Are you looking forward to promoting one of your products or services on social media? Then you can think about seeking the assistance of a celebrity or an influencer. This will assist you to get the best possible results out of your social media marketing campaign as well. Here is a list of 10 prominent reasons by Shaan Parvaga, which would justify the above-mentioned fact.

1.    You can get media and talent at once

It would be possible for you to promote your products or services via the social media channels of the celebrity or influencer you hire. From this method, you would be provided with the opportunity to get talent and media at once.

2.    They have true touchpoints

Usually, celebrities and influencers have a loyal fan base. You will be able to receive the benefit out of this loyal fan base by getting their assistance to promote your products or services.

3.    They are social media savvy

Influencers and celebrities have got their own social media managers. As a result, they know how to work on social media marketing campaigns. Due to this reason, you don’t have to spend any extra effort to get better results. This will provide you with the opportunity to stay away from the frustration of managing social media marketing campaigns.

4.    You can enjoy authenticity

The celebrities and influencers are just people like us, but they have the ability to deliver authenticity into the words that they spread. As a result, you will get the opportunity to link that authenticity to your products or services as well.

5.    They can offer extended relationships

If we can have extended relationships with customers, we will be able to take our social media promotions to a whole new level. Celebrities and influencers can provide an excellent helping hand with that. As per Shaan Parvaga, you will be able to get the assistance of an influencer to promote your business for an extended duration of time. This will contribute a lot towards the authenticity that you can get from the customers.

6.    They can be easily accessed

You don’t need to go through a lot of frustration in order to get in touch with a celebrity or an influencer. They are always willing to help businesses like yours. You can also think about using a professional service such as prohero.com to get in touch with them.

7.    You can quickly promote your products

By getting the services offered by celebrities or influencers, you will be able to see quick results. In other words, you can expect a boost in your sales on the day of the promotional campaign. Once you launch a new product, you need to get that promoted within a short time period. You cannot wait for several months to promote the new product. Influencers will be able to provide great assistance to you in such situations as well. They know how to accelerate the sales for your newly launched product.

8.    They add creativity to what you offer

The celebrities or influencers would add creativity to the products or services that you offer as well. When promoting something to the customers, it is important to have a bit of creativity as well. That’s because creativity can deliver amazing results to you with promoting the business. Influencers are aware of the most creative methods and they will be using those methods to promote your business.

9.    They can add trust to your brand

People tend to trust the words that celebrities and influencers say. Therefore, it can be considered as one of the most convenient methods available for you to deliver trust to your brand. When your business is a trustable one, you will notice how lots of people come forward and purchase what you offer. That’s where you will be able to get a clear understanding of the power of influencers at the time of promoting your business.

10.    They can bring targeted customers

By selecting a celebrity or an influencer, who specialize in a specific sector, you will be able to drive traffic towards your sales pages from the targeted groups. Most of the influencers on social media have their own pages. Upon partnering with such an influencer, you will be able to promote your business on those pages. The time and effort you spend on promoting the business on those pages would be worth when compared to the results that you are getting.

For the 89th time in the last 16 years, a Vancouver (Canada) businessman Sanjay Goyal has travelled to India to seek justice against his mother’s murder in 2003 in Mumbai. Mr. Goyal said, “I am hoping and praying that the justice system in India will no longer delay any case”.

Goyal on Monday 13th January before leaving for Mumbai for a test management conference in front of T. Ghadge at 11.15 AM to Additional Sessions Judge N, said, “I have been wandering in India for last 16 years for justice to be served against the cold blooded murder of my mother. We want justice for my mother and hope to see the culprits behind the bars.”

Sanjay Goel’s mother, Dr. Asha Goyal, was a 62-year-old Canadian obstetrician woman from Orangeville. In August 2003, she was stabbed to death over a property dispute in Malabar Hills Flat, Mumbai. Asha Goyal was an Obstetrician and Gynecologist who had also worked in Saskatchewan and was murdered amid a bitter dispute over the inheritance of $ 10 million (about 70 million) that pitted her against her brothers. “She wanted to broker peace between her brothers and was killed in cold blood,” Goyal said.

