Well if you are in digital space then it’s not wrong to say that Chirag Pardesi, you must have heard his name. When you were 18 years old have you ever thought of hustling hard and earning bucks that provoke the hidden entrepreneurial potential in you? Well! Chirag Pardesi is a precise epitome of the same.

Chirag Pardesi is an 18-year-old the youngest digital entrepreneur from Mumbai, India. He has a magnificent working portfolio that includes his various years of experience as an entrepreneur in digital marketing. His work list is quite impressive because he has worked with some renowned celebrities along with the influencers, and successful entrepreneurs. 

His chore portrays him best. The way he deals with his clients depicts real entrepreneurial skills which he has embraced magnificently. His strategic planning for the whole day made him balance his work along with his studies. He is now best known for his chore which is basically to assist a man to elevate his brand by building personal brands and connections, which helped them to grow digitally. Thus, this youngest lad is doing a phenomenal job by precisely investing his time and making the best use of it.

Rising real estate rentals, diminishing brand loyalty among millennials and rising operating costs in metros have been brewing trouble for innumerable cafes operating across India. Unable to survive the heat, many coffee shops are compelled to shut shop within 18 months into the business.

For instance, rentals – as a percentage of operating costs – have nearly doubled in the last few years eating away almost 15-20% of their overall revenue on an average – in prime locales, they can go as high as 25%. To make matters worse, the rise of tea bars such as Chai Point and Chaayos is also eating into the traditional coffee-led café segment.  

Necessity – The Mother of Reinvention

Given the changing dynamics and brands facing a deluge of competition, it is imperative that cafes remain upbeat, creative and ahead of the pack. Their new-age millennial customers are also constantly looking for more. This has given rise to the co-working culture in coffee bars or cafes, leading to a stupendous rise in the number of not only the usual coffee chains but also concept cafes or bistros across cities.

To keep their business afloat, cafes are continuously re-strategizing their business and need to be at their creative best. For instance, in Delhi, cafes such as Social Offline and Flyp@MTV were regular cafes wherein around 45-50% of the seats remained vacant during the day. They have now reinvented themselves and not only turned their establishments into café-cum-coworking hubs but also transformed into full-blown bars later in the evening.

This strategy adroitly wires into the quintessential millennial ethos of working hard and partying harder. It is the time-honoured formula of maximum utilization of existing resources with an aggressively creative twist.

The widespread opportunities for such reinvention also help them to re-establish their brands. From mere hang-out joints, many cafes are becoming hubs where the millennials work from, with the perfect chill ambience, hi-tech facilities and free Wi-fi – with the added benefit of F&B, which enables them to stretch their working hours painlessly and in style.

Not an Easy Transition

For cafés, this would appear to be a highly commendable capacity planning strategy. However, achieving such a metamorphosis is not as easy as one may think. There are several challenges to achieving successful conversion:

• Space constraints – For many cafes, transforming into co-working hubs will require additional space – and scaling up is not always feasible, especially in the CBD and SBD areas where cafés invariably strive to operate in.

• Location, location, location – The success of this new formula also depends on the location of the property. For a co-working space to operate with a minimum vacancy, the location of the centre/cafe must be prime. ANAROCK research indicates that co-working centres located in CBD areas have the least vacancy, while those in less central areas fail to attract footfalls.

• Significantly higher investments – Such cafes will have to invest a lot more than in mere swankiness. Tech-savvy millennials want to work out of completely technologically-enabled facilities offering both wired and non-wired internet connectivity, as well as state-of-art infrastructure.

• Parking Â– Garden-variety cafes can operate without a lot of reserved parking spaces as they tend to depend significantly on walk-in customers in the immediate neighbourhood. However, the game gets real when they transition into coworking – they need more parking spaces if they want to increase their base of working professionals.

• Operating permits – The licenses for setting up a café (health trade, F&B, playing music/video, etc.) are already tedious to obtain. If an establishment wants to turn itself into a cafe-cum-coworking hub, it will need to get additional permits since these are in a way similar to office spaces.

• Cybersecurity – There will be a considerable onus on ensuring safety and also cybersecurity within the premises because co-working exposes a business to several risks. For companies dealing with high volumes of confidential data, sharing space with external places such as cafes can be potentially challenging. Today, cybersecurity is a major strategic challenge for any organisation, and café-cum-coworking spaces must invest in reducing this risk. 

