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Manmord Sidhu Changing The Rules Of Game In Punjabi Cinema

The India Saga Saga |

If you are familiar with contemporary Punjabi cinema, chances are you must have already appreciated blockbusters like Jatt & Juliet, Sardaarji and Punjab 1984. The production house behind such hit movies, the White Hill Studios, is the brainchild of two brothers, cousins actually, but thicker than thieves with each other. They are Manmord or Sunny Sidhu and Gunbir Sidhu. 

While producers are generally looked upon as money-bags only as far as the process of film-making is concerned, Manmord Sidhu or Sunny has changed the rules completely. With that, he has also changed the image of a Punjabi film producer. Suave and well-read Sunny’s contribution to the regional cinema is totally beyond the common perception. 

Speaking about his journey so far, Sunny says, “I am a Vancouver film graduate and was working as a line producer in ‘Jatt and Juliet’ when I learned that the film was open to investments by new producers. That’s when we both decided to take care of the film as producers. While I handled everything in Canada, Gunbir effortlessly took care of things back in Punjab. Eventually, Jatt and Juliet became a huge success and without our even realizing, we had become full-time film producers.”

The fact that Sunny has lived and studied in different locations in India and abroad enriches him with a unique skill set that he uses to handle human dynamics as well as generate content speaking about varied interests and personalities. When asked about why he focused on Punjab to realize his celluloid dreams, Sunny shares, “Punjab always had a vast pool of unleashed talent and I was very upbeat about the opportunities that our state offers. I wanted our land to produce films that were wildly appreciated in other countries as well. Luckily, Gunbir helped me take my vision forward as he knew inside-out of Punjab.”

Today, White Hill Studios is a launch-pad for stars like Sonam Bajwa and Diljit Dosanjh as well as a second home for veteran actors like Rana Ranbir, B.N. Sharma, and several others. Besides, the production house has also been creating new milestones along the way. For instance, their movie ‘Sardaarji 2’ was the first Punjabi movie to get branded on Coca-Cola bottles.

As they say, great minds create their history, the history being created by Sunny Sidhu at White Hill Studios is just the beginning!

Surrey Memes And Their Success Story

The India Saga Saga |

Surrey Memes is a digital news/media and an entertainment company based in Canada and it was started by Sukhman Singh Gill in December 2018. 

Surrey Memes are best known for their viral video creation across multiple platforms including Facebook, Instagram, and Twitter. He has over 120K followers on Instagram, including some of the biggest names in entertainment.

Surrey Memes publishes a diverse range of original and user-generated content – spanning editorial, video, documentary and live. Since its launch in 2018, Surrey Memes have posted over 3000 videos, pictures and generated more than millions of impressions on Instagram.

The channel covers a wide range of subject matter from the everyday laughs, world news and Punjabi media, to more in-depth campaigns around topics that matter to young people.

Sukhman stated that “I’ve always been a fan of memes and followed a lot of meme pages on Facebook/Instagram, and just one day I thought about making one of my own. I started posting memes on Instagram and the account grew quickly to 100,000 followers. Back then it was impossible to predict that this would become a full-fledged business. The team operates Surrey Memes like a daily show. We start by reviewing content submissions, checking out what’s new in pop culture and on the Internet in general, brainstorming and finally posting it on social media. Tons of celebs follow and engage with the posts where I talk to celebs via DM, for example, Pav Dharia, Sidhu Moosewala, Karan Aujla, Jassi Gill, etc. I and my team did some collaborations and we barely accepted any sponsorship offers until late 2019 to keep the brand authentic. Then we started forming brand partnerships at the beginning of 2020. We had more and more brands reaching out not to “advertise” but to be part of internet/pop culture. In this competitive world, you need to be smart to promote your brand and create a mark in this Digital world. We are working with most of the major music labels like Rehaan Records, White Hill music, Goldmedia on breaking new songs. We are measuring incredible results in music. Memes and viral sketches are significantly affecting people’s music playlists and searches on Spotify and YouTube. Instagram is a great platform to start. Finding your niche, posting content daily, collaborating with other creators – these are known and important tips to follow. I believe however that people are usually missing three other important points.”