The Mumbai Police believes that four murderers were hired by Dr. Goyal’s warring brothers – Suresh Aggarwal and Subhash Aggarwal to kill their sister and make it look like a suicide.

Suresh, who lived in India, died in November 2003. Subhash Aggarwal lives in Toronto as a Canadian citizen. He denies his involvement in Asha Goyal’s murder and in court’s documents he describes the police charges against him as ‘a vilification campaign’. About a month later Dr. Goyal’s murder, the Mumbai police arrested a suspected killer, but the case was inexplicably dropped.

Son Sanjay told, “We were angry with this information so in January 2004 this case was transferred to Mumbai Crime Branch.”

The case registered with Malabar police station and was later transferred to the Mumbai crime branch. However, since 2006, the case has been stuck in legal tangle in the higher courts. 

In 2005, suspected accused Pradeep Parab had said in a confession filed by a magistrate that his brother Suresh Aggarwal had hired him to kill Asha Goyal.

He had also identified his colleagues. Their names are P.K. Goenka, M. Shinde and Narenda Goyal (no relation to the victim).

After he was charged by the police, he listed Canadian brother Subhash Aggarwal as the “wanted accused”. Pradeep Parab became a witness after submitting a written statement, while another accused M. Shinde died.

In 2017, the magistrate court finally committed the case to the sessions court for trial following the Supreme Court’s directive.

Goyal said, “Two of the main accused have died and I have been told that some evidence has gone missing. We may never get justice if there is further delay. Justice delayed is justice denied. I have been trying for 16 years, but I did not get any help from the Government of Canada to investigate or take action against Subhash Aggarwal, who lives in Toronto. Despite being listed by Interpol for the murder, they (Interpol) call it an Indian case and say it doesn’t fall under their purview. My mother was a proud Canadian. She was an advocate for the protection and women’s health care system. But I did not get any help from Canadian government in extraditing the accused.”

Subhash Aggarwal, who is listed on the Interpol Red Notice website, says he is ready to talk to investigators in Canada, but is not in favor of detention in India.

The son’s fight to bring justice to his mother is reminiscent of the long-running Canadian-British assassination incident involving Jasvinder Kaur Sidhu, a beautician from Maple Ridge in British Columbia.

Legal experts said that according to a report by the Vancouver-based South Asian Post, the Dr Goyal and Jassi murder cases are dozens of “NRI (non-resident Indian) contract murders” conducted by the convicts, who believe that India cannot extradite accused.

Reportedly, in many cases, poorly paid Indian policemen play a role in murders or help cover up evidence after they are paid in foreign dollars.

In most cases, broken marriages, illegal cases and property disputes are ordering NRIs to be killed.

It may be noted that in 2017, the main accused, Asha Goyal’s son-in-law, Narendra Goyal was released. Asha Goyal had 21 injury marks on her body. 

In Hindustan Times, it was reported that In 2005, the magistrate’s court upheld the case in the sessions court. In 2006, when the court was supposed to frame charges against the accused, they went free from the case. But his sessions were dismissed by the sessions court in 2012. Today, for 16 years, Asha Goyal’s sons has come to India 89th times, seeking justice for his mother.

Bhagya Shri C crowned Miss India International® 2019 in March 2019, wins People’s Choice and places the top ten in the Miss International® pageant. 

Indian pageant winners have made us proud on the international stage worldwide. Bhagya Shri C, who was crowned Miss India International® 2019 by Bollywood Actress Tanisha Mukerji in March 2019, represented India at the Miss International® Pageant held in the grand Clay Center Theatre (Charleston, West Virginia, USA) during July last year. She did India proud by making it to the top ten amongst nearly 60 contestants from all over the world. Additionally, she also managed to secure the People’s Choice Award by winning the audience over with her poise, intellect, and charm. 

