Beginning with the very basic; let’s break this into two; ‘Digital’ – means an activity carried out through electronic medium & ‘Marketing’ – means to advertise/promote a product aiming to boost the sales.

When used as a single term; DIGITAL MARKETING refers to a marketing tactic using internet to reach the potential audience as a primary source. This has lately been an exciting endeavour wherein newer methods are adopted to understand & reach the customers.

What’s the Future??

As per the Statistia Research Development, it has been found that the digital advertising market all over India encompassed the market of about 199 billion Indian rupees which is likely to reach around 540 billion Indian rupees by the year 2024.

LEADMAGNET – A Short Note…

Contributing to never-ending & immense growth in ‘Digital Marketing’ Segment, here is LEADMAGNET PVT. LTD. – A Ludhiana Based Marketing Agency.

Established in the year 2016, it was initially run by a ‘One-Man Army’ who has been a learner and an innovator all through the years he has been into the industry. The backbone of the organization: Mr.Joginder Singh Bedi, Director.

Gradually, this passionate and keen player teamed up with zealous experts in their disciplines; Social Media Marketing, Branding & Influencer Marketing, Video Production, Content Creation & Graphic Designing & many more.

With LEADMAGNET What’s Next??

Since then, the resourceful crew members have been following an unceasing and perpetual list of strategies to drive in maximum results in the minimum investment to the potential customers.

Initiating by understanding the needs & preferences of the clients, these practiced professionals bring out all the ideas, the concepts catering to all the digital marketing services for a particular customer.

The crew aims at ‘SOLVING THE PROBLEM, rather than SELLING THE PRODUCT’. Maximizing business growth with the least investment in a dedicated time period is the primary focus of LEADMAGNET PVT. LTD.

Joining hands with LM is surely going to provide the clients with a gale of overpowering and persisting planners, videographers, content creators, designers and marketers, who will certainly shoot up your organizational goals. With consistent training and practice, the team is well-acquainted with the latest market/industry trends.

The thinkers of LeadMagnet are power packed for steady work flow, result-oriented approach and a purposeful business.

LEADMAGNET – At A Glimpse

In simple words, LeadMagnet is a complete box of digital solutions for business leads, low conversion rates & what not?

The market today is sprawling with digital marketing companies, but choosing the right one is the task of a wiser client.

For a layman, digital marketing may mean, promoting a product/business on platforms like Facebook, and Instagram. But, in addition to this, LEADMAGNET is much more….

Years of experience and expertise has led the organization earn the official marketing partnership with Disney + Hostar.

Also, LEADMAGNET is the only marketing partner with Snapchat all over Punjab.

Putting in effort, dedication & working all round the clock has made the organization win a myriad of International clientele.

Exclusively architected Multipurpose Studio, makes LeadMagnet the first digital marketing agency with its own Video Production House. This has surely turned out to be a productive investment as the clients are served with the explosion of our mind, skills & equipment.

Begin Your brand journey now with Leadmagnet to get noticed!

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules were published in February and went into effect on May 25, 2018. Twitter will be considered an intermediary if it does not follow the new Information Technology (IT) rules. It will no longer be protected from penal action under Section 79 of the IT Act, which exempts social media firms from liability for third-party content. 

“Now, if a complaint is filed in court, Twitter cannot seek refuge under the Information Technology Act. In any instance, if the claim is made after May 26, Twitter cannot claim to be an intermediary and claim an exception”, said officials. The Information Technology Rules were published in February and went into effect on May 25, 2018.

According to the official, as a gesture of goodwill, the government granted Twitter additional time to comply with the laws. However, Twitter has failed to fulfill even its deadline of a week to make the appointments required by the new regulations, according to the official. The person went on to say that the specifics of the compliance officer’s appointment had yet to be disclosed with the government. Twitter on Tuesday said it has appointed an interim chief compliance officer and the details of the appointment will be shared directly with the IT ministry. The judgment came after the government offered Twitter one final chance to comply with the new rules after the microblogging platform failed to make immediate important staff appointments, as required by the new standards, which took effect on May 26.

