Diwali is a festival of Light, Hope, and Happiness for all. Not only in India but also in other countries, this festival of Lights is celebrated with utmost Pomp and Enthusiasm. It is said that ” No act of kindness is too small. The gift of kindness may start as a small ripple that over time can turn into a tidal wave affecting the lives of many.” International Cosmetic Brand Forever52 has initiated one such inspiring activity of feeding 600 industrial employees and their families in Dubai UAE as a part of the Diwali Distribution Drive. This initiative was joined by the NGO Magical Smile Volunteering Team as well.

In a world full of darkness, it is the small light of kindness that can brighten someone’s day, and Team Forever 52 believes in the same. This well-known and most loved Makeup Brand has already made its way to people’s minds with its stylish yet affordable and quality-oriented products and now is also finding its way to everyone’s heart with their benevolence.

Diwali is one such festival which brings smiles to many faces, entire nation is in festive mood and Forever 52 has been reason for many smiling faces for people who are away from their homes this Diwali due to work commitments. Many expats of Indian, Pakistani, Bangladeshi origin work in industrial segments of Dubai. This Diwali, all the core team members of Forever 52 took this initiative to make the workers feel home away from home.

Individuals with prior conditions, for example, asthma, should remain inside and breaking point their openness to smoke quite far.

Prevention is always considered to be better than cure. It is not constrained by any conditions. Festive celebration enjoyment often outweighs safety for many and that is when prior safety comes to your rescue. Doctors at Ziqitza Healthcare remarks few tips for a Healthy & Safe Diwali tip for you & your loved ones.

Ziqitza is a “one-stop solution” for corporate wellness healthcare solutions for corporates that offers services that include Ambulance at Site, Ambulance on Subscription, Wellness at Workplace, Medical Rooms and Occupational Health Centre, among others. To partner with organisations, looking to strength their medical support in house by providing Emergency medical response services like ambulance or tele helpline 24 x7 and can ensure employees safety within the premises with trained crew.

Like every great festival comes great responsibility of conducting the rituals right, decorating our homes and performing every task to please the deities. Safety is no different from a ritual in the eyes of any deity, as all they want is to see us happy and safe. With get-together & festive vibes all around you, however, keeping yourself safe might seem complicated, especially when everyone is in full festive mood. In such a scenario, preparing well-in-advance is the only solution due to unavoidable meeting with people. Similar observations were made by Ziqitza Rajasthan.

Rajendra Bodas – Head Private Business at Ziqitza Healthcare ltd says, you would never want your savings to flow paying medical bills, rather you want these figures to bring a curve on your family’s lips, isn’t it? Air contamination causes a wide cluster of medical issues, including asthma, lung infection, cardiovascular sicknesses, and so on. Expansion in air contamination levels can bring about various side effects, for example, eye consumes, running nose, skin sensitivity and rashes. 

The following are a couple of tips to assist you with partaking in a sound and sensitivity free Diwali.

• Assuming you’re playing with crackers ensure that you wear free, full sleeve, cotton garments to abstain from bursting into flames while lighting fireworks. Stay away from nylon or synthetic fabrics as they can undoubtedly burst into flames increase the chances of injury.
• Wear protective eye glasses to prevent eye irritation by fumes & gases from crackers.
• Never burn crackers in public places and near Sources of fire like gas or petrol station or inside the house.
• Take a shower and apply moisturiser on your hands and legs to hydrate the skin and avoid dryness after playing with crackers.

Ensure these tips for your pets and stray animals safe Diwali!

