The actor Shah Rukh Khan has been named the brand ambassador for Castrol, a lubricant pioneer and BP group subsidiary. According to the company, this association has taken a major step in Castrol’s commitment to providing high-performance lubricants. Over the next two years, Shah Rukh Khan will appear in ads for BP and Castrol, showcasing their extensive product lines on TV, in print, and in digital media. 

Sashi Mukundan, senior vice president of the BP group and President of BP India, discussed the collaboration, saying, “Our commitment to innovation and quality in the automotive sector is reflected in our association with Shah Rukh Khan.” This move embodies our common values of performance, dependability, and sustainability. As we work together to shape the future of mobility, we are honoured to be a part of this endeavour. 

Understanding Social Media Campaign, A Beginners Guide

Castrol’s futuristic outlook, which is based on innovation and technology, is reflected in the association. Castrol wants to reach more people and keep its position as the top provider of cutting-edge lubricants and services, so it has enlisted Shah Rukh Khan as its brand ambassador.

This affiliation, which reflects the actor’s distinguished career, represents Castrol’s commitment to innovation and excellence. Our dedication to improving car performance is enhanced for future generations with Shahrukh Khan on board, said Sandeep Sangwan, managing director of Castrol India Limited.  

In the modern digital era, social media has become an integral part of our daily routine. We spend a considerable amount of our time scrolling through Instagram feeds, watching TikTok videos, and chatting with friends on Facebook. However, social media is not just about sharing selfies, funny memes, and daily updates. It’s a powerful tool that businesses and organizations can use to connect with their audience through a “social media campaign.”

A social media campaign is a coordinated marketing effort that uses one or more social media platforms to achieve specific business goals, such as increasing brand awareness, driving website traffic, or generating leads. It involves creating and sharing content on social media platforms that resonate with the target audience and encourage them to take a specific action. Social media campaigns can take many forms, including social media ads, influencer partnerships, contests, giveaways, and more.

To create a social media campaign, businesses and organizations must define their goals, audience, and success metrics. They should also make a content strategy that aligns with their brand voice and message. Additionally, they must choose the right social media platforms to reach their target audience and create compelling content that resonates with them.

Overall, social media campaigns can be an effective way for businesses and organizations to connect with their audience, build brand awareness, and achieve specific marketing goals.

What is a Social Media Campaign?

A social media campaign is an organized and carefully thought-out effort by businesses or groups using popular social media platforms like Instagram, Twitter, Facebook, and Snapchat to achieve specific goals. It’s like a project plan you make for school, where companies and organizations create a detailed plan to ensure the campaign is carried out successfully and efficiently. Goals of a Social Media Campaign

Think of social media campaigns as having goals, like how you set goals for yourself in school or sports. These goals could be things like:

1. Raising Awareness: Making people more aware of a brand, product, or cause.
2. Promoting Something: Like a new product, event, or sale.
3. Engaging with People: Getting people to interact, comment, like, and share posts.
4. Generating Leads: Getting people interested enough to give their contact information or visit a website.
5. Increasing Sales: Encouraging people to buy something.

Shattering Stereotypes: Women on their way to redefine the Roles and Resilience

How Social Media Campaigns Work?

Now, let’s discuss about how social media campaigns work. Consider organizing a large event, such as a school fundraiser or talent show. It would be helpful if you planned everything, from spreading the word to ensuring everyone shows up and has a good time. That is very similar to what happens during a social media campaign.

1. Planning: The organizers (or the company) devise a plan. They decide what the campaign will be about, who they want to reach, and what they want to achieve.
2. Creating Content: Next, they create content – things like photos, videos, and posts – to share on social media. This content is designed to grab people’s attention and interest them in the campaign.
3. Posting and Sharing: Once the content is ready, it’s time to post and share it on social media platforms. This could mean posting on the company’s social media accounts and working with influencers or partners to reach even more people.
4. Engaging with the Audience: As people start to see the posts, the organizers engage with them by responding to comments, answering questions, and encouraging them to get involved.
5. Tracking and Measuring: The organizers track how well it’s doing throughout the campaign. They look at things like how many people are seeing the posts, how many are clicking on links, and how many are sharing or commenting. This helps them know if the campaign is working or if they need to make changes.