Bhagya Shri C is a Cornell University graduate who works as a Product Manager in Data Science for Advertising Technology. She is also an extremely talented dancer and actor and is pursuing acting opportunities in New York and India. Besides dancing and acting, she has modeled for several designers and has also walked the ramp at the reputable New York Fashion Week. 

For her pageant platform, she chose to advocate for and speak passionately about her project, #DivDev, which focuses on diversity development in mainstream media and technology. As part of her project, #DivDev (short for Diversity Development), she promotes underrepresented individuals and communities in areas of technology and media. She is known to have spent most of her schooling days in Hyderabad, where she studied at Bharatiya Vidya Bhavan’s Public School in Jubilee Hills and was very academic-oriented and studious during the majority of her childhood. She pursued Computer Science for her under-graduation and achieved her Masters in Information Science. 

Later, she went on to be crowned as Miss India International® 2019-2020 by Bollywood Actress, Tanisha Mukerji, in March 2019 amongst 11 other contestants in a US-based pageant for Indian women held by Juhi Jagiasi’s IFAB Awards whose events have often appeared on B4U and other media channels. Bhagya Shri has since then made appearances on Mana TV, TV Asia, and has also judged several dance and fashion award shows as Miss India International® 2019. The Miss International® pageant has been running for the past 16 years and has always placed a strong emphasis on their contestants making a difference in people’s lives. 

The pageant also attributes the highest portion of the score (40%) towards the interview portion of the competition. Other areas in the competition include Evening Gown, Fitness Wear, and Regional or Fun Fashion. All the contestants had very strong platforms to promote including tackling crucial and significant topics such as suicide prevention, women empowerment, and inclusion. 

The pageant winner this year, Ava Hill from the USA, gave great importance to her platform for suicide prevention and greatly impressed everyone. She also performed impressively in all the above-mentioned areas of the competition and managed to take the crown home. Bhagya Shri’s achievements in this pageant will hopefully inspire more young Indian women to put themselves out there and take these challenges in stride.

Rahul Ahuja is a food blogger who is very much dedicated to his passion for food and travel blogging and  He loves to be an important part of the F&B industry by reviewing and posting images on his Instagram account www.instagram.com/eatsindia and has successfully come a long way and made a good name in the influencer world with his impressive work on various social media sites.

He follows the simple mantra of “More smiling, less worrying. More compassion, less judgment. More blessed, less stressed. More love, less hate.” 

He currently has more than 30,000 followers on his food and travel Instagram handle @eatsindia and helo travel page @therahulahuja ( was even awarded popular creator badge for having more than 1000k views on his posts ) 

Professionally Ahuja has done his Masters in Social Work and even stood second in the class for which he awarded a Silver Medal and since then he has been working with various NGOs. 

Recently one of his stories talking about how he facilitated and guided the EWS section of the Society to apply under the EWS quota and avail free education from private schools was even put up on Delhi Metro train under the Tata Tea initiative dilserichdilli.

Rahul Ahuja as an influencer loves discovering and exploring new places, things and anything interesting and even sharing his personal experiences with everyone.

Blogging is surely becoming a very saturated market and with so many new bloggers, it is not surprising that the competition is rising in the market. 

But, that has never Stopped Rahul at any point as he tends to find peace in traveling and enjoying food which in return allows him to try out things that the others are still missing in their monotonous lives.

Eatsindia is consistently growing and is truly one of the best to look for blogs available from Delhi, India. 

For someone from Delhi with a permanent 9 to 5 job, it is pretty difficult but Ahuja Rahul has definitely outdone his resources and is on the way to become renowned internationally as well.

Thus, Rahul is the perfect example for those who want to enjoy their lives by using different Social Media Platforms.

An evening at Noida’s Logix Mall embraced unique in its own Teen India Fashion Pageant-2020 in which Miss Mannat Kaur bagged the title of Teen India 2020. The 3rd edition of the beauty pageant was organized on Saturday in a glittering show at The Flying Dutchman, Logix City Centre Mall, Noida.

