completed his graduation. Soon, he decided to quit the job to persuade his dream of becoming an event planner. 
Today, Akash is a proud owner of Storror Night Life, a reputed event management agency in Pune. Akash’s hard work and passion have made him successful so much so that he has also started receiving brand offers for shoots and endorsements. 
In addition to the talent of an event manager, Akash is also known for his fit and healthy lifestyle which is clearly seen on his social media.