Rohan Bansal, 21, is the co-founder of Social Edge, a digital marketing agency that assists companies in attracting and retaining clients. Rohan hails from Mumbai and went to BK Birla Centre for education, Pune. At present, he is enrolled in the Architecture course at Vivekananda’s Education Society’s College of Architecture, Chembur. 

He went to The Asian School, Dehradun, when he was a secondary school student, and ever since then, he has been interested in digital marketing. As he passed out of the secondary school, he decided to do freelancing in digital marketing and worked with a number of agencies to acquire the required skillset. As he spent a considerable period of time working with various agencies as a freelancer, his skills improved and increased. Having worked as a freelancer for a period of time, he understood the digital marketing field inside out, gaining significant experience to have his own digital marketing firm. 

Then, as the time went by and more and more technological advancements came in digital marketing field, Rohan’s interest in the field mounted, and he decided to establish his own Digital Marketing Agency. The agency was then named Social Edge, and because of its high-quality services, it was able to draw the attention of a large number of clients within a short space of time. Meanwhile, Rohan polished his existing skills and acquired newer skills to consolidate his position in the market. At present, he specializes in a range of skills including Growth Hacking, Search Engine Optimization (SEO), Website Development, Social Media Management, Graphic Designing, Ads Management and much more. Each of these skills contributed to Social Edge and also to the overall competitive edge that Rohan has gained in this field over years. 

He has always engaged in side hustle related to Digital Marketing, and he now also exhibits his interest for NFT projects. Rohan is now also working on his skills to enter the sectors that have most inspired him.

As the famous quote given by Helen Keller goes, “Alone we can do so little, together we can do so much”. This is something that has stood the test of time for all eternity. Together, we can accomplish more than we could have ever imagined when we focus on a common objective. This is particularly true if our motives are pure and our goal is to further the common good.” Beat of Life Entertainment,” a production and distribution firm, celebrates the joy of goodwill this festive season by promoting stronger interpersonal ties, a culture of giving, and bettering the lives of others. The “BOLE Contest,” an initiative to highlight several competitions that Beat of Life Entertainment will host, is launched by Beat of Life Entertainment and embodies the same idea.

Due to our cultural richness, our nation is known as the land of celebrations, and every event is eagerly celebrated. Festive advertising, which is a popular strategy used by firms to emphasize their product lines adapted to the occasion, typically takes advantage of the fact that events are occasions for celebration, sharing happy memories, and shopping highs. Based on the powerful emotion felt throughout this holiday season, our recently launched contest, the BOLE Contest, is a fantastic example of the same. The BOLE Contest is a modest start in bringing about the necessary transformation in our society. The business seeks to engender joy and optimism in society. The goal of this project is to entertain the audience while exhibiting originality and joy.

Additionally, this initiative will emphasize social awareness-raising initiatives that will advance society. Everyone will benefit from this imitation since it will improve their knowledge of our traditions and culture. Additionally, everyone is involved in this effort. Everyone is invited to participate. This company, which was created in 2015, primarily offers production and digital services. Beat of Life Entertainment has accepted and used Piyush Sagar’s concept. It offers everything customers need in one place, whether they are local, international, or from different parts of Jharkhand. Throughout its history, this company has remained active in its sector.

Sharing his opinion on the reason behind the inception and launch of the “BOLE Contest” during the festive season the Founder of Beat of Light Entertainment, Piyush Sagar said, “Festivals are unique occasions for the joyful, peaceful, and harmonious celebration of custom, culture, and legacy. It is strongly advised to enjoy the holidays to the maximum because they are important to our social lives. Celebrations foster relationships with our loved ones and provide the ideal diversion from our monotonous routine to liven things up. Younger generations might learn a great deal about legends from these celebrations. Thereby, being the best time to bring forth any new initiative in the digitally driven world.”

In order to engage the community and promote the value of the autonomous individual, Beat Of Life Entertainment intends to become a production firm in Giridih that assists filmmakers as well as corporate and commercial businesses. It offers cutting-edge and efficient services in every industry in order to deliver integrated solutions and services. The Founder, Piyush Sagar thinks it’s crucial to acknowledge and respect cultural traditions, and many holidays and festivals should be celebrated not just for their own sake but also to understand their deeper significance. As a result, the Beat of Life Entertainment BOLE Contest will help people understand this better by incorporating fun elements together with social consciousness.

