Press Releases were originally defined as an official statement issued to newspapers giving information on a particular matter, as defined by Wikipedia. With the world going digital, news became digital too and so did the forms of news, press releases and advertisements. With the advent of digitisation all over the world, India to joined the league. We called it the ‘Digital India Campaign’. It brought a large mass of people online and gave them an active presence in the world. 

Attention Span Of The Millennials

The Millennials don’t indulge in conventional newspaper reading anymore. They are more interested in grabbing bits and pieces of information from every possible information source, irrespective of the medium. Here, the attention span is less so the idea conveyed needs to be crisp and clear. Not only this, entrepreneurs, success coaches, business gurus swear by saving time as the key to productivity. 

Digital Image- The Most Credible Reputation

Search Engine Reputation is the most credible nowadays. Most viewers don’t recheck the news they consume from their favourite news channels. You are considered to be more or less what the top online channels and search engines portray you. This makes Online Press Releases one of the easiest ways to build your reputation. 

Online Press Releases: Eco-Friendly News Distribution

The world can’t deny the harm that has been done to nature, in segments of vested interests. But slowly people and mindsets are changing to save paper and trees. The old age concept of newspaper publishing, distribution and dedicated readership is fading away. Therefore, Online Press Releases are the replacement of newspapers. This is because newspapers are valid only for a few minutes of skimming and scanning. However, the Online Press Releases may be live for a period of 9-12 months or even longer over the web. 

News Source: DIGPU

For more information on Online Press Releases, visit www. digpu.com

Himanshu Bansal is an Entrepreneur who also works as a social media expert. He works with celebrities that make him popular as well. His social media work also helps him to socialize with big celebrities personally.

When asked about his experience while working as social media expert Himanshu says, “I’m working as a social media expert for a long time. I’ve designed many campaigns that help in brand building. This helps me established me as a social media expert as well as earn a good name in the entertainment industry. Whenever I helped celebrities getting their profile verified, they support me by giving shout-outs among their followers. This makes me popular among celebrity fan base as well helps me socialize among celebrities. In addition, many other benefits that strengthen my career as a social media expert.

Himanshu, who is now a successful name in the world of social media management, shared the importance of social media in establishing brand popularity. While sharing his experiences Himanshu explained the importance of social media for brand building. According to him, the effective use of social media helps in establishing the business and its potential growth. Brand awareness involves the creation of the content that will drag users attention, generate leads, increase brand visibility and make a strong follower base.

He manages celebrities accounts so that they get a good exposure on social media accounts in a more effective way. He also curates a campaign to help them reach the set target and solve their social media problem. His works makes him popular both in India as well as overseas.

The U.S. Food and Drug Administration (FDA) Antimicrobial Drugs Advisory Committee has voted in favour of the effectiveness and safety of a new combination drug for highly drug resistant forms of Tuberculosis. 

In a statement issued here, TB Allaince claimed the FDA had said that there is substantial evidence of the effectiveness and sufficient evidence of the safety of pretomanid as part of a combination regimen with bedaquiline and linezolid, in adults for the treatment of pulmonary extensively drug resistant (XDR) or treatment-intolerant or non responsive multidrug-resistant (MDR) tuberculosis.

Pretomanid, an investigational anti-TB drug, is the subject of a New Drug Application (NDA) currently under Priority Review by the FDA and a Marketing Authorization Application under review by the European Medicines Agency. It has been developed by TB Alliance, a non-profit drug developer, as part of an all-oral combination therapy known as the BPaL regimen (comprised of bedaquiline, pretomanid and linezolid).

“We are encouraged by the advisory committee’s vote in favor of pretomanid for use in combination with bedaquiline and linezolid for the treatment of highly-resistant forms of TB and we look forward to the FDA’s final action,” said Mel Spigelman, president and CEO of TB Alliance.

