We love scrolling through reels. We can do it for hours, right? But have you ever thought—what makes video content so much more engaging than photos in today’s social media landscape? India’s beloved meme page, “Log Kya Sochenge,” has found the answer, we guess! And how do we know that? Well, their shift from static images to dynamic video content is proof. 

They are captivating millions with their new short videos. This transition not only highlights the page’s adaptability but also its commitment to engaging a broader audience. Log Kya Sochenge has masterfully tapped into the trend of short video formats, which are currently outperforming on Instagram in terms of engagement and reach. 

By sharing famous dialogues paired with relatable situations, Log Kya Sochenge creates content that resonates deeply with their audience. This clever combination of humour and familiarity strikes a chord, making viewers scroll for more and more. Besides dialogue videos, the page also posts quotes set to compelling music, further enhancing the emotional appeal of their content.

On making a shit about video content, here’s what the founder of Log Kya Sochenge, Neel Shah, said: “Short video formats have become crucial for growth on social media platforms. These bite-sized pieces of content are more likely to be consumed and shared, especially when they feature trending music.”

We truly agree with what he said. The algorithmic boost that comes with using popular tracks helps videos reach a wider audience. Log Kya Sochenge’s right use of this strategy has resulted in several of their videos going viral, garnering millions of views and countless shares. 

Log Kya Sochenge’s transition to video content marks a significant milestone in their growth journey. The page’s blend of humour, relatability, and trendy content has not only attracted millions of followers but also caught the attention of celebrities, who are now among its avid viewers. From the latest news in sports to what’s cooking in B-Town and a sprinkle of current affairs, Log Kya Sochenge gives a perfect mix that makes your feed fun. You should check them out now!

There are countless historical cities around the world, each brimming with vibrant cultures and rich traditions. These cities offer places where one can unwind, find peace, and perhaps even free oneself from the virtues and sins of karma. Among these ancient cities, Kashi, also known as Banaras or Varanasi, stands out as the oldest and most spiritual of them all.  

Kashi: The Oldest City 

Kashi is not just a city; it’s a timeless experience. As you step into Kashi, you feel an immediate connection with its ancient roots. Known as the spiritual capital of the world, Kashi has a way of drawing you in with its mystical charm and deep-rooted history. 

The Beauty of Assi Ghats 

One of the most enchanting aspects of Kashi is the beauty of its ghats, especially the Assi Ghats. These steps leading down to the holy river Ganges are more than just a place to sit and watch the world go by. They are a place where life unfolds in its most raw and pure form. You can see people performing rituals, meditating, or simply enjoying the tranquility of the flowing river. The ghats are a haven of peace amidst the bustling city. 

The Love of Sati and Shiva 

Kashi is also a city of legends and divine love. The story of Sati and Shiva is one of the many tales that give this city its sacred aura. According to the legend, it was here that the grieving Lord Shiva brought the body of his beloved Sati, marking the city with his divine presence. This eternal love story adds a layer of spiritual depth to the city. This story makes this place where love and devotion are eternally intertwined. 

Manikarnika Ghat 

Manikarnika Ghat is another significant spot in Kashi. Known as one of the most sacred ghats, it is believed that those cremated here attain moksha, or liberation from the cycle of life and death. Walking through Manikarnika Ghat is a humbling experience, reminding you of the transient nature of life and the eternal peace that follows. 

Sandhya Aarti at Baba Vishwanath Mandir 

As evening falls, the city comes alive with the sound of bells and chanting. The Sandhya Aarti at Baba Vishwanath Mandir is a sight to behold. This grand evening prayer, dedicated to Lord Shiva, fills the air with a sense of reverence and devotion. The flickering diyas (lamps), the rhythmic chants, and the fragrant incense create an atmosphere that is both calming and uplifting. 