Gurugram, October 20: LawSikho, India’s first legal Edu-tech with a valuation of 300 crores has appointed Yajnaseni Chakraborty as Editor and Senior Content Writer, and will be working with Director of Marketing Vibhas Vijay Sen.

A journalist and writer with over two decades of experience in print and digital journalism working for some of India’s leading media houses including the ABP Group, HT Media, and Indian Express, Yajnaseni has previously worked as Features Editor, Hindustan Times Kolkata, and Senior Editor, Indian Express Bangla.

She has also acquired diverse experience as a published translator with two nonfiction works of English translations to her credit, India Cried That Night and The Detective Diaries (Rupa & Co), based on Bengali originals by Supratim Sarkar, IPS.

In the interim, she has acted as a corporate communications consultant with the IT and microfinance sectors, and was the chief coordinator of the Kolkata Literary Meet – an annual literary festival held in Victoria Memorial, Kolkata – for five years.

Given the diversity of her experiences, Yajnaseni hopes to contribute to the steady growth of LawSikho and says, “I am really excited by LawSikho’s dynamic work culture and focus on providing quality services. In the past few years, LawSikho has become a pioneer not only in the field of legal education but also that of remote work, which most of ine world has adopted only after the Covid pandemic. I am happy and humbled to be part of such a rapidly growing organisation.”

Kindly visit the website https://lawsikho.com/ for more information

If you are someone who is really interested in spirituality then “Maya – I bow to thee, you cannot be overcome,” by national bestselling author Acharya Prashant will definitely give you some interesting insights to consider. Published by Jaico Publishing House, the book takes us on a journey of exploring the spiritual and the philosophical world to understand our existence in accordance with Maya.

With Maya, Acharya Prashant breaks our interpretation of the thin line between the world we live in and the world we perceive as. He describes the true meaning of Maya beautifully and tries to make us understand it in the simplest way possible.

He tells us that we are responsible for whatever results we are getting from our karmas and we have to be ready to bear the consequences if we keep on living in our imaginative world. He describes it as, “Life has no regard for your opinions or fancies. If you live in imagination; you will keep struggling and hitting against events, and you will stumble and fall many times in many places.”

Everything about the book will force you to rearrange your perceptions of the world, the people, and most importantly of yourself. The book is in Question & Answer format. Through the book, Acharya Prashant answers questions related to Maya and its forms in his trademark witty manner, which is enough to keep you hooked to the book. The more you read, the more you will crave the need to read it further.

 “Maya” is an excellent combination of modernism and spirituality. It would not be wrong to say that Acharya Prashant has been extremely successful in delivering his thoughts to the readers accurately and precisely. What is Maya? For you, it might be just a concept or an illusion per se, but according to the author, our whole existence is Maya. In his words, “You are living Maya, you are eating Maya, you are running Maya, you are breathing Maya. We are nothing but Maya personified”. The author gives us an understanding of what is Maya through various simple yet brilliant examples of the incidents we face in our day-to-day lives.

This book is enough to make you understand that Maya is not just a concept, Maya is a part of our existence that we cannot see, and if one wants to be free of her, setting her free is the only option.

Jason is a seasoned global executive with senior leadership experience spanning sales, marketing, strategy, operations, and general management in the software, manufacturing, and healthcare industries. He’s held executive roles in North America, China, and India for Fortune 50 companies leading business transformation and market expansion of those businesses. In his current role, Jason oversees BI WORLDWIDE’s international operations including sales, marketing, client services, finance, HR, IT and operations across 7 regions: APAC, Australia, Canada, China, EMEA, India, and
LATAM.

 
BI WORLDWIDE is a global leader and India’s foremost in providing technology-enabled loyalty and engagement solutions to its clients for creating and sustaining engagement with their employees, channel partners, and customers. The company provides solutions and services in Employee Engagement, Sales and Channel Effectiveness, and
Customer Engagement.