Twitter Responses

Twitter assured the government last week that it is in the advanced stages of finalizing the appointment of the chief compliance officer and would submit additional details within a week. A Twitter spokesperson on Tuesday said, “The company continues to make every effort to comply with the new guidelines and is keeping the IT ministry apprised of progress at every step of the process.”

This month, Twitter told the government that it was “committed to complying with the new laws”. It expressed worries about the safety of its employees in the nation and police intimidation. It sought a week to comply with the new restrictions after the government issued an ultimatum stating that Twitter will suffer “unintended consequences,” which may include losing legal protection from criminal prosecution for user material.

The recommendations urge firms like Twitter, WhatsApp, and Facebook to modify how they govern material, create nodal officials for compliance and grievance redressal, and include features like message tracking and the voluntary utmost discretion.

Twitter and the government have had disagreements over content takedown orders and the company’s actions against prominent people linked to the ruling Bharatiya Janata Party for violation of its terms of use.

Against this backdrop, the new IT rules hardened the stand-off last month, with Twitter earlier asking for three months to comply, raising concerns over the “core elements” of the norms, and flagging potential threats to the safety of its employees after a visit by the Delhi Police.

Google, WhatsApp, and Facebook have shared the details of the officers with the government. The new rules have been contested by several parties, including WhatsApp which has argued that the traceability provision mandated in the guidelines would violate end-to-end encryption.

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You must have known some really professional digital marketers if you are aware of Arun Kumar, an individual who has been rising as in celebrity management personality for a very long time now.
Digital marketing and celebrity management are two very different things that actually have a similar route, but in terms of practical application, they have completely different strategies that need to be applied to get a good positive outcome. Despite the differences, Arun has been advancing in the field and providing suggestions and ideas all over India, and not just in India but also in places like UAE, Canada and Saudi Arabia.

All this profound knowledge comes from the experience that Arun has gathered up in the past few years, however, despite being a digital entrepreneur he is also pursuing his masters in history from Jammu university. Hence, we realised how hard working and dedicated Arun Kumar has always been, working in a particular direction and not losing hope some are not losing motivation how difficult the situation gets. If you are a multitasker too who does not have any other options rather than juggling between your academic background on your job, you must be certainly realising how hard it gets once in awhile, but surviving all this and succeeding was only option for Arun Kumar, always has been.

It was not the same for him since the beginning of time, because he was previously working as a private teacher, but it was his dedication and development of skills towards digital marketing that actually attracted him to pursue a strong career in the profession of digital marketing. It would not have been absolutely possible without the unending efforts of Arun Kumar, besides his good relationship in the glamour world. After all, not everyone can become a proper well-functioning celebrity management personality.

Currently, he is one of the best entrepreneurs in his particular field of specialisation who gives out services throughout India and even abroad, along with some very important organisations, corporate houses, and even individuals if required. Let us not forget his extremely close relationship with the famous choreographer Rajesh Kumar Kalal who is also known as Rex dance Dubai, and Manish Tiwari. This had also played out smoothly for him!

With a lot of determination and commitment, everything was going smoothly and Arun Kumar was even advancing in his career to become one of the best entrepreneurs in digital marketing, but it was the coronavirus pandemic that actually tie him down. However, although he was not able to move to the USA because of the pandemic and the lockdown, he started to learn more about business ideas and kept educating himself about online work too, so that he can have a headstart with his career once the situation gets better.

Instagram is one happening place where we see so many emerging trends that go viral not on the platform itself but sometimes, it has also made a significant impact on our real lives too. Instagram influencers have given birth to a new industry and businesses altogether. It is because of these influencers that we are able to promote our brands on such a grand scale.

One such Influencer who has been delighting us with her cute pictures and videos and becoming famous on Instagram is AayalGadhavi. She is just a year and half old but she can be seen actively posting on Instagram.

Maybe she is the one who could teach us about being consistent with our work. Now tell me do you know another one and a half-year-old who is so consistent with her posting on the platform?

