Many governments are making progress in the fight against tobacco, with 5 billion people today living in countries that have introduced smoking bans, graphic warnings on packaging and other effective tobacco control measures – four times more people than a decade ago. But a new WHO report shows many countries are still not adequately implementing policies, including helping people quit tobacco, that can save lives from tobacco.

The seventh WHO Report on the global tobacco epidemic analyses national efforts to implement the most effective measures from the WHO Framework Convention on Tobacco Control (WHO FCTC) that are proven to reduce demand for tobacco.

These measures, like the “MPOWER” interventions, have been shown to save lives and reduce costs from averted healthcare expenditure. The MPOWER report was launched in 2007 to promote government action on six tobacco control strategies in-line with the WHO FCTC to:

• Monitor tobacco use and prevention policies.
• Protect people from tobacco smoke.
• Offer help to quit tobacco use.
• Warn people about the dangers of tobacco.
• Enforce bans on tobacco advertising, promotion and sponsorship.
• Raise taxes on tobacco.

Tobacco cessation services must be stepped up

The focus of the latest report is on the progress countries have made to help tobacco users quit. It is being launched today in Brazil, a country that has become the second, after Turkey, to fully implement all the MPOWER measures at the highest level of achievement.

Dr Tedros Adhanom Ghebreyesus, WHO Director-General, said governments should implement cessation services as part of efforts to ensure universal health coverage for their citizens.

“Quitting tobacco is one of the best things any person can do for their own health,” said Dr Tedros. “The MPOWER package gives governments the practical tools to help people kick the habit, adding years to their life and life to their years.”

Progress is being made, with 2.4 billion people living in countries now providing comprehensive cessation services (2 billion more than in 2007). But only 23 countries are providing cessation services at the best-practice level, making it the most under-implemented MPOWER measure in terms of number of countries offering full coverage.

Tobacco cessation services include national toll-free quitlines, “mCessation” services to reach larger populations via mobile phones, counselling by primary health care providers and cost-covered nicotine replacement therapy.

Michael R. Bloomberg, WHO Global Ambassador for Noncommunicable Diseases and Injuries and founder of Bloomberg Philanthropies, said the report shows government-led efforts to help people quit tobacco work when properly implemented.

“More countries are making tobacco control a priority and saving lives, but there’s still much more work to be done,” said Mr Bloomberg. “The WHO’s new report shines a spotlight on global efforts to help people quit using tobacco and it details some of our most important gains.”

The report, funded by Bloomberg Philanthropies, showed that while only 23 countries have implemented cessation support policies at the highest level, 116 more provide fully or partially cost-covered services in some or most health facilities, and another 32 offer services but do not cost-cover them, demonstrating a high level of public demand for support to quit.

Tobacco use has also declined proportionately in most countries, but population growth means the total number of people using tobacco has remained stubbornly high. Currently, there are an estimated 1.1 billion smokers, around 80% of whom live in low- and middle-income countries (LMICs).

Since the last report, issued in 2017, the WHO report on the global tobacco epidemic, 2019, also finds that:

• 36 countries have introduced one or more MPOWER measures at the highest level of achievement.
• Over half of the world’s population – 3.9 billion people living in 91 countries – benefit from large graphic pack warnings featuring all recommended characteristics, making it the MPOWER measure with both the highest population coverage and the most countries covered.
• 14 countries have implemented large graphic warning laws at best practice level, making it the MPOWER policy with the greatest growth in terms of country uptake during the last two years.
• The greatest growth in population coverage was seen in tobacco taxation. The population coverage from this MPOWER policy has almost doubled from 8% in 2016 to 14% in 2018. But while being the most effective way to reduce tobacco use, taxation is still the MPOWER policy with the lowest population coverage.
• Of the 5 billion people protected by at least one MPOWER policy, 3.9 billion live in LMICs (or 61% of all people in LMICs).
• 59 countries have yet to adopt a single MPOWER measure at the highest level of achievement – 49 are LMICs.
• In the world’s 34 low-income countries, 17 today have at least one MPOWER policy in place at best-practice level compared to three in 2007, showing that income level is not a barrier to best-practice tobacco control

For each MPOWER measure, there have been new countries that have implemented some of the measures at the best practice level since the last report:

