Everyone has the right to dream, but there are few who believe and aim to turn their dreams into reality. Kishanu Karmakar fulfilled this dream at the age of 20, not only as a brilliant entrepreneur but has emerged as a well-known digital marketer. How the trend of digital marketing changes the direction of business and marketing is not hidden from anyone. In times of pandemics, when businesses and companies do not have the right strategy, they have to face trouble, Experienced Digital Marketing experts like Kishanu Karmakar made their mark in the industry and led many businesses to success.

From growth in business to highlighting an individual in the industry, digital marketing is compulsory for everyone, without marketing, branding, promotion, it is not possible to spread awareness about any product, service and artist. With this objective, and following an immense knowledge in the field of technology from an early age, Kishanu Karmakar has become an inspiration to others today. Keeping good intelligence on digital media, blogging and technology since childhood. In 2013, he became the CEO of SNK Creation, A Marketing Company based on pioneer technology. If a business needs marketing help, and an artist has to spread awareness to the right audience in as little time as possible, then SNK Creation is the One-Stop Solution, through which you can get the benefit of evolved services like Social Media Management, 360 Degree Digital Marketing, SEO – Search Engine Optimization, Blogging, Web Development, Wikipedia Creation, Digital PR, Advertising, Content Marketing and Online Promotion.

The business journey of Kishanu Karmakar was also not easy, 11 years ago no one understood the importance of digital marketing in society and his thinking was always rejected, today everyone is inspired by the young entrepreneur coming out of such a society. Kishanu Karmakar never thought of not doing it, and with this ideology he went ahead, and went on to build his own vast world. In today’s era, his company “SNK Creation” provides free technical chat support in the world, and with this quality and determination, they have made more than 2000 customers so far. With the goal of achieving success only, they went on to find every destination and gradually the public and the industry began to know them as social media experts. He also joined his brother Sandeep Karmakar, and today he is also known as a Top SEO Expert and famous Social Media Blogger. In this success, there has been full support of Sandeep Karmakar, due to which he is famous as a successful Instagram influencer and content creator. 11 years of research, skill and passion help them to touch the heights of the marketing sector, Kishanu Karmakar’s various Work Management System and Client Response Concept consider it to be a great weapon, due to which, while saving time, they complete their tasks on priority.

In this way the demand for digital marketing is increasing, for this, the need of experienced and knowledgeable people of technology is also increasing. Kishanu Karmakar has so far worked for many artists, celebrities, influencers, singers, politicians, brands and the film industry. And from time to time, Kishanu Karmakar’s creative ideas, work analysis, excellence and innovative strategy have benefited a lot. Today, the way of marketing in search of a target audience and the benefits that people get are changing, Marketing is not just a matter of awareness, but has become a research-worthy topic. From the age of going to college, while doing research in these subjects, Kishanu Karmakar has emerged as a successful digital marketer today. Many magazines and news platforms have been published about their success and business journey, and taking inspiration from these successful acts, youth are setting an example. Not only is he considered to be the godfather of digital marketing, but Kishanu Karmakar is also known as a blogging and social media expert in India.

The definition of success is different for everyone, but the goal is one, and with this karmic idea, Kishanu Karmakar’s creative ideas and tactics became a healing remedy for others. Today, his knowledge of digital marketing is not only limited to family and society, but big brands and the Bollywood industry take advice and services from them. Today, Kishanu Karmakar’s introduction has become very much in the field of blogging too and he is also called as the top blogger and content creator. Being a young digital marketer, he has so far achieved success everywhere from social media marketing to the blogging sector and everyone is reaping the benefits. The youth are familiar with their thinking, creative ideas, determination and skills, and are moving forward on their path, considering them as their role models. You can follow him on Instagram @kishanukarmakar to get more updates and information.

Young Fashion Entrepreneur Zia Rahman is Reimagining Luxury Streetwear in India and launching his own Luxury Streetwear brand ‘Feddie City’ soon

Luxury Street wear is the new cool! Hate it, love it, but you cannot ignore it. The forever-changing world of fashion is hit by this trend and Indian designers are taking the fashion world by storm. GenZs are following the trend and it is emerging to be one of the fastest growing fashion segments in that audience. The streetwear subculture has been around for a few decades, but social media and the rise of athleisure have recently brought it to the forefront of fashion, not just in India, but globally too. High-end luxury streetwear is the latest status symbol & is gaining momentum among Millennials too. While the luxury streetwear world is taken by storm by Luxury brands like Balenciaga, Gucci and Louis Vuitton, India is not behind anymore. We have a young and dynamic face, Zia Rahman, a Young Fashion Entrepreneur who is reimagining Luxury Streetwear in India.

