The Year 2019 has been a crucial one for social media stars and influencers. With focus shifting from writing long blogposts to making quick 1-minute videos to micro-blogging on the go, the industry has witnessed a huge transformation from its early days. Creating branded content has become just as professional as shooting a film- the crew maybe small in number but the location scouting, recce, outfit planning, lighting, hair and makeup is now just as imperative for the new age bloggers. Devina Malhotra Chadha, a first-generation lifestyle and fashion blogger shares her take on the changing digital trends and blogging industry. Devina founded www.guiltybytes.com back in 2012 when blogging in India was at its nascent stage. She firmly believes that having a huge fan base or large number of likes on your social media photos has nothing to do with the user engagement in 2019. The audience is constantly bombarded with content which is why they prefer selective engagement. Having said that, content invention still remains the key- the more creative, original and authentic your content is, the better fan base you’ll build in the long run.

Blogging as Business

“Whether its investing in high end equipment or building a small team that understands the nuances of a blogger’s personality, influencers are leaving no stone unturned to co-create campaigns that their audiences can relate to”, says Devina who is also known as @guiltybytes on Instahram. Setting up a home studio is a new trend and that by the way also calls for brand collaborations and other logistics investment that every blogger today aspires to create. From brainstorming an idea, working on the financial sheets and arranging for a shoot day to finally close post-production is a full 4-5 days of hard work. Devina Malhotra Chadha also shared that blog awards do add a feather to the cap, but the audience doesn’t focus on your previous credentials. Having won three major blog awards for her blog Guiltybytes.com, Devina adds, “An idea has to be treated like a business. You have to plan, produce and execute it right on time to garner maximum visibility”.

Being A Value Addition

With the great amount of exposure, the internet brings in, the users or the blogger’s audience is on a lookout to absorb valuable content. As for the brands, what really works is the ability of the creator to produce unique content that’s social media worthy and captures the key messaging in under a minute (sometimes). Devina has been working with many brands to create social media content that requires her to produce videos in under a minute or 2 minutes maximum through different mediums such as YouTube, Facebook, Instagram, Twitter and more. The audience is not always keen to buy new or try new, but they do want to find ways on how to use their existing products especially when it comes to fashion. The rise of fashion solutions category or styling videos is proof that everyone is becoming penny wise. Devina’s audience absolutely loves her saree styling series called as the #sareestyling101 and her recommendations are often picked up by many of her users on Instagram or her blog who eventually end up buying products that she uses or endorses.

Master of all trades

Each blogger in 2019 is striving to be a jack of all trades simply because it’s all about building an individual brand. The bloggers are their own directors, producers, marketers and publicists as well. “It can get overwhelming for some at times but at the end of the say you have to learn to multi-task to make it big”, quips Devina Malhotra Chadha. Whether its a makeup artist or a digital illustrator or a chef, knowing technical know-how of digital marketing will only help the artist grow their business online. The industry today has become extremely challenging and competitive. Reaching out to large users online in 2019 isn’t just going to help, the message needs to reach out to the right audience that gets influenced with the creator’s content. Devina also suggests that picking up a summer internship with a social media agency or an online magazine can help the ones who are starting out to understand the blogosphere better so that they can take the digital world by a storm, one idea at a time!

Devina Malhotra Chadha is the founder of three times awards fashion and lifestyle blog www.guiltybytes.com where she shares her passion for fashion, sarees, baking, beauty and travel. She can be reached on her Instagram page (@guiltybytes)

Aman Natt is a courageous person and his determination helped him to enter into the world of Bollywood where he is going to produce a movie on tech-savvy and started learning to trade as a youngster and excelled into this profession at a very tender age.

After some time, he got into a form of electronic cash and a digital asset as a medium of exchange where the starting the price for one coin was 100$ but with the passage of time, it got inclined to $20,000 in December 2017. 

After achieving success his fate took a turning point in his life where he became an enemy of his companions as his friends became dishonest and started to raise fake cases against him. To be part of his fortune, he was also betrayed by his family members and they also filed false statements and cases which were not in favor of him. At this point of life, he was totally broke and everything became gloomy in front of his eyes. 

Surprisingly, the storyline was penned down by popular Bollywood actor Arsh Bajwa who was seen in his debut movie “Running Shaadi” with Taapsee Pannu in the year 2017. Apart from this, as a producer, Aman Natt is going to perform with his business partner Shaun Lee in his own movie.

This movie is expected to hit theaters in September and the locations selected for making this movie are Delhi, Mumbai, and England.