“First, being an influencer is the outcome of being an exceptional content creator. It’s all about the character, talent, voice and art expressed in your content. People with large followings but not great talent usually have no real influence. Second, look at data. Surprisingly, many influencers don’t pay enough attention to metrics. A lot can be learned by measuring and “listening” to what the audience likes and shares. If one post got 1000 likes and a second one got 5000 likes, one has to figure out why. Third, don’t overvalue follower count. For many emerging creators, hitting one million followers is a goal. It’s a mistake. Having followers and engaged fans are two different things. Achieving the latter is the most important goal. That means that your audience sticks and follows you wherever you go”, sums up Sukhman.

It has been Sukhman’s dedication and hard work which has led him to where he is today with his media/news company. And he is an inspiration to all!

Bijal Jagad receive “Wow Women Award 2020 Ghatkopar” for Professional and Social works.

The India Saga Saga |

Social work  Background – Past 7 years have been working in Tribal areas in the interior of Maharashtra and Gujarat. I have been dedicating myself 2 days in a month  past 7 yrs in the interior of Maharashtra and Gujarat particular the Adivasi belt region understanding their needs and catering to it.

Last month while my Visit to surkoi (interirors of Gujarat) jhiila -Tapi, *MP (Member of Parliament ) Mr Prabhubhai Vasava felicitated me for my efforts in the region for upliftment in Tribal areas*

Initially started at small scale whatever little I could do for them and now  with support of family and friends  i have been able to take up projects like infrastructure development, Education kit distribution , clothes, medical camps, utensils,Grocery in all the areas closley working with Ahsram School were the children reside and study in house. These are ashram schools which are not supported by Govt.

Professional Background –  I put about about 21 yrs in the industry predominantly working with MNC medical companies in clinical sales and mktg (Novo Nordisk,1 Allergan, Baxter) and Currently heading  west and south of India in sales for a cosmetic

Clinical Research Background (personal innovation) – Have developed Organic skin care cosmetic research product under NPOP and USDA Guidelines for National and Export Purpose. My company name is *Shree Sutra* and soon shall be launching my products in skin in the market.

Gujarati Literature and My Gujarati Kavita featuring in Print Media – I pen down my creation in Hindi, Urdu ,English and Gujarati and Gujarati ???????? kavita is featuring in Media via Vapi Sanket News paper and Khothar na kangare newspaper in Bhavnagar.

Unravelling the real story behind malnutrition in India

The India Saga Saga |

The 2019 Global Hunger Index report should be an eye-opener for India as it has placed India at 102nd   place out of 117 countries. The Global Hunger Index (GHI) is a tool that measures and tracks hunger globally, by region, and by country. 

On the other hand, UNICEF 2019 report highlights that malnutrition remains alarmingly high in India. Nearly half of all deaths in children under 5 are attributable to under nutrition.  The national report on Food and Nutrition Security Analysis, 2019, also brings out the paradox in a food-grain surplus India. While the food-grain production is rising in India, the malnutrition is not decreasing.  Indian is producing enough food-grains, making the country self-sufficient. Unfortunately, it does not reach the poorest 30% of the population doing hard physical works who consume 500 calories less than required norms. 

What this means is that there are capacity and demand, but faulty distribution and low supply to needy population. Should we be worried? Correspondingly energy and protein intake from cereals has decreased. According to report of National Nutrition Monitoring Bureau, there is inadequate quantity & poor quality of food intake by children, pregnant and lactating mothers. As high as 70% pre-school and school children have deficient proteins, calorie and micronutrients.

Under-nutrition affects immunity adversely, increases the frequency and severity of infections, leading to increased number of deaths.

Speaking of deaths, neonatal mortality rate of our country is 30 per thousand live births. Almost equal numbers are born dead. Out of 1000 live newborn 40 infants die before celebrating first birthday, and 50 of them are not alive till their 5th birthday. The number of fatalities in mothers during delivery, is whopping 250 deaths per 100000 deliveries, as per National family health survey 4th report.

At the current pace of disjoined actions on the demand and supply of adequate nutritious food, and inadequate coverage of primary health care in rural/tribal regions, have we headed to a state of a public health emergency?

