Akash Sharma, who was last seen on the sets of Bigg Boss 13 for supporting his sister, Mahira Sharma during her journey in the reality show, opens up about his upcoming platform, Akke Records and how he wants to become a ray of hope for budding talent.

Talking about Akke Records, he says, “For the longest time, I wanted to contribute to the entertainment biz with great content. I feel like there’s a lot of untouched and unexplored talent in the corners of our country, and I want to bring that into light. I want people to be able to look at the platform and see it as a ray of hope. It’s more or less like a home to talented artists”.

When asked why he’s doing what he’s doing, he says, “I’m doing this out of love for cinema, music and art; I think people who create art whether it’s in the form of music or cinema, are not just artists, but heroes, or I’d say, healers! Because in my opinion, art can do a lot of things. Art can change views, it can change your outlook towards life, and a series of great masterpieces can create a revolution in people’s minds. I want to bring ahead these great artists who can create masterpieces of work. That’s my aim in life”.

He further adds, “Lockdown has been hard on almost all of us, but the trick is to not let it lock down your creativity, and just keep working. And that’s what I’m doing”. When asked when he’s planning to launch Akke Records, he says, “There’s still a lot of ground work to do, but I’m trying my best to have it go live soon”.

Don’t put any restrictions on yourself. Many people place limitations on themselves based on what they believe they are capable of. You can go as far as your imagination will allow. Remember that whatever you believe, you can attain. Believing in himself, Debjyoti Saha founder and CEO of Ok Admission is one of the leading entrepreneurs today.

His Journey

Debjyoti is a 23-year-old entrepreneur from Falakata village in West Bengal’s Alipurduar district. He comes from a working-class family with a modest business. He moved to Dehradun to complete his graduation in agriculture. He always wanted to do some job and contribute to society’s problems.

So, he intended to build an Agrotech setup for this purpose, but it failed during the ideation stage. He noted that kids have a hard time deciding which institutions to attend, and he himself has struggled with this. He saw that the admissions process is disorganised and improper and that it also fails to deliver accurate information.

In 2017, when he was just 19 years old, he came up with his first venture DMG Educational Foundation. Where he along with his friends gave advice to students regarding admissions. The venture got a boost and many known colleges tied up with them as admission counselling partners and marketing.

Though they made a decent profit, the business did not thrive since they operated in a physical environment and were unable to reach a huge number of students.

Turning Dreams into Reality

Taking inspiration from Steve Jobs, who despite numerous failures throughout his life, never gave up. Similarly, despite numerous challenges, he did not give up and intends to launch a new enterprise based on the same old admissions concept but with a technology-driven facility.

In the year 2020, he began his search and discovered Okadmission.com, a one-stop solution for all your admission needs, where students may search institutions by region, course, and exam. They offer the ability to compare institutions and have even established bank partnerships on their website, where they provide detailed information about education loans and allow students to apply for a loan.

They have hostels listed on their website for students, and students can choose which hostels they want. They offer a professional team of career counsellors who assist students in making the best choices possible anytime they are stumped. The counsellors assist students in obtaining admission to their desired colleges through telephonic conversation

“The ed-tech market is in a growth period owing to covid-19,” he stated when asked about the present market position. “Because the online ed-tech market is students’ only option for studying, numerous ed-tech startups are thriving at this time. They’re seizing the chance because the internet is the way of the future,” he further added.


About OkAdmission

OkAdmission, an ed-tech firm, is the world’s first and only technology-driven career counselling and admissions help firm. They include a number of features that other sites don’t have, such as college comparisons, one-stop financing services, and a hostel directory where students may book hostels from the same site. So they have everything under one roof, from admission to loan.

Currently, the headquarter is situated in Dehradun, Uttarakhand targeting school passed out students.  They have raised 3 million rupees as pre-seed funding from a renowned investor and want their firm to rule the education market. With the help of the firm, Debjyoti wants to create more than a thousand jobs by 2024 and one lakh student admission.