• 7 (Antigua and Barbuda, Benin, Burundi, Gambia, Guyana, Niue and Tajikistan) have adopted complete smoke-free laws covering all indoor public places and workplaces.
• 4 (Czechia, Saudi Arabia, Slovakia and Sweden) advanced to best-practice level with cessation services. But during the same period, six other countries dropped from the highest group, resulting in a net loss of two countries.
• 14 (Barbados, Cameroon, Croatia, Cyprus, Georgia, Guyana, Honduras, Luxembourg, Pakistan, Saint Lucia, Saudi Arabia, Slovenia, Spain and Timor-Leste) adopted large graphic pack warnings.
• 10 (Antigua and Barbuda, Azerbaijan, Benin, Congo, Democratic Republic of the Congo, Gambia, Guyana, Niue, Saudi Arabia and Slovenia) introduced comprehensive bans on tobacco advertising, promotion and sponsorship.
• 10 (Andorra, Australia, Brazil, Colombia, Egypt, Mauritius, Montenegro, New Zealand, North Macedonia, and Thailand) raised taxes to comprise at least 75% of retail prices.

Logistics has by far been one of the most crucial and yet one of the least significant functions across business setups; mostly considered to be an ‘operational’ function instead of a strategic one. As a result, it remained a low skill job that was an additional/ on-the-side function handled by someone in administration or finance and rarely a purchase or supply chain professionals. Learning from their predecessor, they would obtain quotes, book a shipment and track/ update the said stakeholders on the successful completion of the process. 

Recently, with the advancement of technology and automation processes as well as progressive government policies, Companies are operating from a mindset that mandates a reduction in Logistics cost on a Year on Year basis. Albeit, looking at the historic modus operandi this is required; this shift is usually driven by the top management as a part of their budgets and board meetings which is then overseen by CFOs or Purchase Managers. However, the person who is championing the ideas, the financial controller and the actual driver of the solution rarely sit in the same room, resulting in a colossal disconnect and inability to generate the expected results. 

Reverse Auctions and RFQs are extremely common today; after participating in several and dealing with customers on their requirements, it is easy to identify how well versed with Supply Chain the customer is. The concept of Total Cost of Ownership (TCO) isn’t prevalent, and even relaying what the AS-IS and TO-BE situation is not highlighted at the time of the RFQ. In turn service providers quote with aggressive pricing based on the information that is provided and at the time of execution, there is a disparity resulting in lower service levels in order to save costs but also lower customer satisfaction. With this disconnect it reminds me of a cliched yet apt quote by Terry Pratchett, “They say a little knowledge is a dangerous thing, but it’s not the one half so bad as a lot of ignorance”

They always say you can’t change the world unless you change yourself from within, this is also true to when one is looking at changing their service provider. The questions that one should ask themselves first, this is not in any specific order:

1. Why am I challenging the status quo?
   
2. Is this driving my new strategy?
   
3. What are the pain points that I have NOT addressed with my partner (service provider)?
   
4. Is my LSP capable of addressing the change in my requirements?
   
5. Can we change the way we have been working all these years?
   
6. What am I going to gain out of this exercise? Cost Saving? Better Visibility? Lower TCO? Higher Service Levels?
   
7. Am I personally going to be driving the change or am I deputing someone who has the knowledge to carry it out?
   
8. Have I hired the right person for the job internally and externally?
   
9. If I make this change, am I willing to pay for it? What will the impact be on my Manufacturing? Delivery? Raw Materials purchase? 
   
10. How will this change impact my customer? 
    
11. Am I willing to share information or have open data exchange to increase efficiencies with my LSP?
    

There are a lot of questions that need to be answered and it has to be done with open communication and even if you don’t have the answers it makes to sense to work with someone who can help you to come to that conclusion. There are some extremely brilliant Purchase & Supply Chain managers working and driving fantastic changes and supply chains, but then again, the majority aren’t. In my experience, I have learned a lot from customers in this decision-making role and sometimes even more so from those aren’t driving the changes on the ground. 

Something more to think about when looking at the existing set up in the organization can be further expanded below with a couple of poignant points as to why one should look at making changes and where does the value proposition drive efficiencies and cost-saving and driving the company strategy.

• How vital is an efficient SCM for the business?
  

For businesses in International trade, FMCG, E-Commerce and domestic consumer consumption the active function of a Supply and/or Demand Chain department are at the core of the business. In such a case, outsourcing the function to a 3PL/4PL expert who can ensure efficiency and cost-effective operations can be beneficial to the bottom line but more importantly customer satisfaction. When creating a customized solution for your business it is critical to evaluate the long-term impact and not just put a band-aid on a current need because it is a “buzz word”.