Wasting is a form of acute malnutrition. In an acute catastrophe like infection, energy requirement is met by burning muscle and fat tissue and they are wasted away.  Acute malnutrition is attributable to 15% of all child deaths. Children under five years having a “weight-for-height” ratio 2 or more standard deviations below the median are suffering from wasting or acute malnutrition. The severe acute malnutrition (SAM) may have presence of bilateral edema in addition to weight-for-height score less than 3 standard deviations from the mean weight of a reference population of children of the same height.  Every 5th child is wasted in our country. 

Stuntingis a form of chronic malnutrition. The under-fivers scoring “height-for-age” ratio, 2 or more standard deviations below the median, are stunted. It is associated with an underdeveloped brain, poor learning capacity. India has an inter-generational cycle of under-nutrition. The prevalence of chronic malnutrition in India is among the highest in the world and is nearly double than that of Sub-Saharan Africa and has dire consequences of mortality, morbidity, educability, and productivity. Around 55% under five children are stunted. 

Underweight children score, 2 or more standard deviations below the median in “weight-for-age” ratio. We have prevalence of 52% underweight children in India.

Malnutrition in mothers: Every forth Indian woman has low (< 18.5 kg/m2) body mass index (BMI). Children born to women with low BMI are more likely to be malnourished at birth. The malnourished adolescent girls become the genesis of neonatal low birth weight. Therefore, appropriate nutrition in adolescence, pushing ahead the age of marriage and first pregnancy, nutrition during pregnancy are the keys to reduce low birth weight.

A most important period of 1,000 days from pregnancy until a child turns two years is a critical time for both, physical growth and brain development. Vision, hearing, receptive language, and higher cognitive functions like decision-making, emotional and social regulations are either developing rapidly or falling behind during this period. For this, some critical measures that need to be taken are: 

Newborns should have exclusive breastfeeding for 6 months, followed by complementary feeding. Complementary food should have high calorie density, must be semisolid, given in adequate amount, at least 3 to 4 times a day. There should be inclusion of cereals, pulses, fruits, roots and tubers. Our socio-cultural weaning practices of complementary feeding are grossly faulty. Intensive “community behavior change communication” program is need of the hour.

If the present nutrition situation prevails, it appears that 40% of our future workforce will not be able to achieve their full physical and cognitive potential. Unless nutrition is brought centre stage, India will miss out on its window of opportunity by failing to capitalize on its demographic dividend.

Indian Council of Medical Research report 2017, states that India has unacceptably high risk of child and maternal malnutrition. In stark contrast, the disease burden due to child and maternal malnutrition in India was 12 times higher per person than in China in 2016. This situation after decades of nutritional interventions in the country must be rectified by systematic and consistent interventions making adequate nutrition as one of the highest priorities for health improvement in India. 

The multipronged approach, that India needs to follow urgently to overcome the challenge of malnutrition include adequate supply of nutritious food, clean and safe water, sanitation and hygiene (WASH) practices and behavioural change. 

Equally important is the fact that three fourth Indian population is rural/tribal. As many as 66 % of rural Indians do not have access to the critical medicines and 31 % population travels more than 30 kms to seek health care in rural India. Rural Health centers are critically short of trained health medical persons. We have 25% home deliveries, 60 % newborns do not have postnatal checkup by doctor in rural/tribal area and early marriages are a common feature, family planning measures are not followed hence big families is the scenario. 

In the context of the above observations prompt expansion of health-care providers in India is needed in rural/tribal region. Successful experiment in Melghat tribal region of Maharashtra have shown that the community health workers trained with focused, abbreviated intensive training with regular refresher training can conduct safe and clean home deliveries, community newborn care, treat diarrhea, pneumonia,  can conduct sessions for behavior change and can manage malnutrition in the community. The model should be replicated in larger regions.

(The author is MD; DCH, Ex-Dean & Professor of Pediatrics Consultant at “MAHAN” (Meditation, Addiction, Health, AIDS, Nutrition), Melghat, India. The views mentioned in the piece are personal.)

Meet Star Singer And Performer Anadi Mishra

The India Saga Saga |

Punjabi Musical industry is by far is the fastest-growing musical industry of India. Punjabi music is enjoyed everywhere in India from North to South, marriages to parties to pubs. No event is completed without Punjabi song. In the past few years, we have seen so many National Punjabi singer making name worldwide with their voice and music.

Out of that top list, we spotted one rising talent called Anadi Mishra renownedly famous as “Anadimishraofficial” on social media. This lad is hugely renowned in the musical world due to his voice and his raw style.

