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India, Bangladesh Foreign Ministers meeting likely Sept-end

The India Saga |

In a dynamic engagement with Bangladesh in keeping with India’s “Neighbourhood First’’ policy, External Affairs Minister Dr. S Jaishankar on Monday called his Bangladesh counterpart Dr. A. K. Abdul Momen to finalize the date of the proposed 6th meeting of Foreign Office consultation between the two countries.

After the telephonic conversation, Dr. Jaishankar tweeted that “warm conversation with FM Dr. A.K.Abdul Momen of Bangladesh. Agreed to hold our Joint Consultative Commission very soon. Will continue to work closely to reach the ambitious goal set by our leaders.”

In the Commission meeting, the two Foreign Ministers co-chair the meeting.  Government sources said the meeting is likely to be held on September 29-30.  This time Dhaka will host the meeting. Tentatively it is proposed that the meeting will be in a virtual format and the decision on holding the meeting in real physical format is yet to be taken. Rohingya repatriation and river water sharing are also included for the discussion to find a road map for the conclusion of the unfinished agenda.

It is also being stated that the meeting between the chiefs of the two border guarding forces – BSF and BGB will also be held before the JCC meeting. The meeting will be held in Dhaka. A large delegation comprising ministries of External Affairs, senior officials from the Home ministry will also travel as members of the delegation. Indian Foreign Secretary Harsh Vardhan Shringla visited Dhaka last month and finalized the proposed JCC meeting between the two countries amidst the ongoing pandemic Corona crisis.

The 5th JCC meeting was held in New Delhi in February last year. That time the meeting was co-chaired by the then External Affairs Minister Sushma Swaraj and  Dr.A.K.Abdul Moomen.  

Sources pointed out that both sides will discuss the entire gamut of bilateral issues of mutual interest. The ongoing cooperation, including the implementation of decisions taken during the visit of Prime Minister Modi and PM Sheikh Hasina, will be high on the agenda. The tentative agenda includes security, border management to mutually beneficial trade and investment flows, power, energy, river water sharing, development partnership, new transport connectivity, culture, and people to people contacts.

This time the engagement may broaden with the inclusion of new high technology areas for partnership, such as space, nuclear energy, IT, and Electronics, in particular, the desired partnership building efforts to enhance in a manner that is commensurate with the commemoration of Bangabandhu centenary and 50th anniversary of Bangladesh liberation.

(The writer is a senior Delhi-based journalist.) 

BIMSTEC Summit in January 2021: PM Modi, Sheikh Hasina to participate

The India Saga |

Amidst ongoing border standoff and escalating tensions between India and China, it is confirmed that the 5th BIMSTEC summit will be held in January 2021.

Highly placed government sources in New Delhi have confirmed that all heads of the governments of member states including Indian Prime Minister Narendra Modi, Bangladesh PM Sheikh Hasina will participate in the summit meeting.

Sri Lanka ,the current chair of the Bay of Bengal Initiative for Multi-Sectoral and Economic Cooperation (BIMSTEC) has proposed to host the fifth Summit of the regional grouping in the first half of January next year. Member states will discuss  the proposal and finalise the date and other agendas like holding the ministerial level meeting in Colombo ahead of Summit, sources added.

The summit was initially proposed for later this month but due to Covid-19 pandemic, it was postponed. After the summit in Sri Lanka ,the chairmanship of the regional bloc will be handed over to Thailand for the period of 2021-22. The Secretary-level meeting also approved the nomination of a new Secretary-General from Bhutan. The current Secretary General of BIMSTEC is ambassador Mohammad Shahidul Islam of Bangladesh who will be replaced by Tenzin Lekphell from Bhutan after the summit.

Bangladesh, India, Myanmar, Srilanka and Thailand are the members of BIMSTEC that is often touted as a parallel of SAARC . In fact, Indian Foreign Secretary Harsh Vardhan Shringla while speaking on Foreign policy on Friday did indicate that India is now seriously promoting BIMSTEC as SAARC grouping functioning is blocked by one member country. He was blaming Pakistan for blocking all initiatives for good cause for economic development of the region.

