In small towns, relationships are basis for strong businesses. When the entire country is going digital, our small businesses are left out and need inclusion. They do have smartphones and access to internet but smart business solutions that understand their problem and can create a difference in their lives is missing. A study says that 97% users use mobile phones to access internet and yet the percentage of digitization of small and micro enterprises in minuscule.

Currently, there are more than 60Mn MSMEs in the country, 15Mn+ Kirana stores and yet enterprises using digital solutions to manage business are less than 10%. The retail is pegged to grow to $1Tn by 2020 and traditional trade will still be the largest contribution. Every day a traditional retailer uses a minimum an hour and a half to manage his red colour khata bahi. At the end of every month, he again takes out the red color khata bahi and begins the mammoth task of tallying all his hisaab kitaab. It again takes him hours and hours to reconcile all the balances, let alone the task of recovery from all his stakeholders. This is not only tedious and time taking; it is manual and can be erroneous as well. Now, imagine the efforts that the entire country’s MSME population is putting in this – millions of hours of time and energy are getting wasted in something this mundane and that too when India is known around the world for the rich technical capital/manpower it has. This millions of time and energy saved every day will be utilized in things like expansion of business, acquiring skills, alternative education, better family and social life so on and so forth. 

Mera Cashier is an application which has basic features like adding customers, managing their transactions, sending SMS and payment reminders. While all these are basic must to have features, Mera Cashier has many smart features also. A user can set the credit risk limit of a customer and managing his credit risk and working capital inflow. He can monitor dashboard for timely recover, user QR scan facility to make an efficient use of his limited time and create offers and spread amongst his customer base ensuring footfall and increase in revenues. Considering that data is the new fuel. Mera Cashier empowers the small and micro enterprises to use their own data to help them expand business, minimize risk, rotate working capital efficiently all over their mobile phones in the comfort of their shop/stores. 

It is a freely available app on play store. Currently we are at 90000+ downloads on play store in less than 5 months of operations. Our users love our app and give us constant feedback and appreciation. Our founder Suneel Kumar has grown in up Baraut, a tier 3/4 city in UP. Even though he shifted to Delhi/NCR, he always had a dream of giving back to the society that has given him his roots and identity. A seasoned Chartered Accountant himself, believes in inclusion and has a vision of making the app reachable to all corners of the country and enabling and empowering those businessmen who have been underserved by the markets. Only true inclusion will make the country a superpower in coming decades. 

Music is an integral part of India; our music has grown a lot in terms of popularity. Our music has reached many top countries in the world. The rise of Indian music and singers is a good sign for our next-gen singers. With the growing music industry, we are finding some gem of singers who are ruling social media platforms to every music chart and on television too. 

Out of the top list of next-gen singers, we found Abhishek Mendiratta as a classic vocal artist who is ruling youtube and other social media platforms with his fresh voice. His new song “Love you” got, and fantastic response as more than 2,198,805 viewed and enjoyed his song — Woohoo that’s not a small number. His rising popularity is an alarm to top-notch singers of India. 

Abhishek Mendiratta and Nikhil Mehndiratta is famous as AbhiNikks on social media platforms like Instagram, Youtube, and other social media platforms. Their Oye Hoye song was also and superhit song. They are young and energetic lad loves music more than anything else in their life.

Abhi has chocolaty looks with a fantastic voice; His vocals, lyrics, and style are similar to Honey Singh … nd we can say very soon Abhinikks will rule in Bollywood , their voice is loved by millions not only in India but worldwide. They are a next-gen singer who is perfect in every department. Abhishek Mendiratta knows that only singing can not work in today’s time if you have to grow globally. He works on his looks remains fit and fab to look perfect on screen and also in events, concerts and other places.

Growth of talent like Abhishek Mendiratta and Nikhil Mehndiratta (AbhiNikks ) is a win-win for Bollywood and Indian music as this kind of singers give us global fan following, which means more money in Indian music. 