Examples of Social Media Campaigns

You’ve probably seen social media campaigns before without even realizing it! Here are a few examples:

1. #ShareACoke: Coca-Cola encouraged people to share photos of Coke bottles with their names on them. It was a fun way to get people talking about the brand and sharing it with their friends.
2. #IceBucketChallenge: This viral challenge encouraged people to dump buckets of ice water over their heads to raise awareness and money for ALS research.
3. #LikeAGirl: Always campaigned to challenge stereotypes about what it means to do things “like a girl.” It sparked a lot of conversation and got people thinking differently.

Why does it matter?

Why should you care about social media campaigns? They can be a powerful force for change, in addition to selling products and promoting brands. Social media sparked movements such as #MeToo and #BlackLivesMatter. They sparked movements that had a significant impact on the world.

Understanding how social media campaigns operate can help you become a more knowledgeable consumer and citizen. You’ll be able to recognize when a campaign is aimed at you and choose whether to support or participate in it.

So, the next time you see a trending hashtag or a sponsored post in your feed, consider the campaign behind it and what it’s trying to achieve. You might find yourself inspired to join in or even start your campaign someday! 

In the modern and challenging digital world, every business needs to fine-tune marketing strategies to accelerate its growth speed. Therefore, a professional agency is highly important. In the vast realm of digital marketing in India, Digital PR World is revolutionizing SEO services by providing guaranteed Google first page rankings.

At Digital PR World, the primary focus of their SEO services is to bring guaranteed ROI. Hence, the best ROI comes from the ranking as well. Sites ranking on the first page of Google get almost 39.8% of the organic click-through rate. Thus, the company focuses on providing guaranteed SEO services to its clients with market-leading best practices.

At the core of the organization’s approach lies a deep understanding of search engine algorithms and ranking factors. Through careful research and analysis, the Digital PR World’s team of experts has identified key strategies and techniques to boost website visibility and improve search rankings.

The professionals of the Digital PR World say, “SEO isn’t just changing or optimizing a few things so that you get the top spot for any search related to you on the web. It’s more of what value you are adding to your users, and in what way you are actually helping your users with valuable content and information.” Therefore, the strategies for guaranteed search engine optimization that they follow are related to the core principle of satisfying customers, making your business much more accessible for them.

In addition, they also grow your site’s SEO and overall informational architecture with comprehensive strategies that can make it easier for search engines to find your site. As only organic marketing or traditional ways of approaching users are so backdated right now, Digital PR World helps you to blend organic methods and advanced SEO in such a way that you can reap the best profit.

Their SEO deliverables include defining brand USPs, comprehensive keyword research, content creation, local citations, PR links and architecture of the site, etc. They also plan optimized content like blogs, articles, etc. for a guaranteed search engine ranking. Along with these, Digital PR World also provides a special FAQ targeting keyword research and implementation as a unique strategy for bringing guaranteed SEO results.

Apart from these services, Digital PR World also includes outreach activities, PR publishing, review work, complete website audit and remodeling, strategic promotions on different digital channels, etc. From them, business owners can expect SEO Google first page guaranteed ranks with targeted traffic, leads, and brand authenticity enhancement.

Digital PR World has 15 years of expertise in the digital field and has some of the best knowledgeable experts in the team to help you navigate through the challenging digital landscape. Through a combination of advanced techniques, strategic insights, and unwavering dedication, the organization empowers clients to achieve unparalleled digital visibility.