For his creative ideas, the company was selected as the top100 startup ideas in the country. And for the upcoming entrepreneurs, Debjyoti said, “Stay calm and don’t give up, keep patience. Because the ed-tech market is the market where it takes time for customer acquisition. So keep patience and go-ahead!”

Like Debjyoti Saha, one should always be motivated and focused in order to achieve one’s goals and establish one’s own place in the world.

Concerning the current situation, Mr. Ashok Kumar Todi, Chairman said, “While demand remains strong, the supply situation is likely to be adversely impacted by disruptions from COVID-19 lockdowns in India. We will remain agile to address the challenges and drive consistent, competitive, and cash accretive growth over the medium to long term. The export market is showing a strong traction and majority of requirement is coming towards India. Strategy towards expansion is in place to increase the manufacturing and supply chain capacity to tab the market share in the ladies and kids segment.”

Commenting on the Financial Results, Mr. Pradip Kumar Todi, Managing Director said, “Revenue for the quarter is at an all-time high with a top line of around 601 Crore with a growth of 49.02%. EBITDA has shown a record growth and stands at Rs. 128.96 Crores an accelerated growth @ 95.16%, while PAT stands at Rs. 90.64 Crores with the growth of 118.46% respectively for Q4 FY 21. This is mainly attributed to the simultaneous volume and pricing growth across product segments.”

Mentioning the Results and way forward Mr. SaurabhBhudolia, CFO said, “During the FY 2021, Top line stands at around 1965 Crore with a growth of 17% and PAT has grown @52% with an absolute number of around 269 Crore. Company has generated anoperating cash flow of Rs. 388.54 Crore out of which around Rs. 66.11 crore has been used for Capex and around Rs. 112.04 crore to repay the borrowings. On the closing date, the company has a net cash balance ofRs. 84.69 crore, and Gross Cash and Cash Equivalentsstands at 261.43 Crore. Our working capital days were reduced to 122 days as compared to 160 days for the FY ended 2020. Our prudent financial decisions have helped us reduce our debt and become a net cash company.”

Lux Industries Ltdhas a single-point agenda on investment in its people and IT. Corporate governance is at the topmost agenda measures are being taken for adequate Internal Controls.

Lux which is a dominant player in the men’s innerwear segment is also accelerating its growth driver via new expansions to capture the market share in the ladies and kids segment. With the business of Genx and Lyra getting merged into Lux, the company will have a larger product offering that also offers premium innerwear under the brand ONN and ONE8. Post-merger Lux Industries Ltd. would be among the top companies in terms of volume pan India wise reaching up to 300 million pieces for FY 2021.

Online sales which had more than doubled in the last few quarters and continuously showing this same growth trajectory and is expected to reach to Rs. 100cr mark within next 3 to 4 years. EBOs under the name of Cozy World are the new offerings which will again help to accelerate and achieve the vision.

Ansh Handa is a digital entrepreneur, working towards changing the world of digital businesses. In today’s time, the demand for digital marketing and social media channels, high-speed digitization, online portals, etc. grew rapidly, from the digital world.

Looking at business and growth in the connected industry, Ansh Handa has developed and emerged as a smart digital professional who has set up himself with IM mastery academy in the digital world to teach people all the techniques and strategies related to online business.

Ansh Handa has set up himself within IM mastery academy in which coaches are available every day to teach and coach via live trading to their students, in different countries of the world. They also answer the questions on live stream, so that their problems are resolved with immediate effect. IM mastery academy complements their education with mentorship and guidance designed around the schedule with many full-time teachers. Specialized education is tackled by empowering students with the aim and skills to create a better life through an online educational platform.

Ansh Handa, with the help of IM mastery academy, generates liquid entrepreneurs, from struggling students, dropouts, single parents who deserve a lot. The young boy says that “you don’t have to be a university topper to earn good money.” IM ACADEMY has the best educators around the world, who teach forex, high-frequency forex, crypto and  e-commerce business with the most easiest manner

Ansh Handa is a digital media-influenced entrepreneur and a servant leader, he helps people learn the newer ways of learning forex/crypto skills through IM mastery academy.

