Ground water contributes to nearly 65% of total irrigated area of the country and nearly 85% of the rural drinking water supply. The limited ground water resources in the country are under threat due to the increasing demands of growing population, urbanization and industrialization. Intensive, and unregulated ground water pumping in many areas has caused rapid and widespread decline in ground water levels as well as reduction in the sustainability of ground water abstraction structures. The problem of reduction in ground water availability is further compounded by deteriorating ground water quality in some parts of the country. The increasing stress on ground water due to overexploitation, contamination and associated environmental impacts threaten to endanger the food security of the nation, unless necessary preventive/remedial measures are taken on priority.

The Department of Water Resources, River Development & Ganga Rejuvenation, Ministry of Jal Shakti has taken a pioneering initiative for ensuring long term sustainability of ground water resources in the country through the Atal Bhujal Yojana (ATAL JAL) by adopting a mix of ‘top down’ and ‘bottom up’ approaches in identified ground water stressed blocks in seven states, representing a range of geomorphic, climatic and hydrogeologic and cultural settings. ATAL JAL has been designed with the principal objective of strengthening the institutional framework for participatory groundwater management and bringing about behavioral changes at the community level for sustainable ground water resource management. The scheme envisages undertaking this through various interventions, including awareness programmes, capacity building, convergence of ongoing/new schemes and improved agricultural practices etc.

Cabinet has given its approval for the implementation of the Atal Bhujal Yojana (ATAL JAL), a Central Sector Scheme with a total outlay of Rs.6000 crore to be implemented over a period of 5 years (2020-21 to 2024-25).

The scheme aims to improve ground water management through community participation in identified priority areas in seven States, viz. Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan and Uttar Pradesh. Implementation of the scheme is expected to benefit nearly 8350 Gram Panchayats in 78 districts in these States. ATAL JAL will promote panchayat led ground water management and behavioural change with primary focus on demand side management

Out of the total outlay of Rs. 6000 crore, 50% shall be in the form of World Bank loan, and be repaid by the Central Government. The remaining 50% shall be through Central Assistance from regular budgetary support. The entire World Bank’s loan component and Central Assistance shall be passed on to the States as Grants.

ATAL JAL has two major components:     

A.   Institutional Strengthening and Capacity Building Component for strengthening institutional arrangements for sustainable ground water management in the States including improving monitoring networks, capacity building, strengthening of Water User Associations, etc.

B.  Incentive Component for incentivising the States for achievements in improved groundwater management practices namely, data dissemination, preparation of water security plans, implementation of management interventions through convergence of ongoing schemes, adopting demand-side management practices etc.

ATAL JAL will result in:   

• Institutional strengthening for improving groundwater monitoring networks and capacity building of stakeholders at different levels which will enhance ground water data storage, exchange, analysis and dissemination.
• Improved and realistic water budgeting based on an improved database and preparation of community-led Water Security Plans at Panchayat level
• Implementation of Water Security Plans through convergence of various ongoing/new schemes of the Government of India and State Governments to facilitate judicious and effective utilization of funds for sustainable ground water management.
• Efficient use of available ground water resources with emphasis on demand side measures such as micro-irrigation, crop diversification, electricity feeder separation etc.

Impact:

• Source sustainability for Jal Jeevan Mission in the project area with active participation of local communities.
• Will contribute towards the goal of doubling the farmers’ income.
• Will promote participatory ground water management.
• Improved water use efficiency on a mass scale and improved cropping pattern;
• Promotion of efficient and equitable use of ground water resources and behavioural change at the community level

YouTube was created over a decade ago to give a seamless interface to the growing online audience where content creators could upload videos. One of the main sources of income for a majority of YouTubers is ad revenue which has been helping a large number of independent content creators to flourish. YouTube plays the role of a middle man, Brands pay YouTube for placing advertisements in the videos in the form of banners, overlays and imposed video ads

In a connected world, an event happening in the US has repercussions in far off India too. Since the last 3 years, advertisers have become increasingly politically correct,  not wanting their advertisements to appear before any ‘offensive’ content, especially the US,  becoming easily offended. This can be seen with words and phrases that were in common use a decade back, now becoming unspeakable; race and disability equalizers, gender fluidity etc.

Adpocalypse happened when advertisers started to leave YouTube forcing their algorithms to identify videos with supposedly ‘advertiser-unfriendly’ content and stopped placing ads in them. In the year 2016-17, one such adpocalypse began where Big brands including Nike and P&G pulled out their entire budgets from YouTube because they noticed some ads being played before some racist or ‘objectionable’ content. To ensure their advertisers remained, YouTube began cracking down on Creators and Channel owners; at first with only minor policy changes.