• Create a safe space with minimal exposure to light & sound.
• pets are scared and restless due to the abundance of noise from the crackers. It is vital to stay with them so they would be secure and happy.
• Create Distraction that can amuse them and divert them from the external disturbances. This can be in the form of games or their favourite activity.
• It is vital to be prepared for emergencies. Keep a first aid kit handy to provide immediate help.
• In cased of medical casualty be aware of the Animal ambulance to call upon

About Ziqitza Healthcare Limited

Ziqitza Health Care Limited (ZHL) is the leading provider of Emergency Medical Services (EMS) in India since 2005. Our clients include hospitals, the Government and corporate clients in India & Gulf for varied EMS requirements like Ambulances, Medical Mobile units, telemedicine, and helplines. ZHL Rajasthan & Ziqitza limited Rajasthan also have appreciate Dr. Datar & his team at Ziqitza Healthcare ltd for the observations made on Precautions & safety tips for Diwali. We are committed to saving lives. We do this by understanding our customers’ needs and providing the best possible solutions irrespective of their location or income. The company engages over 40,000+ ambulance network in India with services available in 750+ cities.

For further information please contact: visakh.dayanandan@zhl.in

One does not necessarily need to be a prodigy in the twenty-first century, since every job from administration to finance is so technologically driven, all that is required is to be intelligent enough to surpass. Companies also take this into account when deciding on the minimal educational requirement when hiring, which is typically only a graduate degree. Therefore, a professional graduate degree is paramount in shaping a prosperous and long-lasting career. Moreover, with increasing competition and everyone aspiring to have a stable job with good compensation, it is imperative to gain a competitive advantage over others. Many take a step ahead by opting for top job-oriented courses after graduation to get an edge over the competition. These courses equip individuals with job-specific skills and deep knowledge of practical concepts that can be used in contemporary business.

Skill Sequel is one platform that offers “Job oriented Industry ready training” on high-demand IT domains with ‘Pay After Placement’ opportunities. The students who enroll here are asked to pay the course fee only after they land their dream job with a minimum package of 5 LPA. Skill Sequel course structure is specially designed to assist you with learning domains relevant to industry requirements. It provides graduating final-year students and recent graduates with live Instructor-led online hands-on training in order to assist them to get their ideal career. Most of the industry’s in-demand domains are covered by this training. Precisely the six domains, which are Data Science and Artificial intelligence, Business Analysis and Intelligence, Cloud Computing and DevOps, Full Stack Web Development, Ethical Hacking and Cyber Security, and Digital Marketing and Analysis. 

The course includes 100+ mini-projects, 50+ case studies, 300+ assignments, 500+ quizzes, and 10+ capstone projects. This is how it makes sure to cover the entire domain and not just the basics like other EdTechs. The criteria differ from six months to nine months to even twelve months internship options. Sharing his take on the domain, the founder of Skill Sequel stated, “It is not surprising that the majority of Indian students lack the financial means to enroll in expensive programs and develop lucrative careers. The cost of attending public colleges and universities is practically out of reach for the typical person. Most students have little choice but to take on considerable debt in order to have access to high-quality higher education. Despite this, given their lack of skills, their employment may still be in danger after they graduate. Hence, the new notion of ‘pay after placement’, a student only pays for education and training if they are offered a job with competitive compensation. Hence, making it more convenient for the economically weaker segment ”

Due to the founder’s commitment to helping those in need, the platform only charges a fraction of what its competitors in the industry do for similar courses. In addition to offering such reasonable pricing, the site donates 5% of its earnings to assist underprivileged kids by covering their costs for uniforms, books, supplies, and school fees. One another intrinsic feature of the platform which makes it one-of-a-kind is the ‘No Income Share Agreement’, which means students only have to sign the simple agreement and are not bound to the platform in any other particular form to pay a certain share of their monthly income. With the intent to train in a way to clear all the hurdles in achieving success, It begins from the very roots so students don’t have to worry about the pre-requests. The only thing one needs to have is dedication toward learning and Skill Sequel’s mentorship here takes care of the job placement.

Rohan Bansal, 21, is the co-founder of Social Edge, a digital marketing agency that assists companies in attracting and retaining clients. Rohan hails from Mumbai and went to BK Birla Centre for education, Pune. At present, he is enrolled in the Architecture course at Vivekananda’s Education Society’s College of Architecture, Chembur. 