Q1. What brings you to India?  BI WORLDWIDE successfully completed 10 years of commercial operations in India with a 40% CAGR growth, what are your future expansion plans for India. Are you looking at any Mergers & Acquisitions?

India remains special for me both from personal and professional standpoint. In my previous leadership roles with other global conglomerates, and specifically with IBM – I had spent considerable amount of time working in India, understanding the cultural preferences, talent & skills availability, business nuances, and enterprise customer
behaviour to drive growth.

For BI WORLDWIDE, India is one of the top markets growing steadily over last 10 years with an excellent 40% of CAGR growth from the commercial operations. We continue to focus on growing our business in India and doubling our revenue in next 5 years by bringing in innovation, hiring and developing talent, amplifying service delivery, investing
in domain research, and new products and technology. Alongside there are new business streams making inroads to India market with learning solutions, brand merchandise and gamification solutions to inspire our client’s key stakeholders – employees, channel partners and customers. As an organisation, BI WORLDWIDE has always relied on the power of behavioural science, data, technology, and customer centricity. To ensure we continue to break new frontiers, we have made investments in bringing new capabilities, technology, andresearch to empower our clients to take decisions based on science and data, and not assumptions to drive measurable results. GTS – Global Technology Solutions, BI WORLDWIDE’s COE for developing and delivering world-class technology solutions, has recently moved into a new tech-centre for greater collaboration, innovation, and new-age tech products development. Driving customer centricity, participant experience is core to our business in India and across the globe. BI WORLDWIDE India has moved
into a fully operational call center set-up with comprehensive portfolio of participant experience solutions and services backed up new-age technology, systems and processes ensuring total participant delight for clients.

To further accelerate the pace of our growth in India, we are open to exploring opportunities with organisations having relevant synergies in place, having a purpose to help clients grow their business, and having a laser-sharp focus on delivering measurable results.

Q2. What drives the leadership position for BIW in India and internationally? What innovations (products/tech/process) BIW has brought into the market for driving results wr.r.t employee engagement and channel loyalty programs?

BI WORLDWIDE is a global leader & India’s foremost in delivering measurable tech- enabled loyalty & engagement solutions inspired by applied behavioural science. BI WORLDWIDE globally serves over 8.6 million participants and 300 clients (7 out of the top 10 fortune 500 companies) across 164 countries.

In India, we are serving close to 100 fortune 500 brands with more than 90% renewal rate and 86.5% participant satisfaction score. Over the last 10 years, BI WORLDWIDE India got recognised with 18+ international and global awards for best-in-class loyalty and engagement programs. BI WORLDWIDE India has successfully completed 10
years of commercial operations with a 40% CAGR growth and continues to be amongst the top solutions providers in employee engagement, channel loyalty, and sales motivation domain. Owing to our culture, people practices, and employee value proposition, we recently got awarded with the Great Place to Work certification 2022-
2023.

India is amongst the top 3 growing markets for us, to ensure we double our revenues in next 5 years we have expanded India leadership team by having Sukesh Jain as the CEO while Siddharth Reddy continue as the Managing Director for BI WORLDWIDE India.

As a market leader in India and in other international markets, BI WORLDWIDE continues to look at innovation as a main driver of our accelerated growth. Post pandemic, brands and organisations have gone into the hybrid mode of managing people and business. Consumer behaviour is changing everyday with apps delivering groceries to everything else under 10 mins to their doorstep. Everything has become NOW. That’s the expectation. BI WORLDWIDE invests a lot in market research, innovation, and development of new products to meet the changing expectations of consumers.

With this new hybrid workplace environment, two of biggest challenges have emerged. First, keeping employees engaged between those coming to the office and those who are not. Second, how to ensure managers are trained & equipped to manage this hybrid workplace environment and expectations of their teams ‘equitably’. Using BI WORLDWIDE’s flagship employee engagement digital platform – DayMaker, brands can decode the hybrid workplace ambiguities around driving engagement, recognition and manager awareness by giving them tools to deal with this changing work environment in the most effective manner. Here’s a few you should look at: Recognition NOW! – Managers used to rely on tools & comfort zones at the office, but that’s not there anymore. Recognition NOW, our clients can quickly and easily send a note of appreciation, give points, or shop for rewards in work programs like Outlook, Facebook, Teams, Slack or Yammer.