The digital world is rapidly moving towards virtual communication, in which the digital ecosystem has acquired many new users, leading to digital advertising. According to Ansh Handa, everyone is now making the digital world their first choice, and many companies, as well as entrepreneurs, need to implement an integrated strategy in the digital world for customer needs. All businesses today need to engage with digital marketing to please new-age consumers. Which can only be accomplished by digital media experts like Ansh Handa. Integrating the digital marketing approach, Ansh Handa is an Independent business owner entrepreneur who provides help and detailed insights about successful business technologies to his students with IM mastery academy.

Note: This story is distributed by Fametick Media.

Being a marketing expert, Vinay Hankare is devising a new Facebook retargeting Ads strategy for 2021 to yield a better return on investment. He is now sharing his expertise on best practises of retargeting and his proven tips for free to help others do better in their business.

The foundation of retargeting ads is that you retarget any lead or potential buyer to your offer. He usually recommends that you spend about five to 10% of your ad budget for retargeting ads. It’s not a lot of your budget, but it often results in 80% of the sales and results.

You can level up your retargeting by pairing a specific ad at every point in your customer journey where you want somebody to take action. He recommends drawing your customer journey out and then looking at every point where you want the lead to actually do something. Let’s use a webinar funnel as an example. That customer journey might start with a video or a piece of content that you want someone to consume.

The next step in that customer journey that you want someone to take is actually register for your webinar. So you’d have those registration ads, he will cover lead generation in depth here. After a lead signs up for your webinar, what is the action you want them to take?

You want them to actually watch your webinar. So you then have an opportunity for everybody who signed up for your webinar, but hasn’t watched it yet, to send them an ad and specifically send them back to the webinar, even addressing that you know they signed up in the webinar, you know they’re interested in your content, but they haven’t watched it yet.

Once you know that somebody watched your webinar, what do you want them to do? You want them to buy your offer that you pitched on that webinar. Now, here’s where we can get into variation of different types of ads. You can have testimonial ads, video ads, case study ads.

These ads should specifically hit on objections you know your audience has.

• Will this work for me?
• Is this investment worth it?
• How am I going to pay this off?
• Will I get results?

Whatever you know the objection is that your audience has, address that in your retargeting ads to them. Now, moving through the customer journey, you’re gonna have people who land on your sales page. Maybe they make it even as far as your cart, your checkout page.

They are on the fence of buying, but then they abandon. They don’t actually finish purchasing. That’s an opportunity for an ad to send people back to that page.

Each of these examples are really inexpensive to run as ads because you’re talking about a very hyper-targeted audience that you’ve already paid or done the work to get them so far and now you spend a little bit of your budget, and you’ll be able to finish and close that loop and hopefully having them purchase your offer. One time he supported with a client e-commerce where we spent $1,100 on sales page and abandoned cart ads. He was selling a $2,000 product, and it resulted in $1.2 million in sales, just from those ads.

Your retargeted audiences are already warm. They already have trust in your brand. They’ve consumed some sort of content. And now, if you can speak to that audience based on where they are in your customer journey, you’ll be able to effectively push them over the fence and have them take action. If you have any type of traffic going to a webinar or watching your content or even landing on a sales page, you have an audience that you can target right now today. Every day that you don’t have retargeted ads set up, you’re actually leaving money on the table.

When you go to set up a retargeted ad, you set it up just like any other ad. But then when you actually go to select the audiences, you’re selecting custom audiences within your Ads Manager.

So assuming you already have your offer that you’re sending people to and you’ve selected the objective as conversion, let’s dive into the Ads Manager, where I’ll show you how to find and set up those audiences. Once you’re in the Ad Set level, you’ll have the option to choose any custom audience you’ve created in your Ads Manager.

So if you click this box, it will show you all the different options of audiences you’ve already created.

For example, he could select this audience, Vinay Hankare All Website Visitors (180D), people who have landed on his website in the last 180 days. He would select them to target. And he would want to exclude his buyers.