Anjali  ( First Runner Up  ), Saummyata Borah ( Second Runner Up ) , Ana ( Third Runner Up ) and Hrishita Sarkar ( Fourth Runner Up )   titles respectively at the prestigious beauty pageant. Teen India is one of the most prestigious teen beauty pageants held in the country. The winner of Teen India 2020 will represent the country at Teen Universe Pageant 2020 which will be held in Panama, later in this year. 

VVIPs such as Ambassador of Argentina to India Mr Daniel Chuburu, Ambassador of Panama Ricardo Mr A. Berna M , Ambassador Paraguay Mr Fleming Raul Duarte Ramos, were the chief guests of the event.  Fauzia Bakshi also graced the event and encouraged the participants.

The lovely ladies were judged by the jury comprising Rita Gangwani, Asma Gulzar, Aarti Kapoor, Sharmila Ahuja, and Apurva Thakur.  

Vishal Hotla choreographed the entire ramp walk of the contestants and the dance numbers to entertain the audience. The contestants’ make-up was done by Bharti Taneja. 

Teen India’s National Director and the organizer of the event,  Jasmeet Kaur, who is an established name in the Indian fashion industry, congratulated the winner and thanked all the guests for making it to the event. 

Talking about the pageant, she said, “I congratulate Mannat for winning the pageant and I also take this opportunity to thank all our guests for sparing time from their busy schedule and making this event a grand success.” 

“I would also like to sincerely thank Dr. Rita Gangwani Maam for been an anchor in this event and supporting us since 2017. I  feel proud to have set up a platform like Teen India Pageant that is making dreams of young girls come true. We are training and polishing skills of these young girls, hailing from different parts of the country, and introduce them with the nitty-gritty of the glamour world. We aim to transform these powerful girls into successful women of the future,” she added further. 

Winner of Teen India Pageant  2019, Miss Apurva Thakur also graced the event and passed on the baton to the winner of this edition. She said, “I congratulate all the participants and send my best wishes to Mannat for winning the title crown. I hope she brings laurels to our country when she represents India at the global stage in Panama.” 

The winner of Teen Universe Pageant  2017, Miss Srishty Kaur was also present in the beautiful gathering and encouraged all the participants. 

“All these lovely young ladies are immensely talented and they are all blessed with exceptional talents. One’s self-confidence is weighed in gold in the fashion industry and we try to inculcate this quality in the girls we train. If you have the desire then this world will certainly be in your arms,” said Srishty.

Several respected dignitaries from various walks of life graced the lovely evening. Sanjana John, Sharad Kohli, Dinesh Mohan, Miss Deaf Vidisha and Surabhi Tiwari were amongst the VIPs who made their presence felt. 

The winner of Teen India Pageant 2020 will also represent India at Pageant at Miss Teen Universe at Panama to be held between 13th-20th January.

We’ve all heard of female directors, producers, and editors in Bollywood but sadly, there are only a handful of women music composers in the industry today. To name a few – Sneha Khanwalkar of Oye Lucky! Lucky Oye! fame and Alokananda Dasgupta, who composed the Sacred Games title track for Netflix. The good news is – we have a new kid on the block – say hello to Pooja Anita Das, who’s making a name for herself in the world of ads! 

With over 20 ads in her kitty which includes names such as HDFC, Axis Bank, ICICI Lombard and Zee, her recent work for OLA’s latest campaign, #HeroesofOla has already created a stir. With over 1,000,000 views on YouTube, the ad and its music has received tremendous response and has hit the right tone with the viewers. 

“I have always been drawn towards melody. I am glad that I was given an opportunity to introduce my style, my sound in this film. Making a meaningful melody is my forte, whether it is an item song or an emotional one,” says Pooja. 