He went to The Asian School, Dehradun, when he was a secondary school student, and ever since then, he has been interested in digital marketing. As he passed out of the secondary school, he decided to do freelancing in digital marketing and worked with a number of agencies to acquire the required skillset. As he spent a considerable period of time working with various agencies as a freelancer, his skills improved and increased. Having worked as a freelancer for a period of time, he understood the digital marketing field inside out, gaining significant experience to have his own digital marketing firm. 

Then, as the time went by and more and more technological advancements came in digital marketing field, Rohan’s interest in the field mounted, and he decided to establish his own Digital Marketing Agency. The agency was then named Social Edge, and because of its high-quality services, it was able to draw the attention of a large number of clients within a short space of time. Meanwhile, Rohan polished his existing skills and acquired newer skills to consolidate his position in the market. At present, he specializes in a range of skills including Growth Hacking, Search Engine Optimization (SEO), Website Development, Social Media Management, Graphic Designing, Ads Management and much more. Each of these skills contributed to Social Edge and also to the overall competitive edge that Rohan has gained in this field over years. 

He has always engaged in side hustle related to Digital Marketing, and he now also exhibits his interest for NFT projects. Rohan is now also working on his skills to enter the sectors that have most inspired him.

As the famous quote given by Helen Keller goes, “Alone we can do so little, together we can do so much”. This is something that has stood the test of time for all eternity. Together, we can accomplish more than we could have ever imagined when we focus on a common objective. This is particularly true if our motives are pure and our goal is to further the common good.” Beat of Life Entertainment,” a production and distribution firm, celebrates the joy of goodwill this festive season by promoting stronger interpersonal ties, a culture of giving, and bettering the lives of others. The “BOLE Contest,” an initiative to highlight several competitions that Beat of Life Entertainment will host, is launched by Beat of Life Entertainment and embodies the same idea.

Due to our cultural richness, our nation is known as the land of celebrations, and every event is eagerly celebrated. Festive advertising, which is a popular strategy used by firms to emphasize their product lines adapted to the occasion, typically takes advantage of the fact that events are occasions for celebration, sharing happy memories, and shopping highs. Based on the powerful emotion felt throughout this holiday season, our recently launched contest, the BOLE Contest, is a fantastic example of the same. The BOLE Contest is a modest start in bringing about the necessary transformation in our society. The business seeks to engender joy and optimism in society. The goal of this project is to entertain the audience while exhibiting originality and joy.

Additionally, this initiative will emphasize social awareness-raising initiatives that will advance society. Everyone will benefit from this imitation since it will improve their knowledge of our traditions and culture. Additionally, everyone is involved in this effort. Everyone is invited to participate. This company, which was created in 2015, primarily offers production and digital services. Beat of Life Entertainment has accepted and used Piyush Sagar’s concept. It offers everything customers need in one place, whether they are local, international, or from different parts of Jharkhand. Throughout its history, this company has remained active in its sector.

Sharing his opinion on the reason behind the inception and launch of the “BOLE Contest” during the festive season the Founder of Beat of Light Entertainment, Piyush Sagar said, “Festivals are unique occasions for the joyful, peaceful, and harmonious celebration of custom, culture, and legacy. It is strongly advised to enjoy the holidays to the maximum because they are important to our social lives. Celebrations foster relationships with our loved ones and provide the ideal diversion from our monotonous routine to liven things up. Younger generations might learn a great deal about legends from these celebrations. Thereby, being the best time to bring forth any new initiative in the digitally driven world.”

In order to engage the community and promote the value of the autonomous individual, Beat Of Life Entertainment intends to become a production firm in Giridih that assists filmmakers as well as corporate and commercial businesses. It offers cutting-edge and efficient services in every industry in order to deliver integrated solutions and services. The Founder, Piyush Sagar thinks it’s crucial to acknowledge and respect cultural traditions, and many holidays and festivals should be celebrated not just for their own sake but also to understand their deeper significance. As a result, the Beat of Life Entertainment BOLE Contest will help people understand this better by incorporating fun elements together with social consciousness.

Gurugram, October 20: LawSikho, India’s first legal Edu-tech with a valuation of 300 crores has appointed Yajnaseni Chakraborty as Editor and Senior Content Writer, and will be working with Director of Marketing Vibhas Vijay Sen.