Her account is managed by her father, JikanGadhavi who is a reputed businessman. We talked to him about Aayal’s influence on Instagram, to which he replied, “Ever since Aayal was born, we have been feeling so happy and lucky. Even seeing her smile feels as if an angel is smiling and she makes our life so complete and beautiful. This is why I decided to take her pictures and upload them on Instagram but within a couple of months, her Instagram account exploded with followers and likes and we decided to keep updating her profile with new pictures and videos.”  

Aayal born on December in 2019 was first introduced to us through TikTok where she had millions of views on her videos and more than 100K followers but after the platform got banned in India, Instagram was the only platform people could go and spend some time on and she has been posting a lot on Instagram after that getting a lot of engagement on her profile. As of now, she has almost 11K followers on Instagram and her posts get 2000+ likes which tells us enough about her fandom.

Last year December, when it was her birthday, she got wishes from popular tv stars and singers from both Gujarat and India. Our very own Gopi bahu, Gia Manek also wished her on her first birthday and wished her with all the goodness and health.

Aayal also has a website to her name to keep us updated calledhttps://www.ayalsworld.in/ where we can read fashion and clothing blogs and see her photos.

Her father told us, “Aayal has made us proud and she has been really lucky for us. But we just want her to have fun as we click her pictures and uploaded them on Instagram.”

She is really an influencer ready to take over Instagram as she grows. She even has an app and a website to her name where we get to know about her day to day childly mischiefs and shenanigans even more.

You can follow Aayal on Instagram here https://instagram.com/aayal_gadhavi0812?utm_medium=copy_link

A teacher turned renowned social activist, Akash Singh Lallu is serving society with his social work and humanitarian approach. A passionate, hardworking, and diligent personality, Akash Singh Lallu is garnering appreciation for his persistent vision and unwavering commitment towards society.

Hailing from Chakidih, a small village in Uttar Pradesh, Akash’s inclination towards social work started from a very young age. Being a teacher he was always motivated to bring a change in society and to empower those who lack basic necessities in life. To fulfill the same, he has actively been working towards helping the poor and needy people on a daily basis by offering assistance to solve their issues.

Completing early education from his hometown, Akash moved to Varanasi in 2002 and he joined Uday Pratap College, Varanasi, and completed his senior secondary education in 2004. He subsequently moved to Allahabad (currently known as ‘Prayagraj’) and attended Allahabad Agriculture Institute Deemed University in Uttar Pradesh, India where he earned his bachelor’s degree(B.Sc. Ag) in 2008. And lastly, he also earned his B.ED from Dr. Ram Manohar Lohia Awadh University, Ayodhya, Uttar-Pradesh, India.

During his graduation, he was associated with Akhil Bharatiya Vidyarthi Parishad and started his facilitation and nurturance to help and serve the people of India. Currently, he is serving as a school teacher at a prestigious institution but is not limited to his job. In fact, he is relentlessly working day and night to support, uplift, and assist people who are struggling to sustain themselves for a living. Due to his unique quality, supporting nature, he has become a well renowned and popular social activist and helping needy people in various forms.

His supportive and tireless efforts have introduced him to various political personalities who have appreciated his work. To name a few, he has been awarded and offered a role of Member of State Working Committee, BJYM(BJP) Uttar Pradesh in 2014. His passion and contribution earned him a permanent role in Vishwa Hindu Parishad.

Due to his leadership quality, passion for work, roles, and responsibilities, he was recognized by V.H.P. ‘s organization secretary Kashi province Manoj Shrivastava Ji. Under the guidance of Manoj Ji, he was associated with lots of activities across the country. During his day-to-day activities, he was recognized and awarded by many central VHP office bearers, mainly Champat Rai Ji and Rajendra Singh Pankaj Ji. He has been a member of V.H.P. since 2008. Akash Singh Lallu was a volunteer and served as a co-coordinator of the traffic system of Vishwa Hindu Parishad during Mahakumbh 2013 in Prayagraj, Uttar Pradesh.

Currently, he is associated with the Basic Education Department, Behraich, Uttar Pradesh. Apart from accomplishing all his responsibilities on a regular basis, he is actively participating in all social activities and is always prepared to serve the development of the nation no matter what.