So to make it easy, he could have an audience of anybody who’s landed on the Purchase Pixel in the last 180 days. Now he has an audience of people who registered for his webinar but have not purchased his offer yet. And he can send them an ad that he would like. Now, if you don’t see any audiences come up when you go to do this, you have to have created them already in your Facebook Ads Manager. He showed you exactly how to do that in this article.

Now, as promised, he wanted to show you some example of retargeting ads that might be relevant to your business. These examples are a testimonial ad, a case study ad, an abandoned cart or an abandoned sales page ad, or an abandoned application or call booking ad or any other place where your customers or leads landed and didn’t finish the action you wanted them to take.

Once you have all of these setups, the next step is learning how to scale and optimize your ads. In the next blog, he will cover his exact process for doing that.

PwC report says there will be an addition of $1.76 trillion to global GDP by 2025 heralded by blockchain where DeFi will have a major role to play. At the time of writing, DeFi has contributed $77.66 billion to the cryptosphere by riding on a 2.7 million investment driven by institutions and hedge-fund owners like dHEDGE investors Framework Ventures, DeFiance Capital, Divergence Ventures but the vision for mass adoption requires the next billion population to enter the DeFi space for a trillion dollar contribution.

The contentious issues nevertheless are obstacles to massive adoption. CeFi and DeFi have different approaches. On one hand where CeFi rides on convenience, DeFi has innovated CeFi products but the convenience part though existent is beyond the scope of general understanding.

MassDeFi, a decentralized lending and borrowing protocol is designed by combining the best of both CeFi and DeFi worlds to bring that understanding in the picture. It will unravel  a revolution to onboard the next billion users in DeFi space by following the path of least resistance.

For that purpose, Mass Defi is unleashing goals of massive mass adoption by building world-in class financial products. The product development cycle has given due diligence to a  user-first approach simplifying onboarding, and engagement in just a click of a button.

MassDeFi on Binance Smart Chain(BSC) Resolving High Fee Challenges of Investors/Borrowers Obstructing Adoption

One of the prime concerns of DeFi users are high gas fees paid on Ethereum blockchain. In order to help resolve that, MassDeFi launched on BSC make expenditure lucrative by riding on;

MZero

MZero, a product that does not let you miss the upside of your crypto. Buy your utilities mortgaging your crypto but with the advantage of withdrawing them any moment to exploit the market upside.

MBL

MBL allows you to deposit your crypto in MassDeFi vault/smart contract and get money directly credited to your bank account in fiat form.

Mass Crypto Loans

Mass Crypto Loan allows you to stake your crypto in MassDeFi vault and get fiat or other crypto in exchange for the crypto you staked/mortgaged.

Credit cards

MassDeFi’s credit card allows users to use crypto for utility in the real world via crypto credit cards. These credit cards are accepted at POS and e-commerce stores.

Attracting Investors  With 3x to 4x Promise on Their Returns

Mass Stable Yield (MSY)

MassDeFi has provision for stable yields on deposits.  Investors that prefer to avoid risk can pledge their crypto in MassDeFi vault/smart contract for stable returns by investing in stable coins liquidity pools.

Mass Direct Yield (MDY)

MassDeFi by partnering with NEO banks allows investors to have fiat to invest in MassDeFi liquidity pools. The investors get their crypto returns converted directly into fiat which they can withdraw from these partner banks. 

Mass Compound Yield

Mass DeFi algorithmically allocates the vault funds via smart contract to put it in the best liquidity pools with high returns. The investors or stakers can withdraw their funds(Principal + Interest) and invest in other liquidity pools with better returns to enjoy compounding returns. The interests can be harvested/transferred directly to the bank account following MassDeFi NEO bank partnership.

Conclusion

MassDeFi’s goal is to give maximum convenience that users are getting in CeFi along with high yields that crypto users are getting in DeFi. When convenience, better returns, and automation via technology will simultaneously occur, it will attract the next billion users who have so far considered DeFi to be the technology for the nerds.