Zia Rahman, 23, a youthful dynamic GenZ, will be launching his own Luxury Streetwear brand ‘Feddie City’ soon. Zia shares, “In my opinion, Feddie city’s real potential is global reach for a universe that resonates with Clothing, Infrastructure and Estate.” The brand will be launching first of its kind Luxury Streetwear Fashion in India by mid 2021. “Feddie City is craziness tailor made for the Gen Z in you. Our first global collection would launch around September 2021”, Zia said.

Zia, who is currently pursuing his International business management degree at Kingston University wishes to change the narrative of Street Fashion in India. The young Fashion Entrepreneur has nurtured his love for Luxury Streetwear in India since a very young age. Zia says, “I am very passionate about reaching the global market with an enterprise like Feddie City, by reimagining luxury streetwear in India, and making it resonate the mood, vibe, and culture of the GenZ. We are the future, and we’re here to stay.”

Zia got his inspiration for launching his much-awaited fashion line during the lockdown of 2020. “The lockdown gave me a lot of time to go back to what I had in my mind for a long time, and turn my dream into reality”. Speaking about his inspiration he mentioned that, “My favourite brands are Palm Angels, Amiri, and Balenciaga. The streetwear in London, the Graffities on the streets of London, Fashion shows and mass media that expands fashion’s reach and potential inspires me to reimagine it, my own way.”

Zia doesn’t want to focus on the final look & feel of his fashion lines only. He also plans to innovate how fashion brands operate in India. As per Zia, “Modern Indian fashion industry at the moment involves a lot of fast fashion and unsustainable clothing”. As per Zia, vision of Indian modern fashion shall involve ethical and durable clothing where people receive value with ethics for every purchase and that is why he aspires to spark a couture renaissance with Feddie City.

Apart from Streetwear Fashion, Zia’s other interests include cricket, music, browsing fashion blogs, kickboxing, karate and diverse fitness activities. Zia loves the concept of Pangaia’s recycling and appreciates Pangaia’s pioneer breakthrough vegan technologies as well as materials made from recycled plastic and garment waste. The Young Fashion Entrepreneur intends to be part of one of such Eco-Friendly initiatives in future.

To know more about Zia Rahman, visit his Profile here https://www.instagram.com/rahmanzia18

Raksha Jha from Araria is one of the upcoming marvelous musical talents from Bihar. Her calm attitude, amiable personality, and incredible voice combine to make her the perfect person to excel in the industry.

She has sung several melodious original songs but has risen to fame with the covers of Pyar hua iqrar hua and Naino ki baat, both of which were widely appreciated on social media. Pyar hua iqrar hua cover by Raksha crossed 819k views on Facebook.

Her singing and voice quality were highly appreciated by Aashiqui superstar Rahul Roy (for Pyar hua iqra hua cover)

Bollywood music director DJ Sheizwood also admired her singing. “Ek Bihari sab par bhari, Raksha is going to achieve all the success she desires very soon,” he said.

“Yeah, my life stayed the same for a while. I was still singing hours and hours and hours a day. It’s only hard work and talent that can help you achieve your goals,” Raksha says.

“Music is the combination of vocal, instrumental, and dance,” she says, “and the elements of melody, harmony, rhythm, and timbre can give rise to a soul-healing composition. I have practiced vocal a lot and now I am ready to sing all kinds of songs and melodies. I prefer retro as they are more focused on the singing than the music composition.”

When asked about her Bollywood dreams, Raksha said, “I am slowly rising and the ones that rise from the ashes like Phoneix are the ones who never forget the roots. I will be the same Raksha as my close ones know me even after I become a superstar in the music industry.

Not only is Raksha Jha a wondrous singer, but also an amazing person. We may soon get to hear a lot of new original and cover songs by her!

Music instruments plays a very crucial role in the making of beats and music. It is not easy for someone to just come and play these instruments like nothing. One has to learn the right way of learning and playing these instruments. If anyone dreams to become a master in playing musical instruments, he has to practice in order to polish his skills. In this article, we are going to introduce you to a master of instrumental music better known as Arun Gaikwad.