He was also mentioning how the Corona pandemic has made matters difficult for diplomacy as diplomats are not meeting physically among themselves which creates a lot of confusion. He said,”for this reason only I had to travel to Dhaka for dispeling all misconception about our relationship. And I found PM Sheikh Hasina was so happy to receive me. “

He also said that in Dhaka he had met at least 40-50 people in a short span of time which was necessary for networking with the people. Answering a question on the influence of China in Bangladesh, Mr Shringla categorically said that “this bilateral relationship should not be viewed through the rubric of the third country. Bangladesh is our nearest and close neighbour which comes under our neighborhood first policy”

He said, Bangladesh is now a rapidly growing country in terms of economy. India has invested $ 10 billion as Line of credit and loan for developing infrastructure and community based small projects. It is India’s highest assistance to any country in the world.

(The writer is a senior journalist based in Delhi.)

Higher Demand For Medicines Pushes Sanjivani Pharmacy To Ramp Up Presence Across 14 Tier-II, Tier-III Locations This Year

The India Saga Saga |

COVID-19 pandemic may have brought the shutters down on everything from the swanky malls to your neighborhood grocery shop, but one place that kept its doors open to the rest of the world was the local chemist. The local pharmacies and pharmaceutical companies as well as distributors have not only kept the economy going but they have also sustained India’s fight against coronavirus by providing timely medicines to patients. In keeping with this positive spirit, noted retailer-distributor of drugs for the past 14 years, Sanjivani Pharmacy, has decided to ramp up its presence in Tier-II and Tier-III cities of the country in this fiscal year. Sanjivani Pharmacy is one of the first chains of branded chemists, which began its operations in 2006, and within a few years, it became the most trusted brand for millions of customers in small-town India. This was one of the first pharmacies in the national capital region to open 24×7 services.

The pandemic has fuelled the demand for preventive as well as curative medicines, leaving more and more people dependent upon the neighborhood pharmacy. Moreover, there is huge scope in personalized, doorstep delivery of medicines & pharmaceutical equipment, owing to social distancing norms. The nation-wide lockdown has provided Sanjivani Pharmacy the chance to push its expansion and provide medicinal help in areas not covered thus far. In this direction, the company has opened more than 50 stores across the country between April and June 2020. Almost all of these new stores have been opened in cities and towns with a hitherto negligible medicinal supply network. With these new stores, the Sanjivani Pharmacy franchise model has helped the company reach out to the most remote corners of the country with medicinal supply in the current times of pandemic. NB Marketing Pvt. Ltd. is the parent company of Sanjivani Pharmacy and it sees immense potential in the Indian scenario. As Mayank puts it, “With the current situation of Coronavirus, people are now more conscious and aware than ever before, especially towards preventive and curative medicines. So, the need to have more pharmacy stores to serve the ever-growing demand becomes imperative.”

With the COVID infection showing no signs of relenting anytime soon, Sanjivani Pharmacy is looking forward to setting up 200 more stores across India by the end of the current fiscal. In doing so, the company is going to focus mainly on Tier II and Tier III cities and towns. Mayank Garg, Founder-Chairman of the Pharmacy, informs, “We feel that the Tier II and Tier III locations, where there isn’t any proper infrastructure to supply medicines to people’s doorsteps, are the best way to expand the business. We aren’t looking at from a purely commercial viewpoint. We also want to ensure that the chain of treatment continues unhindered. It shouldn’t be because of a shortage of medicines or pharmacies that a patient should succumb to any illness during these trying times.”

Sanjivani Pharmacy holds expertise in the distribution and retail of a large variety of medicines and medical equipment. With the COVID-19 pandemic, almost all of India was forced to stay indoors. As a result, Sanjivani Pharmacy stepped in to fulfill the demand and supply gap for people confined to their homes. Apart from opening new stores, the Pharmacy also arranged for personalized services to facilitate an easy experience for the customers through features like “no-minimum orders delivery” & “early morning or late night special shifts.” Doing so ensured that essential medicines were never too far away from the people in need and there was minimum wastage of time in delivery. Another innovative method introduced is “fast door-to-door service” which provides customers with medicines within one hour of the order being placed.