Cherry (Mukul Garg) wears too many hats at the same time making him a versatile person. He is an Entrepreneur, Producer and digital marketer at the age of 17. He was born in Sangrur, Punjab on 18 March, 2000 in a Hindu family. His teenage life revolved around music, and films along with exploring the power of digital media.

In his childhood, he used to enjoy watching movies catching them at home or in theatres.
This helped him absorb the stories and the scenes like sponges. He always knew he would turn his passion into a successful career. Now, he is looking ahead to some big collaborations or projects in films or music. Some of these include the Song where he was involved in its production along with the music song called Dark Future with Harry Chahal. While being so active in music and films, he also has been decent in his studies. He has completed his graduation from Patiala, Punjab. While being a student and busy in his music and films, he also explored digital marketing.

Cherry is CEO of KAIMZ MEDIA , dealing with clients and businesses who approach him for solutions to prosper on the web. He has been linked with several celebrities as well while being in the domain of digital marketing apart from his day-to-day music and film work with them in Punjabi Music Industry. His social media profiles talk a lot about his personal and professional life, which he keeps on sharing to his fans a lot. He intends to fly and this is just his start and is confident to rise high in his success ladder.

Instagram – www.instagra.com/thecherrygarg

Facebook – www.facebook.com/27000garg

Currently, India has around 40 coal-fired power plant projects under construction including a combined investment of a whopping USD 40.2 billion accounting for 61 GW of capacity. Fuelling the initiative of self-reliant India, numerous private players are managing coal mines across states like Chhattisgarh, Odisha and regions like Raigarh, Talabira. Adani, Vedanta to name a few.

Recent policy changes in the mining sector are viewed as a major inflexion point by analysts bullish about the Indian growth story. Recently, the government introduced a bill in RajyaSabha for amending the Mines and Mineral (Development and Regulation) Act, which will allow private players with enhanced technology to participate in mining activities and also generate employment opportunities. Several leading private players have already started their operations across the coal mines in regions like Batsara, Kathautia, Radhikapur and Talabira. Adani Group, Hindalco Industries and Vedanta, to name a few.

The Union Minister for Coal and Mines, Pralhad Joshi said, “We want to bring private players into this because we have rich minerals like coal, gold, silver, but we are not being able to bring it out. That’s why we are bringing these changes and trying to redefine exploration.”

According to the latest report by Fitch Solutions, coal-fired power plants will be steering infrastructure investment in the country’s power sector in the upcoming decade. Presently, there are 40 coal-fired power plants in India which are under construction and involve more than USD 40 billion of combined investment for 61 GW of capacity.

Additionally, the country is planning around 73 coal-fired power plant projects that are expected to involve a whopping investment worth more than USD 80 billion which will add up to 124 GW of capacity.

Fitch also highlighted the Indian Prime Minister’s proposal to waive carbon taxes on coal for reducing the debt levels in the coal sector. The company affirmed that in India the electricity generated from coal-fired power will increase to 1,691 TWh in 2030. It will be the largest expansion of coal-fired power generation across the globe.

Thermal power capacity is also assumed to witness a net growth of 116.7 GW over the same time span, and will be increased to 350.9 GW in 2030 from 234.2 GW in 2020. Among a number of coal power projects under construction, Fitch Solutions laid emphasis on the USD 3.1 billion Yadadri Thermal Power Project in Telangana and USD 3.6 billion KSK Mahanadi Power Project in Chhattisgarh. Both, the market and private players, are getting benefited from coal projects. Previously, after winning the bid for coal block of AdaniTalabira, Adani Enterprises went up by 3%. Also, the shares of Hindalco Industries and Vedanta rose by 4.24% and 0.42% after winning the bid for coal mines in Odisha and Jharkhand.

Over the decades, the coal industry has evolved significantly. With the recent reforms, the government is preparing a robust framework to enhance productivity and reduce the environmental impact along with a major focus on ensuring sustainability in the mining operations.