• Are the core competencies of business optimized?  
  

Often times, most businesses look at building the Supply Chain function internally; while this offers them the flexibility, control, and customization benefits, the process of creating, setting up and running an ancillary set up, can actually eat away into crucial resources and compromising on the focus and output of their core competencies. Often, larger conglomerates and MNCs who hold a diversified portfolio of business and can employ skilled resources to manage each function, prefer to build an in-house SCM operation that complements their core competencies. 

However, in case of many businesses not limited to start-up’s or SME’s and first-generation entrepreneurs; incurring an additional cost and diving resources to run an in-house operation for SCM may be counter-productive and harmful to the business. Thus, in addition to evaluating the significance of logistics and SCM for the business, one must also introspect on the availability of resources and whether the core competencies of the business would be impacted by an in-house set-up.  

• Does the SCM function directly impact customer satisfaction? 
  

Emulating an E-Commerce type of customer engagement and satisfaction with same day or next day deliveries even though possible for a B2B user comes with a heavy cost. Forecasting the demand of the customer and appropriate heavier inventory holding costs can ensure this but is it something that businesses outside of Automotive and Aviation doing today? 

Understanding what the customer requires will determine how to structure the supply chain because if there is no transparency in communication and forecasting it will lead to a bullwhip effect which is counterintuitive to the supply chain prospect altogether. There are many concepts of Just in Time and Lean will be featured upon later but simply understanding what the customer wants/needs based on actuality and not on replication of a B2C / last mile model will help improve and engage a customer for a longer period hence impacting customer satisfaction.

(The author is CEO, Robinsons Global Logistics Solutions)

India has witnessed tremendous progress over the years. The youth of the nation can be credited as one of the main factors. One such 20 years young boy named Dhrumil Soni, Social Media Manager from Panchmahal district of Gujarat state has marked his presence in the nation. Most of the area of his district is tribal but his achievements have proved his worth more than those in metro cities. He did not limit his education to academic learning. He explored around him and was always curious about how things worked. 

At the tender age of 17, he stepped into the world of entrepreneurship. He discontinued his college studies and launched his first start-up Pixatronix in 2016. The first project itself was India’s biggest dance workshop UIDC [United Indian Dance Camp]. Dhrumil Soni also managed social media platforms for the government’s mega-events like ‘Panchmahotsav’ through his firm.  

He has been Digital Marketing Manager of many political personalities. He has also been Marketing Representative of many celebrities including international artist Thomson Andrews, popular actress Khushi Shah, many MTV artists, Biggboss artists, and Bollywood celebrities & singers. His tender shoulders have lifted really heavy responsibilities.  

His dedicated hard work and never-ending thrive to succeed led him to be one of the few influencers who have accomplished so much in a short period of time. From borrowing ?1,200/- from his parents for building an online platform of his first start-up to earning projects worth lacs, he has glowed up really well. With all his determination and consistent inputs he managed to be ‘one of the youngest social media managers of the country’.  

His efforts are very well recognized and rewarded. He is highly in demand for his services. Dhrumil’s journey is an inspiration for many and his life is a fantasy for the ones of his age. He has proved that every little input towards development leads to greater achievement.

Singapore-based Leben Care has raised angel funding from IP Ventures. The funds have been bagged to fight avoidable blindness. Leben Care provides Artificial Intelligence (AI) based diagnostic and screening solutions, primarily known for automated, fast and affordable retinal screening. As per the officials report, the firm will utilize raised funds to strengthen its product, sales and marketing teams.

Speaking on the development, Mitesh Shah, Co-founder of IP Ventures said, “In our country and even worldwide, there is a huge supply deficit when it comes to screening and diagnostic ophthalmology services. Leben Care is using AI and scalable technology to address this problem. Leben Care has a competent team and some great strategic partnerships. We are very excited to partner with them.”

Leben Care’s first flagship AI Platform Netra.AI uses cutting edge algorithms with a 4 step Deep Convolutional Neural Network (DCNN). Netra.AI enables automated and point of care Retinal Image Analysis by reducing incidence of blindness by timely identification of patients at risk and offering insights to medical practitioners thus enabling improved diagnostic outcome.