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Shobhaa M Arya to felicitate Lata Surendra, Hema Malini, Sonu Sood, Rachana Rhythm, Vivek Oberoi, and others with WOW iconic stylista and humanitarian awards.

The past year and a half have been a tuff one for people all world over. During such testing times, there have been some exceptional stories that have made a difference in society and humanity. Shobhaa M Arya CEO WOW Society to celebrate such heroes and felicitate them with the WOW ICONIC STYLISTA & HUMANITARIAN AWARDS 2021.

Here is a brief on knowing Lata Surendra. She is a renowned performer, a fastidious Mentor, an imaginative choreographer a sought-after curator, a writer and poet, and in the field of dance for over five decades. As a choreographer and performer, she has used the didactic potency of her chosen style –Bharata Natyam, to highlight not only messages of Saints and Acharyas but also to mirror not only the mythological but also draw attention to environmental, contemporary issues and awaken rasikas through the Art form. Her concern to preserve the poetry in language and the imagination in children in this world of ‘hashtags’ has had her present fairy tales and also gather the synergy of dance with the visual arts, poetry, fashion, and architecture.

As a teacher, her Institution that has completed its Silver Jubilee has brought to the forefront several talented youngsters forefront not only in the city but also in the underprivileged sectors of the Vasai-Virar region who are graded and impaneled artists. Her student list includes several celebrities including Smt Aishwarya Rai Bachchan, Girija Oak Godbole, and several others.

As a curator she has with her unique style presented the prestigious Hindustan Times Kalaghoda festival, The Times Celebrate Bandra Festival, The Mohininrithyati Festival for Kerala Sangeet Natak Academi, Satvikam – tracing dance routes to temples, Ekam –gathering the synergy of diverse dance forms and linking worlds, Swadeshi Runway highlighting the journey of textures and dance forms enhancing our culture through historical transitions.

Unlike dancers concerned only with performances in festivals, she is using it as a therapy to work with differently-abled adults, children with down syndrome and also working with the tribals in the forest region of Kaman.

As the Section president of the first official section of the International Dance Council, she has successfully concluded two world congresses with over 350 delegates from all over the world, converging across seven days through seminars, lectures, workshops, and performances.

The lockdown has had her present over nine virtual dance festivals highlighting diverse themes such as ‘Ode to Humanity’ –April’20, where over 90 dancers all over the world merged to endorse the strength of the human spirit. AAROH –MAY ’20 showcasing the ability of differently-abled adults, EKAM in July’20 to highlight Dance as a bridging metaphor, TRIKALAM- a three-day festival showcasing three generations of dancers, ODE TO THE TREE-March 21, Dance the circle –April 21, and several others.

She has been conferred several titles and awards from religious and social organizations and Dance Sabhas including the Kalashri Puraskaram from Kerala Sangeet Natak Academy, the prestigious Swami Haridas Sammelan .the Global ambassador of peace, etc. She is a recipient of the WOW award initiated by the charismatic Shobha Arya four times over. She has presented research papers and regaled audiences all over the

world and hopes to continue spreading goodwill through dance that to her is the ultimate visual prayer. People from all walks of life to be honored for their tireless contributions to the welfare of society in these unprecedented times. Eminent’s like Sonu Sood, Vivek Oberoi, Rohit Verma, Rhythm Wagholikar, Rachana Shah, Hema Malini, Sandip Soparkar, Lata Surendra, Deepak Mazumdar, Palaaumi Mukherjee, and several others to be coveted with this wow inspiring-honor. Understanding the current situations the award would be digitally programmed. The same would feature on social media platforms on the 20th of June 2021. For over a decade Shobha Arya has been conceptualizing and curating various events and making an impressionable effort in appreciating people and celebrating their contributions. From Politicians, Legendary artists, Bollywood bigwigs to social workers have been awarded the prestigious WOW award.

“WOW has always been striving in highlighting people who stand out exceptionally in contributing towards the societal welfare. This pandemic has taught us the importance of our loved ones to another level. These icons whom I have the privilege of honoring have somewhere rekindled hope, infused positivity, and instilled joy to numerous people” adds Shobhaa Arya.