Only a week after cyclone Tauktae wreaked havoc on the west coast, the country is bracing for Yaas, an “extremely strong cyclonic storm” that is likely to hit the eastern coasts of Odisha and West Bengal on May 26.

The cyclone is advancing northwards in the Bay of Bengal, according to the Indian Meteorological Department (IMD). It is predicted to reach landfall between Paradip, Odisha, and the Sagar Islands, West Bengal, on Wednesday evening. Winds range from 155 to 165 kilometers per hour, with gusts up to 185 kilometers per hour.

“It would continue to move north-northwestwards, intensify further and reach Northwest Bay of Bengal near West Bengal and north Odisha coasts by 26th May morning,” the IMD’s Cyclone Warning Division stated. The meteorological authority also predicted that heavy rain will begin to fall in coastal areas on Tuesday.

The army and navy have maintained their resources on standby, including military planes and warships, due to the ferocity of the hurricane. Officials added the National Disaster Response Force (NDRF) and coast guard units are also ready to help civil authorities on short notice.

As the Andaman Islands are also endangered by the storm that formed in the Bay of Bengal, the Indian Air Force (IAF) evacuated 21 tonnes of rescue items and 334 NDRF troops to Kolkata and Port Blair on Sunday. According to a report by PTI, the IAF has 11 planes and 25 helicopters on standby to assist with relief efforts.

PM’s address

On Sunday, PM Narendra Modi attended a high-level conference to assess the state and federal agencies’ readiness for the cyclone’s predicted landfall. PM Modi demanded that anyone participating in offshore activities is evacuated as soon as possible at the meeting.

He also instructed officials to cooperate closely with state officials to ensure that those living in high-risk regions be safely evacuated.

The navy has deployed eight flood relief teams and four dive teams in Odisha. West Bengal administration has set up a control room to monitor the situation at the state secretariat in Nabanna. During this time, Bengal Chief Minister Mamata Banerjee would remain in the control room.

Cyclone Yaas is expected to make landfall just days after the devastating cyclonic storm Tauktae caused havoc on India’s west coast, leaving a trail of devastation in its wake.

In Gujarat, Goa, Maharashtra, Karnataka, and Kerala, the storm killed over 100 people and damaged thousands of homes. A barge sank in the Arabian Sea during the storm, killing at least 70 people.

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According to the Union ministry of health and family welfare (MoHFW) dashboard, the death toll from the coronavirus disease (Covid-19) in India has grown to 303,720, with 4,454 people dying in the last 24 hours. Following the United States and Brazil, India is the third country to have seen more than 300,000 deaths as a result of the virus.

India’s daily Covid-19 death toll has lingered around the 4000-mark in recent days, even crossing it on few occasions. On May 19, the Ministry of Health and Family Welfare reported 4,529 deaths in the previous 24 hours, the greatest single-day death toll anywhere in the globe since the pandemic began. There have been 4,329 connected fatalities in the previous 24-hour period.

Meanwhile, the country’s Covid-19 count has risen to 26,752,447 after 222,315 positive cases were discovered in a 24-hour period. Active cases have decreased by 84,683 from the previous bulletin, bringing the total number of recovered cases to 23,728,011.

On the vaccination front, the monitor indicated that 942,722 additional doses were given, bringing the total number of doses given to 196,051,962.

According to the government-run Indian Council of Medical Research (ICMR), 1,928,127 tests were performed in the last 24 hours, increasing the total number of tests conducted to 330,536,064. This was the first occasion since May 18 that fewer than two million tests were performed in a single day; on that day, 1,869,223 tests were performed.

To further stop the virus’s transmission chain, several states and union territories (UTs) have extended restrictions until the end of the month. On Sunday, Delhi Chief Minister Arvind Kejriwal announced the extension of a current lockdown till May 31, stating that if the number of daily cases in the city continues to reduce, the Capital will begin “unlocking” on that date. Maharashtra’s financial hub is also on a “mini-lockdown” until June.

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