EZ Thanks App – The need of the hour is to be mobile. Recognise on go! This makes sending recognition to the coworker’s fun, fast and easy, directly from your phone. Equity & Inclusion Advisor – Individualised manager insights for more equitable and inclusive recognition. Recognition Advisor – Guide managers on how and when to provide recognition that is more meaningful to employees from start day and beyond Public/Social Recognition Wall – social media is ingrained in everyday life, so much so that’s only natural that it is extended to the workspace. Wall with names of the recognised employees with their achievement get flashed on the social recognition wall so that the whole organisation gets a view of people getting recognised and for what specific reason. Peers can like, comment, and even share these recognitions.

Celebration Page – Let’s create a celebration page to cherish special occasions and memories like Long Service Award, Birthdays, Anniversaries, work anniversaries, special event winners and more. More so relevant in this new era of digital
transformation.

Q3. With your recent launch of Global Technology Solutions Centre at Chennai, how do you see India office driving BI Worldwide’s business globally?

BI WORLDWIDE’s Global Technology Solutions (GTS) tech-centre designed for smart collaboration, innovation, and for developing tech talent within the organisation, is a game changer for us and specifically for BI WORLDWIDE India. GTS serves all markets and clients of BI WORLDWIDE internationally with world-class technology solutions including program technology deliveries, new product development, analytics capabilities, and rewards marketplaceplatforms. This new age tech-centre gives us a unique benefit of leveraging local talent for delivering our loyalty and engagement
services to clients in the city, across India, and globally.

At present, BI WORLDWIDE India’s GTS office employs more than 150 associates and is swiftly growing its headcount to achieve an expansion target of 20%. It is a great value proposition for all international BIW markets in terms of accessing exceptional tech talent, better cost efficiencies, and saving time for project deliveries. It adds to our
overall revenue growth – for the international markets and for India specifically. We are looking forward to leveraging this new tech-centre to achieve our goal of enabling both our associates and clients to thrive, inspire and achieve business results through tech- enabled loyalty and engagement solutions.

Q4. Loyalty & engagement programs have been around for a while, what has changed in the recent past and how has covid forced the brands to look at these strategic interventions differently?

Yes, a lot has changed. Covid-19 has certainly forced every brand to re-look and re- define their engagement, retention, performance, and growth strategies to keep their best customers, channel partners and talent (employees) engaged and inspired. A lot of changes came in – digital transition, great resignation, focus on wellbeing & compassion, value creation. remote working, virtual world for everything business forcing consumer and talent market to change their behaviour and accept the new order of the world. What did not change is how brands look at loyalty, retention, and
engagement to keep growing, and keep increasing the overall CLV from end users of
their products.

Brands had to give a hard look at their current loyalty and engagement programs and made them all digital or at least hybrid driven by digital interventions like virtual events, digital engagement platforms, online product launches, app/web-based customer query resolutions, value creation through online learning systems. Although sales numbers
were hit, brands which took care of their employees, customers and channel partners with compassion, wellbeing initiatives, safety guidelines and family benefits to deal with in difficult circumstances emerged as preferred brands to be associated with.

BI WORLDWIDE has everything ready to support their current clients and market to weather this storm by quickly moving them to best of digital infrastructure, virtual events platforms, app/web-based programs, online learning modules, virtual product launches, digital recognition, gamification contests to drive sales, and a comprehensive online
rewards marketplace to ensure they continue to drive engagement and measurable
results.

Q5. We hear that you use Behavioural Economics & design code to devise loyalty and engagement solutions. Can you give us a better understanding of this.

Behavioural Economics is at the core of everything we do at BI WORLDWIDE in India and globally. From program design including tier structuring, incentive design, contest frameworks, goal settings, to program delivery including communication, rewards, promotions, learning, to program optimization including data mining, cross-sell, up-sell,
gamification and more – everything is driven by behavioural economics principles and theories. The use of analytics, learning, goal setting, communications, awards and measurement help us to validate the positive impact that the proper application of Behavioural Economics can create. This really helps us to drive change in behaviour with our clients’ end users – employees, channel partners, and customers and help them with measurable results.