 Anadi Mishra has made his name in the Punjabi music industry in the past few years against big names. With that, he has given back to back super hit songs that are extremely famous on a social media platform like Youtube. More than millions have enjoyed his singing and his style. 

Anadi is a 3 times winner of the National Award and he is also Awarded by the Central government of India as “YOUNGEST GRADED SINGER OF INDIA”. He is only Punjabi artist who Performs in Kumbh Mela festival of India which comes After 12  years.

He is a perfect combo which looks impressive with his fashion and his muscular body. He is a pure Gabru an ideal combo of how singer and performer should be. Ths gabru is winning hearts of millions worldwide with his singing and amazing performances.

He is a classically trained singer, his grandfather The Legendary Pt Shankar Lal Mishra Ji is a disciple of Ustaad Amir Khan Sahib. Anadi is the 5th Generation of his family into singing and belongs to the Indore Gharana. His father Dr. Arun Mishra is a renowned  Sitarist musicologist. His mother Dr. Amita Mishra is Head Deptt (Music) in APeeJay College of Fine Arts, Jalandhar. 

Anadi Mishra belongs to a well-known musical family. He is the younger brother of Singer, Comedian.

Asumoh Enyiema – The Entrepreneur Shares His Ideas On How To Be A Successful Restauranteur

The India Saga Saga |

The food and restaurant business is one of the most successful ventures an entrepreneur can invest in. However, in the competitive world, you must know the trick to drive customers to dine at your restaurant rather than they going to other eateries. It is the customer feedback that matters the most for every restauranteur. Asumoh Enyiema, an entrepreneur and a restauranteur at Sushi Star in Hell’s Kitchen, Downtown, Manhattan is the man who strives for excellence. He believes to serve people the premium services without compromising on the quality. Besides quality services, he is transforming his restaurant business into a brand that people can rely on.

A former lieutenant, he comes from the army background who has served 2 combat tours in the past. Based in the USA, his native country is Nigeria. Many well-known names from different fields are in awe of the restaurant which has been voted as the best restaurant in Hell’s Kitchen in the past 2 years. With having a good network of people, he has associated with many artists and influencers which have in turn given good popularity to his restaurant. “The way you present your work is what attracts the customers the most. To start a restaurant, there should be a unique concept and theme of a restaurant. Know your target audience, whether you want to have only elite class people or middle-class consumers. Plan accordingly and work towards it”, he stated. 

Besides his restaurant, he also has had many clients including the Dannon Project, the first-ever sit-down Yogurt bar which has opened new locations for BBQs. He also looked closely into operations of Applebee’s chains and helped Crumbs Bake Shop to expand in terms of finding suitable locations. Apart from this, Asumoh Enyiema is also closely attached to philanthropy works and has been doing charities for many causes like the Little League in America. As an army chaplain, he has ministered many soldiers suffering from PTSD and other disorders. When asked why he loves to help people, he said, “I cannot come here and leave the world without making an impact on people’s lives. No matter how little, if I could impact just one person, it will always be worth it.”

To foster sustainable development, Himansh Verma bringing Green Cement in India

The India Saga Saga |

In the present scenario, much consideration has been centered on the requirement for sustainable improvement, an advancement that addresses the issues of the present without bargaining the capacity of people in the future to address their issues. Today many believe that practical advancement is the need of an hour, expecting that the creative intensity of business will realize the following modern transformation and a progressively sustainable future. To foster this sustainable development, Himansh Verma a tech Entrepreneur and Chairman of Navrattan Group of companies are focusing on bringing the revolutionary product called Green Cement in the construction Industry.

Each ton of Ordinary Portland Cement (OPC) that is released discharges all things considered a comparable measure of CO2 into the air, or altogether generally 6% of all man-made carbon outflows. Improved creation strategies and definitions that decrease or kill CO2 emissions from the concrete manufacturing process are in this manner high on the motivation.  Whereas, OPC (Ordinary Portland cement) is a pivotal construction material and also a strategic commodity. As per the details by USGS Mineral Commodities Summary, 2012, Our dependence on OPC that the world currently produces nearly 3.6 billion metric tonnes of the material each year with volume predicted to rise to more than 5 billion metric tonnes by 2030 (Müller and Harnisch, 2008, OECD/IEA and World Business Council for Sustainable Development, 2009).  