Along with this, they also provide some complimentary services like conversion rate improvement, fixing the website’s UX, etc. Explore the package details here: https://digitalprworld.com/services/digital-advertising/seo/guaranteed-money-back-seo-services/

In a heartwarming celebration of love and commitment, Abhiishek Mohta, a distinguished figure in the Indian entertainment industry as both a casting director and actor, recently exchanged vows with his longtime manager and girlfriend, Vani. This union marks a significant milestone in the personal journey of the multi-talented professional.

Known for his exceptional contributions to the world of television casting, Abhiishek Mohta has long been recognized as one of the industry’s leading figures. His keen eye for talent and ability to weave captivating narratives through casting have earned him widespread acclaim. Beyond his professional achievements, Abhiishek’s decision to embark on this journey of marital bliss adds a deeply personal and joyous chapter to his story.

The marriage ceremony, held recently in a private setting, brought together close friends and family to witness the union of Abhiishek Mohta and Vani. The couple radiated happiness as they embarked on this beautiful journey together, surrounded by the warmth and love of their inner circle.

In a whirlwind of recent life events, Abhiishek Mohta has been making waves in both his personal and professional spheres. From tying the knot with his longtime manager, Vani, in a heartfelt ceremony on January 23, 2024, after two years of courtship, to expanding his professional footprint with the opening of a new branch in Kolkata on March 20, 2024, Abhiishek’s journey has been nothing short of dynamic.

Amidst these milestones, his creative endeavors have also flourished, with appearances in TV commercials, online casino ads, and music albums, alongside his role as a casting director in web series and Amazon Prime projects. With upcoming ventures including a lead role in a Jio Cinema project and the release of his music album “Pyar Mein Tere Dooba Raha” on Eid 2024, Abhiishek continues to carve his mark in the entertainment industry, balancing his multifaceted career with grace and innovation.

Ae Watan Mere Watan Movie Review: The movie, starring Sara Ali Khan, is available on Amazon Prime Videos. Based on the life of Usha Mehta, a freedom fighter who participated actively in the Quit India Movement in 1942, the biographical drama is about her. In Kannan Iyer’s most recent film, Sara, who was most recently seen in a rather glitzy role in Murder Mubarakh, plays a sober Usha. She clings to the idea of ‘karo ya maro’ and dresses in khadi sarees, but her performance in Ae Watan Mere Watan, too, falls flat.   

Storyline of the movie: Ae Watan Mere Watan begins with Junior Usha telling her father she wants to fly. Usha’s father, portrayed by Sachin Khedekar, advises her to find wings so she can soar through the skies. The movie then teleports to the 1940s, when Sara Ali Khan and her father argue about Britain’s involvement in India. Usha soon learns, nevertheless, that her love for her country and her fighting spirit are her true strengths. Subsequently, Usha launches Congress Radio to unite people and spark the Quit India Movement. Two other patriotic citizens and college friends, Kaushik (played by Abhay Verma) and Fahad (played by Sparsh Srivastava), join her.  

With the aid of their radio, the three are figuring out how to bring people together when they meet Ram Manohar Lohia (played by Emraan Hashmi). The movie moves more quickly in the second half after John Lyre, the head of the Mumbai Crime Branch, turns off the radio and apprehends the offenders. The movie ends with some fighting, impossibly romantic moments, calls for friendship, and a struggle for independence. 

Direction 

Ae Watan Mere Watan won’t bring Kannan Iyer the same kind of praise that Ek Thi Daayan did. The performances in this movie show how shallow the writing is. Ae Watan Mere Watan could have been much better, but Sparsh and Emraan do a great job covering up the shortcomings with their outstanding performances. Presenting real-life characters on screen is never easy, but films such as Sardar Udham and Bhaag Milkha Bhaag have raised the bar so high that Ae Watan Mere Watan’s writing and presentation feel inadequate. The second part of Kannan Iyer’s biographical drama attempts to create a suspenseful atmosphere, but it stays a drama nonetheless. 