They have sung many songs in the past few years and many more are going to come in 2020. According to the sources, they are going to collaborate with many big names for albums and movies. Here’s wishing talented singer and star performer Abhishek Mendiratta and Nikhil Mehndiratta (Abhinikks) all the best for the future, we hope that they make us proud with their lovely voice and energetic performances.

Engineering in India is one of the most opted courses that open up a wide arena of options for students to explore. When we look through the prism of courses and its reach, there is a close association between Engineering and Bangalore. Well, we are not oblivious of the fact that Bangalore is anointed the tag of Silicon Valley of India, with most IT and software companies located in this garden city.

Being a cosmopolitan city, it has been continually attracting many individuals from across India and globe who come down to the city in the quest of job opportunities and, more importantly, education. So, let’s see how Bangalore presents engineering aspirants with a broader view of the IT city and why enrolling in top engineering colleges in Karnataka can bring on a lucrative turn to your future.

Why Choose Bangalore Over Other Cities for Pursuing Engineering?

As per studies, Banglore in Karnataka ranks among the top chosen cities for pursuing an education in fields of engineering and management. The city is the hub of maximum software companies in the country and prides itself on its stupendous transportation and basic amenities.

All these points, when combined, bring us to the fore of reasons regarding what makes the city an ideal stop for pursuing engineering courses. 

Advantages of Pursuing Engineering from Karnataka

The state of Karnataka houses over 293 engineering colleges, comprising of 238 private and 55 government colleges. Each college witnesses a huge number of enrollments every year, along with many reputed companies offering recruitment through campus placement. Some of the top names include Google, Deloitte, IBM, CISCO, and much more, with an approximate starting package of 7 to 9 lakhs.

Opens Up a River of Opportunities

The state of Karnataka possesses several top engineering colleges that present to students a vast option and numerous branches to pursue in engineering. Along with being tagged as the IT capital of India, Bangalore increases the prospects in the field of engineering, IT, and other programs after their completion.

Quality Education and a Hub for Illustrious Colleges

Bangalore in Karnataka is known as the hub of top premier engineering colleges in India. These backed by a world-class education, faculties with professional backing. Occasional technical seminars make it one of the most prestigious destinations to pursue engineering. Additionally, some of the colleges also offer scholarships to meritorious students that make it more beneficial for those who wish to pursue engineering.

How to Manage Expenses When Studying Engineering in Bangalore?

Often we come across the thought of managing finances during the stay. Read on the quick top tips that can help in managing the expenses:

Picking the Right College

Choosing the right college and gaining an idea of their fee structure can help to strategize finances. So, here are enlisted top five colleges offering quality education and their fee structure:

• University Visvesvaraya College of Engineering
  

One of the top noted engineering colleges in Bangalore, is a public university established in the year 1917. The college offers B.E. in 8 specializations and M.E. in 11 specializations.

Average Fees – INR 22,430 to 30,000

• R.V. College of Engineering (RVCE)
  

Established in the year 1963, it is a private college that offers Bachelors and Masters programs. The college offers B.E. in 11 specializations, MCA, M.Tech in 20 fields and also M.Arch.

Average Fees – INR 53,000

• International Institute of Information Technology Bangalore (IIITB)
  

Popularly known as IIITB, it is a deemed university established in the year 1999. The college offers admission to Integrated M.Tech in CSE and ECE, Masters and Research Programmes. The average fee of the integrated course is INR 1,56,000/-.

• Ramaiah Institute of Technology (RIT)
  

Formerly popular as M.S. Ramaiah Institute of Technology, it is an autonomous private engineering institute established in the year 1962. The college offers specializations in engineering, architecture, management, biotechnology, computer science, and technology at UG, PG, and Doctorate level. The college offers B.E. in 12 specializations and M.Tech in 12 specializations.

Average fees – INR 66,000 to 1 lakh

• Bangalore Institute of Technology (BIT)
  

BIT is a private university affiliated to Visvesvaraya Technological University (VTU). Established in the year 1979, the college offers UG and PG programs in BE, M.Tech, and MBA. The college offers B.E in 8 specializations and M.Tech in 8 specializations.