The Street Food of Kashi  

No visit to Kashi is complete without indulging in its delightful street food. The narrow lanes of Banaras are filled with the aroma of delicious snacks. From the spicy chaat to the sweet jalebis, every bite is a treat for your taste buds. The food in Banaras is a reflection of its culture—rich, diverse, and full of flavor. 

Kashi is a city that stays with you long after you’ve left. Its ancient ghats, sacred temples, and vibrant street life create a spiritual and sensory experience. In Kashi, you find a place where you can relax, find peace, and perhaps even attain a sense of liberation from the cycle of karma. It’s a city that reminds you of the beauty of life, the inevitability of death, and the eternal nature of the soul.

Cinema in India plays a pivotal role in the cultural fabric. As a form of mass media, cinema addresses social concerns and influences the human psyche. In addition, it raises awareness, fosters empathy, and drives social change. With their wide reach and emotional appeal, films have influenced the minds of people for ages. When we talk about the role of Indian Cinema with regards to social issues, we can say that cinema has a deep impact on how we perceive the world. Let’s read how certain films have addressed the social issues of India:

Films addressing social issues:

Films like “Do Bigha Zamin” (1953), “Mother India” (1957), “Sujata” (1959), and “Article 15” (2019), address and tackled social issues such as untouchability, caste discrimination, and conditions of the lower caste. Moreover, these movies highlighted these issues in the forefront. The aim behind these movies were to highlight the social taboos of India.

Films adding educational value:

“Lagaan” (2001), “Mangal Pandey: The Rising” (2005), and “Toilet: Ek Prem Katha” (2017), are some of the prominent examples of films adding educational value. “Lagaan” and “Mangal Pandey: The Rising” highlighted India’s strife for independence, and “Toilet: Ek Prem Katha” promoted the importance of sanitation. Movies like this aim to educate their audience and wish to bring social change.

Indian Cinema fostering empathy and equality:

Movies such as “Dangal” (2016), and “Pink” (2016) highlight the need for women empowerment and equal rights. Similarly, “Shubh Mangal Zyada Saavdhan” (2020), and “Badhaai Do” (2022) focus on bringing LGBTQ+ stories to mainstream audiences, fostering empathy and acceptance. In the same vein, “Taare Zameen Par” (2007) and “Black” (2005) highlight the challenges faced by disabled individuals, promoting inclusivity and acceptance.

While there are several other examples to highlight the role of movies in the Indian social condition, one can say that these movies have brought revolutionary changes. Some other examples of movies bringing a turnaround are “My Name is Khan” (2010), “PK” (2014), “Slumdog Millionaire” (2008), “Section 375” (2019), “Rang De Basanti” (2006), and more. These movies have not only addressed issues of women safety, equality, and consent, but also other topics such as stereotypes for the impoverished, and youth activism.

Prime Minister Narendra Modi made a two-day trip to Austria. He arrived in Vienna from Moscow on July 9. Additionally, he was greeted by Chancellor Nehammer for a private meeting. This visit to Austria celebrates 75 years of establishing bilateral diplomatic relations between the two countries. Modi landed in Vienna with the agenda of strengthening India-Austria bilateral relations. Furthermore, it consisted of strengthening trade and investment as well as defense ties between India and Austria.

The discussion between the two nations which occurred in May 2023 focused on enhancing bilateral ties in trade and investments, defense, consular and migration among other things. This trip holds immense significance since he was the first Indian prime minister to visit Austria in 41 years. Indira Gandhi in 1983 was the last prime minister to do so. Prior to his trip to Austria, Prime Minister Modi declared on Sunday that the foundation for the two nations’ collaboration will be their shared principles of democracy, freedom, and the rule of law.

The visit spanned for two days, consisting of meeting Austrian President Alexander Van der Bellen who is fondly called “VDB”. Additionally, meetings with Chancellor of Austria Karl Nehammer also took place. Alexander Schallenberg, the foreign minister of Austria, received PM Modi at the airport.