‘Coworking cafes’ can be the ideal launchpad for start-ups – but eventually, such firms will require more professional, formal, secure and safe business environment at a reasonable cost. Cafes with co-working options are essentially informal spaces where one can begin the journey. However, as their business progresses, more organized and dedicated coworking spaces are logically the next level for any start-up – of course, at a higher cost.  

The Author is MD & CEO – ANAROCK Retail

Punjabi movies like Jatt and Juliet, parts one and two, have made singer-actor Diljit Dosanjh a household name across the world. But the little-known fact about these and several other movies is their producer, talented Gunbir Singh Sidhu. This reticent filmmaker is not only the man behind light entertainers but is also the recipient of the National Award for the Best Film (Punjab 1984). Among other accolades, he has clinched PTC Awards for best film for movies like Jatt & Juliet, Jatt & Juliet 2, Sardaarji and Punjab 1984.

Sidhu did his schooling in Chandigarh before pursuing a Bachelor’s degree in Technology from NIT Jalandhar and, then on to do Masters in Electric Engineering from Imperial College, London. He came back home in 2004 and started trading in used cars. He went on to set up businesses in diverse sectors like education, agriculture, real estate, and finance. 

He could also have opted for a cushy job in a multi-national company and spent his life doing stuff that engineers usually do. But the film bug bit him and he floated ‘White Hill Production India Pvt. Ltd.” He has been a film producer, distributor, and exhibitor since 2012. His first film was Jatt and Juliet, which went on to become a blockbuster and his path in life was set. The movies that he produces are light entertainers and easy on the eye and mind. However, his national-award winning venture, Punjab 1984, was a period film and a serious take on life in Punjab during the insurgency.

Gunbir runs the White Hill production company as well as the White Hill Music & Entertainment Pvt. Ltd. in partnership with his brother Manmord (Sunny) Sidhu. Together the brother duo has produced some of the most successful movies in recent times. 

Here’s to more success at the marquee and more power to Gunbir Sidhu for keeping the flag of regional cinema flying!

Fashion has created a niche for itself in India. The demand for fashion models and icons has increased with time and it requires a lot of perseverance and hard work to sustain in this world of glamour. Tanuj Kewalramani’s tale of becoming a fashion model has been the only inspiration that proves that no dreams are impossible to achieve. Since he was a kid, he had a strong inclination towards modeling. However, things were difficult for him as he struggled with being an overweight guy. With sheer confidence and vision, he started training under the celebrity fitness trainer Baqar Nasser who helped him to lose weight from 123 kgs to 88 kgs.   

During college, Tanuj was so tempted towards modeling that he started taking part in almost every fashion show. With time, he did several shows and he also got an opportunity to walk the ramp at the Maharashtra Utsav in 2014. Besides being a model, he turned a choreographer and has choreographed fashion shows in more than 28 colleges in Mumbai. Not just this, Tanuj has been judging fashion shows in many colleges and events of Mumbai. For him, fashion is all about expressing your true self. He believes that without fashion, everyone would look the same. “I love to dress that makes me feel comfortable. It is about keeping things simple”, says Tanuj.

His sense of style is like every other ordinary man but the way he carries himself is what makes him different. Apart from modeling, he was featured as an actor in ‘MTV Love School season 2’ and in the Bollywood film ‘The Zoya Factor’. The model is very keen to give a try on TV reality shows. Recently, he was one among many jury members for Mr and Miss Universe 2019 Mumbai auditions. His experience as a model for more than 7 years has truly made Tanuj Kewalramani a household name in the fashion industry. Giving a pro tip about facing competition, he said, “If you concentrate solely on yourself, you will definitely grow. But if you think about people’s opinions, you will get affected. Always think of being your own competition and set a benchmark for yourself.”

Are you looking forward to promoting one of your products or services on social media? Then you can think about seeking the assistance of a celebrity or an influencer. This will assist you to get the best possible results out of your social media marketing campaign as well. Here is a list of 10 prominent reasons by Shaan Parvaga, which would justify the above-mentioned fact.