Average Fees – INR 58,000 to 65,000

Quick Tips on Managing Daily Expenses

Staying away from family for studies and managing stuff is a part of a hard life, yet it is necessary. This way, one learns to manage things on their own. It is a wise idea to save some amount each month for rainy days or emergencies.

Rentals- Hostel/PG/Flat

As a student, the first thing that every student would look out for when coming to a foreign city is finding a house/PG/hostel on rent that can charge reasonable rent. In Bangalore, the charges tend to vary depending mainly on the area. A place nearby to college, the rent may be a bit on the higher side while a little far off, it will be less. It is just that how well one manages their pocket, rest is all sorted.

Food Crises

You do not have to worry if you have chosen a hostel over PGs and flats. They provide food at a lower price. Worry not, if PG or flat is your thing, the city houses numerous food joints and restaurants that serve delicious breakfasts and dinner at cheaper rates than would approximately cost 120 per person. For better saving, learn to cook, Maggi cannot be a lifesaver.

Electricity Bill- Say no to Lavish Life

The city has terrific weather that falls in favor of those when it comes to electricity. Only in peak summers, you may require cooler otherwise fan works all the months. This can very well help one in spending an average monthly electricity bill of INR 250 to 500 for a 1BHK house. January is the coldest month and April the hottest.

Transportation and Daily Costs- Use Public Transport

It is time to get smart. Use apps that give coupons and cashback on every transaction. Go for a family pack for things that are used often, and the expiry date is far away. For things that are rarely used, small packs would work.

Shop during sales and buy a monthly pass for transportation. Using public transport to your college or taking a monthly pass will help save a few bugs and manage finances well.

There is some good news for women, particularly those not having access to healthcare. The Indian Institute of Technology, Mandi has contributed in developing an Artificial Intelligence-powered point-of-care device to screen for cervical cancer. The device analyses microscopy images with high accuracy. This project has been taken up in collaboration with Aindra Systems Pvt. Ltd., Bengaluru.

Cervical cancer is among the deadliest forms of cancer.  Early detection and treatment are vital for those diagnosed with cervical cancer.

The research was undertaken by a team led by Dr. Anil Sao and Dr. Arnav Bhavsar, Associate Professors, School of Computing and Electrical Engineering, IIT Mandi with their research scholars Ms. Srishti Gautam and Ms. Krati Gupta. The team, along with the industry collaborators, has developed AI-based algorithms that enables the device to undertake automatic screening for cervical cancer.

The gold standard in screening for cervical cancer is the ‘Pap smear test,’ in which, cells extracted from the cervix are examined by specialists using a microscope. While the Pap smear test has undoubtedly helped in early detection of cervical cancer, it involves subjective analysis and is associated with risks of false diagnoses; various research studies have shown the accuracy of the Pap smear test to range between 60 per cent and 85 per cent. 

Pap smear test has been the standard examination for testing for cervical cancer. However, the patients need to travel to the hospital for this test and this could be a problem, particularly in geographically distant areas or in regions without basic diagnostic infrastructure, there could be delays in interpreting results. 

Speaking about the practical advantages of the device created during this Research, Dr. Arnav Bhavsar said, “The difference between a conventional system and Aindra’s point-of-care system is that, the latter is portable and can be taken to the potential patients. In the conventional system, the people have to visit the pathology laboratory to get themselves screened.”

The researchers have applied for an international patent for the device and algorithm in 2016 and their research results have been published in many international journals and conference proceedings in the past two years.  The device prototypes are currently undergoing clinical testing at Kidwai Memorial Hospital, Bengaluru, Manipal Hospital, Karnataka and Raja Rajeswari Medical College and Hospital, Bengaluru.  The accuracy of the developed prototypes has been consistently around 88 per cent.

The IIT Mandi team first analysed Pap smear images provided by the industrial partner, Aindra, and characterized them into ‘normal’ and ‘potentially cancerous.’ They developed a computer program that could differentiate between the two.

“We could demonstrate performance improvements over some of the contemporary methods, with relatively simpler, and arguably more efficient methods”, said Dr. Bhavsar.