Mayank further adds, “Our company specializes in quality healthcare at an affordable price to people. Our array of products includes products that are allopathic, homeopathic, Ayurvedic, surgical, and cosmetic.”

 Besides being awarded the “Franchiser of the Year” award 2017 at the 15th International Franchise & Retails Show, Sanjivani Pharmacy has also bagged significant institutional orders from healthcare brands like Tata Projects, Max Healthcare, and the Embassy of Dubai. Now with opening 50 new stores and looking forward to setting up about 150 stores more, Sanjivani Pharmacy is set to provide an opportunity to small-town pharmacists/retailers to associate with world-class solutions service in the field of pharmaceutical retail & distribution.

India is ready to resolve all unresolved issues with Bangladesh: Foreign Secretary Shringla

The India Saga |

Indian Foreign Secretary Harsh Vardhan Shringla gave enough hint publicly to resolve all outstanding issues with Bangladesh soon. Mr Shringla was speaking on Friday in a webinar organised by the Indian Council of World Affairs (ICWA), a subsidiary organisation of the Ministry of External Affairs.

Foreign Secretary was speaking for the first time after his two-day visit to Dhaka recently. While choosing not to mention the name of the country and the issues, in a language couched in diplomatic intricacies, he said: “We see a lot of opportunities in our immediate neighbourhood. There are also challenges.”

He asserted:“We will work appropriately to resolve these.” Then he politely reminded in his own style ,”it must be noted ,that our capacities and resources are growing and we will always be prepared to adopt the necessary strategies and the tactics as required,.”

For a long time Bangladesh is expecting a just resolution of the Teesta water sharing agreement. It is not happening just because of the internal political problem of India. At the same time South Block is conscious of the fact that it cannot be delayed now for the emerging new situation on the geo-political map.

While explaining in detail the vision of Indian diplomacy during the pandemic Corona,  Mr Shringla emphasised that, the fundamental orientation of India’s policy remains Neighborhood First.

“We have demonstrated the priority accorded to neighbors in South Asia at the highest levels. This was evident during the Covid crisis. Prime Minister Narendra Modi’s first regional engagement of Covid was with leaders of South Asia at the highest level.”  He reminded the audience that his first visit “after the pandemic was to neighbor and close friend Bangladesh”

On this occasion, he told the audience that in the coming year India is going to play a major role in the world stage. India will be member of Security Council in 2021, marking the 75th year of Independence and within two years will be President of G-20 countries. He said,” we will hold the Presidencies of BRICS and Shanghai Cooperation . All this are recognition of enhanced global standing and also provides opportunity for us to convey our perceptions ,our experience, and our priorities- not just for ourselves but for the shared world.

(The writer is a senior Delhi-based journalist.) 

The young and dynamic team developing a new operating system that works on artificial intelligence

The India Saga Saga |

Teckbuz: The organisation working on the development of a new operating system that works on artificial intelligence
The young and dynamic CEO Mr Kalyani Chandra Sekhar leading the company with a vision to bring this operating system into the market in the mid of 2021. After the hon prime minister, Mr Narendra Modi announced about aathma nirbhar bharath, there is a demand for this Indian made an operating system in the market.
We are planning to give this operating system for a reasonable price are we are still in raising stage we are in search of funds for this project 
Looking to collaborate with any mobile or pc manufacturers of India to bring this os exclusively for their machine 
Company team ms Amrutha paladugu chief technical officer, Chaitanya, Harsha vardhan,Siva Gopi,chavali sastry Karthik the complete young and dynamic team working with a spirit to bring this product on time into the market www.teckbuz.cominfo@teckbuz.com

Our vision is to bring the best ai product  into the market along with these operating systems we have already developed an ai based antivirus named the third eye, working on a new video conference app named v call 