1.    You can get media and talent at once

It would be possible for you to promote your products or services via the social media channels of the celebrity or influencer you hire. From this method, you would be provided with the opportunity to get talent and media at once.

2.    They have true touchpoints

Usually, celebrities and influencers have a loyal fan base. You will be able to receive the benefit out of this loyal fan base by getting their assistance to promote your products or services.

3.    They are social media savvy

Influencers and celebrities have got their own social media managers. As a result, they know how to work on social media marketing campaigns. Due to this reason, you don’t have to spend any extra effort to get better results. This will provide you with the opportunity to stay away from the frustration of managing social media marketing campaigns.

4.    You can enjoy authenticity

The celebrities and influencers are just people like us, but they have the ability to deliver authenticity into the words that they spread. As a result, you will get the opportunity to link that authenticity to your products or services as well.

5.    They can offer extended relationships

If we can have extended relationships with customers, we will be able to take our social media promotions to a whole new level. Celebrities and influencers can provide an excellent helping hand with that. As per Shaan Parvaga, you will be able to get the assistance of an influencer to promote your business for an extended duration of time. This will contribute a lot towards the authenticity that you can get from the customers.

6.    They can be easily accessed

You don’t need to go through a lot of frustration in order to get in touch with a celebrity or an influencer. They are always willing to help businesses like yours. You can also think about using a professional service such as prohero.com to get in touch with them.

7.    You can quickly promote your products

By getting the services offered by celebrities or influencers, you will be able to see quick results. In other words, you can expect a boost in your sales on the day of the promotional campaign. Once you launch a new product, you need to get that promoted within a short time period. You cannot wait for several months to promote the new product. Influencers will be able to provide great assistance to you in such situations as well. They know how to accelerate the sales for your newly launched product.

8.    They add creativity to what you offer

The celebrities or influencers would add creativity to the products or services that you offer as well. When promoting something to the customers, it is important to have a bit of creativity as well. That’s because creativity can deliver amazing results to you with promoting the business. Influencers are aware of the most creative methods and they will be using those methods to promote your business.

9.    They can add trust to your brand

People tend to trust the words that celebrities and influencers say. Therefore, it can be considered as one of the most convenient methods available for you to deliver trust to your brand. When your business is a trustable one, you will notice how lots of people come forward and purchase what you offer. That’s where you will be able to get a clear understanding of the power of influencers at the time of promoting your business.

10.    They can bring targeted customers

By selecting a celebrity or an influencer, who specialize in a specific sector, you will be able to drive traffic towards your sales pages from the targeted groups. Most of the influencers on social media have their own pages. Upon partnering with such an influencer, you will be able to promote your business on those pages. The time and effort you spend on promoting the business on those pages would be worth when compared to the results that you are getting.

For the 89th time in the last 16 years, a Vancouver (Canada) businessman Sanjay Goyal has travelled to India to seek justice against his mother’s murder in 2003 in Mumbai. Mr. Goyal said, “I am hoping and praying that the justice system in India will no longer delay any case”.

Goyal on Monday 13th January before leaving for Mumbai for a test management conference in front of T. Ghadge at 11.15 AM to Additional Sessions Judge N, said, “I have been wandering in India for last 16 years for justice to be served against the cold blooded murder of my mother. We want justice for my mother and hope to see the culprits behind the bars.”

Sanjay Goel’s mother, Dr. Asha Goyal, was a 62-year-old Canadian obstetrician woman from Orangeville. In August 2003, she was stabbed to death over a property dispute in Malabar Hills Flat, Mumbai. Asha Goyal was an Obstetrician and Gynecologist who had also worked in Saskatchewan and was murdered amid a bitter dispute over the inheritance of $ 10 million (about 70 million) that pitted her against her brothers. “She wanted to broker peace between her brothers and was killed in cold blood,” Goyal said.

The Mumbai Police believes that four murderers were hired by Dr. Goyal’s warring brothers – Suresh Aggarwal and Subhash Aggarwal to kill their sister and make it look like a suicide.

Suresh, who lived in India, died in November 2003. Subhash Aggarwal lives in Toronto as a Canadian citizen. He denies his involvement in Asha Goyal’s murder and in court’s documents he describes the police charges against him as ‘a vilification campaign’. About a month later Dr. Goyal’s murder, the Mumbai police arrested a suspected killer, but the case was inexplicably dropped.