The developed algorithm is based on the recent deep learning paradigm of artificial intelligence. The advantage of this type of program is that it can be used in situations where in one can encounter a large amount and variability in data.

Dr. Anil Sao said, “Given the shortage of pathologists in India, these algorithms will help in automating the process of screening Pap -Smear images. Thus, there will be a significant reduction in time spent by the pathologist, thereby reducing cost and improving the screening accuracy.”

The classification of cervical cells as normal or abnormal depends on the segmentation/differentiation of the nucleus of the cell.  The researchers have also developed an efficient pre-processing technique to detect cells in images, which were then subjected to the Convolution Neural Network algorithm, for accurate classification of cancer cells.

Work-related to this development is described in papers in the Workshop on Computational Pathology 2018, and in Proceedings of Society of Photo-optical Instrumentation Engineers (SPIE) 2018.

The Mumbai based travel and adventure photographer Ishita made her passion for traveling and photography as her profession and she touched skies ‘literally’. In the year 2014, she went on her first trek to Everest Base Camp and this was the time when she found a professional photographer in her.

Ishita said, “Ever since then I’ve been enamored by both the Himalayas and the art of photography.”

Her photography skills got recognition from the people on social media networks and she soon became a brand in the business. She is one who can ditch anything for travelling and she is the one who captures every single moment during her travel in her lens. Her clicks are incredible and she knows the art of beautifying an object by choosing the perfect frame.

She has travelled across 30 countries and still counting and her love for travel can be exemplified by this. She also runs her own trekking company. “we run bespoke trips in the Himalayas of Ladakh and Nepal (website: www.type2adventures.com),” said Ishita.

Just recently, she started uploading her pictures on her Instagram profile that goes by the name ‘Dharnidh’ and within no time, she was flooded with the responses. She now has over 80,000 followers and her single post fetches thousands of engagements.

“To move, to breathe, to fly, to float, to gain all while you give, to travel is to live…” The life of Ishita Dharnidharka is very much influenced by these lines as she is not just an adventure photographer but also an influencer for millions of budding photographers.

Her Instagram profile has hundreds of beautiful pictures of the places she traveled and it not only inspires the aspiring photographers to be like her but also it encourages people to visit such places at least once in the journey of their life.  

Her photography skills have been recognized by giants like Canon, Nokia, Google and Johnnie Walker. She even went to Peru for an assignment sponsored by the Peru tourism board. She also shoots food and interior photography commercially. She has a list of reputed clients and her work has been praised by them. Her work can be checked on her website – https://www.ishitadharnidharka.com.

She added feathers to her cap when she was featured in a TV commercial for Global Camera manufacturing giant Canon. She also did an ad shoot for international brand Johnnie Walker.

When asked about her profession, Ishita said, “Photography and travelling for me are just not a mere profession but it is a religion for me. It is my passion and I always love doing it. I find myself lucky at times as I got the opportunity to continue my passion as my profession.”

Singing and singers emerge every now and then. The ones who know to survive to work through all ups and down, create a name. While the one who couldn’t, get hidden amidst those powerful names. Well, that is one part of the story, the other parts bring us across those names who hiding amidst names, find their light, work upon it and rise to make an impressive come up. They shine brighter and coming across them, they are not ignorable at all. One such singing star, sensation, light, comes out through the name of Gurdaat Gill. Singer, Lyricist, Composer, one after another and another, talents keep emerging and his name reached to the point where he was one among those happy souls who succeeded to start his own recording company and label with the name of “GURDAAT GILL MUSIC”. This seemed just to be a start as because his voice became one sensation by the release of some popular songs like Tiktokamor and Yeux which took over Itunes, Gaana, Wynk, Hungama, Spotify, Amazon Music, Google Play, Jio Saavan, Deezer and Kkbox. What to say about this 20-year-old sensation who completed his BA Psychology (H). Who might have thought that a serious psychology student can take over the world by his amazing voice covering all music apps and spreading a sensation over so many enjoying souls of time?