As he arrived in Vienna, Austrian artists welcomed him by performing Vande Mataram. This gesture warmed the heart of Modi as he took to X (formerly known as Twitter) to share his appreciation for them. PM Modi joyfully stated, “Austria is known for its vibrant musical culture. I got a glimpse of it thanks to this amazing rendition of Vande Mataram!”.

Modi went on to state the various agendas on his list for future collaborations between the two countries. The prime minister emphasized the possibility of bilateral cooperation in infrastructure, energy, emerging technologies, and other areas while extending an invitation to Austrian businesses to invest in India. Furthermore, PM Modi engaged with the Vienna-based Indian community and diaspora.

Moreover, PM Modi stated that there would be significant outcomes from the startup bridge between Austria and India. In addition to highlighting the achievements of India’s digital public infrastructure and efforts to improve connectivity and logistics, he proposed that the two countries collaborate on a hackathon.

PM Modi and Austrian Chancellor Karl Nehammer addressed the gathering of prominent CEOs from India and Austria. With India’s economy projected to grow to become the third largest in the world soon, the prime minister urged Austrian business leaders to take advantage of the growing opportunities in the country.

In a joint statement with Austria, PM Modi reaffirmed that this is not the time for war. “Chancellor Nehammer and I have deliberated in detail all the ongoing disputes in the world, whether it is the conflict in Ukraine or the situation in West Asia. I have said earlier also that this is not the time for war’, PM Modi remarked. ‘We both strongly condemn terrorism. We agree that it is not acceptable in any form. It cannot be justified in any way”, PM Modi further added.

The Federal Chancellery in Vienna, Austria hosted a ceremonial reception for Prime Minister Modi. He was accompanied by Karl Nehammer, the Chancellor of Austria. Additionally, at the Federal Chancellery, PM Modi also signed the guestbook.

Lastly, the conclusion of the visit also extended to the development of the Indian Navy. The Indian Navy will be able to use Unmanned Air Systems (UAS) manufactured in Austria for Intelligence, Surveillance, and Reconnaissance (ISR) in the Indian Ocean Region (IOR). These benefits that India can prevail is the courtesy of PM Modi’s partnership with Austria. This is a significant turning point in the two countries’ technological cooperation.

On Wednesday, the Munich Football Arena was a witness to the spectacular showdown between Spain and France. The match prediction for the semi-final game was head-to-head, as both teams are acclaimed football giants. With statistics inclined towards Spain edging slightly more towards victory for the Euro Cup 2024 finalists. The unbeaten winning streak of Fuente Castillo’s players has been record-breaking. While the French side being World Cup finalists are no stranger to exciting challenges. Regardless of which team would emerge as the winner, fans were certified to enjoy a thrilling soccer face-off. And witnessing the arrival of new genius Lamine Yamal.

Kylian Mbappé, widely considered the best player in Europe, emerged maskless for the match as he had previously donned a face mask following his nose injury. Meanwhile, the Spanish midfielder Pedri was unable to perform in the game due to his injury. After eight minutes of the whistle blowing, a stunning header was scored by Paris Saint-Germain’ striker Kolo Muani. The assistance by Mbappé, the French skipper was delivered flawlessly which had the French supporters at the edge of their seats.

However, the spectacular performance of Les Bleus was quickly equalized by the young talent, Lamine Yamal. With a 21-minute goal, the right winger established himself as the youngest player to score in European Championship history. The 25-yard shot, outside the box blazed through the defense to rattle the French net. A goal that will be replayed for ages. And within the next four minutes, Spanish fans rejoiced once again as Dani Olmo netted a spectacular goal, breaching through Deschamps’s defense. After this thrilling shot, the RB Leipzig forward leads the golden boot race with four goals.

Lamine Yamal

The match culminated in a 2-1 win for Spain. Moreover, Lamine Yamal earned the player of the match award after his jaw-dropping wondergoal. The skill set displayed by the young Barcelona star has drawn parallels with the greatest-of-all-time Messi, another star of Camp Nou.