Son Sanjay told, “We were angry with this information so in January 2004 this case was transferred to Mumbai Crime Branch.”

The case registered with Malabar police station and was later transferred to the Mumbai crime branch. However, since 2006, the case has been stuck in legal tangle in the higher courts. 

In 2005, suspected accused Pradeep Parab had said in a confession filed by a magistrate that his brother Suresh Aggarwal had hired him to kill Asha Goyal.

He had also identified his colleagues. Their names are P.K. Goenka, M. Shinde and Narenda Goyal (no relation to the victim).

After he was charged by the police, he listed Canadian brother Subhash Aggarwal as the “wanted accused”. Pradeep Parab became a witness after submitting a written statement, while another accused M. Shinde died.

In 2017, the magistrate court finally committed the case to the sessions court for trial following the Supreme Court’s directive.

Goyal said, “Two of the main accused have died and I have been told that some evidence has gone missing. We may never get justice if there is further delay. Justice delayed is justice denied. I have been trying for 16 years, but I did not get any help from the Government of Canada to investigate or take action against Subhash Aggarwal, who lives in Toronto. Despite being listed by Interpol for the murder, they (Interpol) call it an Indian case and say it doesn’t fall under their purview. My mother was a proud Canadian. She was an advocate for the protection and women’s health care system. But I did not get any help from Canadian government in extraditing the accused.”

Subhash Aggarwal, who is listed on the Interpol Red Notice website, says he is ready to talk to investigators in Canada, but is not in favor of detention in India.

The son’s fight to bring justice to his mother is reminiscent of the long-running Canadian-British assassination incident involving Jasvinder Kaur Sidhu, a beautician from Maple Ridge in British Columbia.

Legal experts said that according to a report by the Vancouver-based South Asian Post, the Dr Goyal and Jassi murder cases are dozens of “NRI (non-resident Indian) contract murders” conducted by the convicts, who believe that India cannot extradite accused.

Reportedly, in many cases, poorly paid Indian policemen play a role in murders or help cover up evidence after they are paid in foreign dollars.

In most cases, broken marriages, illegal cases and property disputes are ordering NRIs to be killed.

It may be noted that in 2017, the main accused, Asha Goyal’s son-in-law, Narendra Goyal was released. Asha Goyal had 21 injury marks on her body. 

In Hindustan Times, it was reported that In 2005, the magistrate’s court upheld the case in the sessions court. In 2006, when the court was supposed to frame charges against the accused, they went free from the case. But his sessions were dismissed by the sessions court in 2012. Today, for 16 years, Asha Goyal’s sons has come to India 89th times, seeking justice for his mother.

Bhagya Shri C crowned Miss India International® 2019 in March 2019, wins People’s Choice and places the top ten in the Miss International® pageant. 

Indian pageant winners have made us proud on the international stage worldwide. Bhagya Shri C, who was crowned Miss India International® 2019 by Bollywood Actress Tanisha Mukerji in March 2019, represented India at the Miss International® Pageant held in the grand Clay Center Theatre (Charleston, West Virginia, USA) during July last year. She did India proud by making it to the top ten amongst nearly 60 contestants from all over the world. Additionally, she also managed to secure the People’s Choice Award by winning the audience over with her poise, intellect, and charm. 

Bhagya Shri C is a Cornell University graduate who works as a Product Manager in Data Science for Advertising Technology. She is also an extremely talented dancer and actor and is pursuing acting opportunities in New York and India. Besides dancing and acting, she has modeled for several designers and has also walked the ramp at the reputable New York Fashion Week. 

For her pageant platform, she chose to advocate for and speak passionately about her project, #DivDev, which focuses on diversity development in mainstream media and technology. As part of her project, #DivDev (short for Diversity Development), she promotes underrepresented individuals and communities in areas of technology and media. She is known to have spent most of her schooling days in Hyderabad, where she studied at Bharatiya Vidya Bhavan’s Public School in Jubilee Hills and was very academic-oriented and studious during the majority of her childhood. She pursued Computer Science for her under-graduation and achieved her Masters in Information Science. 