Design Code is BI WORLDWIDE’s proprietary human centric program design methodology, developed by infusing design thinking techniques and tools, into our domain expertise on employee rewards & recognition, engagement, behavioural economics, and EVP research. This methodology is based on 3 different stages driven by research, empathy, ideation, and finally the solution that stems from end-user insights and all the way co-created by the client and BI WORLDWIDE’s team. Some of the world’s fastest-growing companies across diverse industries such as IT, ITES,
Retail, Travel, Finance, Agriculture and more have leveraged the power of Design Code™ to create comprehensive solutions focusing on employee-empathy, leading to measurable results.

Q6. What are the emerging trends when it comes to rewarding people? Does cash score over non-cash rewards in driving engagement with program participants?

‘Experiential’ reward is the buzz word, specifically when the world is coming out from the grip of Covid-19. Customers, employees, and channel partners, like all of us, are finally ready to travel and experience various aspirational things that life has to offer. They want to indulge in luxury, travel and high-end experiences and events to live life to the fullest.

The range of experiential rewards starts from local experiences to events to travel, people are willing to go extra mile to experience one of these or even all of these. When it comes to travel experience, 93% of people are motivated by more choice in destinations, 88% of people are motivated by more choices in when they can travel and 85% of people are motivated by experiences led travel – e.g., music concerts, sports, food tours, outdoors. Brands should focus on introducing experiential rewards to their key stakeholders – employees, channel partners and customers to keep them inspired, engaged, and motivated and eventually turn them into brand advocates to gain more.

Cash rewards only take motivation to a certain extent, it is non-cash rewards and incentives that inspire and engage brand’s key stakeholders to the highest level of performance. Business leaders are dealing with changing consumer behaviour owing to external market environment and recent pandemic forcing them to rethink and realign their engagement strategies. BI WORLDWIDE globally work with eminent academicians from top global universities such as Dr. Ran Kivetz from Columbia University Business School, Dr, Brad Shuck from University of Louisville, Dr. Joe Gladstone, University College London and more to understand what really motivates people and bring that research into practice to drive change in human behaviour. This is where we bring in our research-based rewards efficacy framework to help brands structure their rewards mix for maximizing the impact of their engagement programs. Rewards Efficacy
framework states all reward type produce results, however non-cash rewards are more effective at producing desired results – incremental sales, engagement, and loyalty.

One of the factors of behavioural economics Sociability, that comes along with non-cash experiential rewards which drives a greater behavioural impact that gets extended to family members and how they also get involved with the overall rewards experience – short vacation, getting a new car, sponsoring a child education or even health care
rewards. Cash is purely transactional and limited to only an individual with no re- consumption and sociability factor.

Continue Reading on The India Saga.

With power-packed performances in television shows, web series, films as well as theatre, actor Manik Anand aka Manik Singh Anand is winning hearts of the audiences. He has even performed at the prestigious Prithvi theatre in Mumbai and received a standing ovation. Starting his stage career with an impactful performance as lead in Abhi Na Jao Chhodkar at Prithvi theatre and ending on the same stage of Prithvi with Noor as a lead, Manik Anand has covered all the stages in Mumbai performing the same shows at multiple venues over the years.

As a romantic lead in Abhi Na Jao Chhodkar, Manik set the audience into tears and cuddles, bringing the fact to light that women have the right to remarry and fall in love again while opening the door to examine gender oppression and inequality making the audience remember the feeling of the performance for days. On the other hand, in Noor, he used his intense vulnerability as a Sufi and once again set the audience in trance with his magical yet painful voice which was greatly appreciated by the theatre veterans across the city of Mumbai. There were people who even requested for copies of the songs that were performed by him.

Manik Anand’s short film ‘The Second Home’ which won at the Jaipur international Film Festival and went viral on YouTube and Facebook with multi-million views, talks about the unequal treatment bestowed upon daughter-in-laws by mother-in-laws, in contrast to how they treat their own daughters. The film turned Manik Anand into the ideal husband who using the balance of calm and awareness established harmony by making his mother realize her behaviour. The film got thousands of comments that were all in praise of Manik’s performance and how there is need of more men like him in the society.

