Ansh Handa is a digital entrepreneur, working towards changing the world of digital businesses. In today’s time, the demand for digital marketing and social media channels, high-speed digitization, online portals, etc. grew rapidly, from the digital world.

Looking at business and growth in the connected industry, Ansh Handa has developed and emerged as a smart digital professional who has set up himself with IM mastery academy in the digital world to teach people all the techniques and strategies related to online business.

Ansh Handa has set up himself within IM mastery academy in which coaches are available every day to teach and coach via live trading to their students, in different countries of the world. They also answer the questions on live stream, so that their problems are resolved with immediate effect. IM mastery academy complements their education with mentorship and guidance designed around the schedule with many full-time teachers. Specialized education is tackled by empowering students with the aim and skills to create a better life through an online educational platform.

Ansh Handa, with the help of IM mastery academy, generates liquid entrepreneurs, from struggling students, dropouts, single parents who deserve a lot. The young boy says that “you don’t have to be a university topper to earn good money.” IM ACADEMY has the best educators around the world, who teach forex, high-frequency forex, crypto and  e-commerce business with the most easiest manner

Ansh Handa is a digital media-influenced entrepreneur and a servant leader, he helps people learn the newer ways of learning forex/crypto skills through IM mastery academy.

The digital world is rapidly moving towards virtual communication, in which the digital ecosystem has acquired many new users, leading to digital advertising. According to Ansh Handa, everyone is now making the digital world their first choice, and many companies, as well as entrepreneurs, need to implement an integrated strategy in the digital world for customer needs. All businesses today need to engage with digital marketing to please new-age consumers. Which can only be accomplished by digital media experts like Ansh Handa. Integrating the digital marketing approach, Ansh Handa is an Independent business owner entrepreneur who provides help and detailed insights about successful business technologies to his students with IM mastery academy.

Note: This story is distributed by Fametick Media.

Being a marketing expert, Vinay Hankare is devising a new Facebook retargeting Ads strategy for 2021 to yield a better return on investment. He is now sharing his expertise on best practises of retargeting and his proven tips for free to help others do better in their business.

The foundation of retargeting ads is that you retarget any lead or potential buyer to your offer. He usually recommends that you spend about five to 10% of your ad budget for retargeting ads. It’s not a lot of your budget, but it often results in 80% of the sales and results.

You can level up your retargeting by pairing a specific ad at every point in your customer journey where you want somebody to take action. He recommends drawing your customer journey out and then looking at every point where you want the lead to actually do something. Let’s use a webinar funnel as an example. That customer journey might start with a video or a piece of content that you want someone to consume.

The next step in that customer journey that you want someone to take is actually register for your webinar. So you’d have those registration ads, he will cover lead generation in depth here. After a lead signs up for your webinar, what is the action you want them to take?

You want them to actually watch your webinar. So you then have an opportunity for everybody who signed up for your webinar, but hasn’t watched it yet, to send them an ad and specifically send them back to the webinar, even addressing that you know they signed up in the webinar, you know they’re interested in your content, but they haven’t watched it yet.

Once you know that somebody watched your webinar, what do you want them to do? You want them to buy your offer that you pitched on that webinar. Now, here’s where we can get into variation of different types of ads. You can have testimonial ads, video ads, case study ads.

These ads should specifically hit on objections you know your audience has.

• Will this work for me?
• Is this investment worth it?
• How am I going to pay this off?
• Will I get results?

Whatever you know the objection is that your audience has, address that in your retargeting ads to them. Now, moving through the customer journey, you’re gonna have people who land on your sales page. Maybe they make it even as far as your cart, your checkout page.

They are on the fence of buying, but then they abandon. They don’t actually finish purchasing. That’s an opportunity for an ad to send people back to that page.

Each of these examples are really inexpensive to run as ads because you’re talking about a very hyper-targeted audience that you’ve already paid or done the work to get them so far and now you spend a little bit of your budget, and you’ll be able to finish and close that loop and hopefully having them purchase your offer. One time he supported with a client e-commerce where we spent $1,100 on sales page and abandoned cart ads. He was selling a $2,000 product, and it resulted in $1.2 million in sales, just from those ads.