Later, she went on to be crowned as Miss India International® 2019-2020 by Bollywood Actress, Tanisha Mukerji, in March 2019 amongst 11 other contestants in a US-based pageant for Indian women held by Juhi Jagiasi’s IFAB Awards whose events have often appeared on B4U and other media channels. Bhagya Shri has since then made appearances on Mana TV, TV Asia, and has also judged several dance and fashion award shows as Miss India International® 2019. The Miss International® pageant has been running for the past 16 years and has always placed a strong emphasis on their contestants making a difference in people’s lives. 

The pageant also attributes the highest portion of the score (40%) towards the interview portion of the competition. Other areas in the competition include Evening Gown, Fitness Wear, and Regional or Fun Fashion. All the contestants had very strong platforms to promote including tackling crucial and significant topics such as suicide prevention, women empowerment, and inclusion. 

The pageant winner this year, Ava Hill from the USA, gave great importance to her platform for suicide prevention and greatly impressed everyone. She also performed impressively in all the above-mentioned areas of the competition and managed to take the crown home. Bhagya Shri’s achievements in this pageant will hopefully inspire more young Indian women to put themselves out there and take these challenges in stride.

Rahul Ahuja is a food blogger who is very much dedicated to his passion for food and travel blogging and  He loves to be an important part of the F&B industry by reviewing and posting images on his Instagram account www.instagram.com/eatsindia and has successfully come a long way and made a good name in the influencer world with his impressive work on various social media sites.

He follows the simple mantra of “More smiling, less worrying. More compassion, less judgment. More blessed, less stressed. More love, less hate.” 

He currently has more than 30,000 followers on his food and travel Instagram handle @eatsindia and helo travel page @therahulahuja ( was even awarded popular creator badge for having more than 1000k views on his posts ) 

Professionally Ahuja has done his Masters in Social Work and even stood second in the class for which he awarded a Silver Medal and since then he has been working with various NGOs. 

Recently one of his stories talking about how he facilitated and guided the EWS section of the Society to apply under the EWS quota and avail free education from private schools was even put up on Delhi Metro train under the Tata Tea initiative dilserichdilli.

Rahul Ahuja as an influencer loves discovering and exploring new places, things and anything interesting and even sharing his personal experiences with everyone.

Blogging is surely becoming a very saturated market and with so many new bloggers, it is not surprising that the competition is rising in the market. 

But, that has never Stopped Rahul at any point as he tends to find peace in traveling and enjoying food which in return allows him to try out things that the others are still missing in their monotonous lives.

Eatsindia is consistently growing and is truly one of the best to look for blogs available from Delhi, India. 

For someone from Delhi with a permanent 9 to 5 job, it is pretty difficult but Ahuja Rahul has definitely outdone his resources and is on the way to become renowned internationally as well.

Thus, Rahul is the perfect example for those who want to enjoy their lives by using different Social Media Platforms.

An evening at Noida’s Logix Mall embraced unique in its own Teen India Fashion Pageant-2020 in which Miss Mannat Kaur bagged the title of Teen India 2020. The 3rd edition of the beauty pageant was organized on Saturday in a glittering show at The Flying Dutchman, Logix City Centre Mall, Noida.

Anjali  ( First Runner Up  ), Saummyata Borah ( Second Runner Up ) , Ana ( Third Runner Up ) and Hrishita Sarkar ( Fourth Runner Up )   titles respectively at the prestigious beauty pageant. Teen India is one of the most prestigious teen beauty pageants held in the country. The winner of Teen India 2020 will represent the country at Teen Universe Pageant 2020 which will be held in Panama, later in this year. 

VVIPs such as Ambassador of Argentina to India Mr Daniel Chuburu, Ambassador of Panama Ricardo Mr A. Berna M , Ambassador Paraguay Mr Fleming Raul Duarte Ramos, were the chief guests of the event.  Fauzia Bakshi also graced the event and encouraged the participants.

The lovely ladies were judged by the jury comprising Rita Gangwani, Asma Gulzar, Aarti Kapoor, Sharmila Ahuja, and Apurva Thakur.  

Vishal Hotla choreographed the entire ramp walk of the contestants and the dance numbers to entertain the audience. The contestants’ make-up was done by Bharti Taneja. 