Football goal celebrations are a beloved ritual and tradition known to every fan of the sport. Goal celebrations have gone on to take a life of their own. Such was the case at the semi-final match. After the trailblazing and dramatic shot aimed by Lamine Yamal, the young star was seen holding up the numbers 304 on his fingers to the cameras. Football enthusiasts were quick to decipher the meaning behind the symbol held up by the wonderkid. It turns out that the number 304 is the postal code of Rocafonda, the neighborhood that Yamal grew up in. He was paying homage to his roots and showcasing his appreciation for his hometown. The wholesome reason behind his gesture dubbed him a mature and humble player.

Spain has booked its spot in the final of the Euro Cup 2024 against either England or the Netherlands. A clash with England will mean that Yamal will be up against Jude Bellingham, both the young players are crowning glories of their respective national teams. Olympiastadion in Berlin, Germany will have the honor of hosting the final to this thrilling tournament. Football fanatics are quick to place their bets on the Spanish squad replete with young talent to lift the prestigious trophy. Spain becomes the first team to win six games in a single Euro campaign following their win against France.

When it comes to social responsibility towards sustainability, the fashion sector has garnered a poor reputation. The increasing demands of consumerism have led to the rise of fast fashion. Fast fashion contributes immensely to environmental pollution. The realm of the footwear industry is no exception to this fact. However, NoStrain as a footwear brand, is proudly opposing this notion. NoStrain presents a collection of exquisite sliders that are not only comforting to your feet but also to the environment. Besides delivering a stylish statement with its design. NoStrain has paved the path for a brighter future. A revolutionary step for modern India towards a greener future.  

When it comes to creating sustainable footwear without compromising on the style factor, this art has been mastered by NoStrain. In addition, to being environmentally friendly, the brand offers a wide range of stylish choices. From the material sourcing process to packaging, NoStrain is redefining open footwear. Designed to cater to both men and women, it is the best choice for balancing aesthetics with substantiality. Whether it is the polished look of linen, the urban chicness of denim, or the luxurious look of canvas. NoStrain has designed sliders in three different materials. The consumer community has different sustainable materials to choose from.  

Down to their sole, the sliders have been designed with meticulous care. The sliders are crafted with sustainability as the top priority. High-quality materials are employed to deliver maximum comfort. Moreover, the sole is made from sugarcane and EVA, and both the substances are eco-friendly. At no stage has NoStrain neglected prioritizing sustainability. The sliders can be personalized with adjustable straps.  Hence, adequate support is guaranteed with NoStrain.  

The upper straps are adjustable in addition to being made of natural fabric. The sliders are extremely comfortable on the feet. Longevity and durability are key concerns for a customer. NoStrain has left no stone unturned to deliver exceptional quality. The sole is durable and has passed 3 different tests. For everyday tasks and daily use, the sliders will prove to be the most prized possession for customers. The sliders are designed to halt wear and tear. This is credited to its feature of being lightweight. 

Additionally, it has an arch support, so the feet are comfortable for the entire day. It is imperative to not compromise on comfortability while wearing footwear throughout the day. NoStrain composed this collection, keeping in mind every intricate detail. The washability feature of these slides is a testament to this fact. The craftsmanship in these sliders is revolutionary and unparalleled. Most footwear brands are failing to measure up to this commitment to sustainability.   

The style quotient is elevated, with an array of colorful choices to choose from.  NoStrain has managed to seamlessly blend aesthetic qualities with sustainability. Each step you take in these sliders will take you towards a greener future. NoStrain provides a platform to make a fashion statement as well as a statement against fast fashion. The brand is an exemplary display of fulfilling one’s social responsibility.  

The selfless dedication towards sustainability is not limited to the products alone. The impressive efforts are extended to the packaging which is also completely sustainable. Hence, the entire shopping experience is packed with an ode to being eco-friendly.  NoStrain is challenging the myth that fashion and suitability cannot co-exist. This forges NoStrain as not only a stylish footwear brand but also a leader of a social movement. With NoStrain, one can ensure the quality of the environment and the quality of their footwear. 