None. This is what Gurdaat answered when we asked him the same question. He further said, “I might be famous as Gurdaat in the field of music today but back then as Bachhitter Singh Gill, I was totally a different personality. I really did work upon a lot to raise myself and my work of art. I wanted to make sure that things go well. Worked late nights, ignored tiredness and I knew, I had to be one I was passionate about. Trust me or not, this Sikh family born little guy too a lot to get his name established in the Punjabi music field. I had so many competitors around but what I focused on was words which knew, my art form differs from all and if I know to make it a belief that I am a winner, I will definitely be a winner. Afterall for the world to trust your work, you first need to trust your idea.”

His words are truly not a word of charm, it does teach us a lot. For anyone who wanted to reach the heights of success does need to trust his idea and his work first. Gurdaat, a name which took over Punjabi Music has a lot to offer and one such upcoming work he is about to present is “Magician”. It’s a video song with the singer as Param Dhaliwal and the composer is Gurdaat himself. This music delicacy will be available on Gurdaat Gill music soon and then other music stores where the lovers of music can listen to it anytime. The digital partner associated with Gurdaat and his music label is KIXTIX MEDIA PVT.LTD.

Gurdaat has just made a start and his demand is outreached in such huge numbers. We can’t even say how much the same would reach out in the mere future. Well, it’s all the hard work that talks with him and his work that rose to the flourishing new level. The name he holds can be seen in the name of upcoming famous future artists, which would take away the music to one another level. Gurdaat is one amazing one out there who is not to get stuck but to rise and shine. He knows how to make a day beautiful with the art form he holds and his ideas click around for so many souls. He is one amazing love for many Punjabi song lovers and is all set to reach out to the words of all around the Nation. For what we know now, he is a great singer, composer, lyricist, motivator who believes in the strength of what one holds from starts, “Their talent”.

The 21st century is all about living your dreams. We are living in an age where our youth has removed a word called impossible. Technology, business, and getting famous through apps and influencing people on the right track with their excellent content is a trendy thing nowadays.

As we are living in a world of technology, we come across lots of real talents who were not seen until now. But with the surge of the Internet in India, they got recognition worldwide with their style, content, and videos. We found one genuine smarty who has raw style and his lifestyle has influenced many to live a sober life. We are talking about a young guy who is famous on all the top apps with million fans in India and abroad Faisal Qureshi.

Faisal Qureshi is famous as Thebikersindia on Instagram is our peak of the day. He is an influencer who is able to influence millions with his classy fashion sense and his superbikes.

Faisal Qureshi is a young lad who has the looks, style, and beast bikes. His every post is followed by millions of people from different parts of the world. He is a real biker lover who loves bike riding and Man he has the fastest beast in his garage Kawasaki ninja H2 and many more bikes like Hayabusa, Suzuki gsxr1000, Yamaha r1 2019 edition, Kawasaki ninja zx6r, triumph rocket 3 touring only one bike in India.

Faisal Qureshi comes from a reputed family, he is mature enough to take his family responsibilities on his shoulders in the future. He will make his family name more famous in the coming years with his entrepreneurial skills.

He is an educated guy who knows how to grow in life. His blogging has given him proper recognition online. Young ones have loved his style of living. Faisal Qureshi has many young fans in his list, who follows his every post and style. Faisal has become a new trendsetter in the fashion world with his Raw style. His bike love has always been the talk of the town in his city and now in India.

Faisal Qureshi is a future star of India who is going to influence many with his lifestyle. We are sure he will give fierce competition to top influencers of the world in the near future because he has the X factor in him, which is attracting many young ones from different parts of the world.

BJP MP Pragya Thakur, known for making controversial remarks, today once again called Mahatma Gandhi’s assassin Nathuram Godse a “deshbhakt” or patriot during a debate in Lok Sabha. Her comments triggered a protest by members of the opposition with Congress calling her comments “BJP’s deplorable hate politics.”

During a discussion on the Special Protection Group (Amendment) Bill, when DMK’s A Raja cited a statement of Nathuram Godse on why he killed Mahatma Gandhi, Pragya Thakur interrupted and said, “You cannot give example of a deshbhakt.”