“We see tremendous value in being able to access the industry experts in IP Ventures team in this phase of building our company. Even the conversations during the entire due diligence process have helped us tremendously in shaping our approach. We are on a mission to fight avoidable blindness using AI and hope to make this technology available to millions who struggle to get access to basic screening. Our platform Netra.ai is intended to be the go to place for all Ophthalmology related AI solutions.”

Leben Care enables automated analysis of retina image using AI algorithms that can be used by technicians, nurses, optometrists to conduct basic screening with minimal specialist intervention, delivering real-time reports. The company will also cater to areas such as Glaucoma and age-related macular edema.

Mentored by

The company is mentored by experts at Sankara Eye Foundation who have been closely involved in the product development cycle. It has already made a market entry in India, Japan, China, Singapore, Africa and Australia through partnerships with distributors & ophthalmology centers across these countries. The company also counts St.Johns Medical College, Giridhar Eye Insititute, Mach7, Telomeres, Cosmotec  and Tonghua Eye Hospital as some of its partners.

Market capturing

With over 700 million people worldwide at the risk of retinal damage, 200 thousand ophthalmologists and only 35 thousand retina experts, there is a significant supply gap that LebenCare intends to fill with its scalable technology.

Khushboo Karva who is India’s first Mrs. Universe 2018 has just hit the bullseye. With representing India amongst hundreds of talented participants her determination and tremendous efforts of polishing her skills and working on her abilities made her sway away from the crown-making India proud on an international platform.

Khushboo who has been a homemaker, a nurturer, a mother always had a dream to accomplish not only to have her hands in Bollywood but also owning a successful venture which made her one the ace entrepreneur in her own field.

Having to know a number of dance forms and being a fitness diva Khushboo believes in never stopping or falling and continuing the effort to grow towards success.

Khushboo has been featured in a number of well-renowned magazines like Femina, Savvy and many more appreciating her tremendous will power and ability to have an eye of the tiger. Khushboo still continues to persuade acting classes in order to polish her skills, taking up voice modulation to enhance her speaking abilities and also working on theatre.

Sources say that ‘ Khushboo is in cahoots for her digital debut having to be a leader in an upcoming web series under a big banner production’

A study of the recorded rainfall data and simulation studies of the past 100 years has contradicted traditional notions of rainfall patterns in the country. This observation is important because it contradicts the traditional notion of dry areas becoming drier and wet areas becoming wetter in response to climate change.

Using recorded rainfall data and simulation studies, the research team from Indian Institutes of Technology at Madras and Bombay gained surprising insights that are critical not only for understanding geographic variations in seasonal rainfall in India but also for framing long-term water management policies of the country. Their work has been published in the reputed peer-reviewed journal PLOS.

“Our study shows that the amount of rains has decreased in river basins with surplus water and has increased in basins with deficit water,” explained Dr. Sachin Gunthe from IIT, Madras.

The first author of the PLOS paper Dr. Subimal Ghosh of IIT Bombay added, “The results of the investigations were intriguing and contradictory to common belief.”

The researchers caution that the reasons for the unusual pattern of rainfall remain unclear and rigorous hypothesis-driven models and process studies are required. The observations by the IIT Bombay-IIT Madras team would undoubtedly serve as a launchpad for future scientific investigations on the root causes of regional vagaries of rainfall.  Concerted and logical approaches based on these observations would greatly benefit national-scale climate-water adaptation and regional preparedness.

The research team comprised Dr. Subimal Ghosh and Dr. Subhankar Karmakar from IIT Bombay, Dr. K.S. Kasiviswanathan, Dr. K.P. Sudhir and Dr. Sachin Gunthe from IIT Madras along with their research students.

Supported by the Max Planck Partner Group at IIT Madras, Department of Science and Technology, Government of India, and Ministry of Earth Sciences, Government of India, this multi-institute team used rainfall data across the entire country over the past century to show the trends and variations in monsoon rains. 

The Indian summer monsoon that falls between June and September contributes approximately 80 percent of the annual total rainfall of the country and plays a decisive role in the country’s agricultural output. Sixty percent of Indian agriculture depends upon monsoon rain for irrigation, which in turn decides the economy because agriculture accounts for eighteen percent of India’s gross domestic product. 