Quality and comfortable footwear matter most to individuals. In addition to helping the environment and society, sustainable footwear design also benefits the footwear market and its customers. By implementing sustainable practices, footwear companies can lower costs and risks and lessen regulatory pressure. They can also improve customer loyalty, brand image, and reputation. Sliders are usually helpful for maintaining a balanced strength during any activity. Nostrain has launched its new collection of Sugar Sliders, which are comfortable, soft and long-lasting.  

At NoStrain, footwear should be as comfortable as possible. Their sugar sliders are made with soft, eco-friendly materials with careful craftsmanship to keep feet cosy and happy all day. They pay close attention to every detail of the sliders because they know the importance of keeping the feet comfortable. They offer sugar sliders that let individuals have the best of both worlds. Their designs are fashionable and contemporary in addition to being relaxed. Their sliders will easily elevate the style, whether one is more into eye-catching patterns or sleek, modern designs. NoStrain sliders let you look more stylish without sacrificing comfort.

The Founder of NoStrain, Gagandeep Kohli, stated, “Someone very rightly said that the greatest threat to our planet is the belief that someone else will save”. Footwear design can significantly impact the environment, society, and human health. “We at Nostrain use the best quality materials that promote the message of sustainability to a level”. He further added, “To make it long-lasting, one should take care of sliders by regularly keeping them fresh and clean, storing them properly and protecting them from water”. 

The versatility of their sugar sliders is one of their best features. They are the ideal choice for modern men and women who are always on the go because they can be easily worn day to night. Their sliders look great with anything, whether you’re dressing up for a formal event or dressing down for a laid-back jean day. At NoStrain, they take seriously the importance of quality when it comes to footwear. Each pair of sugar sliders is expertly crafted using the best materials available with meticulous attention to detail. Customers can believe their sliders are made to last, offering years of enduring comfort and style.

The sugar sliders for men and women provide all-day support. These sliders, which are made with features to cradle the feet and offer plenty of support, are ideal for hectic days when people are always moving. One can exude effortless elegance with Nostrain’s collection of men’s and women’s sugar sliders. These sliders give any ensemble a sophisticated touch, whether dressed up or casual. These sliders are certain to become the preferred footwear option for every occasion to their classic styles.

The landscape of online gaming is constantly evolving, with innovations that enhance player engagement and entertainment. One of the most exciting developments in this space is the advent of customizable slots, allowing users to create their own slot games. This trend not only empowers players with creative control but also introduces a new layer of personalization in the gaming experience. Let’s delve into the rise of user-created slot games and explore how they are reshaping the online gaming industry.

The Evolution of Slot Games

The Early Days

Slot games have come a long way since their inception in the late 19th century. The first mechanical sbobet machine, created by Charles Fey in 1895, was a simple three-reel device called the Liberty Bell. Over the years, slot machines evolved from mechanical reels to digital interfaces, incorporating advanced graphics, themes, and bonus features.

The Digital Revolution

The introduction of the Internet and digital technology revolutionized the gambling industry. Online casinos began to offer a wide array of slot games, each with unique themes, gameplay mechanics, and payout structures. This digital transformation made slot games more accessible and diverse, catering to a global audience with varying preferences.

The Emergence of Customizable Slots

What Are Customizable Slots?

Customizable slots are a new breed of online slot games that allow players to design and personalize their gaming experience. These games provide tools and features for users to modify elements such as themes, symbols, soundtracks, and bonus rounds. The concept is akin to creating a custom avatar in video games but applied to the world of slots.

The Appeal of Customization

The appeal of customizable slots lies in their ability to offer a unique and personal gaming experience. Players can tailor games to their tastes, making each session distinct. This level of personalization enhances player engagement, as users feel a deeper connection to the game they helped create.