Teen India’s National Director and the organizer of the event,  Jasmeet Kaur, who is an established name in the Indian fashion industry, congratulated the winner and thanked all the guests for making it to the event. 

Talking about the pageant, she said, “I congratulate Mannat for winning the pageant and I also take this opportunity to thank all our guests for sparing time from their busy schedule and making this event a grand success.” 

“I would also like to sincerely thank Dr. Rita Gangwani Maam for been an anchor in this event and supporting us since 2017. I  feel proud to have set up a platform like Teen India Pageant that is making dreams of young girls come true. We are training and polishing skills of these young girls, hailing from different parts of the country, and introduce them with the nitty-gritty of the glamour world. We aim to transform these powerful girls into successful women of the future,” she added further. 

Winner of Teen India Pageant  2019, Miss Apurva Thakur also graced the event and passed on the baton to the winner of this edition. She said, “I congratulate all the participants and send my best wishes to Mannat for winning the title crown. I hope she brings laurels to our country when she represents India at the global stage in Panama.” 

The winner of Teen Universe Pageant  2017, Miss Srishty Kaur was also present in the beautiful gathering and encouraged all the participants. 

“All these lovely young ladies are immensely talented and they are all blessed with exceptional talents. One’s self-confidence is weighed in gold in the fashion industry and we try to inculcate this quality in the girls we train. If you have the desire then this world will certainly be in your arms,” said Srishty.

Several respected dignitaries from various walks of life graced the lovely evening. Sanjana John, Sharad Kohli, Dinesh Mohan, Miss Deaf Vidisha and Surabhi Tiwari were amongst the VIPs who made their presence felt. 

The winner of Teen India Pageant 2020 will also represent India at Pageant at Miss Teen Universe at Panama to be held between 13th-20th January.

We’ve all heard of female directors, producers, and editors in Bollywood but sadly, there are only a handful of women music composers in the industry today. To name a few – Sneha Khanwalkar of Oye Lucky! Lucky Oye! fame and Alokananda Dasgupta, who composed the Sacred Games title track for Netflix. The good news is – we have a new kid on the block – say hello to Pooja Anita Das, who’s making a name for herself in the world of ads! 

With over 20 ads in her kitty which includes names such as HDFC, Axis Bank, ICICI Lombard and Zee, her recent work for OLA’s latest campaign, #HeroesofOla has already created a stir. With over 1,000,000 views on YouTube, the ad and its music has received tremendous response and has hit the right tone with the viewers. 

“I have always been drawn towards melody. I am glad that I was given an opportunity to introduce my style, my sound in this film. Making a meaningful melody is my forte, whether it is an item song or an emotional one,” says Pooja. 

Pooja started off as a singer when she initially came to Mumbai in 2013 after finishing her one-year course at A.R Rahman’s KM Music Conservatory. She then worked with Yash Raj Films where she sang chorus for films like Gulab Gang and Dum laga ke Haisha. Things slowly started picking up when she got her first project to compose in 2015. Her composition for Cycle Agarbatti featuring Amitabh Bachchan got her noticed. This was followed by an ad for Rasna starring Kareena Kapoor, TVCs for ITC, Future Generali Insurance, LG, Godfrey Phillips, Tikona, Government of Karnataka among others. 

Pooja was also the in-house music composer for The Viral Fever for the past two years. Not many people know that she even released her debut album, “Zara Hatke” at the tender age of 18, where all the songs featured on the album were her original compositions. 

“The main obstacle that I face is to convince people that a good melody is still the key, you can’t take melody out of music and still have hit numbers,” says Pooja. 

Born to a Bengali family in Kolkata, Pooja was exposed to music at a very early stage. She says her mother played a very important role in shaping her ears for good music. 

“Composing is spiritual for me.I can remember when my mother used to bring home cassettes of the latest music album every Friday. And slowly it became a ritual,”she adds. 

Pooja is also a trained singer and has occasionally lent her voice to a few projects. But she is clear that she wants to be known as a composer. 

“I want to compose for films and make meaningful contributions in the music industry,” she closes on a hopeful thought. 

Check out Pooja’s Instagram Page @poojaanitadasofficial