The committee’s vote was based on a review of safety and efficacy data from 19 clinical studies, including an interim analysis of the pivotal Phase 3 Nix-TB trial of subjects with XDR-TB or MDR-TB who were treatment-intolerant or non-responsive. A modified intent-to-treat analysis of Nix-TB data included in the regulatory submission indicated that treatment with the BPaL regimen resulted in a favorable outcome in 90 percent of patients after six months of treatment and six months of post-treatment follow-up.

The advisory committee’s non-binding vote is taken into consideration by the FDA as part of its evaluation of the NDA. The Prescription Drug User Fee Act (PDUFA) action date for an FDA decision is in August 2019.

Tuberculosis is a global disease, found in every country in the world. It is the leading infectious cause of death worldwide. In 2017, 10 million people fell ill from active TB and 1.6 million died. It is an airborne disease that can be spread by coughing or sneezing. Cases of drug-resistant TB continue to increase, with more than half a million cases of drug-resistant TB reported in 2017 and an estimated 127 countries reporting cases of XDR-TB.

TB Alliance is a not-for-profit organization dedicated to finding faster-acting and affordable drug regimens to fight TB. Through innovative science and with partners around the globe, we aim to ensure equitable access to faster, better TB cures that will advance global health and prosperity. TB Alliance operates with support from Australia’s Department of Foreign Affairs and Trade, Bill & Melinda Gates Foundation, Cystic Fibrosis Foundation, European & Developing Countries Clinical Trials Partnership, Germany’s Federal Ministry of Education and Research through KfW, Global Health Innovative Technology Fund, Indonesia Health Fund, Irish Aid, Medical Research Council (United Kingdom), National Institute of Allergy and Infectious Disease, Netherlands Ministry of Foreign Affairs, United Kingdom Department for International Development, and the United States Agency for International Development.

Dreams and aspirations know no boundaries. Dreamers have surpassed borders of limited means to achieving ultimate goals in their life. At a time when cricket pundits are biting nails after watching the immensely talented Mumbai-based cricketer, Prithvi Shaw hitting the ball out of the park effortlessly, a 20-years-old boy, Aniket Shaw is spinning the 5.5 ounces leather ball for crafting his way to the pride of the Indian cricket.

In India, cricket is like a religion. Like any other passionate Indian child, Aniket too was driven by the feeling of playing cricket. Hence, in the year 2011 when team India lifted the Cricket World Cup after 28 years, Aniket lifted willow and wicket-keeping gloves to hit the 22 yards. Initially, Aniket aspired to become a wicketkeeper-batsman but could not prove his mettle with bat and gloves.

One day during his net practice session in Kolkata, he picked up the Kookaburra ball and started spinning it on the pitch. To his disbelief, the coach of Aniket was surprised and impressed at the talent of the boy and insisted him to stick to balling only. Aniket marks this incident as a breakthrough and turning point in his cricketing career.

After rigorous training and practice sessions on nets, Aniket finally played his debut match as a right-arm spin bowler at Amroha, Uttar Pradesh. The debutant picked up and a hattrick against Rajasthan in that match and left the spectators stunned.  

“Everyone appreciated the variations in my ball that day. It filled me with more and more confident about my bowling abilities and motivated me to work harder on polishing my skills.”

With every noble goal there are psychological and physiological challenges waiting in the way, Aniket was not different. He had to hold his training and drop cricket ball for next year because of his intermediate studies. After one year he did his comeback and once again he excelled by saving 13 wickets in his kit in 5 different matches on a tour to Haryana. For his phenomenal performance as the highest wicket-taker in the tournament, he was awarded the Man of the match trophy and was facilitated by the Haryana government. The same year Aniket was signed up by a Kolkata first division club in 2016-17 domestic session. Hereafter he was called for the Indian Premier League practice sessions for senior IPL players.

Aniket remembers, “I was selected as a net-practice bowler for Kolkata Knight Riders (KKR) club. It was a golden opportunity for me. In that season I was fortunate to bowl to Gautam bhaiyya (former cricket batsman Gautam Gambhir). He was quite impressed with my bowling and gave me some learning. He also recommended the Eden Garden management to arrange a practice session for me the next year as well.”