A journalist and writer with over two decades of experience in print and digital journalism working for some of India’s leading media houses including the ABP Group, HT Media, and Indian Express, Yajnaseni has previously worked as Features Editor, Hindustan Times Kolkata, and Senior Editor, Indian Express Bangla.

She has also acquired diverse experience as a published translator with two nonfiction works of English translations to her credit, India Cried That Night and The Detective Diaries (Rupa & Co), based on Bengali originals by Supratim Sarkar, IPS.

In the interim, she has acted as a corporate communications consultant with the IT and microfinance sectors, and was the chief coordinator of the Kolkata Literary Meet – an annual literary festival held in Victoria Memorial, Kolkata – for five years.

Given the diversity of her experiences, Yajnaseni hopes to contribute to the steady growth of LawSikho and says, “I am really excited by LawSikho’s dynamic work culture and focus on providing quality services. In the past few years, LawSikho has become a pioneer not only in the field of legal education but also that of remote work, which most of ine world has adopted only after the Covid pandemic. I am happy and humbled to be part of such a rapidly growing organisation.”

Kindly visit the website https://lawsikho.com/ for more information

If you are someone who is really interested in spirituality then “Maya – I bow to thee, you cannot be overcome,” by national bestselling author Acharya Prashant will definitely give you some interesting insights to consider. Published by Jaico Publishing House, the book takes us on a journey of exploring the spiritual and the philosophical world to understand our existence in accordance with Maya.

With Maya, Acharya Prashant breaks our interpretation of the thin line between the world we live in and the world we perceive as. He describes the true meaning of Maya beautifully and tries to make us understand it in the simplest way possible.

He tells us that we are responsible for whatever results we are getting from our karmas and we have to be ready to bear the consequences if we keep on living in our imaginative world. He describes it as, “Life has no regard for your opinions or fancies. If you live in imagination; you will keep struggling and hitting against events, and you will stumble and fall many times in many places.”

Everything about the book will force you to rearrange your perceptions of the world, the people, and most importantly of yourself. The book is in Question & Answer format. Through the book, Acharya Prashant answers questions related to Maya and its forms in his trademark witty manner, which is enough to keep you hooked to the book. The more you read, the more you will crave the need to read it further.

 “Maya” is an excellent combination of modernism and spirituality. It would not be wrong to say that Acharya Prashant has been extremely successful in delivering his thoughts to the readers accurately and precisely. What is Maya? For you, it might be just a concept or an illusion per se, but according to the author, our whole existence is Maya. In his words, “You are living Maya, you are eating Maya, you are running Maya, you are breathing Maya. We are nothing but Maya personified”. The author gives us an understanding of what is Maya through various simple yet brilliant examples of the incidents we face in our day-to-day lives.

This book is enough to make you understand that Maya is not just a concept, Maya is a part of our existence that we cannot see, and if one wants to be free of her, setting her free is the only option.

Jason is a seasoned global executive with senior leadership experience spanning sales, marketing, strategy, operations, and general management in the software, manufacturing, and healthcare industries. He’s held executive roles in North America, China, and India for Fortune 50 companies leading business transformation and market expansion of those businesses. In his current role, Jason oversees BI WORLDWIDE’s international operations including sales, marketing, client services, finance, HR, IT and operations across 7 regions: APAC, Australia, Canada, China, EMEA, India, and
LATAM.

 
BI WORLDWIDE is a global leader and India’s foremost in providing technology-enabled loyalty and engagement solutions to its clients for creating and sustaining engagement with their employees, channel partners, and customers. The company provides solutions and services in Employee Engagement, Sales and Channel Effectiveness, and
Customer Engagement.

Q1. What brings you to India?  BI WORLDWIDE successfully completed 10 years of commercial operations in India with a 40% CAGR growth, what are your future expansion plans for India. Are you looking at any Mergers & Acquisitions?