Recent observations, both at the meteorological level and from local perceptions, that monsoon has grown more unpredictable than before, bodes ill for a country whose societal and economic wellbeing is critically linked to seasonal rains. Extreme events such as the floods in Kerala and the ongoing zero-water situation in the adjoining state of Tamil Nadu stand testimony to the recent vagaries of the Indian summer monsoon.  

The collaborative team from IIT Madras and IIT Bombay seeks to understand the nature of these variations in Indian summer monsoon rainfall and the impacts of climate change on the temporal and spatial rainfall patterns through analysis of historical data and simulation studies.

Speaking about this Research, Dr. Sachin S Gunthe, Associate Professor (Environmental and Water Resources Engineering Division), Department of Civil Engineering, IIT Madras, said, “The regional aspects of the Indian summer monsoon rain pattern are difficult to understand because it is affected by many factors. In order to discern rainfall patterns reliably, we (researchers) used IMDB’s daily rainfall data for the years 1901–2004 and performed simulations taking into consideration, phenomena such as maximum temperature, minimum temperature, rainfall and wind velocity. The model was validated with satellite-based observation from the European Space Agency- Climate Change Initiative (ESA-CCI) soil moisture data.”

It is common knowledge that geographic variation of extremes in rainfall occurs due to convection – the movement of moisture-laden hot air upwards, followed by cooling at higher altitudes and shedding of the moisture as rain.  Convection-based rains would mean that regions, where there is excess moisture in the air, should experience more rainfall.  This, however, was not seen in the rainfall pattern analyzed by the research team. 

Adults who take several prescription medications are more likely to experience serious falls, say Yale researchers and their co-authors in a new study. This heightened risk can affect middle-aged individuals — a population not typically viewed as vulnerable to debilitating or fatal falls, the researchers said.

To identify factors that put adults at risk for serious falls, the research team used patient data from the Veterans Aging Cohort Study (VACS), a national study of individuals who receive care through the Veterans Health Administration (VA). They identified 13,000 fall cases and compared them to controls of similar age, race, sex, and HIV status. The fall risk factors included prescription medication use, and alcohol and illegal drug use.

The researchers found that falls were a problem for middle-aged patients. “Providers typically think about falls in people over age 65. But these people were primarily in their 50s and falls were an important concern,” said Julie Womack, lead author and associate professor at Yale School of Nursing. 

The study also noted that the simultaneous use of multiple medications, known as polypharmacy, plays a significant role in serious falls among patients who are HIV positive and those who are not. The researchers examined HIV status because people treated for HIV take several medications and often at a younger age.

Medications that were associated with serious falls included those commonly used to treat anxiety and insomnia (benzodiazepines), as well as muscle relaxants and prescription opioids.

Another important finding is the role of alcohol and illegal drug use in falls, Womack said.

The study suggests that programs designed to prevent serious falls in older adults may need to be modified to address risks for middle-aged adults. “Fall risk factors are highly prevalent in the Baby Boomer generation more generally. The next step is to look at interventions for the middle-aged,” said Womack. Those interventions could address drinking and illicit drug use in addition to polypharmacy. “When we’re thinking about fall prevention programs we have to think about alcohol and substance use. We need to help individuals cut back.”

Reducing falls in middle-aged and older adults is vital because falls contribute to increased risk of injuries, hospitalizations, and death, said Womack.

The study was published online ahead of print in the Journal of Acquired Immune Deficiency Syndrome (JAIDS).

Other study authors are Terrence E. Murphy, Christopher T. Rentsch, Janet P. Tate, Harini Bathulapalli, Alexandria C. Smith, Jonathan Bates, Samah Jarad, Cynthia L. Gibert, Maria C. Rodriguez-Barradas, Phyllis C. Tien, Michael T. Yin, Thomas M. Gill, Gary Friedlaender, Cynthia A. Brandt, and Amy C. Justice.

This work was supported by the National Institute of Nursing Research, National Center for Research Resources and National Center for Advancing Translational Sciences, National Institute on Aging, and National Institute on Alcohol Abuse and Alcoholism.

When it comes to heart disease, the health of the scaffold where cardiac cells grow may be a much bigger factor than previously believed.

Stuart Campbell, associate professor of biomedical engineering & cellular and molecular physiology, led a team of researchers examined the effects of a diseased extracellular matrix (ECM) — the scaffolding material that organizes cells into tissue — on the behavior of healthy heart cells. They found that the ECM appears to play a major role in the progression of hypertrophic cardiomyopathy (HCM), a genetic condition that causes thickened heart muscle. The study appears July 24 in the journal JACC: Basic to Translational Science.