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Music can impact people in deep-rooted ways that you cannot even imagine. It improves memory and task endurance, lifts your mood, and alleviates anxiety and sadness. It improves your pain tolerance and drives you to work out more successfully.

Serving music as a conduit for information,  Mr Anand Parmar is a singer, composer, and performer who manages his music production company under the name “Anand Parmar Production”.  He ensures that music reaches every ear and comforts the spirit within. There are numerous benefits of music and to experience the same make sure to connect at – https://www.instagram.com/anandparmarmusic/

Now he’s working on a new song called “Bus Tu…….” This song has yet to be released, but it will be available shortly through a major music company. His catchy music will make you want to get up and dance. Anand Parmar Production’s music therapy sessions help reduce fatigue in persons getting medical treatments and enhance the tiredness threshold in persons suffering from health difficulties.

Mr Anand Parmar’s debut musical endeavour, “Sukun,” was directed by an international team and shot in Moscow. Meri Kahani, one of the most memorable singles he co-created, was released by Zee music firm, with his banner handling the audio, visual, and vocals.

His professional musical adventure began in 1999, when he performed in Super Singer Channel Talent Hunt’99 and Sa Re Ga Ma, Picnic Antakshari in 2003, and rose to prominence while receiving some compensation and acknowledgment from them.

He was also given the “Best Singer Award in 2010” by the All-India Free Writing Society and the MTNL Perfect Health Mela Achievements. Saregama 2003 runner-up. When he won the Talent Hunt Channel in 1999, he added another feather to his crown.

Under Zee music labels, his first international project ‘Haseen Raaton Mein’, a Hindi single was shot in Dubai. His efforts were reflected in his global reach. On YouTube, this song has already received over a million views. He is coming up with something new, big and exciting. There will be more in the future; all you have to do is remain tuned.

You can’t help but fall in love with an animal you’ve saved when you gaze into its eyes. The love of animals towards humans is one of the purest forms of love. Prathik Jain, a social media manager, graphic designer and upcoming entrepreneur has done a noble act by adopting an animal.

This talented man has adopted Indian Cobra from the Zoo Authority of Karnataka Bannerghatta Biological Park, Banglore. He has provided funds to the zoo for the protection of Indian Cobra and has received the certificate for the same. It is one of the noble acts one can do.

Being such a talented man he not only inspires others with his exceptional social media management skills, but he also chose to try his hand at business and launched ‘Manueal,’ an Indian-based men’s grooming brand. The company looks for products with no flaws, small series, and high-quality items that combine function and beauty in a unique way.

The growth of his brand has been great proving Prathik’s business acumen and his commendable marketing skills. A significant amount of social media marketing has been done on the brand, in order to make the brand image recognised and to keep the brand identity in the market for the long term. Manueal is genuinely Prathik’s idea, as evidenced by the high level of talent and dedication put into the brand.

Manueal is a company that creates natural recipes that benefit both men and women’s skin while also revitalising it with natural ingredients. The company is well-known for its innovative and recyclable packaging, which promotes environmental stewardship.

Having vast skill in the field of marketing, Prathik is one of the founding members of Pjmedia.in, a collaborative venture of eight seasoned skilled believers who provide top-notch graphic design, web and mobile development, as well as social media marketing, video marketing, bulk SMS, and other services.

He is not only an expert in social media management, but he also has a strong background in software development. He set a world record by creating 36 websites in under 12 hours and 51 minutes. Prathik Jain and his team have been recognised by the Limca Book of Records, the High Range Book of Records, Unique World Records, Assist World Records, and Miracle World Records. In 2019, he was also awarded the title of Doctorate.

After achieving a global record for the “Most Number of Graphical Pictures” on his Vespa scooter in under two hours, he became known as “Vespa Prathik,” making it India’s first graphical scooter. He rode his scooter 160 kilometres from Tumkur to Bangalore. He was given the Limca Book of Records and the High Range Book of Records after finishing the renovation.
Prathik is an inspiration to many young talents, demonstrating that simple dedication, persistence, and hard work, combined with ability, are the perfect recipe for success.