Arun Gaikwad is a semi-classical musician percussionist. He was born on 12th August 1982 in a Maharashtrian family in Mumbai, India. Due to his father’s death, he left his studies at a very young age. ARUN faced many ups and downs from the starting of his life. When he was 13 years of old, he also started working just to support his family. One day a man of his society asked him if he would like to learn and play tabla . Arun told him a yes and he started moving towards the man’s house. The man gave him a set of tabla to play, this was the very first time when he was playing a musical instrument. Slowly and slowly, he started achieving and creating the joy of playing tabla. This was the time when he realized about musical instruments due to bad financial conditions, he was not able to buy a set of tabla for himself. After some time, his mother with his aunt saved some money and bought a tabla set for Him

He kept on polishing himself by doing riyaz continue 8/12hrs everyday and officially started his career. He kept on doing Bhajan’s ,santwani ,dairo , many more types of show he did in the period of 5/6yrs in and around India he is well-known artist in Gujrat and Mumbai he had worked with well-known organizer as well as Bhajanik Laxman Barot , lokgayak – Kirtidaan Gadhvi, Osman Mir, Tejdaan Gadhvi and many more finally started his journey at international level after 2008 he got a chance to visit Malaysia for a show. He is expert in playing tabla, dholak, dhol and many more musical instruments. After returning from Malaysia, he was appreciated for his semi-classical music. Earlier he used to play in bhajans and now was the time when he started his professional career by getting international tours and shows. In 2011 he visited the United States of America for the very first time to play in Navratri and Diwali shows. People of the same society liked Arun’s way of playing and presenting his semi-classical music. In 2012 and 2015 he was again called to United States of America for the same shows. Arun started playing in Bollywood nights too. In 2017 and 2018 he was again called back to USA for Navratri Diwali shows.

If we talk about Arun’s future so he is planning to enter Bollywood very soon. He believes that he can give us more memorable music and beats to Bollywood. Currently, he is working on semi-classical music with tabla cover song which is coming soon. Arun is a true hustler he stood his family from nothing to here. He is very thankful to God for giving him the power to make all this happen.

“Love and compassion are necessities, not luxuries. Without them, humanity cannot survive”, a believer of the above-mentioned quote by Dalai lama, Akash Thakur MSVA is a humanitarian par excellence. He has taken audiences by storm because of his motivational persona and exhilarating rap songs.

Hailing from Bulandshahr, UP, Aakash is propelled by the desire to spread humanity and hope. Having reached various milestones in a very short span of starting the process of bringing a positive change with his verses. He has released some mind boggling videos on YouTube with lyrics that have deep connection with the current scenario of our country. Akash’s raps are followed by the lovers of humanity who are overwhelmed by his inspiring content that is not vulgar but eye opening.

Since childhood, Akash had a different approach towards different issues of life. He began his YouTube channel in the year 2019 called ‘Humanity: A vision’ after 2 years of visualising his dreams to take his different thoughts on the world to large audiences.

Akash began posting motivational content which got traction and appreciation when he began, but slowly he realised that viewers do not take motivational content seriously. Hence he adapted to a way which was the most in vogue to let his videos reach to massive audiences. Akash Thakur began writing and releasing motivational raps as part of his idiosyncratic content which was received by his viewers with open arms.

“I certainly believe that any good thing that one wants to do should begin now. With this approach and conviction in mind, I began shooting for my YouTube videos, my initial content was shot on my phone. Even though I didn’t shoot with any fancy cameras still the verses were so moving that I was motivated by people to take this streak forward. Today, my music stands verified on all platforms and I am committed to breaking barriers with my raps to weave different stories concerning humanity”, says Akash Thakur MSVA.

In a short span, the efforts of Akash Thakur MSVA have borne fruit. Not only is his content receiving accolades but his music has been verified on iTunes, Spotify, Gaana, Wynk and several other platforms. Akash also subsequently received the YouTube official artist verification and is reigning with his authentic and deeply insightful verses.

Akash Thakur MSVA is also an action taker who simply just doesn’t release raps but also imbibes the goodness that he speaks about in his music. From contributing towards dog health to helping the needy and downtrodden, Akash Thakur MSVA believes in doing service without showcasing it online.

Some of his most powerful verses that have got the most traction consist of Tabaahi, Toofan: A tribute to the Indian army, Darna Nahi hai etc. With over 12000 followers on instagram, Akash is taking various strides and is being driven by the sole purpose of making his voice reach to various corners of our country.