Performances of the Stars 

Sara Ali Khan’s portrayal of Usha Mehta appears incomplete in every aspect. She doesn’t look good on screen when she moves her hands too much. In addition, her flawless performance is emphasised each time she appears in a picture with Emraan and Sparsh. Actor Sparsh Srivastava from Laapataa Ladies does a fantastic job as Fahad. His dialogue delivery is spot-on, making you root for the freedom struggle and winning your heart over it. 

Each frame of Hashmi’s portrayal of Ram Manohar Lohia flows naturally, and the actor performs well. Sachin Khedekar, Sara’s on-screen father, is a superb choice and makes you feel sorry for Kaushikk, played by Abhay Verma. His final scene reading the letter stood out.

Music 

The music of Ae Watan Mere Watan is another major attraction despite Sara’s lacklustre performance. Songs with goosebumps and poignant lyrics abound in any movie about nationalism or nationality. Regretfully, Utkarsh and Umesh Dhotekar, who are composers, did not seize the chance. Because no song or background score from Ae Watan Mere Watan will resonate with the audience, even the film fails to connect with them. 

Amazon’s Big Spring Sale Live: Good news for all shopaholics! Amazon’s first-ever big spring season sale is here, and you will get exclusive discounts on all the essentials, from electronics, fitness, and fashion products to exclusive deals for Amazon Prime members.

Amazon offers exclusive discounts on all essential products, such as technology, beauty, fashion, and fitness-related products. Although both Prime and non-Prime members can take advantage of Amazon’s Big Spring Sale event — which runs from March 20, 2024, to March 25, 2024 — those with a membership will get exclusive deals, so if you don’t have a Prime account, this might be the moment to sign up. 

All customers can shop and get deals at amazon.com and big spring sales. Amazon is offering absolute deals on your desired products.

 Here is what you can know more about your deals on season sale:

• Up to 50% off on beauty products.
• Up to 50% off sports & outdoor types of equipment.
• Up to 40% off on home essentials.
• Up to 40% off on electronics.

Even non-Prime members can get discounts from Amazon’s big spring sale. But if non-prime members want to enjoy the exclusive sale, they can also enrol now to get member benefits, like fast, free shipping, entertainment, big savings, and more. 

Benefits if you are a Prime Member

If you are an Amazon Prime Member so, here is what you will benefit from:

1. Customers can now avail exclusive deals 
2. Fast shipping
3. Delivery across wide section areas.
4. Same day, same delivery.

Giorgia Meloni, the Prime Minister of Italy, is suing for damages of 100,000 euros ($109,345) after deepfake videos of her appeared online. According to investigators, the two men recorded explicit videos of Ms Meloni by overlaying her face on the body of another person, which they then posted online. An inquiry is underway into the allegations of videotape production by a father and son, ages 40 and 74. 

The police claim that by following the smartphone used to upload the videos, they could find them. The disputed deepfake video was made in 2022 before she was named the nation’s Prime Minister.  Interestingly, some defamation cases in Italy can be prosecuted as crimes and carry jail sentences. On July 2, Ms. Meloni will give a testimony in court. According to the indictment, the videos were viewed “millions of times” over several months after being posted on a pornographic website in the United States.

The Italian PM’s legal team stated that the damages claim was “symbolic”. Additionally, they said that Ms Meloni would give the full sum to “support women who have been victims of male violence.” The demand for the compensation, according to Ms Meloni’s attorney, Maria Giulia Marongiu, will “send a message to women who are victims of this kind of abuse of power not to be afraid to press charges.”

The Widespread Impact of Deepfake Attacks

Due to advancements in artificial intelligence, deepfakes have become more realistic and commonplace. Those who create deepfake images and videos have also targeted celebrities. Perhaps the most well-known person to be impacted by deepfake porn was US popstar Taylor Swift, whose sexually explicit photos appeared on social media and in chat rooms. As per the US media reports, before the account that posted the images was suspended, some posts sharing the photos—which showed the popstar in suggestive and explicit sexual poses—amassed more than 27 million views and 260,000 likes in just 19 hours. 