Your retargeted audiences are already warm. They already have trust in your brand. They’ve consumed some sort of content. And now, if you can speak to that audience based on where they are in your customer journey, you’ll be able to effectively push them over the fence and have them take action. If you have any type of traffic going to a webinar or watching your content or even landing on a sales page, you have an audience that you can target right now today. Every day that you don’t have retargeted ads set up, you’re actually leaving money on the table.

When you go to set up a retargeted ad, you set it up just like any other ad. But then when you actually go to select the audiences, you’re selecting custom audiences within your Ads Manager.

So assuming you already have your offer that you’re sending people to and you’ve selected the objective as conversion, let’s dive into the Ads Manager, where I’ll show you how to find and set up those audiences. Once you’re in the Ad Set level, you’ll have the option to choose any custom audience you’ve created in your Ads Manager.

So if you click this box, it will show you all the different options of audiences you’ve already created.

For example, he could select this audience, Vinay Hankare All Website Visitors (180D), people who have landed on his website in the last 180 days. He would select them to target. And he would want to exclude his buyers.

So to make it easy, he could have an audience of anybody who’s landed on the Purchase Pixel in the last 180 days. Now he has an audience of people who registered for his webinar but have not purchased his offer yet. And he can send them an ad that he would like. Now, if you don’t see any audiences come up when you go to do this, you have to have created them already in your Facebook Ads Manager. He showed you exactly how to do that in this article.

Now, as promised, he wanted to show you some example of retargeting ads that might be relevant to your business. These examples are a testimonial ad, a case study ad, an abandoned cart or an abandoned sales page ad, or an abandoned application or call booking ad or any other place where your customers or leads landed and didn’t finish the action you wanted them to take.

Once you have all of these setups, the next step is learning how to scale and optimize your ads. In the next blog, he will cover his exact process for doing that.

PwC report says there will be an addition of $1.76 trillion to global GDP by 2025 heralded by blockchain where DeFi will have a major role to play. At the time of writing, DeFi has contributed $77.66 billion to the cryptosphere by riding on a 2.7 million investment driven by institutions and hedge-fund owners like dHEDGE investors Framework Ventures, DeFiance Capital, Divergence Ventures but the vision for mass adoption requires the next billion population to enter the DeFi space for a trillion dollar contribution.

The contentious issues nevertheless are obstacles to massive adoption. CeFi and DeFi have different approaches. On one hand where CeFi rides on convenience, DeFi has innovated CeFi products but the convenience part though existent is beyond the scope of general understanding.

MassDeFi, a decentralized lending and borrowing protocol is designed by combining the best of both CeFi and DeFi worlds to bring that understanding in the picture. It will unravel  a revolution to onboard the next billion users in DeFi space by following the path of least resistance.

For that purpose, Mass Defi is unleashing goals of massive mass adoption by building world-in class financial products. The product development cycle has given due diligence to a  user-first approach simplifying onboarding, and engagement in just a click of a button.

MassDeFi on Binance Smart Chain(BSC) Resolving High Fee Challenges of Investors/Borrowers Obstructing Adoption

One of the prime concerns of DeFi users are high gas fees paid on Ethereum blockchain. In order to help resolve that, MassDeFi launched on BSC make expenditure lucrative by riding on;

MZero

MZero, a product that does not let you miss the upside of your crypto. Buy your utilities mortgaging your crypto but with the advantage of withdrawing them any moment to exploit the market upside.

MBL

MBL allows you to deposit your crypto in MassDeFi vault/smart contract and get money directly credited to your bank account in fiat form.

Mass Crypto Loans

Mass Crypto Loan allows you to stake your crypto in MassDeFi vault and get fiat or other crypto in exchange for the crypto you staked/mortgaged.

Credit cards

MassDeFi’s credit card allows users to use crypto for utility in the real world via crypto credit cards. These credit cards are accepted at POS and e-commerce stores.