PM Narendra Modi’s Twitter account got hacked

The India Saga Saga |

On Thursday Twitter confirmed that a page linked with Narendra Modi’s account was hacked. A news agency named Reuters reported that series of tweets were posted on the account asking from followers to donate and contribute for a relief fund using the crypto-currency.
According to the sources in an email, a Twitter spokesperson said, that they were aware of such activities and have taken action to keep maintain the security of the account. Any kind of threat to security would not be tolerated. And the investigation is going on. He also said that till now they had no idea that even the additional accounts are getting impacted.
This isn’t the first such incident, in July this year twitter account of various valuable personalities got hacked.
In July, hackers got access to the internal system of Twitter to hack accounts of top personalities such as Joe Biden the candidate for US Presidentship, Elon Musk the CEO of SpaceX, Bill Gates the co-founder of Microsoft, and former US President Barack Obama. By getting the access of their accounts the hackers solicited their followers for digital currency.
The post, which got spread like fire in the forest, guaranteed that if spend $1,000 in bitcoin then in the other 30 minutes they will get twice the amount in return. Twitter deleted all such tweets but unfortunately, they were re-posted.
Jack Dorsey, the Chief Executive of Twitter in a post said, “We all feel terrible this happened”. “We’re diagnosing and will share everything we can when we have a more complete understanding of exactly what happened.”
Twitter said that they are well aware of “a security incident” and “taking steps to fix it.” The company decided to disable the authority of tweeting for a few hours, those ones with verified blue mark. “You may be unable to tweet or reset your password while we review and address this incident,” said Twitter’s team.

Remembering Nehru’s younger sister Vijaya Lakshmi Pandit – a freedom fighter, diplomat and politician

The India Saga |

The famous Vijaya Lakshmi Pandit, first female President of the United Nations General Assembly (UNGA) and sister of independent India’s first Prime Minister Jawaharlal Nehru, was one of the leading women in public life. She was born on August 18, 1900 in Prayagraj to barrister Motilal Nehru and Swaroop Rani and lived a life in an elite aristocratic family.

Her father and brother were wholly involved in the country’s freedom movement. She also found herself drawn to the independence struggle and following her family’s footsteps got fully engrossed in it and was imprisoned on three occasions.

She was married to a fellow participant in freedom movement Ranjit Sitaram Pandit in 1921, a successful barrister from Kathiawar  in Gujarat and classical scholar who translated Kalahan’s epic history Rajtarangini into English from Sanskrit .

Her husband was a Maharashtrian Saraswat Brahmin, from Ratnagiri.  He was arrested for his support of Indian independence and died in Lucknow prison in 1944, leaving behind his wife and their three daughters Chandralekha Mehta, Nayantara Sehgal and Rita Dar. Nayantara Sehgal is a well known writer and novelist.

Vijaya Lakshmi Pandi was India’s Ambassador to the United States from 1949 to 1951 and later became Governor of Maharashtra from 1962 to 1964. After her brother Jawaharlal Nehru’s death, she represented his constituency Phulpur in Lok Sabha 1967 to 1971.

She was also was elected to the provincial legislature of the United Province in 1937 and was designated minister of local self-government and public health.

After India attained independence, she entered the diplomatic service and became India’s Ambassador to the Soviet Union, United States, Mexico, Ireland as well as  the Indian High Commissioner to the United Kingdom and Spain.

Vijaya Lakshmi Pandit had slammed her niece and then Prime Minister Indira Gandhi’s decision to impose emergency in 1975 and opposed it under the leadership of Lok Nayak Jai Prakash Narayan.

It was in 1987, I was assigned to record her memoirs for the oral history of freedom movement for All India Radio archives. I was cautioned not to force questions but to prompt and remind her of various phases of freedom movement which she had witnessed. She allowed me an hour’s time slot every week at her Rajpur Road residence in Dehradun.

It appeared that the bitterness in her mind and heart towards Indira Gandhi on imposition of emergency had diminished as the then Prime Minister Rajiv Gandhi had visited his grand-aunt only a few days ago in 1987 to pay his respect. This made her happy as she never expected the visit. She was also very sad on the assassination of her niece Indira Gandhi.