But with the full extent of Russian meddling in the year 2016, US elections via social media began coming to light, they were forced to take stronger measures against the very community that they came into existence for. While blatant hate and racism needed to be monitored, many channels were tarred with the same brush. YouTube started demonetizing the content, withdrew paid advertisements in those videos, denying those content creators revenue and reducing their income.

Shakir Ebrahim Founder of GoBisbo Broadcasting Network Pvt. Ltd. and Creator, Bisbo said, “At Bisbo, we publish news, which by definition will cover events happening around the globe, including violence, wars, terrorism, political fights, race and gender issues. Many of Bisbo’s videos were demonetized on upload; which means algorithms automatically identified them as ‘objectionable’ and no ads are placed before those videos. On a review request, 90% are overturned, but by then, Bisbo’s videos, which often attract 50,000 views within the first 24 hours already lose tons of ad revenue.”

“Out of the channel’s top 10 videos, 4 of them with a combined view of 10 million views just in Hindi, remain demonetized even after a review. The topics were; one each on what led to Ram Rahim & Asaram’s court sentencing and jailing; and one each on the planning behind Pulwama and Abhinandan’s downing of Pakistan’s F-16.The videos are beautifully animated.”, Shakir added.

The content was hardly something that is not publicly known, especially when all sources are mentioned. The same news is still available in text and video format on YouTube itself by big news channels. The only difference is that Bisbo’s videos are animated and they are not as yet a big brand name.

Despite content creators being their most valuable asset, YouTube does not escalate video reviews beyond one level because from their point of view, and correctly so, they cannot physically manage the deluge of content. Often a video is demonetized in one language but remains monetized in another. YouTube demonetization is a huge problem for the content creators for whom this may be their only source of income. YouTube has recently published a new upload policy, however, the words are generic and scope is extremely broad; further, different standards seem to be applied to different channels.

Giovanna Casagrande from Brazil has been crowned Miss Teen Earth 2019 at a spectacular event in Ecuador, South America. Miss Teen Air, Water and Fire were awarded to participants from Mexico, Paraguay and Philippines respectively. Organised by Rodrigo Moreira, this is one of the top seven beauty pageants for teenagers in the world.
Bhavna Jain, Miss Teen Fire 2018, from India was happy to pass on her title to the Philippines as they celebrate being the powerhouse Asian countries of the beauty pageant. 
Jasmeet Kaur, the director of Miss Teen India Earth International, after the event, said, “The new winners are very beautiful and I am happy that they also have a very good social cause to save the environment.”
As the mother of Teen Universe 2017, Srishti Kaur, Jasmeet Kaur has always felt the need to support charitable acts through pageant winners. Together they have a school for the underprivileged and supported tree plantations along with various other charities.
Responding to the question from India’s leading international pageant mentor and designer Melvyn Noronha, “What is the most important thing that the youth can teach elders to stop pollution?”
Miss Teen Brazil’s award-winning answer was, “The youth can teach the elders the importance of curbing the pollution of right now, we are a fast generation and if we act now, and don’t wait to act in the future, the change will start coming now.” 
The Miss Teen Earth pageant had delegates participating in the activities and group discussions on ways to save the environment. They also took part in beach and city clean up drives. To further extend the message of their mission across the globe, the next edition of the contest i.e. Miss Teen Earth 2020 will be held in Colombia.

Aditya Raj an Actor and Model from Patna Bihar is ready to hit the mainstream with his talent. Aditya has tightened up his laces for the race of fame. Aditya was born on 1st January 1996, the young ardent started his carrier at the age of 17 by participating in modeling shows in his home-town and was crowned as a winner at the utmost events.

Aditya is a big-time gym-freak which can be seen by the shredded physique the model has carved by hitting the tho iron bars for a fair amount of time. Aditya’s enthusiasm not only towards the gym but also the keenness to work for more than 12 hours is surely appreciable. Aditya started his carrier in 2014, with his boulevardier presence on the ramp of ‘Moksha-modeling’ where he was awarded as ‘Moksha Face Award’. Aditya was a show stopper at ‘Mr. Supermodel'(Fashion Event). Aditya has worked in collaboration with eminent brands like Levis, Lauman PG3, and Manyavar. 

Aditya was also featured on a popular Tv-series ‘Badtameez Dil’ telecasted on ‘Star Plus’. Aditya has a decent weight-age of work in his kitty.

Raj says, “It was very difficult to get into the industry from a place where I belong, but I had decided to leap above the hurdles of my life”. he adds, “I believe hard work and dedication is the only way to achievement.”

Have you ever come across a dynamic personality? If not then Ahaan Rajveer is one of those. He is best known for his multi-tasking and for his dynamic identity, which segregates him from the crowd.

Ahaan Rajveer is a 20-year-old Entrepreneur, filmmaker, writer, investor, business adviser, Crypto, and many more. His passionate attitude towards his chore leads him to equalize multiple chores at a time with an embodiment. Being a business adviser he invests his time to not only share his strategies and business techniques but also provide the values for the same. He is perfectly interpreting and making the best use of his entrepreneurial skills which will definitely make him successful for his plans.