“..The same year I also practiced with the Indian team at Eden Gardens in November 2017.  It was a great opportunity for me. I was destined to share nets with the senior bowlers and interact with them.”

So far Aniket has practiced in three different IPL sessions and once with the team India. In 2018-19, he was picked up by a team in North East India for under-19. His performance was again up to the mark as per the composition of the other players. This year also he has played three practice matches with the KKR team which he marks as the boost in his career.  

As currently, the Indian team in England is eyeing for another World Cup win, Aniket is looking forward to the prestigious ‘Ranji Trophy’.

With a smile on his face, Aniket says, “There are a few teams who are in sync with me for Ranji and trying to sign me up for the squad this season. I am confident enough to get a place in the squad. There is the contribution of many people in my life so far, but my mom has always been the most supportive of all.” Aniket is also pursuing his B.Tech 4th year.  

The dream becomes a reality if you have the passion and belief in yourself and the capacity to work hard to achieve your goals in real. Boopesh Reddy, a well-known businessman from Bengaluru and petro head, MD of Bren Corporation he is in infrastructure and development and property development business from a long time.

Boopesh Reddy is also famous for his car collection supercar collector he has given a name for his  Garage “BrenGarage” where you find his super collection, and he has all the beast car in his Garage. His dream was to collect top vehicles of the world when he started his business in stating he did not have that much capacity, but as we say when you have the passion for achieving something in life and guts to work hard for it, then nothing is impossible in this world. This line suits perfectly to Boopesh Reddy, who is now having a top collection, and his dream has become a reality because of his hard work.

Boopesh Reddy not only collects cars, but he likes to drive on speed circuits in Chennai and other circuits like buddha circuit to feel the heat, sound of beast cars. He also goes to long drive he recently went to Assam Shillong for a long ride with one of his supercar, he shared the photos of his driving journey on Instagram.  

Boopesh Reddy also keeps cars shows at his BrenGarage in Bengaluru for all the car enthusiast every time. He feels we did not have such collectors in our time else he would have visited that place every day to see his dream cars.

It is great to see a businessman takes out his time for his hobbies and love of his life not all can do it. But Boopesh Reddy is different from others, and he has balanced his life beautifully. He is growing in business and also living his personal life royally with luxurious wheels which no one has till now in India. If you see his whole collection, it is simply outstanding and inspiration to all the businessman how to live life when you have the money to purchase it.

It will be interesting to see now which Super-car will make a place in Boopesh Reddy’s BrenGarage.

Indian Institute of Technology Mandi is launching a new B.Tech. programme in Engineering Physics from the next academic year (August 2019).

The programme is being offered jointly by School of Basic Sciences (SBS), School of Computing and Electrical Engineering (SCEE) and the School of Engineering (SE) at IIT Mandi. The curriculum of Engineering Physics will introduce students to a wide variety of fields in pure as well as applied Physics.

A Bachelor’s in Engineering Physics will open several career paths in interdisciplinary areas such as Quantum Technology, Photonics, Nano-Electronics and Artificial Intelligence, which are promising to become dominant in the near future.

This course will prepare students to apply Physics to tackle these 21st century challenges. Additionally, this programme will also prepare students to pursue an advanced degree in Physics as well as in Engineering.

The Engineering Physics programme will enhance the cross-functionality and will bridge the gap between pure science and traditional engineering disciplines which so far have been pursued independently. This is necessary because in today’s world, major scientific and technological breakthroughs happen in a multidisciplinary environment where scientists from pure science work along with engineers. It is therefore highly important to inculcate both scientific and technological aspects, and the programme in the Engineering Physics will serve this purpose.