His deep words and a practical approach to guide millennials is catering to the opinion needs of the Indian viewers. Apart from his YouTube channel, Akash is being followed by thousands of enablers like him on social media and his tracks remain much awaited each time to bring a revolution. Spreading the message of hope, humanity and courage, Akash Thakur MSVA is an inspiration who is exemplary in using his talent in the right and most productive ways.

Akash Sharma, who was last seen on the sets of Bigg Boss 13 for supporting his sister, Mahira Sharma during her journey in the reality show, opens up about his upcoming platform, Akke Records and how he wants to become a ray of hope for budding talent.

Talking about Akke Records, he says, “For the longest time, I wanted to contribute to the entertainment biz with great content. I feel like there’s a lot of untouched and unexplored talent in the corners of our country, and I want to bring that into light. I want people to be able to look at the platform and see it as a ray of hope. It’s more or less like a home to talented artists”.

When asked why he’s doing what he’s doing, he says, “I’m doing this out of love for cinema, music and art; I think people who create art whether it’s in the form of music or cinema, are not just artists, but heroes, or I’d say, healers! Because in my opinion, art can do a lot of things. Art can change views, it can change your outlook towards life, and a series of great masterpieces can create a revolution in people’s minds. I want to bring ahead these great artists who can create masterpieces of work. That’s my aim in life”.

He further adds, “Lockdown has been hard on almost all of us, but the trick is to not let it lock down your creativity, and just keep working. And that’s what I’m doing”. When asked when he’s planning to launch Akke Records, he says, “There’s still a lot of ground work to do, but I’m trying my best to have it go live soon”.

Don’t put any restrictions on yourself. Many people place limitations on themselves based on what they believe they are capable of. You can go as far as your imagination will allow. Remember that whatever you believe, you can attain. Believing in himself, Debjyoti Saha founder and CEO of Ok Admission is one of the leading entrepreneurs today.

His Journey

Debjyoti is a 23-year-old entrepreneur from Falakata village in West Bengal’s Alipurduar district. He comes from a working-class family with a modest business. He moved to Dehradun to complete his graduation in agriculture. He always wanted to do some job and contribute to society’s problems.

So, he intended to build an Agrotech setup for this purpose, but it failed during the ideation stage. He noted that kids have a hard time deciding which institutions to attend, and he himself has struggled with this. He saw that the admissions process is disorganised and improper and that it also fails to deliver accurate information.

In 2017, when he was just 19 years old, he came up with his first venture DMG Educational Foundation. Where he along with his friends gave advice to students regarding admissions. The venture got a boost and many known colleges tied up with them as admission counselling partners and marketing.

Though they made a decent profit, the business did not thrive since they operated in a physical environment and were unable to reach a huge number of students.

Turning Dreams into Reality

Taking inspiration from Steve Jobs, who despite numerous failures throughout his life, never gave up. Similarly, despite numerous challenges, he did not give up and intends to launch a new enterprise based on the same old admissions concept but with a technology-driven facility.

In the year 2020, he began his search and discovered Okadmission.com, a one-stop solution for all your admission needs, where students may search institutions by region, course, and exam. They offer the ability to compare institutions and have even established bank partnerships on their website, where they provide detailed information about education loans and allow students to apply for a loan.

They have hostels listed on their website for students, and students can choose which hostels they want. They offer a professional team of career counsellors who assist students in making the best choices possible anytime they are stumped. The counsellors assist students in obtaining admission to their desired colleges through telephonic conversation

“The ed-tech market is in a growth period owing to covid-19,” he stated when asked about the present market position. “Because the online ed-tech market is students’ only option for studying, numerous ed-tech startups are thriving at this time. They’re seizing the chance because the internet is the way of the future,” he further added.


About OkAdmission

OkAdmission, an ed-tech firm, is the world’s first and only technology-driven career counselling and admissions help firm. They include a number of features that other sites don’t have, such as college comparisons, one-stop financing services, and a hostel directory where students may book hostels from the same site. So they have everything under one roof, from admission to loan.

Currently, the headquarter is situated in Dehradun, Uttarakhand targeting school passed out students.  They have raised 3 million rupees as pre-seed funding from a renowned investor and want their firm to rule the education market. With the help of the firm, Debjyoti wants to create more than a thousand jobs by 2024 and one lakh student admission.