He wanted to become the leading business icon and is very keen to learn business models and ideas every day. Apart from this he also loves to gym watching movies and matches, traveling, music and guitar is the best combo for him. Thus, we wish them the best for the future.

B-town attracts many aspirants, who want to make it big in the modeling world. Not all are capable to reach the peak of success. Some don’t even make it as an entrant in the tinsel town. And to contradict them, there are few who turn out to be unstoppable. Yogita Bhuranda is one such name who is making her mark rapidly in the fashion and modeling world with her flawless beauty and competitive sporting spirit. 

Her crystal clear face and radiant skin seem to attract success and fame to her at every step in her life. More importantly, her continuous efforts as a contestant to several pageants make her the most potential choice of B-town filmmakers and model hunt shows. 

Her track record has a plethora of pageant shows that she has participated in that includes: FBB Miss Diva contestant 2014, FBB miss India contestant 2018, Finalist miss face of India 2019, 1st runner up Miss face of incredible India 2019 and Miss FLAWLESS face of incredible India 2019. 

Her continuous participation and spontaneous winning of several pageants have not just brought her fame and success, but many Bollywood blockbuster opportunities. The cherry on the cake is her interest in acting and to pursue the same she has completed her acting course from Kishore Namit Kapoor acting school.

There is a renowned saying – “Propel yourself, on the grounds that nobody else will do it for you.” The said line is very basic yet its profundity can be just comprehended by somebody like Anand Mayee who was reviled and demotivated however her solid determination never let her self-destructed. She scripted her prosperity as a business visionary, social influencer and way of life blogger mammoth. 

Anand Mayee maintains her own business of Bhagalpuri Silk Sarees and she has been perceived in India and on different worldwide stages. She has a fruitful brand ‘Nayab Store’ surprisingly, however, she has surely triumphed over her snags with beauty. 

Her organization currently has a customer base from the United States of America, United Kingdom, Behrain, Singapore and hardly any different nations. She was selected for National Entrepreneurship Award by the Ministry of Skill Development and Entrepreneurship. Her items have likewise picked up hails from previous Miss India champ Shivani Wazir. 

From losing her dad at an early age to filling in as a teacher for employment, the life of Anand Mayee is surely a motivation for everybody and her hardwork now engage ladies of each age bunch as well as inspire them to recapture their certainty and improve their confidence. 

Hailing from a community in Bihar, Anand Mayee chose to arrangement her own business however it was difficult for her to stand firm in this male situated society. She was censured and even was demotivated however she stood high and made her name. 

At the point when gotten some information about her life’s battles, she stated, “I don’t call them as battles, rather I accept them as my learning encounters. Being a lady and hailing from a non-business family, I was constantly kept on backfoot when I chose to go into business. Individuals frequently get cripple by this yet I accept it as a test.” 

She kept on saying, “There were times when I receive huge agreements however didn’t get the payout consequently. I was crushed on occasion yet support from my family propped me up. I felt cheated; I felt disregarded; I even felt genuinely broke now and again; however, I never felt sad and I generally counsel individuals the equivalent.” 

She is presently a social influencer goliath and why not, she has left her obstacles alone and made a name and spot for herself. A large number of individuals currently fantasy about turning out to resemble her and she is presently a motivation for each growing business person. 

She has an enormous fan base via web-based networking media systems. Her Instagram profile has a large number of adherents who, without a miss, acknowledge Anand Mayee’s works. She has become a home name in the realm of a way of life blogger and a few little and huge big names pursue the design proclamations created by her.

Things in technology are being discovered every day and we are living in an era where artificial intelligence (AI), blockchain and machine learning have brought a revolutionary change in everyone’s lives. A young guy who is using all the innovative tactics in his day to day life is Rishab Bhatt. A web and software developer by his profession, he is the creator of the website named ‘Simple.Savr’, a text and file-sharing website with more than 60K users per month worldwide. A software engineering student at the Western University, Canada, he has sold website scripts on CodeCanyon and has also helped his clients to build websites. 

The sole mission of ‘Simple.Savr’ is to provide clean drinking water to children around the world and it is achieved by donating over 40% of its ad revenue in this initiative. Speaking in brief if machine learning will be a mandate in every field, Rishab said, “If you want to make an app where two people can text, you can do so without machine learning. But if you want the app to recommend replies based on what the other person said automatically, then machine learning is your best friend. I don’t think understanding what machine learning is and how it works is wasted knowledge since it allows you to take a different approach while solving some problems.”

Looks like machine learning will play a key role in Rishab’s work schedule. He is a technology freak who loves to learn things by himself and also experiments with different things. He recently made an innovation by making an app that bypasses Toronto District School Board (TDSB) restriction on social networking apps like Snapchat, Instagram and Netflix. Currently, this young man is working on a lot of projects and is integrating technology in his work thus proving his innovative skills.