India remains special for me both from personal and professional standpoint. In my previous leadership roles with other global conglomerates, and specifically with IBM – I had spent considerable amount of time working in India, understanding the cultural preferences, talent & skills availability, business nuances, and enterprise customer
behaviour to drive growth.

For BI WORLDWIDE, India is one of the top markets growing steadily over last 10 years with an excellent 40% of CAGR growth from the commercial operations. We continue to focus on growing our business in India and doubling our revenue in next 5 years by bringing in innovation, hiring and developing talent, amplifying service delivery, investing
in domain research, and new products and technology. Alongside there are new business streams making inroads to India market with learning solutions, brand merchandise and gamification solutions to inspire our client’s key stakeholders – employees, channel partners and customers. As an organisation, BI WORLDWIDE has always relied on the power of behavioural science, data, technology, and customer centricity. To ensure we continue to break new frontiers, we have made investments in bringing new capabilities, technology, andresearch to empower our clients to take decisions based on science and data, and not assumptions to drive measurable results. GTS – Global Technology Solutions, BI WORLDWIDE’s COE for developing and delivering world-class technology solutions, has recently moved into a new tech-centre for greater collaboration, innovation, and new-age tech products development. Driving customer centricity, participant experience is core to our business in India and across the globe. BI WORLDWIDE India has moved
into a fully operational call center set-up with comprehensive portfolio of participant experience solutions and services backed up new-age technology, systems and processes ensuring total participant delight for clients.

To further accelerate the pace of our growth in India, we are open to exploring opportunities with organisations having relevant synergies in place, having a purpose to help clients grow their business, and having a laser-sharp focus on delivering measurable results.

Q2. What drives the leadership position for BIW in India and internationally? What innovations (products/tech/process) BIW has brought into the market for driving results wr.r.t employee engagement and channel loyalty programs?

BI WORLDWIDE is a global leader & India’s foremost in delivering measurable tech- enabled loyalty & engagement solutions inspired by applied behavioural science. BI WORLDWIDE globally serves over 8.6 million participants and 300 clients (7 out of the top 10 fortune 500 companies) across 164 countries.

In India, we are serving close to 100 fortune 500 brands with more than 90% renewal rate and 86.5% participant satisfaction score. Over the last 10 years, BI WORLDWIDE India got recognised with 18+ international and global awards for best-in-class loyalty and engagement programs. BI WORLDWIDE India has successfully completed 10
years of commercial operations with a 40% CAGR growth and continues to be amongst the top solutions providers in employee engagement, channel loyalty, and sales motivation domain. Owing to our culture, people practices, and employee value proposition, we recently got awarded with the Great Place to Work certification 2022-
2023.

India is amongst the top 3 growing markets for us, to ensure we double our revenues in next 5 years we have expanded India leadership team by having Sukesh Jain as the CEO while Siddharth Reddy continue as the Managing Director for BI WORLDWIDE India.

As a market leader in India and in other international markets, BI WORLDWIDE continues to look at innovation as a main driver of our accelerated growth. Post pandemic, brands and organisations have gone into the hybrid mode of managing people and business. Consumer behaviour is changing everyday with apps delivering groceries to everything else under 10 mins to their doorstep. Everything has become NOW. That’s the expectation. BI WORLDWIDE invests a lot in market research, innovation, and development of new products to meet the changing expectations of consumers.

With this new hybrid workplace environment, two of biggest challenges have emerged. First, keeping employees engaged between those coming to the office and those who are not. Second, how to ensure managers are trained & equipped to manage this hybrid workplace environment and expectations of their teams ‘equitably’. Using BI WORLDWIDE’s flagship employee engagement digital platform – DayMaker, brands can decode the hybrid workplace ambiguities around driving engagement, recognition and manager awareness by giving them tools to deal with this changing work environment in the most effective manner. Here’s a few you should look at: Recognition NOW! – Managers used to rely on tools & comfort zones at the office, but that’s not there anymore. Recognition NOW, our clients can quickly and easily send a note of appreciation, give points, or shop for rewards in work programs like Outlook, Facebook, Teams, Slack or Yammer.