Pooja started off as a singer when she initially came to Mumbai in 2013 after finishing her one-year course at A.R Rahman’s KM Music Conservatory. She then worked with Yash Raj Films where she sang chorus for films like Gulab Gang and Dum laga ke Haisha. Things slowly started picking up when she got her first project to compose in 2015. Her composition for Cycle Agarbatti featuring Amitabh Bachchan got her noticed. This was followed by an ad for Rasna starring Kareena Kapoor, TVCs for ITC, Future Generali Insurance, LG, Godfrey Phillips, Tikona, Government of Karnataka among others. 

Pooja was also the in-house music composer for The Viral Fever for the past two years. Not many people know that she even released her debut album, “Zara Hatke” at the tender age of 18, where all the songs featured on the album were her original compositions. 

“The main obstacle that I face is to convince people that a good melody is still the key, you can’t take melody out of music and still have hit numbers,” says Pooja. 

Born to a Bengali family in Kolkata, Pooja was exposed to music at a very early stage. She says her mother played a very important role in shaping her ears for good music. 

“Composing is spiritual for me.I can remember when my mother used to bring home cassettes of the latest music album every Friday. And slowly it became a ritual,”she adds. 

Pooja is also a trained singer and has occasionally lent her voice to a few projects. But she is clear that she wants to be known as a composer. 

“I want to compose for films and make meaningful contributions in the music industry,” she closes on a hopeful thought. 

Check out Pooja’s Instagram Page @poojaanitadasofficial

Vansh Sadh is an Entrepreneur who has made a mammoth name in the digital marketing world. Vansh is an influencer, entrepreneur, blogger to name a few. Aged 19, he was born and brought up in Delhi. Since childhood, he had a keen interest in trying new things. His classmates recall that his thinking style was different than any other individual in the class.

He never hesitated in experimenting. At a very young age, he opened his company Mediafreaks, with a vision of becoming the greatest in the Digital  Marketing Industry. Indeed with his Hard-work, Dedication, and passion, the company has reached its peak in a very short span of time. As a social media influencer and Marketing Strategist, he promotes social messages, Movies, Brands videos at social media with his influencer network of more than thousands of Influencers across India.

Vansh says that one should never stop learning, he believes that the day you stop learning, that day you’ll stop learning. He also firmly believes that one should never feel contented with his work, as it kills the hunger to achieve more. As an influencer and artist, Vansh inspires a lot of individuals and young lads who are fighting to make a mark in this field. He writes blogs, posts helpful tips to make sure that the future of entrepreneurship is in safe hands.

Vansh feels that there is no shortcut to success, one can only achieve success by hard work, passion and dedication.No wonder why he has tasted so much of success in such an early age. Listening To Story of Vansh we can only conclude one thing that Hard work always pays off.

Speculation is rife post-JNU violence on Monday that Shaheen Bagh may fall into the hands of miscreants waiting to sabotage the protest site that has been peacefully demanding rollback of the Citizenship Amendment Act, CAA and the proposed National Register of Citizens, NRC. There was a clarion call by civil society, celebrities and students to reach Shaheen Bagh in large numbers after masked goons went on a rampage and wrecked the campus of Jawaharlal Nehru University and its hostels, leaving more than 20 students critically injured. Their names are Sarthak, Kamlesh Mandrijo, Soori Krishnan, Gaurav, Shambhavi, Velentina, Shivam Chaurasia, Manish Jangid, Sheshmanee Sahu, Aishe Ghosh, Ameet Parmeswaran, Sucharita Sen, Nikhil Mathew, Ayush Singh, Ashwarya Pratap, Shokat, Ujjwal, Deepshikha, Kamran and Sbimit. It is to be noted that Sucharita Sen is a faculty who teaches rural development, natural resources and rural livelihood at JNU. Aishe Ghosh is the JNUSU President. 

The Chronology

The Shaheen Bagh Coordination Committee on last Friday ended the roadblock and requested the protesters to vacate the protest site. Sharjeel Imam, a JNU scholar, formerly trained in computer science at IIT Powai, wrote in a Facebook post that, “We have called off the Shaheen Bagh road blockade to avoid the impending violence from party goons and to avoid the politicization of the stage by the parties.”