For his creative ideas, the company was selected as the top100 startup ideas in the country. And for the upcoming entrepreneurs, Debjyoti said, “Stay calm and don’t give up, keep patience. Because the ed-tech market is the market where it takes time for customer acquisition. So keep patience and go-ahead!”

Like Debjyoti Saha, one should always be motivated and focused in order to achieve one’s goals and establish one’s own place in the world.

Concerning the current situation, Mr. Ashok Kumar Todi, Chairman said, “While demand remains strong, the supply situation is likely to be adversely impacted by disruptions from COVID-19 lockdowns in India. We will remain agile to address the challenges and drive consistent, competitive, and cash accretive growth over the medium to long term. The export market is showing a strong traction and majority of requirement is coming towards India. Strategy towards expansion is in place to increase the manufacturing and supply chain capacity to tab the market share in the ladies and kids segment.”

Commenting on the Financial Results, Mr. Pradip Kumar Todi, Managing Director said, “Revenue for the quarter is at an all-time high with a top line of around 601 Crore with a growth of 49.02%. EBITDA has shown a record growth and stands at Rs. 128.96 Crores an accelerated growth @ 95.16%, while PAT stands at Rs. 90.64 Crores with the growth of 118.46% respectively for Q4 FY 21. This is mainly attributed to the simultaneous volume and pricing growth across product segments.”

Mentioning the Results and way forward Mr. SaurabhBhudolia, CFO said, “During the FY 2021, Top line stands at around 1965 Crore with a growth of 17% and PAT has grown @52% with an absolute number of around 269 Crore. Company has generated anoperating cash flow of Rs. 388.54 Crore out of which around Rs. 66.11 crore has been used for Capex and around Rs. 112.04 crore to repay the borrowings. On the closing date, the company has a net cash balance ofRs. 84.69 crore, and Gross Cash and Cash Equivalentsstands at 261.43 Crore. Our working capital days were reduced to 122 days as compared to 160 days for the FY ended 2020. Our prudent financial decisions have helped us reduce our debt and become a net cash company.”

Lux Industries Ltdhas a single-point agenda on investment in its people and IT. Corporate governance is at the topmost agenda measures are being taken for adequate Internal Controls.

Lux which is a dominant player in the men’s innerwear segment is also accelerating its growth driver via new expansions to capture the market share in the ladies and kids segment. With the business of Genx and Lyra getting merged into Lux, the company will have a larger product offering that also offers premium innerwear under the brand ONN and ONE8. Post-merger Lux Industries Ltd. would be among the top companies in terms of volume pan India wise reaching up to 300 million pieces for FY 2021.

Online sales which had more than doubled in the last few quarters and continuously showing this same growth trajectory and is expected to reach to Rs. 100cr mark within next 3 to 4 years. EBOs under the name of Cozy World are the new offerings which will again help to accelerate and achieve the vision.

Ansh Handa is a digital entrepreneur, working towards changing the world of digital businesses. In today’s time, the demand for digital marketing and social media channels, high-speed digitization, online portals, etc. grew rapidly, from the digital world.

Looking at business and growth in the connected industry, Ansh Handa has developed and emerged as a smart digital professional who has set up himself with IM mastery academy in the digital world to teach people all the techniques and strategies related to online business.

Ansh Handa has set up himself within IM mastery academy in which coaches are available every day to teach and coach via live trading to their students, in different countries of the world. They also answer the questions on live stream, so that their problems are resolved with immediate effect. IM mastery academy complements their education with mentorship and guidance designed around the schedule with many full-time teachers. Specialized education is tackled by empowering students with the aim and skills to create a better life through an online educational platform.

Ansh Handa, with the help of IM mastery academy, generates liquid entrepreneurs, from struggling students, dropouts, single parents who deserve a lot. The young boy says that “you don’t have to be a university topper to earn good money.” IM ACADEMY has the best educators around the world, who teach forex, high-frequency forex, crypto and  e-commerce business with the most easiest manner

Ansh Handa is a digital media-influenced entrepreneur and a servant leader, he helps people learn the newer ways of learning forex/crypto skills through IM mastery academy.

The digital world is rapidly moving towards virtual communication, in which the digital ecosystem has acquired many new users, leading to digital advertising. According to Ansh Handa, everyone is now making the digital world their first choice, and many companies, as well as entrepreneurs, need to implement an integrated strategy in the digital world for customer needs. All businesses today need to engage with digital marketing to please new-age consumers. Which can only be accomplished by digital media experts like Ansh Handa. Integrating the digital marketing approach, Ansh Handa is an Independent business owner entrepreneur who provides help and detailed insights about successful business technologies to his students with IM mastery academy.