Pakistani singer Umair Awan has been in news lately for his struggles and achievements. If you have ever stumble upon Umair’s Instagram you must have seen the tag of Shamsa Kanwal with a heart next to it. That is Umair,s girlfriend Shamsa, beautiful Mongolian eye-fold and cheekbones, and sharp facial features set her apart. Don’t mistake this beauty for lack brain because Shamsa holds a degree in engineering. 

Talking about his new song he said it will be out soon and the music producer of this song is Hassan Badshah and it is directed by Mudassir Wadood

Recently Umair also started to send off waves of trends on social media. Fans soon pick up on the cute couple got them trending all over social media. The influencers do not shy away from showing off their love for each other on social media. 

When asked about Shamsa Kanwal he said “I had a crush on her ever since I saw her viral photos on Facebook. I never had imagined that I will date her and I am blessed to have someone as sweet and intelligent as her in my life.”

The story of Murtaza Rangwala, the CEO, and founder of Filmymantra shows the power of the internet. Before making it big in the digital world, Murtaza was struggling as every normal guy. He tried different things and failed but kept going ultimately making his name. 

From the beginning itself, Murtaza was more interested in doing new that regular 9-5 jobs. However, family responsibility and dreams stopped him from doing what he really wanted. In order to fulfill his parent’s wish, he joined engineering but soon realized it was not going to be an easy ride. After all, his dream was something else. 

Therefore, he decided to earn some money and start his own website, which he eventually did when he was studying. He joined hands with a group of his friends and founded a website laughasia.com. However, this didn’t sustain for long and ended pretty badly. Murtaza suffered a huge financial loss. His wife Sakina Murtaza Rangwala, who has been a constant support to him made sure that he doesn’t lose hope and stood by him all the time. 

Amidst all things, 2014 proved to be a very good year for Murtaza, who established his own website Filmymantra.com. This proved a turning point in his life, from where there was no looking back. With several Bollywood celebrities associated with the portal, Fimlymantra.com is currently one of the most popular and read entertainment portals in the country.

Peter Madana, originally from Chicago, IL, is a DJ/Performer, and a record producer with an educational background of audio engineering; he is currently producing and performing.

Based out of Los Angeles, CA; Peter has conquered the music industry with modern, contemporary, and classical fusion musical elements. His passion for the art of music drives his persistence to an unimaginable correlation of space and time. The passion for audio has created an eclectic clientele base, including artists such as Jay Sean (Sony Records), Dj Flipside (B96/ Jump Smokers), Raghav (Ultra Records), Fabulous (Def Jam Records), Green Day (Reprise Records), Jasmine Kara (Sony Records Sweden), A.R. Rhaman, Mickey Singh, Amar Sandhu, Zack Knight (T-Series Music), Jernade Miah, Asim Azhar, Bronx The Wolf (Perfecto/ Armada Records), Raja Kumari, Manj Musik, & many others.

Peter shows that with a little perseverance you can get things done. He strongly believes that one should enjoy the learning process and never stop working on themselves.

Peter Madana has a massive fan following on social media, and he reaches out to them through his Instagram where he shares his musical journey with photos and his compositions and collaborations through videos.

Peter is a music admirer, a lover of soulful music. He is a skilled multitasker who thinks it is important to be open-minded and take up opportunities with a positive approach.

Peter Madana wishes to reach out to the masses by inspiring them with his expressive and exclusive music. He wants to achieve a greater place in the music industry.

Prasad Shikhare has paved a way for himself with his talent, hard work and chocolate boy looks in the Hindi as well as Marathi film industry. The actor, who is just 24 has a line up of some very interesting films that will see him in the lead role.

Coming to Bollywood films, Prasad has 5 Hindi films in which he will essay the lead role. These films are Call For Fun, Game Over, The Dream Job, and Mast Maula. In each of these films, the actor will be playing interesting and peculiar characters.

The talented actor also has some good Marathi films in his kitty. Prasad Shikhare’s Marathi films include Dhatura, Unmatta and Premwari. He plays the lead role in Dhatura and Unmatta. 

Prasad is quite happy to have such good projects. For him, acting is life and true love. His passion to do different roles have helped him bag such wonderful offers. He believes that one must be honest with what they want in life and work hard to achieve the same and should never give up.

Punit Balan is the Chairman & Managing Director at PUNIT BALAN GROUP and S Balan Group, Punit Balan Entertainment Private Limited, PB Racing also a sponsor and co-owner of Cape Cobras, Cape Vikings South Africa.