EZ Thanks App – The need of the hour is to be mobile. Recognise on go! This makes sending recognition to the coworker’s fun, fast and easy, directly from your phone. Equity & Inclusion Advisor – Individualised manager insights for more equitable and inclusive recognition. Recognition Advisor – Guide managers on how and when to provide recognition that is more meaningful to employees from start day and beyond Public/Social Recognition Wall – social media is ingrained in everyday life, so much so that’s only natural that it is extended to the workspace. Wall with names of the recognised employees with their achievement get flashed on the social recognition wall so that the whole organisation gets a view of people getting recognised and for what specific reason. Peers can like, comment, and even share these recognitions.

Celebration Page – Let’s create a celebration page to cherish special occasions and memories like Long Service Award, Birthdays, Anniversaries, work anniversaries, special event winners and more. More so relevant in this new era of digital
transformation.

Q3. With your recent launch of Global Technology Solutions Centre at Chennai, how do you see India office driving BI Worldwide’s business globally?

BI WORLDWIDE’s Global Technology Solutions (GTS) tech-centre designed for smart collaboration, innovation, and for developing tech talent within the organisation, is a game changer for us and specifically for BI WORLDWIDE India. GTS serves all markets and clients of BI WORLDWIDE internationally with world-class technology solutions including program technology deliveries, new product development, analytics capabilities, and rewards marketplaceplatforms. This new age tech-centre gives us a unique benefit of leveraging local talent for delivering our loyalty and engagement
services to clients in the city, across India, and globally.

At present, BI WORLDWIDE India’s GTS office employs more than 150 associates and is swiftly growing its headcount to achieve an expansion target of 20%. It is a great value proposition for all international BIW markets in terms of accessing exceptional tech talent, better cost efficiencies, and saving time for project deliveries. It adds to our
overall revenue growth – for the international markets and for India specifically. We are looking forward to leveraging this new tech-centre to achieve our goal of enabling both our associates and clients to thrive, inspire and achieve business results through tech- enabled loyalty and engagement solutions.

Q4. Loyalty & engagement programs have been around for a while, what has changed in the recent past and how has covid forced the brands to look at these strategic interventions differently?

Yes, a lot has changed. Covid-19 has certainly forced every brand to re-look and re- define their engagement, retention, performance, and growth strategies to keep their best customers, channel partners and talent (employees) engaged and inspired. A lot of changes came in – digital transition, great resignation, focus on wellbeing & compassion, value creation. remote working, virtual world for everything business forcing consumer and talent market to change their behaviour and accept the new order of the world. What did not change is how brands look at loyalty, retention, and
engagement to keep growing, and keep increasing the overall CLV from end users of
their products.

Brands had to give a hard look at their current loyalty and engagement programs and made them all digital or at least hybrid driven by digital interventions like virtual events, digital engagement platforms, online product launches, app/web-based customer query resolutions, value creation through online learning systems. Although sales numbers
were hit, brands which took care of their employees, customers and channel partners with compassion, wellbeing initiatives, safety guidelines and family benefits to deal with in difficult circumstances emerged as preferred brands to be associated with.

BI WORLDWIDE has everything ready to support their current clients and market to weather this storm by quickly moving them to best of digital infrastructure, virtual events platforms, app/web-based programs, online learning modules, virtual product launches, digital recognition, gamification contests to drive sales, and a comprehensive online
rewards marketplace to ensure they continue to drive engagement and measurable
results.

Q5. We hear that you use Behavioural Economics & design code to devise loyalty and engagement solutions. Can you give us a better understanding of this.

Behavioural Economics is at the core of everything we do at BI WORLDWIDE in India and globally. From program design including tier structuring, incentive design, contest frameworks, goal settings, to program delivery including communication, rewards, promotions, learning, to program optimization including data mining, cross-sell, up-sell,
gamification and more – everything is driven by behavioural economics principles and theories. The use of analytics, learning, goal setting, communications, awards and measurement help us to validate the positive impact that the proper application of Behavioural Economics can create. This really helps us to drive change in behaviour with our clients’ end users – employees, channel partners, and customers and help them with measurable results.