Aasif Mujtaba, a research scholar at IIT Delhi and one of the conveners of SBCC, when asked how did he miss to anticipate early motives of the stage as a political weapon by parties as the Delhi assembly election is nearby, he says, “We couldn’t judge it earlier as we were committed to maneuver a peaceful protest while sensitizing the masses about the repercussions of CAA and proposed NRC. Now we have information that Delhi police are not going to end Shaheen Bagh protest peacefully. We have information that the Delhi police is not going to end this protest peacefully. We can’t let this happen. In the last 20 days, Shaheen Bagh has come out as a cradle and model of peaceful protest. Now there is an attempt to tarnish the image Shaheen Bagh by the political parties. It will kill the objective and efforts.”

But the protesters were unmoved despite several calls and requests. One of the volunteers at Shaheen Bagh said, “We are not going to call off the protest so soon, come what may. The Noida-Kalindi Kunj highway will be on standstill until the government doesn’t take back the CAA and proposed NRC.” 

Sanaullah Akbar, a resident of Shaheen Bagh and a volunteer of SBCC in a letter sent to The India Saga says, “We realize that one blocked highway is not enough to force the government to listen to us, but hundred blocked highways may do the job. In this context, even after 20 days and international media coverage, Shaheen Bagh stands alone and the pressure of administration and neighboring localities has been increasing. As Delhi election approaches, parties have been trying to communalize the issue, and the people of Shaheen Bagh should not face the brunt of communal forces or the state machinery alone. If we are not able to retreat peacefully, it will destroy the spirit of our movement, and tarnish the non-violent mode of protest that we are trying to set as an example. Hence, considering the safety of this vulnerable community we have decided to withdraw from the roadblock for the time being, and asked people to do the same.”

Locals Differ

The local protesters at Shaheen Bagh are unwilling to end the roadblock. One medical practitioner Imran says, “If someone wants to withdraw in his/her personal capacity then we welcome it but the protest is on. You can see women and children are still sitting on floors under the tent. They, SBCC, don’t have locus standi to call off the roadblock as the protest has always been led the resilient women of Shaheen Bagh.”

In an interview with The India Saga, BJP MP Meenakshi Lekhi had said that roadblock is not a form of non-violent and peaceful protest. 

Post JNU violence

Post JNU incident, Aasif Mujtaba in a telephonic conversation, says, “The JNU incident is a reminder to all of us that something similar can be perpetrated by the rogue elements to foil the objective of the protest. Therefore, the protesters at Shaheen Bagh have to be more vigilant.”

The roadblock call off FB post by Sharjeel Imam faced criticism as people alleged SBCC to decide unilaterally. Some users alleged him to compromise with the ruling party and have fled Shaheen Bagh. Sharjeel refuted the allegations in a video shared on Facebook: We never wanted cash donations for the protest at Shaheen Bagh. To prevent cash collections we used to announce multiple times from the stage that don’t give a donation in cash. Cash received in our names were sent back that irked some groups. It might have ended up into arguments or skirmishes between groups. Had it been there no roadblock call off and withdrawal, we would have ended up giving police a chance to intervene, that’s what we never allow. Now after the JNU violence it is evident that Shaheen Bagh may become the next target of riots. We want to appeal the protesters stay away from rumors and be vigilant. I have not fled Shaheen Bagh. I am here only. Anyone can come and meet me.”

In the second half of the video, Aasif Mujtaba says. “I am thankful to them who saved the peaceful spirit of the protest. Shaheen Bagh is a synonym of sacrifice. I agree that despite all the support from locals, people are facing difficulties because of the roadblock. Small or big shopkeepers, professionals, and school children suffering. So we decided to end this roadblock. We never called off the protest but intended to change the form of the protest. Shaheen Bagh is not only a name, but it is also a ray of hope for millions. Those who believe all protesters instigate riots, Shaheen Bagh is the answer.”