During her conversation with me traces of long acrimony were evident at times as Indira Gandhi’s dominance in the life and affairs of Pandit Nehru had sidelined Mrs Pandit in all spheres.

During her opposition to emergency, she addressed public meetings throughout the country with Janata Party leaders and her being there gave an impetus to the movement. Being from the Nehru family, she used to be much sought after in public meetings and was a star attraction as people thronged in good numbers to listen to her in the protest rallies.  I was also a witness to her rally at Bhopal’s Sadar Manzil ground attended by a large gathering.  

Vijaya Laksmi Pandit had a sharp memory as she narrated the happenings photographically of successive events she witnessed in her life both in national and global scenario. She passed away in 1990.

(The writer is a veteran broadcaster. Views expressed are personal.) 

Ziqitza Healthcare ltd announces addition of 77 more 108 Ambulances in Punjab by Dec 2020

The India Saga Saga |

Press Release

02th September 2020

Ziqitza Healthcare Ltd (ZHL) Asia’s largest emergency medical service provider company has successfully served more than 2 million people in the state. The company started its operation in Punjab in the year 2011, with 242no of ambulances. The Punjab Government is currently in the process of adding 77 new Ambulances to its 242 strong fleet currently, which will take the number up to 319.
32 Ambulances in this phase have been launched by the Honorable Health Minister-Shri. Balbir Singh Sidhu and MD – PHSC In August 2020. All the Ambulances are going to be Swaraj Mazda BVI vehicle, produced in Punjab. The Ambulances will be launched across 22 districts by December 2020. Ziqitza aims to reduce the number of fatalities caused due to accidents by providing timely emergency medical help to the people within the golden hour.


Ziqitza Healthcare Ltd offers 108 Helpline for medical emergency services for critical care, trauma and ‘accident cases’ in the region. Completing Nine glorious years of operations in Punjab, Ziqitza Healthcare has achieved a series of milestones through its well-organized and prompt service.  The company to date has handled 2705+ safe deliveries in the ambulance, attended to 1,95,000+ accident cases and helped 6,52,000+ pregnant women reach on time to the hospital

Ziqitza plays a key role in providing timely medical aid in the form of life support ambulance services and is working tirelessly to increase awareness around ‘Golden Hour’ and equip citizens to deal with emergency situations in Punjab.  Ziqitza Healthcare Ltd has contributed to the following till Date in Punjab:

Total People Serve Above 2 Million
Accident Above 1.95Lakh
Pregnant Women Above 6.52 lakh
Total Ambulances 274

Commenting on the success, Mr. Saikat Mukherjee, Project Head, Ziqitza Health Care Limited said “Addition of fleets in the state will help us serve better the population of the state. With our vision to become the leading EMS Player in the country, Ziqitza is committed to a standard of excellence which can only be achieved by selflessly serving people by tackling every medical emergency in the Golden Hour. Emergency Medical service has come a long way, since we began our operations in Punjab, our aim is to contribute to the region and help save more lives and provide assistance to everyone in need, despite his / her financial strata. We are extremely happy that we were able to cater our services to such a huge number in the past two years and we will continue to serve the people of the state with the same momentum and expertise. We are proud to serve the people of Punjab for the last 9 years and are thankful to our staff and the government of Punjab for this opportunity”.

Dial 108 provides emergency health care services to the people of the state in case of any emergencies like accidents, heart attacks, stroke, or any other any medical emergencies. This service can be availed by calling 108 a Toll-Free number which is accessible from any landline or mobile. 108 Control and Dispatch Centre (CDC) is set-up in Amritsar to handle all the emergency medical calls. All the Ambulances are equipped with GPS technology which enables the CDC to locate the ambulances in shortest possible time. And the most important fact is that this world class service is ABSOLUTELY FREE for the people. Dial 108 service has been truly instrumental in providing quality pre-hospital care work closely with the state government to ensure timely assistance through our EMS service.