Salman Khan is all set to remake the Marathi film Mulshi Pattern in Hindi. As per the reports, the film will star his brother-in-law Aayush Sharma in the lead role. The rights of Mulshi Pattern have been sold by Punit Balan to Salman Khan. 

The film is going to be Aayush’s second film. The shooting of the film is expected to start soon.  About working with Salman Khan, Punit said, “Mulshi Pattern was a super hit in Marathi. The storyline was very strong. When Salman Khan saw the movie along with Arbaaz Khan, Salman decided to remake it in Hindi. He will be casting Aayush Sharma in the Hindi remake.” 

He added, “I discussed the film with Salman’s Salman Khan Films (SKF) Productions and almost everything is finalized. The film conveys a very strong social message, I am happy to see it reach a larger audience. 

For DJ Ramping, music has been his first love since childhood. Born and brought up in Mumbai, he wanted to do something big in the music world since he was a kid. At the age of 12, DJ Ramping learned to play piano all by himself. He also learned to play the guitar at the same time. 

His family has always been supportive of his music interest and when they saw him playing, they were impressed with his talent. During his teenage days, DJ Ramping starting playing music with turntables and also acquire the best skills for the same. He then graduated with a Sound Engineering degree from a top University.

Along with studies, he used to play at several small parties. Soon, his luck changed and he got invited to play at major events and he got to perform big gigs. DJ Ramping’s hard work, musical talent and passion helped him a lot in his career and he got to do opening DJing for Hardwell, Tiesto, David Guetta, Afrojack, Marshmello and many others.

DJ Ramping’s work is also popular in the Bollywood and Punjabi music industry. He believes that if one is passionate enough and knows what the audience expects, they too can achieve their goals.

The youth of our country is these days are heavily interested in fitness and bodybuilding. Their love for a fit and sexy body is on their priority which is an amazing thing. Today we will talk about such a youngster from Hyderabad named “Mohammed Usama Khan” who is a big fitness freak and making quite a buzz around all over social media. 

Usama Khan who has always been attracted to bodybuilding and gyming started doing exercise and workout in the gym at a very young age. The love for a fit body has always been there in his mind which eventually, helped to shape his life in the upcoming time. 

Being famous for his good looks and sexy body Mohammed Usama Khan over social media, later on, got professional modeling contracts from big brands like Add-life and became their brand ambassador. He has also worked with some famous modeling agencies like Mod Act India and Moda Angeli at the starting of his career and done advertisement projects as a model. 

The modeling career of Usama Khan is quite a big success for him as he gets a lot of recognition and praise not just by the common people who are his fan but also by the modeling industry’s reputed people. His fitness and facial features are eye catchy which sets him apart from the other models of his competition and this always works as a plus point for him.

Mohammed Usama Khan is currently amongst one of the most popular young models of the modeling industry and he has gained the attention of a lot of people because of his work. The will and hard work that is needed to keep a healthy and beautiful looking body take a lot of effort and Usama are going that extra mile to get that perfect physic and that is the reason he is on the top of his league.

In 2013, he started off his career as a child artiste in the magnum opus TV show ‘Mahabharat’. In the last six years, Rudhraksh Jaiswal has come a long way and has been a part of several important projects like the 2016 Bollywood film ‘Noor’, co-starring Sonakshi Sinha. The young lad, who grew up in Mumbai and studied in Billabong International School, has been a disciplinarian and a hard-working person since childhood and discovered his calling for quite early in life. 

The actor has several important projects in his kitty. While his career was on a constant ascent, he recently decided to change his name from Rudraksh Jaiswal to Rudhraksh (an extra ‘H’ after ‘D’) in his name.

When quizzed about the reason behind doing so, he says, “By God’s grace, I have been doing very well in my career ever since I stepped into this industry in 2013. I come from a deeply religious and spiritual family and we strongly believe in numbers and the other aspects of astrology. My name itself has spiritual bearings. I met Mr. Sanjay B Jumaani and he recommended adding an ‘H’ after ‘D’ in Rudraksh. I am sure it will bring more prosperity and positivity in my personal and professional life.”

Rudhraksh will next be seen in ‘Dhaka’, a Netflix original film in which he shares the screen with actors like Hollywood actor Chris Hemsworth, David Harbour, Hays Wellford, Pankaj Tripathi, Randeep Hooda, Manoj Bajpayee and Geetanjali Thapa. The film has been written by Joe Russo of the Avengers fame.