Navrattan Green Cement Industries Pvt. Ltd. (NGCIPL) is one such firm in India that claims the IPR of ‘Navrattan Green Crete’ throughout the world. Himansh asserted, “The assembling procedure of the Crete doesn’t contaminate the earth and is eco-accommodating in each sense, this is why the name is given as ‘Green Crete’. Navrattan Green Crete is 100% eco-accommodating Crete as it doesn’t include any utilization of limestone. The assembling of the item uses 90% disposed and waste materials, slag, and flying debris, and 10% of the organization’s extraordinarily conceived inventive equation. The assembling of the Crete is liberated from any preparing and consuming procedure in this manner no carbon is discharged into the environment making it a non-dirtying Eco-accommodating ‘Green Crete’.”

PM reviews Coronavirus preparedness, Government issues fresh travel advisory

The India Saga Saga |

Prime Minister Narendra Modi has reviewed the preparedness on the COVID-19 Novel Coronavirus.
“Had an extensive review regarding preparedness on the COVID-19 Novel Coronavirus. Different ministries & states are working together, from screening people arriving in India to providing prompt medical attention.
There is no need to panic. We need to work together, take small yet important measures to ensure self-protection”, Prime Minister said. 
This follows confirmation of three more Coronavirus cases, one each in Delhi, Telangana and Rajasthan. All three had travelled abroad. 
Meanwhile, the government has also issued a fresh travel advisory. A statement issued said all regular (sticker) Visas/e-Visa (including VoA for Japan and South Korea) granted to nationals of Italy, Iran, South Korea, Japan and issued on or before 03.03.2020 and who have not yet entered India, stand suspended with immediate effect. Those requiring to travel to India due to compelling reasons, may seek fresh visa from nearest Indian Embassy/Consulate.
Similarly, regular (sticker) visa / e-Visa granted to nationals of Peoples Republic of China, issued on or before 05.02.2020 were suspended earlier. It shall remain in force. Those needing to travel to India under compelling circumstances may apply for fresh visa to nearest Indian Embassy/Consulate.
Regular (sticker) visas/e-Visas granted to all foreign nationals who have travelled to Peoples Republic of China, Iran, Italy, South Korea and Japan on or after 01.02.2020, and who have not yet entered India stand suspended with immediate effect. Those requiring to travel to India under compelling circumstances may apply for fresh visa to nearest Indian Embassy/Consulate.Diplomats, officials of UN and other International bodies, OCI cardholders and Aircrew from above countries are exempted from such restriction on entry. However, their medical screening is compulsory.
Passengers of all international flights entering India from any port are required to furnish duly filled self-declaration form (including personal particulars i.e. phone no. and address in India) and travel history, to Health Officials and Immigration officials at all ports.
Passengers (foreign and Indian) other than those restricted, arriving directly or indirectly from China, South Korea, Japan, Iran, Italy, Hong Kong, Macau, Vietnam, Malaysia, Indonesia, Nepal, Thailand, Singapore and Taiwan must undergo medical screening at the port of entry.
Indian citizens are advised to refrain from travel to China, Iran, Republic of Korea, Italy and advised to avoid non-essential travel to other COVID-19 affected countries, the advisory said. 
The Delhi government also reviewed preparedness in the wake of a confirmed case. Delhi Education Minister Manish Sisodia briefed media about the measures being taken in Delhi to check the spread. 
In adjoining Noida, all schools have been shut until March 6 as a precautionary measures. 

Arushi Nishank Awarded With Top 20 Global Women Of Excellence In USA Congressional Women’s Day