Design Code is BI WORLDWIDE’s proprietary human centric program design methodology, developed by infusing design thinking techniques and tools, into our domain expertise on employee rewards & recognition, engagement, behavioural economics, and EVP research. This methodology is based on 3 different stages driven by research, empathy, ideation, and finally the solution that stems from end-user insights and all the way co-created by the client and BI WORLDWIDE’s team. Some of the world’s fastest-growing companies across diverse industries such as IT, ITES,
Retail, Travel, Finance, Agriculture and more have leveraged the power of Design Code™ to create comprehensive solutions focusing on employee-empathy, leading to measurable results.

Q6. What are the emerging trends when it comes to rewarding people? Does cash score over non-cash rewards in driving engagement with program participants?

‘Experiential’ reward is the buzz word, specifically when the world is coming out from the grip of Covid-19. Customers, employees, and channel partners, like all of us, are finally ready to travel and experience various aspirational things that life has to offer. They want to indulge in luxury, travel and high-end experiences and events to live life to the fullest.

The range of experiential rewards starts from local experiences to events to travel, people are willing to go extra mile to experience one of these or even all of these. When it comes to travel experience, 93% of people are motivated by more choice in destinations, 88% of people are motivated by more choices in when they can travel and 85% of people are motivated by experiences led travel – e.g., music concerts, sports, food tours, outdoors. Brands should focus on introducing experiential rewards to their key stakeholders – employees, channel partners and customers to keep them inspired, engaged, and motivated and eventually turn them into brand advocates to gain more.

Cash rewards only take motivation to a certain extent, it is non-cash rewards and incentives that inspire and engage brand’s key stakeholders to the highest level of performance. Business leaders are dealing with changing consumer behaviour owing to external market environment and recent pandemic forcing them to rethink and realign their engagement strategies. BI WORLDWIDE globally work with eminent academicians from top global universities such as Dr. Ran Kivetz from Columbia University Business School, Dr, Brad Shuck from University of Louisville, Dr. Joe Gladstone, University College London and more to understand what really motivates people and bring that research into practice to drive change in human behaviour. This is where we bring in our research-based rewards efficacy framework to help brands structure their rewards mix for maximizing the impact of their engagement programs. Rewards Efficacy
framework states all reward type produce results, however non-cash rewards are more effective at producing desired results – incremental sales, engagement, and loyalty.

One of the factors of behavioural economics Sociability, that comes along with non-cash experiential rewards which drives a greater behavioural impact that gets extended to family members and how they also get involved with the overall rewards experience – short vacation, getting a new car, sponsoring a child education or even health care
rewards. Cash is purely transactional and limited to only an individual with no re- consumption and sociability factor.

Continue Reading on The India Saga.

With power-packed performances in television shows, web series, films as well as theatre, actor Manik Anand aka Manik Singh Anand is winning hearts of the audiences. He has even performed at the prestigious Prithvi theatre in Mumbai and received a standing ovation. Starting his stage career with an impactful performance as lead in Abhi Na Jao Chhodkar at Prithvi theatre and ending on the same stage of Prithvi with Noor as a lead, Manik Anand has covered all the stages in Mumbai performing the same shows at multiple venues over the years.

As a romantic lead in Abhi Na Jao Chhodkar, Manik set the audience into tears and cuddles, bringing the fact to light that women have the right to remarry and fall in love again while opening the door to examine gender oppression and inequality making the audience remember the feeling of the performance for days. On the other hand, in Noor, he used his intense vulnerability as a Sufi and once again set the audience in trance with his magical yet painful voice which was greatly appreciated by the theatre veterans across the city of Mumbai. There were people who even requested for copies of the songs that were performed by him.

Manik Anand’s short film ‘The Second Home’ which won at the Jaipur international Film Festival and went viral on YouTube and Facebook with multi-million views, talks about the unequal treatment bestowed upon daughter-in-laws by mother-in-laws, in contrast to how they treat their own daughters. The film turned Manik Anand into the ideal husband who using the balance of calm and awareness established harmony by making his mother realize her behaviour. The film got thousands of comments that were all in praise of Manik’s performance and how there is need of more men like him in the society.