Manik Anand was recently seen in Amazon minTV web series titled ‘Udan Patolas’. The show is the winner of Best Web Series – Comedy Drama 2022. Manik is the beaming example of “there are no small characters, only small actors”. Manik’s character of Kaju in Udan Patolas which was limited yet crucial to the series, was turned into something larger than life with his farcical comedic skills making people go gaga over the character to the extent that people on the set actually started using his catchphrases and copying his delivery style in his absence turning him into a meme on social media and an unforgettable character.

All the problems of the human body reside in nature. Ayurveda is a culture that has never become obsolete to any civilization. People all around the world have been amazed by the gasping effects of Ayurveda. Besides this, westerners have learned about its great influences on the human body and been inspired by its methods. With that in mind, more and more people are chasing the idea of the natural use of remedies and cures. Sona Healthcare, a Gujarat-based Healthcare company which has GMP certified manufacturing facilities with latest machineries and also having  ISO : 9001: 2015 certification, is one of the platforms that cherishes the abundance of nature and creates a big difference in today’s medical world. Where people are chasing the idea of western medicine, Sona Healthcare is looking in the direction of authentic and credible ways of living a healthy life.

Ayurvedic medicine is regarded as the primary treatment in India. There is zero probability that this oldest branch of science will cease to exist. Diabetes, hypertension, and obesity are lifestyle illnesses that can only be managed symptomatically and not cured. Using the proper medications, foods, and lifestyle changes, Ayurveda can aid in treating many chronic conditions. It incorporates all medical specialties and aids in obtaining an integrated solution to the issue based on the individual’s specific body composition. To achieve the best results, this distinctiveness must be identified. According to a survey, 90% of people in Asia use Ayurvedic medicine, whether through ancient home remedies, customs and diets or by taking supplements prescribed by Ayurvedic physicians.

Sona Healthcare follows the footsteps of a perfect store that has all the supplements one’s body needs. It contains Personal Hygiene products, Herbal products, Organic Hair Care, Organic Skincare, and many more. It has products like Inkei intimate wash for men, Chitsu intimate wash for women, and hygiene products for both men and women. It also serves a range of Sona Cumsin Belly Button oil for weight loss, Sona Kesahyur Belly Button oil for Hair and Scalp, Sona Branosin Belly Button oil for Brain & Memory, Belly Button oil for Acne Control, oil for joint pain relief, Skin care oil care, oil for Vigour and Vitality, and oil for Menstrual Balance. The platform is an all-in-one place to liven up one’s immunity system and create a healthy balance in your life. It has its own research and development team which have developed  proven and result oriented medicine for diseases like Diabetes, Arthirities, Cholesterol, High B.P.Liver tonic, Weight loss and many more.

When asked about the company’s mission and vision, the Founder of Sona Healthcare said, “This science of life emphasises on healthy lifestyle and promotes maintaining it by paying particular attention to balance in one’s thoughts, nutrition, lifestyle, and herb use. Ayurveda is the best way to do it. One can develop this balance of body, mind, and consciousness according to their unique constitution and knowledge of Ayurveda. We want people to adjust their lifestyles to achieve and maintain this balance. The health factor is of utmost importance to our team, and we always strive to provide the best solutions for it. Our main motto is Healthy India banega  Wealthy India (स्वस्थ भारत समृद्ध भारत ) and to achieve this we will provide good quality medicine at reasonable price directly to consumer via our website and offline stores. ”

Ayurvedic products are the focus of Gujarat-based company Sona Healthcare. The go-to place for well-being. It provides natural and reasonably priced Ayurvedic therapies. These remedies are tailored to each person’s unique constitution and conditions. Specialised Ayurvedic treatments and herbal items are used in the treatment of ailments. All of these products are hand-selected to fit each individual. It is committed to customer service and satisfaction. Sona Healthcare is a firm dedicated to creating innovative, safe, and healthy treatments that will empower people to have healthier lives.

Different people express their emotions in different ways, some prefer meditating, while some prefer talking to someone and others let their feelings out by writing. Writing connects people with their inner self because while writing down something people may go into deep thinking and realize various things about themselves and life. One such person who pays attention to his inner voice, compares it to his own experiences, and writes it down is Sonnet Mondal.