Deforestation today has led many wild animals to flee from their natural habitat and refuge into human habitats. The wild animals are unaware of human-made things, snakes usually fall into bore-wells. We regularly hear news about tigers, elephants, and bears attacking humans in search of food and shelter which leads to human casualties and even deaths. Many wildlife rescue teams are helping humans trapped with animals and also the animals in reaching their natural habitat. Wildlife Rescue society is one such registered NGO, who has been rescuing animals in Maharashtra for the last 13 years. I Akash Jadhav, famously known as “Sarpamitra Akash Jadhav” am the owner of this NGO. My love for animals and family circumstances brought me here.

I left my school in 7^th class because of my family’s financial issue. Then I met one of my relatives Sunil Bhambal, who used to work for an animal rescue center in Satara, Maharashtra. As a curious child, I was always interested to learn about snakes and wild animals. Initially, my family was hesitant when I  share about my love for animals and my joining the animal rescue team with them. But my father had supported me. So, I went to Satara in 2007, where I learned about rescuing snakes and how to keep them safe. Within a year I came to know about many species of snakes and the rescuing process.

In 2008I returned to my native Nagardev, a small village near Ahmednagar to start a wildlife rescue center. As people here believed in superstitions and performed tantric rituals after snake bites or any animal attacks.People had the belief that snakes can capture and remember a face, also the weirdest I heard is people die within minutes by releasing water from their mouths because of a snake bite. People were unaware of the first aid on snakebites. This concerned me so I started rescuing snakes in my neighborhood, and started saying people how to treat a snake bite and reach the hospital and seek a doctor instead of believing in myths.

 After few days I started getting 5-6 calls a day which is when I felt the need for manpower. Wild animals aren’t easy to handle and it was being difficult for me to handle all these alone. Atul Pakhare, Nawaz Shaikh, Rishikesh Jadhav, Shiraj Sayyed, Siddhant Waghchaure, Rishikesh Paredeshi, Aniket Pakhare were people who were trained in snake rescuing and they joined our team and I thank them.

Our team operates from Ahmednagar, and we are a 24*7 open rescue center. Like good days in life, bad days are bound to happen. I faced one such day in 2011, while rescuing a Cobra I was bit by it and was in a coma for around 14 days. Luckily, I survived and continued my work after 2months of rest. Recently, we have started accepting women rescuers in our teams as a part of the women empowerment program. Megha Bhalerav, Neeta Gajare, Rajeshri Alhat, Sheetal kashar are a few female members of our team and we are extremely proud of them.

My team has rescued leopards, foxes, jackals, snakes also birds. While rescuing any wild animal we contact the forest department and together we rescue them. In the case of wild animals, we hand over them to the forest department officials or if they need any basic treatment we bring them to our office treat them, and then release them.

I started a YouTube channel named “Sarpamitra Akash Jadhav” in July 2017. I upload videos of my rescue work, first aid, and basic treatment for snake or animal bites to be done before reaching a doctor. People started following and accepting our work. To date, we have rescued more than 12000 species of wild animals. And I am very proud of my team. I would request you to follow us on Facebook and Instagram.

You can contact us round the clock for help on +91-9209640006.

The well-known actor, Sachin Vashist, known for one of his incredible roles in Zee TV show Zindagi Ki Mehek, has now bagged a new Youtube series- Why Me? (Based on 2 major Social Issues)

As per the reports, Sachin will be part of the episodic format series, WHY ME, which will stream on youtube. Sachin recently in an interview quoted that, “This series has been a long-awaited project to stream on! I am really very excited and request all my fans to go and watch it.”

AG Group channel on YouTube has recently launched the series Why Me? Directed/Produced & Written by Gurvinder Arora. The channel has roped in popular actors in the series. The series has launched its first episode on 11th June 2021. The Series will keep telecasting the next exciting episodes every Friday. Do not forget to subscribe to the channel and stay tuned.