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One of the youngest digital marketers is doing a remarkable metier; Lakshay Chanana

The India Saga Saga |

Everyone has access to technology but only a few make better use of it and those who understand the real meaning of technical world and its work, can easily become the luminary of digital niche. Young minds have the potential to grasp these stuff deftly.

Among so many young and talented digital marketers, we have another name to add on, None other than “Lakshay Chanana”. 

Lakshay Chanana is a 17-year-old proficient digital marketer from Delhi, India. His work is enough to define him best. Having a keen interest in the digital niche, he initially used it in his leisure time but eventually acquired ideal knowledge and decided to work in this niche. So, finally, he came up with his own company named ‘Unicorn Media’, in December 2018. Unicorn Media provides all sorts of services related to digital marketing.

His company has shown phenomenal results till date and had attended more than 100 clients, renowned in their respective niches also he has good working experience with various companies and Bollywood Celebs. He is working really smart to make his company grow faster. Isn’t it sound great! It’s actually amazing.

Thus, from a digital marketer to a founder of Unicorn media he has come a long way and still has to go miles. We wish him and his team all the best for their future goals.

RAIL – SAIL Collaboration: Moving the Nation

The India Saga Saga |

When two large organisations collaborate, it makes a far-reaching and resounding impact. The case in point is the collaboration between the Indian Railways and Steel Authority of India Limited (SAIL) for more than six decades. While the Railways is the heart of transport infrastructure of our Country, SAIL is the most trusted and longstanding supplier of rails and forged wheels to the Indian Railways. They complement each other. Both the behemoths have created strong synergy and have all along played vital roles in the development and progress of our Country. While SAIL’s Bhilai Steel Plant (BSP) produces world-class rails that crisscross the Country, its Durgapur Steel Plant (DSP) is the only forged wheel producer in India for passenger coaches, wagons and locomotives. Together RAIL and SAIL make a formidable combination, which touches the lives of every citizen of the Country.

To cater to the changing requirements of the Indian Railways, SAIL has continuously developed its products to meet and in some cases even go beyond the exacting standards. In rails, it has steadily rolled out the required volume, quality and length of rails (which has gradually increased from 13 meters to 260 meters), year after year. In wheels, SAIL has supplied more than 1.8 million numbers of wheels of various dimensions ranging from 720 mm to 1100 mm of diameter to the Indian Railways in last six decades.

The finding of the Research & Development Centre for Iron & Steel (RDCIS), Asia’s largest iron and steel-related research center at Ranchi, shows that SAIL-BSP has the capability to produce rails, which can safely support 25 Tonne Axle Load while also allowing passenger trains at 160 kmph. Currently, SAIL is the only producer of the longest single piece rails measuring 130 meters. The report of Transportation Technology Centre Inc. (TTCI), USA – world-class transportation research and testing organization and a wholly-owned subsidiary Association American Railroads (AAR) shows that wheels produced at SAIL-DSP conforms to international standards and provide for excellent serviceability in train operations.

SAIL is committed to be a partner in the Indian Railways’ endeavor to increase average traffic speed economically without any compromise on safety.  It is pertinent to mention here that the quality of rails produced by SAIL-BSP is in tandem with the quality of rails used in the European Union. In fact, The European Union uses the same quality of rails, which is equivalent to UTS-90 rails produced by SAIL, for speed up to 150 km/hr. The wheels produced at SAIL-DSP have exhibited proven performance in diverse terrains and climate of the Country and have been in use for speed up to 160 Km/hr.

SAIL is working relentlessly on improving further the quality of its rails, which included reducing the hydrogen content in rail steel to less than 1.6 ppm, which is the world benchmark, successfully developing 110 UTS rails, thick web asymmetrical rails, Vanadium rails, and  Nickel-Copper-Chromium (NCC) rails. The NCC corrosion-resistant rails that SAIL-BSP developed & supplied for coastal areas have successfully undergone field trials. For wheels, to maintain superior quality, it is produced through state-of-the-art manufacturing process including heat treatment and is passed through a rigorous process and quality control measures. Each wheel is subjected to Ultrasonic Testing and Magnetic Particle Inspection to ensure that it is free from sub-surface flaws. Wheel selected from each batch of heat treatment is subjected to all the destructive tests to ensure the quality. Recently, SAIL has developed with in-house resources the Linke-Hofmann-Busch (LHB) wheels, the first consignment of which has already been despatched. Earlier, responding to urgent requirement, SAIL-DSP developed, produced and supplied narrow gauge wheels for Kalka-Shimla narrow-gauge route and played a key role to keep this popular route alive. SAIL has also developed and supplied wheels for Kolkata Metro, which used to be imported earlier. The design of these wheels is different and critical due to its complex web profile. 