Some of the salient features of the product offering are as follows:

  • The single number available to call for an ambulance in case of a medical emergency
  • Reliable ambulance service
  • 24X7 availability
  • Affordable, Accessible and Trustworthy

Commenting on the launch, Mr. Naresh Jain, CEO, Ziqitza Health Care Limited said, “We are happy to announce addition of 77 Ambulances of the 108-emergency ambulance service in Punjab. We now hope to steadfast into the other regions of the state in a phase wise manner. We are very thankful to the Government of Punjab and Punjab Rural Health Mission Society & Department of Health and Family Welfare, for their continuous support. We look forward to using our experience of over a decade in operating over 3000 Ambulances across India, in providing quality pre-hospital care to the people of Punjab.”

Ziqitza Healthcare, as part of company’s commitment to save lives, conducts the ‘First Responder program’ (FRP) in all its operational regions.  In Punjab alone, Ziqitza has efficaciously executed 1700 FRPs widely spread among the local schools, colleges and public – private organizations.  Where up-to 72,000 participants have been trained free of cost for providing first aid, before an ambulance arrives at the location and this increasing the chance of survival of the patient. Following its ‘Responsible Corporate Citizen’ line of duties as a social enterprise, Ziqitza also conducts various awareness workshops / seminars and drives in the local areas which help people improve their quality of life and put health on priority. Ziqitza Healthcare Ltd, Asia’s largest emergency service provider company, has successfully served over 25 Million People in India, Ziqitza operates in association with the state governments and the National Health Mission (NHM) and manages the national helplines 108.

As per a recent report by the Health Management Information System (HMIS) data (April-August 2019), Punjab has reported 98.3 percent institutional deliveries across the State which is the essential factor of overall improvement of the Infant Mortality Rate (IMR) and Maternal Mortality Rate (MMR) in Punjab. 108 has played a key role in increasing institutional deliveries in the state.

Ziqitza Healthcare is focusing on building an overall strong emergency and medical service in Punjab by expanding in terms of technology support, training and learning, and infrastructure. Ziqitza Limited is determined to further improve the healthcare conditions and medical services by making them accessible and affordable to all people of Punjab.

About Ziqitza Healthcare Ltd.

Ziqitza had been set up with a vision to assist in saving human lives by providing a leading network of fully equipped Advanced and Basic Life Support Ambulances across the developing world. Ziqitza is currently operating 3300 plus Ambulances across Maharashtra, NCR, Punjab and Odisha, Sikkim, MP and Jharkhand.  Ziqitza Healthcare Ltd has currently more than 10,000 people working tirelessly, day and night, to serve people in India. Ziqitza has reputed investors like Acumen Fund, HDFC, IDFC and India Value Fund on board.It has served over 25 million people till date. Ziqitza Healthcare has been a pioneer in EMS in India for last 15 years in India. Ziqitza Healthcare Ltd (ZHL), Asia’s largest emergency medical service provider and one of the fastest-growing holistic healthcare solutions platforms in India through Public Private Partnership and Corporate Wellness solutions. In Public Private partnership it operates 108/102 Ambulances, Medical Mobile Units and Medical Helpline with various state governments. Ziqitza also offers a “one-stop solution” for corporate wellness & holistic healthcare for corporates, ZHL offers turnkey solutions that include Ambulance at Site, Wellness at Workplace, Telehealth Services for Employees, Medical Rooms, Doctors on Site and Occupational Health Therapies, among others under Corporate Wellness section.

Sumeet Jindal Explains How You Can Grow Local Business Online using Digital Marketing

The India Saga Saga |

The Internet has intertwined with our lives at a frightening pace and it shows its presence in nearly every aspect of our life is palpable. Its effect is so much so that “Google” has now turned into a verb instead of a name. Whether it is just general aspects of your life, work or entertainment, the Internet is everywhere. Some people have used its power and increased their standing while others remain ignorant of its power.

Well, what does this mean for your business? With the business model changing, there is an urgent need for sellers, especially local businesses to use the internet by utilizing Digital marketing and increasing their digital footprint.

