In this exceptionally fast-evolving world, individuals are constantly
on the run to make their living easier. While you work round the clock to bring
your dreams to reality, a small corner in your brain demands making the
day-to-day activities of life to be simpler. Let it be cooking, organizing, or
even cleaning clothes, people have been looking for feasible yet effective
alternatives to accomplish these important daily tasks. Henceforth, eliminating
the worries of washing and drying garments, Tumbledry has brought forth their
impeccable services, consolidating all such solutions under one roof.
Within two years of its successful inception,
Tumbledry has
manifested a strong foothold in the industry, roaring with its processes even
during the rampage that the Covid waves brought. The brand, with the help of
expert professionals, takes care of all aspects of doing good laundry and dry
cleaning. From distinguishing between a variety of clothes, segregating each
for the best kind of treatment to washing and drying them using effective
techniques, Tumbledry ensures proper quality checks before finally making them
look brand new- straight out of the closet attires. With an objective to not
just ÂOpen New Stores but ÂRunning Them EfficientlyÂ, this laundry and dry
clean firm has effectively let its franchisee partners grow not only in the
urban areas but also gradually making a place for itself in the developing
towns as well.
Organizing the Unorganized industry
Gauging the potential of the industry, the co-founders of Tumbledry,
Gaurav Teotia, Tarun Arora, and Anuj Gupta decided to bring their product in
the market with a mission to serve the people with the best in the domain.
Confronting every roadblock on the way, they have efficiently improved their
services with the changing demands of their customers. Crediting their ability
to adapt to new circumstances over time, has led Tumbledry to transform itself
from only a Âlaundry-only company to a Âlaundry and dry clean company with
its wide presence in both the real and the virtual world. Ever since their
successful inception, they have made their presence known with 186 stores
spread across 50 cities all over India. They have made a mark of completing 3.2
lakh orders by cleaning 35.8 lakh garments in this time frame.
The brand is renowned among the masses for its capability to remove
over 63 types of stains from all kinds of fabrics, that even the housing maids
are not trained to clean. With Italian spotting machines and American stain
removing solutions, they handle typical Indian stains without damaging the
material in any way. The brand is able to process all categories of clothes
without causing any kind of color loss or shrinkage using Hohenstein Certified
and Woolmark Certified Machineries with German eco-friendly Cleaning
Detergents. With extensive R&D done, they have acquired ingredients to make
indigenous solutions that are specialized to remove stains that other
detergents fail to remove otherwise.
Adapting to the digital world
As Covid built its walls around the world, brands opted for digital
modes of establishing and offering their services. Tumbledry, as well adapted
to these methodologies building its digital infrastructure. With its
comprehensive CRM module, they built a mobile application for customers to
schedule, track and pay for their orders. Playing a part in being eco-friendly,
they went paperless on their Errand Boys digitizing their modes for order
punching. Establishing a call center module, they enhanced the connectivity
between its stores and customers.
The brand did not leave any stone unturned when it came to its
business module. Building connections digitally, the comprehensive CRM put in
place by Tumbledry helped them to manage and assist all their partners spread
across the country.
A journey worth applauding
Tumbledry has based its success solely on making quality its highest
virtue. They have entrusted their customers with a speedy and timely service,
granting the reason for an exponential growth chart. Talking about birthing
such an exceptional idea in India, co-founder Gaurav Teotia says, ÂIt was
during my long travels in China that I was first introduced to the concept of
using laundromats for daily wear clothes. I was so fascinated by the ease with
which the work was being done that I decided to replicate it for the Indian
market. Therefore after in-depth research and analysis, the first Tumbledry
store was born in Noida.Â
Over the course of the last two years, Tumbledry has opened its
franchise outlets across various urban and developing areas. Started from
metropolitan cities like Mumbai, Chennai, Bangalore, Noida and Delhi NCR, now
its franchisees could be found in mid-towns like Lucknow, Bhopal, Dehradun,
Pune, and Bhubhaneshwar. In the third phase of its journey, Tumbledry went to
small towns like Aurangabad, Jorhat, Gorakhpur, Ayodhya, Gwalior, and many
more, making it a total of 50 towns on the list.
Sharing on how systematically they are supporting their franchise
partners, co-founder Anuj Gupta says, ÂOur way of working with our partners is
very similar to a ÂParent-Child Relationship. We act as parents for our
franchise partners guiding and mentoring them along the way to put in
result-oriented efforts in building a brand, worthy of praise. Alongside we
take on all cumbersome tasks of building the backend processes like hiring and
training manpower and helping to generate business so that what is offered at
the end, is a seamless platform to operate on.Â
Building its prowess with an efficient team
With IIT-IIM alumni as a part of their leading pillars and a team of
like-minded and energetic youngsters, Tumbledry is effectively carving its
niche in the industry. Acknowledging its commendable utilities, co-founder
Tarun Arora says, ÂOne needs to create the right structure in the organization
by ensuring that it is a talented and driven team which is handling the process
that matters. Selecting the right people for the right role is the biggest step
in the right direction. We have always guided our team members with the right
delegations and authority to be able to do their roles and deliver better with
each passing day.Â
Constantly empowering its cadre of experienced professionals,
Tumbledry encourages a lot of customer interaction. Understanding consumerÂs
challenges and difficulties via this process has led them to a plethora of
opportunities to serve their customers better.
A product or service is never irrelevant for anyone, it just takes time to become relevant. Similarly, the idea of wearing fresh and clean clothes every time is never going to get old. Hence, the brand is on the best trajectory to make relevance in both urban and developing areas, so that whenever one thinks of feel-good washed clothes, the name Tumbledry pops up as the first choice of help all across the country.
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