Not Only Celebs But Common Individuals are Targeted

Many have raised concerns regarding the potential for deepfakes to deceive the public. Prior research by cybersecurity contains non-consensual pornography, with women being the target 96% of the time. It is not only public figures and celebrities who are the targets of attacks. A woman came forward in 2022 after finding deepfakes of herself online. Kate Isaacs, a campaigner to have non-consensual material taken down from the internet, informed The Independent that it was “violating.” In 2023, sharing deepfake photos became illegal in the United Kingdom.

Cryptocurrency has become a widespread topic of discussion in recent years, sparking curiosity and debate. But what exactly is it, and how does it work? In this article, we will break down the basics of Cryptocurrency, exploring its workings, potential benefits and drawbacks, and how it fits into the evolving financial landscape.

What is Cryptocurrency?

Cryptocurrency is a digital payment system that operates independently of banks or governments. It is a decentralized form of currency secured by cryptography, a complex system of codes that ensures the authenticity and security of transactions. Unlike traditional currencies with a physical presence, such as coins and bills, or central authorities controlling their supply, cryptocurrencies exist solely in the digital realm.

How Does Cryptocurrency Work?

Cryptocurrencies rely on a distributed ledger technology called blockchain. This digital record tracks all transactions involving a specific cryptocurrency, ensuring transparency and immutability. Every transaction gets verified and added to a chain of blocks, creating a tamper-proof record. This eliminates the need for intermediaries like banks in traditional financial transactions.

Examples of Digital Currencies: Bitcoin, launched in 2009, is the most well-known crypto currency. However, thousands of other cryptocurrencies, often called altcoins, exist. Some popular examples include Ethereum, Litecoin, and Ripple. Each Cryptocurrency may have unique features and purposes.

How to Buy Crypto?

Cryptocurrency can be purchased through crypto currency exchanges. These online platforms allow users to buy and sell cryptocurrencies using traditional fiat currencies, such as USD or EUR. However, regulations and accessibility vary depending on location.

How to Store Cryptocurrency?

Crypto wallets are digital applications that store your digital currency holdings. These wallets come in various forms, including software wallets on your computer or phone, hardware wallets offering offline storage, and exchange-based wallets linked to your crypto exchange account. Security is paramount when choosing a wallet solution.

Ethereum Dencun Upgrade

What Can You Buy with Cryptocurrency?

While yet to be universally accepted, digital currency adoption is growing. Some online retailers accept crypto payments for various goods and services. Additionally, digital currency can be used for international transfers or peer-to-peer transactions, bypassing traditional banking fees.

Pros and Cons

Pros:

• Decentralization: Offers an alternative to traditional financial systems.
• Security: Blockchain technology provides robust security for transactions.
• Transparency: All transactions are recorded on the blockchain, promoting transparency.
• Faster Transactions: International payments can be quicker and cheaper than traditional methods.
• Potential for High Returns: Early investors in successful cryptocurrencies have seen significant gains.

Cons:

• Volatility: Crypto markets are notoriously volatile, with prices fluctuating rapidly.
• Regulation: Regulatory uncertainty surrounding cryptocurrencies can create challenges for adoption.
• Security Risks: Crypto wallets can be vulnerable to hacking, leading to potential losses.
• Limited Use Case: Crypto has yet to be widely accepted as a means of payment.
• Environmental Impact: Mining some cryptocurrencies requires significant energy consumption.

The Future of Digital Currencies

The future of Cryptocurrency remains uncertain. While concerns exist, its potential for innovation and disruption in the financial sector is undeniable. As regulations evolve and technology advances, Cryptoc may play a more prominent role in the global economy. Whether Cryptocurrency becomes mainstream or remains a niche market, understanding its fundamentals equips you to make informed decisions about this evolving technology.