Mr Raja said that Nathuram Godse himself admitted that he had nursed a grudge against Mahatma Gandhi for 32 years before finally deciding to assassinate him. Nathuram Godse, A Raja said, killed Mahatma Gandhi because he believed in a particular philosophy.

While opposition members protested against Pragya Thakur’s “deshbhakt” comment, BJP members asked her to sit down.

Asked by reporters to clarify her remarks, Pragya Thakur simply said, “Listen to what I said first. I’d reply tomorrow.”

The Congress targeted the BJP over Pragya Thakur’s comment. “Repeatedly referring to Nathuram Godse as a “deshbhakt” is a perfect representation of BJP’s deplorable hate politics. Will PM Modi condemn Pragya Thakur’s remarks or continue to stay silent?” the Congress asked on Twitter.

This is not the first time Pragya Thakur – a 2008 Malegaon blasts accused who won the election from Bhopal in Madhya Pradesh – called Nathuram Godse a “deshbhakt“. During campaigning for this year’s Lok Sabha elections, she had spurred outrage and protests when, to a reporter’s question, she said: “Nathuram Godse was a ‘deshbhakt‘, is a ‘deshbhakt‘ and will remain a ‘deshbhakt‘.”

Pragya Thakur’s remarks not only drew severe backlash from the opposition, but were also publicly censured by Prime Minister Narendra Modi.  “These kinds of statements made about Gandhiji are condemnable and cannot be allowed in civilised society. She may have apologised, but I shall never forgive her,” the PM had said.

After the national elections, Pragya Thakur again courted controversy when she told BJP workers at a meeting that she wasn’t “elected to get drains and toilets cleaned”. Many later accused her of denigrating the Prime Minister’s Swachch Bharat Abhiyan, a movement inspired by Mahatma Gandhi.

The 49-year-old first time MP has become known for her controversial comments. In August, after the deaths of former Union ministers Arun Jaitley and Sushma Swaraj, she had accused the opposition of using “marak shakti” (occult powers) to harm BJP leaders, drawing much criticism.

News Source: NDTV

On Wednesday, ‘The Surgical Manufacturers and Traders Association’ organized a press conference against the new framework for regulating all the medical devices under the ‘Drugs and Cosmetics Act 1940’ proposed by the government of India. 

The association expressed its grievances that the new policy will swipe out the entire Medical Device Trade and Industry. Regulating all medical devices under one ambit of ‘Drugs and Cosmetics Act’ is the actual bone of contention.  

The notification regulates B.P. Monitors, Digital Thermometer, Glucometer & Nebulizers and etc, under ‘Drugs & Cosmetics Act’ 1940 w.e.f. 1st of January, 2020. “They have over-stepped the definition of a medical device. The definition of medical devices is much broader than it is mentioned in the new act. The DCA rules proposed to sideline the notification process by mentioning all medical devices that may assist by such means for one or more of the specific purposes,” said Pradeep Chawla, President, SMTA.

The SMTA has further alleged that there are no stakeholders discussions in laying the foundation of medical device rule. 

The rules were applicable only to few notified devices, which were critical by nature, sterile or implantable, however, now the department intends to apply the MDR on all medical devices. 

The Secretary of SMTA, Shri Puneet Bhasin talking about the new act said, “There would be a drastic rise in the cost of licensing, compliance, testing, audit and surveillance charges. Eventually, it will drive the entire micro, medium and small enterprise out of business. It will also decrease the investment in the medical device industry. The importers too would require wholesale drug license from respective State licensing authority. The fee imposed for licensing by Central Drugs Standard Control Organization (CDSCO) on imported medical devices is unnecessarily higher in comparison to the locally produced devices. It is not just licensing fee but a ‘non-tariff barrier’ for which Ministry of Health has no official mandate of the Ministry of Finance/ Ministry of Commerce to decide tariffs. As such all medical devices including rehabilitation aids and personal health aids are subjected to custom duty/surcharge/GST at a time of import. The CDSCO will be the nodal authority.”