Rosanna and Winston are a New York-based married power couple who, together with their daughter Chanell, “show the world a different vision of style.” As “influencers”, they leverage their aesthetic, business and technical know-how on social media to deliver content that advertises individuals and brands. To date, their clients have included Disney, Burger King, Neutrogena, Hampton Hotels, Amazon, Yves Saint Laurent Beaute, and Coca-Cola.

Like all good success stories, it started with a hobby. Rosanna studied interior design while Winston has a degree in fashion marketing. Joining together Rosanna’s “glam” with Winston’s “dapper” they created GlamDapper in 2014. Since its launch, GlamDapper’s popularity has grown to such an extent that both founders have left their day jobs. As with many businesses—and many marriages—they have had to persevere through some hard times, but today they have more than half a million followers on Instagram.

So, what does GlamDapper offer? First and foremost, pictures that captivate and engage viewers, mixed with entertaining videos and vlogs, which together tell a story and showcase a given brand. The couple also captures behind-the-scenes action for their stories, and all posts are uploaded in both English and Spanish to appeal to a wider audience. The couple travels to wherever clients want them to be, offering their time in person. They have been known to create casual get-togethers with their influencer friends, or to attend a brand or individual’s event, live streaming the action in the moment. In an age where more than 50% of marriages end in divorce, Rosanna and Winston show how it’s done—with a touch of GlamDapper.

Sankarsh first tested the investing waters with his personal investments, which started at the age of 14. After a couple of years of struggling with creating a disciplined investment strategy, he had exhausted all his savings either by losing some money and investing the rest. While the money was limited, ideas were aplenty. This kindled the idea of investment advisory in him. Savart was established with an aim to help everybody make smart investments in stock and mutual funds to harness the power of compounding to create wealth. Savart is an investment advisory company established with the aim of helping people make smart investments in stock, mutual funds, and bonds to achieve their financial goals. The company was founded by Sankarsh Chanda at the age of 18 years. He is a certified research analyst and also leads to the growth & research initiatives at the company.

The company believes that ‘following one’s passion’ is imperative to live with satisfaction, thus, committing to actively reduce the time people spend on earning money and instead of growing it.

Savart currently advises over 100 crore rupees in assets and works with clients from over 30 countries. Savart employs intelligent systems, algorithms that understand, analyze and advise clients with support from its in-house research analysts. The company has developed the EFG (Emotional Financial & General) Analysis that helps understand the goals, risk appetite & requirements of clients. The data from EFG is then used to build a unique investment profile of the client and the final output of a well-diversified portfolio that the client can invest.

The company provides investment advisory services including portfolio reviews, advice on the purchase, re-balance and sale of investments. The company mentioned that it maintains pricing plans starting at INR 2499/- as most of its clients are first-time investors and start with a small amount of investment. 

The company has also mentioned that it has been receiving multiple customers queries requesting reviews on their loss-making portfolios either caused due to reckless personal trading or broker-recommended action. A separate system was created to review and recommend action on such portfolios too.

Savart has been consistently investing in its research systems and technologies that collect & interpret over 1200 parameters classified as quantitative, qualitative & behavioral data. The eclectic data helps analyze businesses holistically, including important parameters like corporate governance, ethics & business quality & moat. The company states that while there is a lot of automation involved, the role of human research has not been completely eliminated as it brings a lot of intuitive intelligence to the process. A combination of both is what works the best.

Savart has already started its grass-roots outreach program to spread financial & investment awareness and is expanding its presence in rural & sub-urban areas. The company has said that the response has been tremendous so far and is taking steps to grow the same. 

The company will also be unveiling its upgraded web & mobile applications early next year & also launch the fully autonomous investment research system by the end of 2020. The system will be powered by state-of-the-art artificial intelligence & machine learning technologies and enhance the research activities of the company considerably.

It would be interesting to see how the new year pans out in the investment-tech space with players like Savart investing in novel technologies and markets.