In a complex and fast-paced world like today’s, where effective communication, interpersonal skills, and strategic decision-making are paramount for personal as well as professional success, relationship, and business coaching play crucial roles in guiding individuals and organizations towards it. While relationship coaching helps individuals navigate the intricacies of personal connections, fostering stronger bonds, resolving conflicts, and deepening intimacy; business coaching equips students and professionals with the tools and insights needed to thrive in competitive markets, refine leadership abilities, and drive organizational excellence.

With over two decades of experience in learning and development, relationship and business coach Dhirendra Singh has quietly dedicated himself to the growth and development of individuals and organizations, leaving a profound mark on countless lives across the globe. His story is one of genuine humility, unwavering perseverance, and profound impact.

From the Grind of Hospitality to Coaching Guru Dhirendra Singh

Dhirendra‘s path to coaching didn’t start in a fancy office, with grand aspirations or a master plan. It started with a simple desire to help others succeed, nurtured during his days in the hospitality industry, where he worked as a restaurant manager. His natural inclination towards teaching and fostering teamwork became evident as he facilitated communication between departments, ensuring smooth operations and exceptional guest experiences. As he transitioned from hospitality to telecom and automobile, Dhirendra’s role evolved to include training and development. Although his role was initially focused on tasks like sales, his path shifted towards training as he consistently received positive feedback and acquired valuable mentorship. Committed to continuous learning, Dhirendra dedicated his time outside of work to attending seminars and webinars, and with time, he grew into a seasoned trainer, impacting the lives of thousands worldwide.

The Birth of a Big Idea

As a trainer in the hospitality industry in 2018, Dhirendra had the opportunity of attending a Tony Robbins program in Singapore where for the first time, he got to quantify his experience in coaching throughout his time in corporate. This had been a transformative experience for him and fueled his dream of becoming a coach. However, the real journey began to take shape in 2019, spurred by 2 simultaneous life-changing news: he was to become a father and his company wanted him to relocate. This prompted him to deeply reflect on his career path, making him question why he remained in a job when his true passion lay elsewhere. The impending arrival of his child, combined with the strain of separation from his wife during this crucial period, fueled his resolve to take decisive action.

By the time he welcomed his child in January 2020, Dhirendra had already begun a journey of deeper self-discovery and learning, undertaking various coaching courses and defining his niche in business and relationship coaching. This pivotal moment marked a tectonic shift in his life – driven by the desire to spend meaningful time with his family, Dhirendra finally embraced coaching as his true calling, ready to make a difference in the lives of others. This realization, coupled with guidance from mentors and a burning desire for personal growth, prompted him to transition from a paycheck-to-paycheck mentality to taking on coaching as his next chapter.

Beyond the Numbers: Empowerment Through Coaching

Dhirendra’s coaching philosophy is refreshingly simple:

“Success is not just about achieving goals, but about becoming the best version of yourself in the process.”

He understands that in order to become the best version of oneself, one needs to learn the exact aspects of their life they are facing trouble with, and the training should match this requirement. So he makes sure to sit with each new client on a “discovery call” to discuss their problem areas and decide the best course of training for them.

Through his programs, Dhirendra aims to ignite that spark within individuals, encouraging them to see setbacks as stepping stones to greatness. Instead of run-of-the-mill workshops, he organizes immersive experiences designed to spark real inner change. From the 10-week Personalized Coaching journey, covering steps like Integrated Power Coding: Harnessing Personal Potential to specialized modules like DNA: Decoding Natural Abilities, his coaching programs offer a holistic approach to personal development. While his Mastering Relationships program dives deep into self-discovery, communication skills, and overcoming relationship hurdles; the “Essence Unveil” module aims at discovering one’s core brilliance; and the “Prime Momentum Leap” program is designed to initiate transformative change. Whether it’s a group class or one-on-one training, his sessions include a mix of hands-on exercises, personalized guidance, and a healthy dose of inspiration, helping participants become equipped to tackle life’s challenges head-on.