HCM is often caused by gene mutations that affect muscle contraction. Drug treatment can correct the effects of these mutations, but it doesn’t completely reverse the disease. Suspecting that an unhealthy ECM is a culprit, Campbell’s team first obtained diseased ECM from a pig model of HCM. The heart cells were chemically removed from the tissue and replaced with healthy human heart muscle cells. They later compared these cells with cardiac muscle cells grown on a healthy ECM and found that those grown on the diseased ECM showed prolonged contractions and poor relaxation.

“This is really surprising because these cells contain identical genetics and yet they have completely different behaviors just by virtue of which matrix they were growing on,” Campbell said. “It’s almost as if the diseased matrix remembers that it was part of an unhealthy heart. These findings are essentially teeing up the question: How can we fix the matrix and potentially make a big difference in this disease?”

In the study, the researchers observed that the tissue on the diseased matrix required twice the force to stretch to the same length as the tissue on the healthy matrix. That, Campbell said, indicates that the stiffness of the diseased matrix itself is reprogramming active muscle contractions. To counteract the stiffer matrix, the cells appear to grow larger — perhaps mimicking the excess growth of the heart tissue seen in HCM.

“What’s fascinating is that if you take the diseased ECM and put some healthy cells on it, they suddenly have the hallmarks of the patient with poor diastole — the heart’s relaxation phase,” Campbell said. “The implication is that we have to address problems with the matrix to cure this disease once it has emerged — or better yet, be really confident about who’s going to get this disease and treat it before it happens.”

Harpreet Talwar (Kabir Talwar), an Entrepreneur and the owner of one of the most popular clubs in New Delhi. He owns RSPV, Jazbaa and Play Boy Club in Delhi. The restaurant and club Jazbaa and Playboy are at Samrat Hotel under his Firm Fit Fresh Food (India). Harpreet Talwar (Kabir Talwar) was a Delhi University graduate with financial family background. He launched Fit Fresh Food under which they acquired RSVP, Jazbaa and Playboy Club, Delhi. He is also the owner of other companies under which he imports furniture, footwear, and jewelry. 

Harpreet Talwar (Kabir Talwar) says about his Fit Fresh Food, “Fit Fresh Food offers a complete dining and lounging experience and is dedicated to offering a premium experimental dining experience to its clientele. In this new era of fitness consciousness, we offer people healthy-eating options which are our major plus point.”  

For Fit Fresh Food he awarded Times Power Icon award for his contribution to Food and Nightlife by Times in 2018.

Now, Harpreet Talwar (Kabir Talwar) is coming with Emiway Bantai in his Playboy club in Delhi. Emiway Bantai is one of the best rappers out there. He will be coming on 26th July at Harpreet Talwar’s (Kabir Talwar), Playboy Club. Emiway fans don’t gonna miss this. So if you wanna book your tables just visit on Instagram @kabirtalwar or @playboyclubdelhi profile.

Nafih Mohammed Naser, born on 13th December, in the year 1988 in Kasargod district of Kerala is currently appointed as the Social Media Coordinator of the Youth Congress, Bangalore district. He did his schooling from Saadiya Senior Secondary school and his under graduation with bachelors in commerce from PA college, Mangalore. He has a rather dynamic appeal to his approach in the representation of Indian politics, in the day and age where the younger generation detests politics and the corruption that revolves around it, here is a personality who brings out the more Positive, Powerful and impactful social reforms through constant engagement in public service.

Having a huge following on Instagram on his @nmnnafi, portrays a lifestyle which the youth identify, inspire and could relate with. This apart, Nafih Mohamed Naser has been actively involved in efforts to promote, impede, direct, or intervene in social, political, economic reform with the desire to make changes in society. He has participated in many rallies and campaigns as a social activist and propagandas like the Anti-drug campaign, to spread awareness and curb its usage among the youth. 

He has also been actively involved in spreading awareness of the political campaigns, meetings, propagandas of the congress party and their contribution to the welfare of society through social media, print media etc.

His followers on social media can see the actual behind the scenes working of a politicians life? He’s breaking the stereotype in more than ways, with adopting lifestyle manners that the youth can identify and also aspire to be like.