The collaboration between the Indian Railways and SAIL has revolutionized the transportation scenario in the Country. This successful partnership, which has been moving the Nation for decades, will continue to be a reckoning force behind accelerating the Country’s growth and transformation into New India.

Lifestyle Influencer Joey Hickson offers a strong platform for Global Influencers

The India Saga Saga |

Lifestyle Influencer Joey Hickson has been hailed as the Guru of manages some of the biggest influencers in the world.


People who follow Joey (Joey Hickson’s personal Instagram account), would be accustomed to who he is. Beyond just being an influencer, he manages some of the biggest influencers in the world. With a clientele like Flo Rida, FitTea, Gary Vee, Empire Records, Capitol Records and more, Joey Hickson is arguably the most successful manager of other influencers.

Joseph Kenneth Hickson was born in San Mateo, California. Armed with a high school diploma from El Camino and a great deal of passion in his heart, this talented father of two, has been hailed as the Guru of content marketing.

Joey has become somewhat of a social media expert in his time and is consistently recognized as the driving force in the world of social media content production, marketing, and online influencing. He helps several other famous personalities increase their online reach and create great social media content. 

Besides this, he is also a popular social media personality with a massive follower base of more than 20 million on Instagram and other platforms. While talking about this, he said, “I was in tech sales when Instagram came out and I was a very early adopter on the platform, hence I was able to use that early adaptation to grow my network.”

Single father of two and the CEO of Integrate Social Group, a social media marketing agency, Joey is completely focused on creating a 20 million follower network for all his clients. According to him, this network will help his clients to build their personal brand by growing their following. He was the early adopter of Instagram and thus is well-aware of its perils. His experience is surely valuable to anyone who wishes to take over the social media space by storm.

Internationally Acclaimed Director David Lee Orr to direct a short film in India

The India Saga Saga |

David Lee Orr, who has a passion for filmmaking, finds the Indian cinema audience the real charmer of good content. He has recently announced two short films that will portray modern India.

His films not only will promote the rich diverse culture of India but will also give fresh faces in acting to the Indian cinema. Lee Orr’s larger than life passion for filmmaking can be judged with the fact that despite directing a short film, it will be shot at different locations in Indian including Delhi, Bangalore, and Mumbai.

After working with big names from across the world, he is in talks with several biggies from Bollywood for his upcoming ventures in India.

Lee Orr, while talking to media, said, “People in India love cinema and as a director, I would love to serve them the best. I do believe in celebrity starcast but I also believe in the quality script. A good script scribes the success of any film even before its release.”

Apart from direction, he also has a passion for fashion and lifestyle photography. He, in the past, has associated with some of the top photographers of the world.

David Lee Orr also is one of the finest YouTube content providers in the world. He is a brand in the list of YouTubers and other digital video platforms. His videos lure millions and millions of internet-savvy people across the globe.

Speaking on the growing digital content, Lee Orr said, “Internet is the new cinema halls for audiences and that is the reason behind boom in web series and digital channels across the world. In India too, we have seen a remarkable rise in web series and top Bollywood directors and producers are spending their time and money on it. Digital content also give liberty to filmmakers as they can portray what they want to. This frees them from various cinema policies and eventually, moviegoers get some fresh, unique and impeccable content.”

Fitness Freak and Bodybuilder Jason Huh All Set To Be Part Of Bollywood Industry

The India Saga Saga |

From doing 3 training sessions a day to spending quality time with his 3 kids, Pro Bodybuilder Jason Huh has come a long way in life and right now he has reached right where he wants to be – Bollywood in India! This professional bodybuilder has his eyes set on the Hindi film industry, where he wants to produce movies related to fitness as well as join hands with young talents. His Instagram account is proof that he loves bodybuilding. His chiseled physique is looking back at you from every frame on the page. However, what shines through, even more than his build, is his love for his family – his gorgeous wife and 3 adorable kids! 

For those who tuned in late, Jason Huh gave up a flourishing professional career a year after he turned Pro and had babies. His epiphany came in the form of a statement – “Being not only a father but a dad.” He realized that he could not be a successful bodybuilder in the professional world arena without sacrificing his time with his family. He decided that his life was ‘no longer worth it’ and he set aside his competitive life. According to him, “Bodybuilding is a very, very selfish sport.” 

However, that doesn’t mean he has given up on his body. He still maintains his daily routine in bodybuilding and encourages a healthy lifestyle around him. An extension of this belief is his move into the Bollywood where he will produce an upcoming Bollywood movie related to fitness, which will, most probably, be named “Fitness World.” His movie will be seen in the cinema theatres in December 2019 for which he is working hard right now. 