Note: This story is distributed by Fametick Media.

Being a marketing expert, Vinay Hankare is devising a new Facebook retargeting Ads strategy for 2021 to yield a better return on investment. He is now sharing his expertise on best practises of retargeting and his proven tips for free to help others do better in their business.

The foundation of retargeting ads is that you retarget any lead or potential buyer to your offer. He usually recommends that you spend about five to 10% of your ad budget for retargeting ads. It’s not a lot of your budget, but it often results in 80% of the sales and results.

You can level up your retargeting by pairing a specific ad at every point in your customer journey where you want somebody to take action. He recommends drawing your customer journey out and then looking at every point where you want the lead to actually do something. Let’s use a webinar funnel as an example. That customer journey might start with a video or a piece of content that you want someone to consume.

The next step in that customer journey that you want someone to take is actually register for your webinar. So you’d have those registration ads, he will cover lead generation in depth here. After a lead signs up for your webinar, what is the action you want them to take?

You want them to actually watch your webinar. So you then have an opportunity for everybody who signed up for your webinar, but hasn’t watched it yet, to send them an ad and specifically send them back to the webinar, even addressing that you know they signed up in the webinar, you know they’re interested in your content, but they haven’t watched it yet.

Once you know that somebody watched your webinar, what do you want them to do? You want them to buy your offer that you pitched on that webinar. Now, here’s where we can get into variation of different types of ads. You can have testimonial ads, video ads, case study ads.

These ads should specifically hit on objections you know your audience has.

• Will this work for me?
• Is this investment worth it?
• How am I going to pay this off?
• Will I get results?

Whatever you know the objection is that your audience has, address that in your retargeting ads to them. Now, moving through the customer journey, you’re gonna have people who land on your sales page. Maybe they make it even as far as your cart, your checkout page.

They are on the fence of buying, but then they abandon. They don’t actually finish purchasing. That’s an opportunity for an ad to send people back to that page.

Each of these examples are really inexpensive to run as ads because you’re talking about a very hyper-targeted audience that you’ve already paid or done the work to get them so far and now you spend a little bit of your budget, and you’ll be able to finish and close that loop and hopefully having them purchase your offer. One time he supported with a client e-commerce where we spent $1,100 on sales page and abandoned cart ads. He was selling a $2,000 product, and it resulted in $1.2 million in sales, just from those ads.

Your retargeted audiences are already warm. They already have trust in your brand. They’ve consumed some sort of content. And now, if you can speak to that audience based on where they are in your customer journey, you’ll be able to effectively push them over the fence and have them take action. If you have any type of traffic going to a webinar or watching your content or even landing on a sales page, you have an audience that you can target right now today. Every day that you don’t have retargeted ads set up, you’re actually leaving money on the table.

When you go to set up a retargeted ad, you set it up just like any other ad. But then when you actually go to select the audiences, you’re selecting custom audiences within your Ads Manager.

So assuming you already have your offer that you’re sending people to and you’ve selected the objective as conversion, let’s dive into the Ads Manager, where I’ll show you how to find and set up those audiences. Once you’re in the Ad Set level, you’ll have the option to choose any custom audience you’ve created in your Ads Manager.

So if you click this box, it will show you all the different options of audiences you’ve already created.

For example, he could select this audience, Vinay Hankare All Website Visitors (180D), people who have landed on his website in the last 180 days. He would select them to target. And he would want to exclude his buyers.

So to make it easy, he could have an audience of anybody who’s landed on the Purchase Pixel in the last 180 days. Now he has an audience of people who registered for his webinar but have not purchased his offer yet. And he can send them an ad that he would like. Now, if you don’t see any audiences come up when you go to do this, you have to have created them already in your Facebook Ads Manager. He showed you exactly how to do that in this article.

Now, as promised, he wanted to show you some example of retargeting ads that might be relevant to your business. These examples are a testimonial ad, a case study ad, an abandoned cart or an abandoned sales page ad, or an abandoned application or call booking ad or any other place where your customers or leads landed and didn’t finish the action you wanted them to take.

Once you have all of these setups, the next step is learning how to scale and optimize your ads. In the next blog, he will cover his exact process for doing that.