Speaking about the uniqueness of the programme, Dr. Pradeep Kumar, Course Coordinator, School of Basic Sciences, IIT Mandi, said, “21st century belongs to the interdisciplinary areas and Engineering Physics will act as catalyst to bridge the gap between basic science and traditional engineering disciplines to tackle the next generation technological challenges such Quantum technology, Artificial Intelligence”.

The core course will cover basic areas in Physics such as Quantum Mechanics, Condensed Matter Physics, as well as feature basic courses in Mathematics and Engineering. Besides a number of courses in Science and Engineering, courses from other branches like Humanities and Social Sciences will also be available as electives, under this programme. This broad base choice of courses will allow students to explore their areas of interest.

Dr. Pradeep Parameswaran, Dean (Academics), IIT Mandi, said, “IIT Mandi since its inception has believed in challenging rigid disciplinary boundaries, and our course offerings reflect our interdisciplinary outlook. Hence, we feel this Engineering Physics course will appeal to all stakeholders: potential students as well as employers in industry and academia.”

Since the first batch of 97 students joined in July 2009, IIT Mandi has grown to host 1,300 students including 300 PhD, 46 MS research scholars, besides 110 Faculty and 150 staff. It has been ranked No. 20 in the Engineering Institutions Category in the India Rankings 2019 released by National Institutional Ranking Framework, Ministry of Human Resources Development, Govt. of India.  In the Outreach and Inclusivity metric of NIRF, IIT Mandi is 1st among all 23 IITs.

Women Deliver, Girl Effect, and the Government of Canada (Global Affairs Canada), have announced a new research focused on engaging youth as researchers and advocates around youth sexual and reproductive health and rights (SRHR). 

The project will rely on Girl Effect’s award-winning Technology Enabled Girl Ambassadors (TEGA) programme; a mobile-based peer-to-peer research methodology where young women between 17-24 are trained to become fully qualified researchers within their communities.

The multi-country project will take place in India, Malawi, and Rwanda and will engage youth as advisors, researchers, and advocates. The initiative aims to generate insights that will shape the investment case for youth-friendly SRHR interventions, such as modern contraception or gender-based violence counselling. In addition, the results will equip youth with the evidence needed to carry forward their own advocacy efforts.

“If we want youth policies and programs to work, and get bang for our investment buck, we need to involve youth all the way. They are the experts on their own lives, and know what they need. They are the game-changers and the best spokespersons for their sexual and reproductive health and rights,” said Katja Iversen, President/CEO of Women Deliver. “Youth are the key to success, and we need to listen, learn, involve, and take action accordingly.”  

“Our sector needs accurate, fast and authentic data and insights about young people, and the unique challenges they face, in order to design, iterate and evaluate programmes to ensure they’re as effective as possible,” said Jessica Odede, CEO of Girl Effect. “TEGA’s unique approach unlocks conversations that might otherwise be lost or not included when collecting data in traditional ways, and ensures even the hardest to reach voices are included. Better yet, the TEGA programme is a form of employment and empowerment for our young researchers too.”

Multiple data and knowledge gaps remain regarding youth’s sexual and reproductive health. Youth are often not engaged in shaping health services due to systematic barriers and persistent marginalization. Initiatives that engage youth throughout have the potential to better address the needs of communities in a sustainable way. The research, funded by Global Affairs Canada, will equip decision-makers with the information they need to create more inclusive health systems.

Through consultations, youth will shape the primary research question and TEGAs will collect the corresponding data. Further, a Youth Advisory Board on research will facilitate input from Women Deliver Young Leaders—outstanding young advocates for gender equality and the health and rights of girls and women—on the initiative.

“Applying meaningful youth engagement to the research process – including implementation and dissemination – shifts power to young people themselves,” said Sruthi Chandrasekaran, researcher at Ibis Reproductive Health and Women Deliver Young Leader (Class of 2016). 

The initial research findings will be shared at the 25th Anniversary of the International Conference for Population and Development in Nairobi, Kenya.