The India Saga Saga |

Once again the daughter of Uttarakhand made India proud by being awarded AWARDED TOP 20 GLOBAL WOMEN OF EXCELLENCE IN U.S.A CONGRESSIONAL WOMEN’s DAY CELEBRATIONS In Chicago. Once decades ago swami Vivekanand delivered a historic speech in Chicago Arushi Nishank addressed reminded the Indian Chicago community with the same zeal and enthusiasm.
India’s young Sparsh Ganga Activist Arushi Nishank was named one of the Top 20 Global Women of Excellence 2020 in a Congressional awards ceremony held in Chicago under the auspices of U. S. Congressman Danny K Davis and American Multi-Ethnic Coalition.
The U. S. Congressional Citation naming Arushi Nishank as one of Top 20 Global Women of Excellence cites  Arushi ‘s pioneering work in Sparsh Ganga, Water Conversation, Climate Change Educator and Green India for GirlChild promotion initiatives. 33-year-old Community Activist from the Uttarakhand State of India, Arushi Nishank was applauded for her environmental initiatives among the young students of India, especially in rural areas.
U. S. Congressman Danny Davis congratulated Arushi Nishank, the visionary youth for undertaking such a mission which is vital to preserving Mother Earth.
Gerard Moorer, Award Jury Co-Chair introduced Arushi Nishank at the ceremony. Martino Tangkar, Chairman, American Multi-Ethnic Coalition welcomed the gathering.
Dr Zenobia Sowell , Awards Jury Chair said that women from Philippines, Kenya, Indonesia, Thailand, China, India, Poland, USA, Iran, Ethiopia, and Hispanic heritage were among the Top 20 Women selected for the Honor.
 Ms Arushi Nishank receiving the Award thanked Prime Minister Modi for empowering women and introducing the most popular Beti Bachao Beti Padao program in India which empowers the Girl Child. She appealed to all to join Prime Minister Modi’s effort for the Ganga Rejuvenation project in India and underscored the importance of water conservation, tree planting- afforestation and the need to educate all on this. Arushi thanked her teachers, parents Ramesh Pokriyal Nishank, India’s Cabinet Minister for Human Resource Development and her fellow activists for nurturing her quest for knowledge and service.
Ma Santosh Kumar, Women’s Gala Chair said that this is the eighth consecutive year that Congressman Davis is honoring the Top 20 Global Women of Excellence for their pioneering work.
 Presiding over the awards ceremony,Dr. Vijay Prabhakar, Founder Chair of the Congressional Multi Ethnic Advisory Task Force  said Women & Girl Child Empowerment are an integral part of Prime Minister Modi ‘s vision of New India.
Dr Clarence Beals, Executive Director, American Multi-Ethnic Coalition proposed a vote of thanks.
Several organizations felicitated  Ms. Arushi Nishank on the occasion including OFBJP-USA, American Association of Physicians of Indian Origin, AAPI- USA, American Association of Radiologists of Indian Origin, USA Africa Chamber of Commerce, Uttarakhand Samaj of Greater Chicago, Indian American Cultural Association, Indian American Business Coalition, Chicago, and Refushe USA among others.

Marshal Ramdev, A Mark Of Intelligence In The World Of Digital Agencies

The India Saga Saga |

In today’s scenario, the digital world is taking an upward direction. Not only artists require digital services rather it is required by entrepreneurs, businesses, politicians and even big corporates also look for it. Without name and fame or we can say good social presence no one can grow as these days social media is the right platform to get the desired name. So many digital agencies are available today but picking the right one is the need by everyone those who are looking for it. Bull18 is one such company in Ludhiana who is giving the best digital services. 

Bull18 forayed into the top of the line benefits in SMO, SEO, Promotions, and Marketing. Besides this, it is an ensured Google organization that claims YouTube CMS. In the present scenario where everyone is attempting their best to make the essence and for that one requires the best platform to reach people with the right approach and Bull18 is seen as the first North India association where Public Figure Management is helping the people to get socially acclaimed.

Bull18 has ended up being the best stage for artists, record names, creation houses, government officials and gigantic corporate segments and offers benefits that enable the client to propel their claim to fame, partner with their group and for artists to get their music heard everywhere throughout the world. It is a stage to specialists which gives them money related compensation and assertion through sound stories, tunes, groupings and motion pictures (makers) from YouTube, normal advancement.

 With colossal hold over the business in Punjab and North India, Bull18 extended itself towards Mumbai and other metropolitan urban areas also. This, yet before 2014, the association ventured into the universe of application advancement and helped Politicians too with their notoriety the executives on online stages. Additionally, artists like Diljit Dosanjh and Bohemia are likewise assisted with this ORM stage. The proprietor of the organization Simranjit Singh (Marshal Ramdev) entered this industry with a vision in his mind to bring a change from the simple time of music industry to the digitalized world by bringing developments, advertising procedures, and online techniques.