The most recent collection of poems ‘An Afternoon in My Mind’  by Sonnet Mondal taps on a variety of life’s strings with an unbridled tenderness. The poems in this collection have a strong metaphorical flavor, a subtle presentation, and pure lyricism. Each poem in the collection seems to echo his perceptions and flows down through his breath into the paper. The echo has a synergy with societal consciousness at times, and journeys to his inner history with heartfelt stories of individuals and places at other times.

The volume published by Copper Coin publishing contains seventy-five poems with a beautiful cover illustration by G. Gopikrishnan. The book is accompanied by a nostalgic soundtrack that does not disturb but rather harmonizes with the lingering pictures of the past. The poems depict a rural road taken by the poet and demonstrate how time repeats itself in a cyclical fashion in a man’s life. The poet takes a meditative approach to a restless world, accentuating everyday objects such as a trident in ‘The Trident and the Tea Seller,’ the aroma of biscuits in ‘The Biscuit Factory,’ and a fishing rod in ‘An Afternoon In My Mind.’ There are no foreign motifs in his poetry. They deal with thought-provoking issues about our observable world but through the eyes of a mystic. 

Talking about the inspiration behind writing, Sonnet Mondal said, “Writing allows me to express my inner self and brings calm to my soul. ‘An Afternoon in My Mind’ is a compilation of my musings and memories. Many of my poems are inspired by situations or people I have encountered in my daily life. I believe that the world around us is extraordinarily fascinating; the species, people, and environment are all unique in their own way. We can perceive a lot from our circumstances and environment if we just pay attention to them, which is precisely what I do while writing poems.’’

The collection offers profoundly serene poems that lead you on a trip from one home to the next. ‘Each poem in this book is a house, its hospitable doors open to the consolations of recall and remembrance,’ poet Ranjit Hoskote writes about the book. In addition, the book also includes poems that express humanistic values while stressing human difficulty and misfortune. It’s difficult to enter the poet’s mind, but one can easily sense his depth, suffering, and constant desire to gaze out of the window with a heavy but warm heart.

Sangramdeb Chakrabarti, born and raised in the city of joy, Kolkata, currently lives in New Barrackpur. He, aged 22, is an English Literature student who is obsessed with reading literature and creating stories in his mind. His love for literature dawned on him after he passed high school and since then he has devoted himself to the world of literature. The eminent and pioneer figures of literature started to haunt and inspire him. During the Corona pandemic, sitting idly in his home in the lockdown situation, he had enough time to look into his true self. Since childhood, he has often suffered from anxiety and worry due to excessive thinking. Ever since he diverted his thoughts to create stories in his mind, he found himself happy and at peace. One day he took out a piece of paper and started penning down his stories. And that’s how his journey into the field of literature began.

His novel In Search of Why, which won the ‘best male character’ award, was published by Ukiyoto when almost every publisher turned down his proposal due to its length. This story is based on a real-life experience as every author is driven to write by some real-life motivation, no story is absolute fiction. He was inspired by one of his intimate friends whose actual identity was kept hidden by him. It is this boy’s life that drove Sangram to change his whole life and never fails to inspire him. That boy’s life taught him the definition of life. 

The following story revolves around two bosom friends, Suryansh who belongs to a middle-class, well-educated family, while Aayansh is from a poor, underprivileged family. Both have their understanding of reality and dreams. They continuously push and motivate each other to pursue their dreams. This journey shows the struggle and conflicts of the two strata of our society. Aayansh’s story shows the daily life of a poor family and how they strive every day for a meal to eat. Despite all the pain and suffering, they never give up on life. They struggle from the day they are born until they lose their breath for the very basic needs of life easily available for others like Suryansh. Many times, they are forced to detach from each other’s life despite their strong friendship. But every time fate brings them closer time and again until destiny pushes them to their limits that would change their lives completely and fate would finally seal their destiny together for the rest of their life. The story shows how one of them will strive to fulfill his own and also his friend’s dreams, despite the absence of the latter. In the course of achieving their dreams, Suryansh, the narrator of the story, will lose everything that he holds dear. With every step closer to his dreams, a precious thing will be lost from his life. Fate will cease everything from him. Despite losing everything, he would never give up on what he has started. He has to finish the journey that he had started which he will but at a great cost.