Working alongside with Global Affairs Canada and Girl Effect, Women Deliver will share this research with key decision-makers and policymakers—advocating for not only youth-vetted improvements to health services—but the consistent engagement of youth in the development of future SRHR programs. In addition, the findings will inform advocacy and accountability efforts from the community level to the national level—which could range from consultations with policymakers to developing guidelines that require youth input on programs intended to serve them. 

As widely anticipated, RBI has once again reduced its key lending rate by 25 basis point. The lending rate now stands at 5.75, and this is the third consecutive rate cut since February 2019. Even though the Indian economy is perceived to be in the grips of a slowdown, the markets are quite bullish on Modi’s return to power with a thumping majority. This may eventually lead to mitigated risks in fiscal deficit – in all likelihood, it is sensing this that the RBI has made this rate cut.

As for the housing sector, this rate cut may send only send out positive notional signals – its real gain can be realised only if banks pass on the benefits to actual homebuyer borrowers. The apex bank will need to ensure that this actually happens at the ground level since there has been little evidence of such transmissions in the recent past.

In the current scenario bereft with rising NPAs and the ongoing NBFC crisis, things look quite bleak at the moment. The reason why most banks are not really able to pass on the benefits of RBI’s rate cuts is that their deposit rates are still very high. This ultimately makes reducing interest rates to borrowers unfeasible.

Nevertheless, this rate cut will only have any really significant impact on the housing market if and when banks reduce their lending rates to homebuyers.

(Author views are personal. He is Chairman of Anarock)

Happy Singh aka Harpreet is one of the most popular singers and rappers of today’s time. The US-based Indian singer is also a talented songwriter and music composer. He has given a new dimension to the way people enjoy Hip-hop and rap music.

Reaching to this heights in his career wasn’t a cakewalk for Happy Singh. But one thing that kept him going on was his dedication and talent to do good music and songs. 

His fans love his Punjabi music that blends perfectly with an American music touch to it. The singer has given several hits like Nakhra, Give It Now, Give It To Me, and Spazz Out. Soon, songs like  Need Me, Sabrina, Dance For Me, Right Now and many others will be out now.

If one takes a look at Happy Singh’s Instagram page, they will get to see his photos and videos with various artists and about his work. From sharing concert pics to rehearsal videos and photos, Happy Singh keeps his fans updated all the time with his work and songs.

Entrepreneurship is the latest trend these days worldwide. Youngsters from all over the world are aspiring to build something of their own and make an impact on the world and their country. Out of the box thinking, a skilful mind and the art to sell your service while providing value to the customers is the key points that every entrepreneur must have. 

There has been a huge dominance of people of the technological field in the entrepreneurship scene in India. “Yash Vardhan Swami” is a fitness and body trainer who took entrepreneurship and fitness industry to a whole new level and gave it a different dimension. Yash Vardhan Swami whos a law graduate fitness trainer has changed the scene of the fitness industry in the country.

Yash Vardhan Swami works with a lot of brands and corporates which are very famous worldwide as a brand ambassador and has celebrity clients like Sumedh Mudalkar, Anna Kler, Shefali Sood. He promotes fitness and a healthy lifestyle and gives seminars nationally and internationally and was also interviewed at BBC Radio Leicester last year. (though it wasn’t aired). Yash has been spreading awareness on health and fitness internationally and for developing the business he has also gives online coaching.

Yash Vardhan with his unique style and use of technology expanding his brand and awareness about fitness and health. In the year 2018, he started a hashtag #40kStepsChallenge a unique way of promoting fitness and daily habits which went viral and hundreds of people around the world followed it and over 150 people got their prize after completing the challenge.

With the use of trends and utilisation of modern resources such as social media, Yash Vardhan Swami has truly used his entrepreneur skills very effectively. Yash with his ideas inspiring the youth and a large number of people for fitness is truly remarkable.  Using his entrepreneur skills and business mind have turned his profession of a fitness trainer and life coach into a more effective and influencing work that changes people live in a much better way.