Now, Jason may have given up a professional career, but he hasn’t forgotten his journey so far. The journey checkered with ups and downs, from counting pennies to pursing a Pro bodybuilding career, from showering in the gyms to being back-stabbed by friends, has taught Jason the value of family life. It is because of his past that he has carefully kept his family close to his heart. His social media accounts on Instagram and Facebook are full of photographs of his family, including his 3 cute children – whom he calls his “little guardian angels.”

Such love and emotion may be unexpected for a bodybuilder but Jason Huh is a bodybuilder with a heart as large as his biceps and triceps! It is with this love and goodwill that Jason has trained his eyes on Bollywood. In a few months, as his film meets viewers in the cinema theatres, we might just get our very own version of Dwayne Johnson! 

Salman Almeshal Says “Film making is an art which involves the hard work of many people”

The India Saga Saga |

Film making is an art which involves the hard work of many people. Among all those artists performing their task, a producer plays an important role. His work starts when the idea of the movie comes in and continues to getting the movie script, arranging directors, casting actors, assuring that the movie gets completed right on time, etc, etc. Producers are like the soul of a film, without whom, even though is really hard to arise. So, playing so important tasks and having such great value, how could it be easy to ignore the name of a Producer and especially the name of Salman Almeshal. A great mind has been changing lives beyond the boundary of one’s own country and today.? Today the person is all set to bring forward this burning sensation to Bollywood. With all his followers around on Instagram, it is for sure that this name is going to make it doubled within days of his entry in Bollywood.

Talking about why just Bollywood and why didn’t he try for any other film industry, he said, “India is a diversified country. Here for sure one doesn’t just create stories but feels them. The actors, all of them are getting worldwide famous since long and I wished to work with them someday. See, this is how wishes come true. This is how a small thought of coming to Bollywood brought me here. I always used to dream, an open-eyed it was. I used to feel it and I used to feel that yes, I sit on that chair on the set of some epic movie and guide people doing their work. It is said what you feel, is what you become and my everyday feeling of heart and soul created a life which I wanted to feel for long.”

Salman apart from being a lover of films and Bollywood had a great love for helping people too. His social life has been remarkable and till today, he helped many to achieve their goals. Humanity, this is what we call it and this is what people forget to do these days but Salman knows, “a person is no good if couldn’t serve the mankind and bring them the comfort and smile of being a part of this world where every day of our life is meant to be cherished.”

Kalidioscope: Curating Dreams into Reality

The India Saga Saga |

From the rise of the advertising to the shift towards branding, a new breed of the creative collective is shaking up the marketing ecosystem. Providing undeniable recognition to the brands to stay ahead of the competition creative marketing has skyrocketed in the recent past.

Kalidioscope a bootstrapped creative marketing agency is said to be at the forefront of this changing approach to creative work by moving from buyer personas to audience intelligence strategies for the brands. The company is said to be an end-to-end development booster that concentrates on creating customer confidence to grow businesses better. Providing altered solution for all brand needs on one platform.

Having an approach with no limits the company has already dealt with 45 clients over the time span of 2 years. They make sure the benefits of their brilliant creative technology productions are fully captured and create sustained brand value on behalf of the clients for years to come.

Kalidioscope, in their recent announcement bids adieu to their third partner and business head, Ms. Sunaina Anand. Talking about her experience, she said, “We have been creating the strategy, tone of voice and visual identity using leading-edge technology to execute creative campaigns. My own personal vision brings the need for exploring the next steps.”

The company now will be lead by the two partners, Siddhanth Kapoor and Nadeem Bhat. Talking about the changes, Mr. Siddhanth Kapoor, Co-founder, Kalidioscope, said, “the ‘evolution of leadership’ will maintain company momentum and ensure the right strategy.”

“The biggest reason for me doing something is that I don’t find any reason of not doing it. Inking imaginations to reality is what we really do at Kalidioscope”, he added.

With a focus on creativity, innovation, and pushing boundaries, the company is structured with a group of individuals from different sectors of the digital industry, joined together to provide Digital Marketing, Creative Advertising, Branding Services, e-commerce solutions, video animations, social media marketing, web design and development and much more.

From Tech to Music: Meet Amar Syal & Aman Syal

The India Saga Saga |

We had a chance to chat with Amar and Aman Syal who shared their tips on how to grow enterprises and multi-million dollar brands. The twin brothers are known for having revolutionized the ability for startups to grow.  Amar & Aman were one of the first partners of Myspace in 2003/2004 helping launch their music division Myspace Music before it was sold to FOX in 2005. Myspace was the largest social networking site in the world from 2005 to 2008.

Fast forward to 2017, Amar & Aman became initial seed investors in Create Music Group investing a total of a quarter-million dollars to the Hollywood, CA-based startup on digital rights management. The company is expected to be valued at more than $100m by 2020.