Hardeep Singh, Joint Secretary, SMTA, said, “This is a draconian move done without the consensus of the stakeholders. Today taxes are getting higher on medical devices. Why does a patient have to bear tax on thermometers of BP machines. Today, the tax on diamond is lesser than the tax on medical devices. Is this the sensitivity of the government?”

The SMTA is its joint statement that the medical devices should be removed from Drug act and may lay down a separate regulation for medical devices where no drug licence is required. SMTA is a 67-years-old association hence qualifies to be a stakeholder. 

Rakesh Sawhney, Chairman, Trade Act Sub Committee said, “Indian consumers will suffer a lot due to this new proposed law. Usually, such notifications are issued one month before the final gazette notification in order to acknowledge the grievances of the stakeholders but they didn’t. It was brought in overnight like withdrawing the President’s Rule in Maharashtra. This is an adverse situation. We have to fight bit together.”

SMTA believes that this notification is not the in best interest of the public and Indian healthcare system. With the increase in the costing of medical devices, goes higher the humongous expense of the patients.

It also states that there are flaws in the process of CDSCO. “The entire process of approval of the product of CDCSO licensing is grossly flawed requiring re-registration of any manufacturing site, of the same product, for different importers, causing colossus waste of manpower, time, resource, which in turn will not yield any health benefit to the nation.”

The members of the association will be meeting Union Health Minister Dr. Harsh Vardhan in Delhi on Thursday. 

The association has filed a writ petition in the Delhi High Court against the proposed law. The court has sought the center’s response on the plea; the hearing will be on 11th December.

Himanshu Bansal, Nitin Vilecha, Yogesh Vilecha – The group of three hard-working people have made it huge. Giving the entertainment industry the flavor it needs, they have become unstoppable. Producing music videos, being digital partners to several blockbuster movies and also helping artists to maintain their social media accounts have been their utmost motive.

Since 2018, True Media has been one of the most trusted organizations when speaking about digital success in the entertainment industry. True Media has been digital partners for these super blockbusters- “High Attitude, Shy ,Lagda Na Dil , Do or Die , Only Yaar, High Temper, Eid krade. Etc.” They were not in the same position as they are today as we speak of. These three people have been constant pillars to each other and have used their knowledge on this field to their full potential. Himanshu Bansal in his interview with us said, “It was not as easy as it seems today. There had been a real struggle when we three decided to start off with this company. Our basic work was to manage and maintain social media accounts for the artists. Later we started to work on music videos and also collaborating as digital partners in movies. For us, it was never an issue as to who had to do what. Everybody was very much engrossed in their own department which finally made it a success.” Undoubtedly, we acknowledge the fact that their hard work has been paying off since the day they have started working.

To be fair, we cannot ignore the competition in the entertainment world. For the past 2 years, True Media have successfully worked with more than a hundred artists namely, Gagan Sharma, Maz Bonafide, Bilal Saeed, Happy Singh, Anjaan, Khan Saab etc. The accuracy and innovation in their field of work cannot be flawed for sure. To elaborate their work, they have collaborated with music labels like T-series, Zee Music Company, White Hill, Sony Music, Eros Music and so on. In conversation with Nitin Vilecha, we learned about the personal equation between the three entrepreneurs along with their working styles. Casually talking he said “We have been friends all along and each one of us enjoys their part of the job quite a lot. All three of us are very comfortable with each other’s working styles. Giving space and environment that helps us to accomplish the task we are assigned for, has been our foremost concern. We also make it very comfortable for the artists that we are working with. To be honest, all three of us trust each other completely and we respect our contribution as well.

He added, ”The success that we are talking about today and we are sitting at an interview means a lot to us. We never underestimate the competition and we definitely make it a point to maintain our relations with our clients for long term working processes. Working on the digital success of a movie or a music video is a very important responsibility for us. We cannot  mess around with it but we also do not make it difficult for the artists to get comfortable.”

The digital world is chaos and vast in itself. Making a mark in this world and having an audience that would be all ears to the efforts made by True Media is worth appreciating. Being a part of huge blockbusters, getting to know and maintain working relationships with artists and collaborating with such music labels must be considered a milestone in their journey.