According to Sumeet Jindal founder of Postman News, Digital marketing remains one of the most effective ways to expand your business and reach more customers. This is crucial for all but especially for local Businesses who may see their sales dry up due to the monopoly of larger corporations.

Here are some of the ways to increase your local business in Digital Marketing.

1.    Have a strong social media presence

Social media is a powerful driver of growth for local business. Its power as a marketing tool remains undisputed and unchallenged. Many small businesses have been able to grow and expand their operations solely due to their strong social media presence. Getting to know your customers and engaging may seem useless but it is something which should not be taken lightly. With a single click, you can now reach millions of customers.

2.    Publish and maintain a regular blog

This is a great way to maintain your online presence and interact with your user base. Here you can share content related to your products, business and your plans and take feedback from your customer which will help you get a read on their minds. According to Sumeet Jindal this will also help you build your reputation as a customer-friendly business and increase customer satisfaction. Make sure that the content you publish on your blog is high quality and related to your business.

3.    Use the power of SEO

Search engine optimization is very important if you want to connect with more people. A strong SEO strategy helps you bring in more clicks and let you meet up with future potential customers. This’ll let your site and blog show up in one of the first search results on Google. While you may think that this is a tedious and time-consuming process, make sure that you do not skip on it if you want to increase your reach and promote your local business.

4.    Create a lead magnet

Many people might not have heard this term. A lead magnet is a tool in the form of a free eBook or PDF that allows you to gather the user’s email or contact. This is a sure-fire strategy to increase your business as it lets your customer get incentives while you get their contact information. The better is the incentive you provide, the more inclined they will be to share their information with you.

5.    Create and maintain a contact list

Creating and maintaining a contact list of your customers lets you know who your core patrons are. These are the people who are regular buyers from your business and are active regularly on your social media forums. According to Sumeet Jindal, founder of Postman News you can use this as a way to increase your relationship with these customers and retain their loyalties.  With a list of your core customers, you’ll be able to know more about their buying patterns and give them offers that are incentivised to their taste. This will not only increase customer satisfaction but will also provide your business with a good word of mouth which will ultimately help your business grow leaps and bound.

Conclusion

Since local businesses are in a tight spot, with bigger corporations taking away most of the customers, they need to join the digital marketing scene if they want to survive in this era of cut-throat competition. An effective digital marketing strategy is a key driver of business growth according to Sumeet Jindal founder of Postman News and using the above strategies effectively will undoubtedly help you increase your local business. You’ll soon see your sales improve and profits increase as you walk on the way to build a long-lasting and mutually beneficial relationship with your customers.

Maharashtra PIB followed the trend of “Rasoda”

The India Saga Saga |

Four words, “Rashi ben”, “kokila”, “Gopi Vau” and the star of the show “Rasoda”. They were the reason for the entire buzz spreading since the past many days. If you are still not aware of the trend than keep on reading, it all started when a You tuber and Instagram user Yashraj Mukhate converted a scene from the daily soap named “Sath Nibhana Sathiya” into a melody. Since netizens started sharing it and a lot many other variations came into existence. May it be any social media platform, such as Instagram, Facebook, and Twitter no one could get away from the song.

PIB in Maharashtra shared a post on their official account. The song is already hilarious, the government wanted to put in some important facts in it.

“#RasodeMeinKaunTha”, is from where the tweet started and wrote, “Whoever it may be, ask them to add pulses.” The post got way hilarious with the addition of the picture.

As soon as the post got shared it managed to get the attention of the users. It got 140 retweets and more than 800 likes. People loved and appreciated the approach and couldn’t stop laughing. Everyone praised the fact that how beautifully the information was shared.

A user in reply to @PIB Mumbai said:

 @YBMukhate: Dialogue with beats “Rasode me kaun tha”

Meanwhile,

 PIB in Maharashtra : 

“Can’t help”…Add Pulses” 

No-one,

Cooker to PIB:

Waqt badal diye, zindagi badal di, Zazabaat badal diye”

Me: (laughing emojis)

Rasoda Trend

Yashraj Mukhate gained a good number of followers after the video got viral.