The Mechanics of Customizable Slot Games

User-Friendly Interfaces

One of the key features of customizable slots is their user-friendly interfaces. These platforms are designed to be intuitive, allowing even novice players to create their own games with ease. Drag-and-drop functionalities, pre-designed templates, and step-by-step guides make the process straightforward and enjoyable.

Customizable Elements

Themes and Graphics

Players can choose from a wide range of themes and graphics to design their slot game. Whether it’s a fantasy adventure, a space odyssey, or a classic fruit machine, the possibilities are endless. High-quality graphics and animations enhance the visual appeal, making the game more immersive.

Symbols and Icons

Customizable slots allow users to select or create their own symbols and icons. This feature enables players to incorporate personal interests or favorite characters into the game, adding a touch of individuality.

The Impact on the Gaming Industry

Increased Player Engagement

The ability to create custom slot gacor hari ini games significantly increases player engagement. Players are more likely to invest time and money in a game they helped design, resulting in longer gaming sessions and higher retention rates.

Community and Social Interaction

Customizable slots foster a sense of community and social interaction among players. Many platforms allow users to share their creations with others, rate and review games, and even collaborate on new designs. This social aspect enhances the overall gaming experience and builds a loyal player base.

Challenges and Considerations

Quality Control

One of the challenges of customizable slots is maintaining quality control. Ensuring that user-created games meet certain standards of fairness and functionality is crucial to maintaining player trust and satisfaction.

Intellectual Property Issues

Allowing players to upload custom graphics and soundtracks raises potential intellectual property issues. Platforms must implement measures to prevent the use of copyrighted material and protect the rights of content creators.

Balancing Creativity and Complexity

While customization is a key selling point, it’s important to strike a balance between creativity and complexity. Platforms must ensure that the customization process remains accessible and enjoyable, without overwhelming players with too many options.

Conclusion

The rise of customizable slots marks a significant shift in the online gaming industry. By empowering players to create their own slot games, these platforms offer a unique and personalized gaming experience. As technology continues to evolve, the potential for customization will only grow, promising an exciting future for both players and developers. Here, we’ve explored the various aspects of customizable slots and their impact on the gaming world. Whether you’re a casual player or a dedicated enthusiast, the world of customizable slots offers endless possibilities for creativity and enjoyment.

Gurgaon, India – Apna Mechanic has emerged as a trailblazer in the two-wheeler service industry by launching India’s first online-to-offline tech-based real-time garage solutions platform. This groundbreaking approach revolutionizes how two-wheeler maintenance is conducted, blending the convenience of online booking with the reliability of offline service.

A Seamless Integration of Technology and Service

Apna Mechanic’s innovative platform leverages advanced technology to provide real-time solutions for two-wheeler maintenance. Customers can effortlessly book services through a user-friendly mobile app, ensuring that a certified mechanic is dispatched to their location promptly. This seamless integration of online booking and offline service delivery sets Apna Mechanic apart in the industry.

Deepak Singh, founder of Apna Mechanic, explains, “Our platform is designed to bring convenience and efficiency to two-wheeler maintenance. By combining the ease of online booking with the reliability of offline service, we are redefining the customer experience in this sector.“

Real-Time Garage Solutions at Your Fingertips

The real-time garage solutions offered by Apna Mechanic ensure that customers receive prompt and reliable service. The platform’s advanced algorithms match customers with the nearest available mechanic, guaranteeing a swift response. This not only reduces waiting times but also enhances the overall efficiency of the service process.

Sachin Chauhan, founder at Apna Mechanic, adds, “Our real-time garage solutions are designed to meet the needs of today’s fast-paced lifestyle. Customers no longer need to wait for hours at a mechanic shop. With Apna Mechanic, help is just a few taps away.“

Empowering Mechanics through Technology

Apna Mechanic’s platform also empowers mechanics by providing them with access to a wider customer base and equipping them with state-of-the-art tools and training. The platform’s garage management software helps mechanics streamline their operations, manage spare parts inventory, and handle billing efficiently.