“Working for major corporations such as FOX and Disney, I’ve gained a lot of experience on how to best launch and market new projects and companies across any social media landscape,” said Amar Syal. “With my experience at Sony Entertainment, I’ve had the pleasure of working with many talented individuals, and always look to help others succeed in their marketing needs no matter what industry they are in,” stated Aman Syal.

With an entrepreneurial mindset, Amar & Aman have founded and developed their own start-up companies including 

o Pet Republic – developed the first water-soluble vitamin water liquid ‘Sips’ for dogs and cats

o LED Wheels – self-powered display wheel for cars, which displays images and animations while cruising at speeds of above 30 miles per hour. There is absolutely no wiring or special installation needed — all plug and play including a remote control that keeps the images on or off. 

o Urban Asian Music – manage, market, promote, and develop South Asian talent based in the US. We’ve executive produced projects including ‘Phone’ by Mickey Singh & Upside Down, ‘Rooftop Party’ by Amar Sandhu, ‘Got it All’ Ft. The Prophe-C & Sunny Leone by Upside Down, Cyclone by Jaz Dhami, and more — gathering over 100m combined views worldwide.

In 2020, Amar & Aman plan to launch their own record label called PRYME and executive produce projects for American based talent to a global market.

Author Kary Oberbrunner’s Life Is An Inspiration

The India Saga Saga |

Have you ever been so moved by someone’s speech that you’re inspired to change yourself and the world around you? These people have the power to ignite others just by using their words. Author Kary Oberbrunner is this type of speaker, and he has impacted over one million people worldwide.

After serving 12 years as a pastor, Kary left his day job in 2012 to pursue his passion – igniting souls full-time. Kary is now an author, coach, and speaker helping people and organizations clarify who they are, why they’re here, and where they’re going so they can become souls on fire. 

As a child, Kary Oberbrunner was far from being the role model he is today. Back then he had a paralyzing speech disorder that damaged his self-confidence. He directed that frustration back at himself and fell into an addiction to self-injury. His dreams remained dormant, far beneath the surface. As years passed, because of his strong faith, he overcame his speech disorder and self-injury. Kary has trained over 250,000 authors, coaches, and speakers and helped them use the power of their words to influence the world.

Setting a world record is a dream most people desire. Kary achieved this goal by hosting the largest ever book release Livestream party in 157 cities, 15 countries, and 6 continents. He launched his book Day Job to Dream Job with the mega movie stars from Hollywood’s Shawshank Redemption in 2014. He’s been invited back to speak at the 25th anniversary of the movie in 2019.

Over the past two decades, Kary Oberbrunner has ignited over a million people with his content. In 2018, he and David co-founded the Author Academy Awards, an honor bestowed for literary merit and excellence in the writing and publishing industry. Authors of all kinds – indie (self-published), traditional, and collaborative – were invited to submit their books for this prestigious award. This award ceremony now takes place on an annual basis.

Oberbrunner has authored eight books on personal growth and success. He is also an international speaker who addresses topics like leadership, human performance, publishing, and business. Kary believes everyone has been created to impact the world, and it’s his passion to equip people in this pursuit.

Pasha Eshghi sheds light on the beginning of his journey as a filmmaker

The India Saga Saga |

One of the most rising names in the Canadian film industry – Pasha Eshghi is in the headlines for all the right reasons. He came in limelight when he produced and directed SWERVE, a 2015 action comedy web series which threw light in the story of a limo driver and his adventures with the passengers. Born in Vancouver, British Columbia he always loved to be on the film sets. He attended Collingwood School for 12 years after which he pursued a course in film production from The University of British Columbia. His first project SWERVE consisted of six episodes and starred Alexander Ludwig in it. He considers his first project to be a great learning experience.  

In 2017, he made news after collaborating with Paul Bissonnette as they came up with ‘BizNasty Does BC’ – a mockumentary series explaining British Columbia alongside 17 past and present NHL stars in it. The series left David Portnoy, the president of Barstool Sports impressed who later insisted to release it on his network. Later in early 2018, the series was sold to Barstool Sports and was distributed across their platforms after months of negotiations.

Apart from making films, Pasha Eshghi has appeared on screen throughout the series where he played himself. Before this, he played the role of an airline captain in SWERVE which was later followed by a series of skits on Sportsnet where he impersonated Roberto Luongo. In late 2018, he succeeded in a deal with the NHL were they jointly came up with a series named ‘NHL First Timer’. The series of five episodes showed people being taken to their first NHL games to convert them into hockey fans. With telling such diverse stories through cinema, Pasha Eshghi has got a lot to offer to all the movie lovers in the future.