With each passing chapter of their life, both of them will become mature and experienced. From childhood to old age to death, this story depicts their entire journey. Every chapter brings up a new story and a new moral of life. He hopes that every single chapter of this story will inspire all the readers to dream, live and look at life differently.

With many moral teachings, one will find that even in death a man can be successful; losing but winning at the same time. We shall perish but not our soul, not our work. What we will leave behind forever is our work towards humanity. What we do for people will never be forgotten. It will remain in the hearts of people for all eternity like a song, a melody. It’ll echo in eternity.

Sangramdeb believes that this story should be pitched for films/OTT as most of us have to sacrifice our dreams in the due course of life and can relate to the book. This story will bestow the readers with the courage to dream higher. This is the sole reason that makes it unique. Apart from that, it will provide the reader with insights to look into the world and life from a different viewpoint.  

Two of his friends, Triparna Roy Chowdhury and Ankan Sen, assist and aid him in every project that he undertakes. To them, he is indebted forever. 

Ukiyoto publishing is a traditional publishing company with a coverage of over 70 countries. For publishing inquiries email: publishing@ukiyoto.com or visit, https://www.ukiyoto.com

Looking at the dawn of virtual reality, holograms, and augmented realities, entrepreneurs are chasing the idea of a technology-driven business that could benefit all. With technocrats ruling over the finance and technology industry, more and more sources are prevailing in the market. While many are still grasping the concept of the new era of technology, Sahil Ali Hussain is a Sahil Ali is – a young entrepreneur and the director of Costaforex technologies PVT ltd, automated trading software, which is dominating the sector with utmost innovation. Sahil Ali’s Costafx is a forum for financial markets or currency pairs traders assisted by an automated robot configuration and specialists that manage trading accounts. The forum has raised his value to a net worth of more than INR 33 crores.

By proving that age is just a number, Sahil Ali Hussain introduces new financial markets or currency pairs with his iconic ideas and innovation. Sahil’s journey started in his teenage years as he hailed from a small town named Nanded. Neither his age nor his teenage aspect made him reluctant to enter the industry. Now he has set the perfect benchmark for chasing dreams without fearing the age factor and doubting one’s abilities. His curiosity and determination made him perceive what was best for him – engraving his name in the industry. From the beginning, Sahil focused on the meticulous ways of strategizing plans that would lead him to success. After figuring out the highs and lows of doing business, Sahil decided to try out his various knacks for technology and simplify trading.

Using social media and Finance websites to channel his wisdom and stay up-to-date with industry trends, Sahil made the right connections inside and outside the realm. Apart from being studious and optimistic, he started discovering new technological advancements such as Artificial Intelligence, Machine Learning, and Blockchain technology. The knowledge of trading and finance made him set foot in the new advent of a futuristic world. He then acknowledged that it was of greater importance. His first step was to combine financial markets with AI, and his currency pair robots made no error while converting GBP and USD, the major currencies that are operated across the globe.

The robots made a trajectory in the financial markets or currency pairs industry by eliminating human issues like greed and anger. Following that, Sahil Ali Hussain said, “I believe that the key attributes to be a thriving person are persistence, honesty, patience, risk bearing, and inquisitive mind. It is more important to solve community problems rather than just individual problems. The concentration on training and guiding the forthcoming trainees in the industry is also of utmost significance. It is essential to micro-manage the issues by looking at the bigger picture. I adhere by saying there is no age for success; it is just a numeric.” Sahil believes in working hard and never giving up on one’s dreams. By never getting disheartened and always remaining composed, he has made the best of his career and takes pride in it.

Being an entrepreneur is never easy. Entrepreneurship is seen as a highly creative sector because it is thought to count and produce value. The domain continuously creates new things, much like how revitalised inventions never stop happening. Entrepreneur Sahil Ali Hussain has always been interested in improving the industrial ecology and releasing people from unpleasant commotion so they can pursue their passions without interference. He has built imagery of triumphant entrepreneurship and has a promising future.  He has conquered everything with a magnificent approach to new technologies and solutions.