“We are committed to empowering mechanics by providing them with the tools and resources they need to succeed,” says Singh. “Our platform not only increases their visibility but also enhances their operational efficiency.“

Boosting Revenue through Upselling and Partnerships

Apna Mechanic’s platform also offers mechanics opportunities to boost their revenue through upselling services such as motor insurance, roadside assistance, and other value-added services. This not only enhances the customer experience but also increases the earning potential for mechanics.

“Our platform is designed to provide mechanics with multiple revenue streams,” explains Singh. “By offering additional services, mechanics can significantly increase their earnings while providing comprehensive care to their customers.”

Franchise Opportunities for Aspiring Entrepreneurs

In addition to empowering mechanics, Apna Mechanic is offering franchise opportunities to aspiring entrepreneurs. This initiative provides a turnkey solution for individuals looking to enter the lucrative two-wheeler service market. Franchisees benefit from Apna Mechanic’s brand recognition, operational support, and access to cutting-edge technology.

“We are excited to offer franchise opportunities to budding entrepreneurs,” says Sachin Chauhan. “Our franchise model is designed to ensure success, providing comprehensive support and access to our innovative platform.“

Looking Ahead: Transforming Two-Wheeler Maintenance

As Apna Mechanic continues to innovate and expand, the company remains dedicated to its mission of making two-wheeler maintenance simple, cost-effective, and stress-free. By pioneering India’s first online-to-offline tech-based real-time garage solutions platform, Apna Mechanic is set to transform the industry and lead the way in two-wheeler service.

For more information about Apna Mechanic’s services and franchise opportunities, visit Apna Mechanic or contact our customer helpline at +91 8001-96-8001. Download our Android app for seamless two-wheeler maintenance at your fingertips.

Imagine a sea of devotees, their hearts brimming with devotion, as they throng the streets of Puri in Odisha. It is one of the grandest spectacles in India – the Jagannath Rath Yatra. This vibrant festival, held annually. Millions come together to witness and partake in the procession of the revered deities. Lord Jagannath, his brother Balabhadra, and sister Subhadra, as they are majestically pulled on elaborately decorated chariots. The atmosphere is electric with chants, music, and the sheer energy of collective faith, making it a unique and awe-inspiring celebration of spirituality and tradition.

Here are some of the interesting facts about the Rath Yatra;

Jagannath, Balaram and Subhadra – the three deities of the Jagannath Temple travel in three different chariots. Their chariots are named Nandighosha, Taladhwaja and Devadalana respectively. That is why Rath Yatra is also called the Festival of Chariots.

Lord Jagannath’s Chariot Nandighosha runs on as many as 18 wheels, while 16 wheels drive Lord Balaram’s Chariot Taladhwaja, and Subhadra’s Chariot Padmadhwaja has 14 wheels.

Every year new chariots are constructed, and the construction begins on Akshaya Tritiya. It takes 2 months for 200 artisans to construct the raths. The design and dimensions of the chariots never change. More than 100 carpenters work on over 1000 wooden logs to construct the chariots.

The ropes used for pulling the chariot is made of coconut fiber and 8 inches thick in diameter.

In the Jagannath Rath Yatra, the Deities are carried to Temple of Gundicha, the maternal aunt of Lord Jagannatha. They stay for 9 days, and the return event is called ‘Bahuda Rath Yatra.’

During the stay at Gundicha temple, Lord Jagannatha is offered ‘poda pitha’ a special pancake. Without having it Lord doesn’t return to His temple.

The Rath Yatra begins only after the king of Puri sweeps the road with a golden broom known as “Chhera Pahanra”. The act of sweeping the chariot with a golden-handled broom signifies the cleansing of impurities both physical and spiritual, from the path of Lord Jagannath.

As written in the scriptures “Rathe ca vamanam drstva punar janma na vidyate,” one who sees the Jagannath Deities on the Rath, there is no rebirth for him.