Manik Anand was recently seen in Amazon minTV web series titled ‘Udan Patolas’. The show is the winner of Best Web Series – Comedy Drama 2022. Manik is the beaming example of “there are no small characters, only small actors”. Manik’s character of Kaju in Udan Patolas which was limited yet crucial to the series, was turned into something larger than life with his farcical comedic skills making people go gaga over the character to the extent that people on the set actually started using his catchphrases and copying his delivery style in his absence turning him into a meme on social media and an unforgettable character.

All the problems of the human body reside in nature. Ayurveda is a culture that has never become obsolete to any civilization. People all around the world have been amazed by the gasping effects of Ayurveda. Besides this, westerners have learned about its great influences on the human body and been inspired by its methods. With that in mind, more and more people are chasing the idea of the natural use of remedies and cures. Sona Healthcare, a Gujarat-based Healthcare company which has GMP certified manufacturing facilities with latest machineries and also having  ISO : 9001: 2015 certification, is one of the platforms that cherishes the abundance of nature and creates a big difference in today’s medical world. Where people are chasing the idea of western medicine, Sona Healthcare is looking in the direction of authentic and credible ways of living a healthy life.

Ayurvedic medicine is regarded as the primary treatment in India. There is zero probability that this oldest branch of science will cease to exist. Diabetes, hypertension, and obesity are lifestyle illnesses that can only be managed symptomatically and not cured. Using the proper medications, foods, and lifestyle changes, Ayurveda can aid in treating many chronic conditions. It incorporates all medical specialties and aids in obtaining an integrated solution to the issue based on the individual’s specific body composition. To achieve the best results, this distinctiveness must be identified. According to a survey, 90% of people in Asia use Ayurvedic medicine, whether through ancient home remedies, customs and diets or by taking supplements prescribed by Ayurvedic physicians.

Sona Healthcare follows the footsteps of a perfect store that has all the supplements one’s body needs. It contains Personal Hygiene products, Herbal products, Organic Hair Care, Organic Skincare, and many more. It has products like Inkei intimate wash for men, Chitsu intimate wash for women, and hygiene products for both men and women. It also serves a range of Sona Cumsin Belly Button oil for weight loss, Sona Kesahyur Belly Button oil for Hair and Scalp, Sona Branosin Belly Button oil for Brain & Memory, Belly Button oil for Acne Control, oil for joint pain relief, Skin care oil care, oil for Vigour and Vitality, and oil for Menstrual Balance. The platform is an all-in-one place to liven up one’s immunity system and create a healthy balance in your life. It has its own research and development team which have developed  proven and result oriented medicine for diseases like Diabetes, Arthirities, Cholesterol, High B.P.Liver tonic, Weight loss and many more.

When asked about the company’s mission and vision, the Founder of Sona Healthcare said, “This science of life emphasises on healthy lifestyle and promotes maintaining it by paying particular attention to balance in one’s thoughts, nutrition, lifestyle, and herb use. Ayurveda is the best way to do it. One can develop this balance of body, mind, and consciousness according to their unique constitution and knowledge of Ayurveda. We want people to adjust their lifestyles to achieve and maintain this balance. The health factor is of utmost importance to our team, and we always strive to provide the best solutions for it. Our main motto is Healthy India banega  Wealthy India (स्वस्थ भारत समृद्ध भारत ) and to achieve this we will provide good quality medicine at reasonable price directly to consumer via our website and offline stores. ”

Ayurvedic products are the focus of Gujarat-based company Sona Healthcare. The go-to place for well-being. It provides natural and reasonably priced Ayurvedic therapies. These remedies are tailored to each person’s unique constitution and conditions. Specialised Ayurvedic treatments and herbal items are used in the treatment of ailments. All of these products are hand-selected to fit each individual. It is committed to customer service and satisfaction. Sona Healthcare is a firm dedicated to creating innovative, safe, and healthy treatments that will empower people to have healthier lives.