Apart from being a successful stylist and fashion designer, Neha Menghwani from Stylessential is known for creating super stylish and unique looks. Her feed is beautifully curated and edited – vibrant and exuding happiness just like her! In a short span of time, she has managed to become an inspiration to many. From styling Bollywood superstars like Shahid Kapoor, Varun Dhawan, Saif Ali Khan, Ranbir Kapoor, etc., to have a successful blog where she shares all things fashion, beauty and travel. From designing for & styling the very same actors for fashion shows to now sitting front row at the same shows – she has definitely cracked the code to be successful without having any industry connections.

Right from childhood, she was creative. She would try to draw and paint on the floor using her mom’s cosmetics when she was one. This love for art just grew as she became older and turned into being a professional artist selling her work in school and dancing professionally when she was in college, without formal education in either. “I was offered a dance instructor job at age 17 by Rahul Saxena when he spotted me breakdancing at a college fest. It was so surreal but I always had the pressure to study and because of board exams, I couldn’t take it up.” However, she doesn’t consider that as a missed opportunity as everything happens for a reason. She soon realized that even though she topped Mumbai University, that would be the end of her education and she would finally listen to her heart and pursue her passion. “I definitely tried my hands at a lot of things – it is okay to not know what you want to do in life – I tried dancing, CA, advertising, changed colleges, it was a lot of trial and error to finally come to terms with what my one passion was from the beginning. Once I realized that nothing else gave me happiness – I worked my ass off for the career I have today.”

Contrary to popular belief, blogging is not just about freebies. It sure has a lot of perks but it is tough to survive in this competitive environment where every second person calls themselves an influencer. So what differentiates her from others? “I started working with big brands and on huge campaigns quite early and only chose to work with certain brands that I personally used. This gave me a lot of credibilities. Brands and followers came to me because of my content and I hope it continues to stay that way, although it has always been a number game.” However, she doesn’t focus on that and advise upcoming bloggers to just block all the negativity out. “I used to work 14 hours Mon-Sat, and shoot 6-7 looks on Sunday after planning, directing, location hunting, editing, posting daily, and whatnot. I did it because I loved it despite how sleep-deprived and tired I was, and if you love it too, I’m sure you’ll find a way.”

Aashi Adani is an Indian fashion blogger and beauty YouTuber. She has a reach of over 1,50,000 people on all her social media combined. She has worked with some great brands like Aldo, Garnier, MAC, Myntra, Amazon and many more.

Family Life and Education:

Aashi was born on 19^th June, 1998 in Mumbai to Gujarati-speaking parents. Her father, Nilesh Adani, is a businessman, and her mother Dipti Adani was a beautician. Her older sister Pranali Adani is an HR head at reputed agency in Mumbai and is happily married. 

Aashi Adani was educated at Mumbai’s Walsingham House School. She did her Junior College from Jai Hind College and graduated in bachelors of Management Studies from Lala Lajpatrai College. She is currently pursuing Master’s in Commerce from H.R. College of Commerce and Economics, Mumbai.

Work before Blogging:

Aashi has always been a hard worker and juggled multiple jobs before finally starting her blog at the age of 17. Right after her 10^th standard she spent her holidays tutoring children under the 4^th grade and also conducted multiple dance workshops. She soon landed an internship at Genius Inc, a coaching center in Mumbai where she managed daily activities for about a year. While interning, she also had a little start up that sold fast fashion clothes called ‘The Urban Darji’ with her best friend Vedika Parekh.

It was right before her HSC exams where she stopped working and focused all her time studying. After her HSC exams, and a lot of motivation from her friends, she started her fashion blog ‘Dress It Out.’

Hobbies:

Aashi has always enjoyed dance and has done a couple of classes from Shiamak’s Dance Academy and Danceworx, Mumbai. She also loves learning new things and has enjoyed video editing and photography which learned after establishing her blog. After a long day she likes to drink some hot chocolate and watch Netflix in bed. She loves travelling and has some amazing vlogs on her YouTube channel as well.

Journey to Stardom:

She started her blog ‘Dress It Out’ and later changed it to aashiadani.com in 2018. After covering a lot of fashion trends in articles, she also started doing some beauty tutorials which were very well received. After gaining massive popularity on Instagram, she also started her own YouTube channel in 2019. She does a lot of helpful videos and super honest reviews about launches in the industry. 

Her content has a lot of people hooked to her, including us and we can’t wait to see what else she surprises us with.

Check out Aashi’s work here – 

Blog – https://aashiadani.com/

Instagram – https://www.instagram.com/aashiadani/

YouTube – https://www.youtube.com/channel/UCoorvG4f0ILFoYJC9OM2R8Q