His coaching philosophy extends far beyond numbers and statistics. He has trained a broad range of people from high-powered executives to struggling entrepreneurs, across India and in more than 20 countries, his goal has always been the same: tailor his program to fit each individual’s needs and help them unlock their full potential and achieve their dreams.

Even in the face of economic adversity, Dhirendra Singh’s coaching brand demonstrated resilience by adapting strategies to address the evolving needs of clients. By prioritizing value-driven solutions and fostering resilience and innovation, the brand held its ground, offering hope during tough times.

Dhirendra believes that the true measure of success is the impact we have on others. His words may be simple, but their impact is profound, leaving a lasting impression on all who have the privilege of crossing his path. As he describes the powerful lesson he gathered from his own journey:

“Embrace challenges as opportunities for growth, and never underestimate the power of perseverance. In every setback lies an opportunity for growth. Embrace challenges as stepping stones to success, and watch yourself soar to new heights”.

It was the pandemic and the “new normal” since then that made us aware of the critical importance of forming and maintaining strong relationships with other humans. At the same time, many of us also realized how much we lack the opportunities as well as the skills that ensure the formation of such bonds. People like Dhirendra Singh are taking small steps towards guiding us to do just that. He envisions a world where everyone is empowered to dream big, hit their peak potential, and build resilient, long-lasting bonds regardless. Through his tireless efforts, he aims to become a catalyst for that change in people’s lives, where they can make their dreams come true.

For more information on Dhirendra Singh programs and to get in touch with his team, reach out to his personal page here.

The Center has blocked 18 OTT platforms, 19 websites, ten apps (7 on Google Play Store, 3 on Apple App Store), and 57 social media accounts in India as part of its action against digital platforms that promote pornographic and obscene content. Additionally, some of these platforms have been providing users with pornographic content.

According to a press release from the government, Anurag Thakur, the minister of information and broadcasting, repeatedly warned people not to engage in such behaviour under the pretence of “creative expression.” This led to action against the platforms hosting offensive content.

Global crude oil prices are expected to rise by roughly 4% by the end of the week

List of 18 OTT Platform that Center has blocked

18 OTT (over-the-top) platform blocked by center, one had over one crore downloads and two more had over fifty lakh downloads on the Google Play Store. These over-the-top platforms also share scenes, trailers, and external links on social media. The social media profiles collectively had over 32 lakh followers.

• Dreams Films
• Voovi
• Yessma
• Uncut Adda
• Tri Flicks
• X Prime
• Neon X VIP
• Besharams
• Hunters
• Rabbit Xtramood
• Nuefliks
• MoodX
• Mojflix
• Hot Shots 
• VIP Fugi
• Chikooflix
• Prime Play

It was determined that the content on the OTT platforms violated Sections 4 of the Indecent Representation of Women (Prohibition) Act, 1986, Section 292 of the IPC, and Sections 67 and 67A of the IT Act prima facie. 

It was discovered that a sizable percentage of the material hosted on these platforms was pornographic, vulgar, and denigrated women. It showed nudity and sexual acts in a variety of inappropriate settings, including incestuous family relationships and relationships between teachers and students. The material featured long stretches of explicit and pornographic scenes that had no thematic or social significance, as well as sexual innuendos.

Number of Popular Platforms’ Social Media Accounts Banned

• Facebook: 12
• Instagram: 17
• X (formerly Twitter): 16
• YouTube: 12

The Indian government is still dedicated to supporting the expansion and advancement of the over-the-top (OTT) sector. Many initiatives have been made in this regard, such as the 54th International Film Festival of India’s Inaugural OTT Award for Web Series, media and entertainment industry partnerships with OTT platforms, and the IT Rules, 2021’s creation of a loosely regulated framework prioritising self-regulation.