Attracting Investors  With 3x to 4x Promise on Their Returns

Mass Stable Yield (MSY)

MassDeFi has provision for stable yields on deposits.  Investors that prefer to avoid risk can pledge their crypto in MassDeFi vault/smart contract for stable returns by investing in stable coins liquidity pools.

Mass Direct Yield (MDY)

MassDeFi by partnering with NEO banks allows investors to have fiat to invest in MassDeFi liquidity pools. The investors get their crypto returns converted directly into fiat which they can withdraw from these partner banks. 

Mass Compound Yield

Mass DeFi algorithmically allocates the vault funds via smart contract to put it in the best liquidity pools with high returns. The investors or stakers can withdraw their funds(Principal + Interest) and invest in other liquidity pools with better returns to enjoy compounding returns. The interests can be harvested/transferred directly to the bank account following MassDeFi NEO bank partnership.

Conclusion

MassDeFi’s goal is to give maximum convenience that users are getting in CeFi along with high yields that crypto users are getting in DeFi. When convenience, better returns, and automation via technology will simultaneously occur, it will attract the next billion users who have so far considered DeFi to be the technology for the nerds.

Cherry (Mukul Garg) wears too many hats at the same time making him a versatile person. He is an Entrepreneur, Producer and digital marketer at the age of 17. He was born in Sangrur, Punjab on 18 March, 2000 in a Hindu family. His teenage life revolved around music, and films along with exploring the power of digital media.

In his childhood, he used to enjoy watching movies catching them at home or in theatres.
This helped him absorb the stories and the scenes like sponges. He always knew he would turn his passion into a successful career. Now, he is looking ahead to some big collaborations or projects in films or music. Some of these include the Song where he was involved in its production along with the music song called Dark Future with Harry Chahal. While being so active in music and films, he also has been decent in his studies. He has completed his graduation from Patiala, Punjab. While being a student and busy in his music and films, he also explored digital marketing.

Cherry is CEO of KAIMZ MEDIA , dealing with clients and businesses who approach him for solutions to prosper on the web. He has been linked with several celebrities as well while being in the domain of digital marketing apart from his day-to-day music and film work with them in Punjabi Music Industry. His social media profiles talk a lot about his personal and professional life, which he keeps on sharing to his fans a lot. He intends to fly and this is just his start and is confident to rise high in his success ladder.

Instagram – www.instagra.com/thecherrygarg

Facebook – www.facebook.com/27000garg

Currently, India has around 40 coal-fired power plant projects under construction including a combined investment of a whopping USD 40.2 billion accounting for 61 GW of capacity. Fuelling the initiative of self-reliant India, numerous private players are managing coal mines across states like Chhattisgarh, Odisha and regions like Raigarh, Talabira. Adani, Vedanta to name a few.

Recent policy changes in the mining sector are viewed as a major inflexion point by analysts bullish about the Indian growth story. Recently, the government introduced a bill in RajyaSabha for amending the Mines and Mineral (Development and Regulation) Act, which will allow private players with enhanced technology to participate in mining activities and also generate employment opportunities. Several leading private players have already started their operations across the coal mines in regions like Batsara, Kathautia, Radhikapur and Talabira. Adani Group, Hindalco Industries and Vedanta, to name a few.

The Union Minister for Coal and Mines, Pralhad Joshi said, “We want to bring private players into this because we have rich minerals like coal, gold, silver, but we are not being able to bring it out. That’s why we are bringing these changes and trying to redefine exploration.”

According to the latest report by Fitch Solutions, coal-fired power plants will be steering infrastructure investment in the country’s power sector in the upcoming decade. Presently, there are 40 coal-fired power plants in India which are under construction and involve more than USD 40 billion of combined investment for 61 GW of capacity.

Additionally, the country is planning around 73 coal-fired power plant projects that are expected to involve a whopping investment worth more than USD 80 billion which will add up to 124 GW of capacity.

Fitch also highlighted the Indian Prime Minister’s proposal to waive carbon taxes on coal for reducing the debt levels in the coal sector. The company affirmed that in India the electricity generated from coal-fired power will increase to 1,691 TWh in 2030. It will be the largest expansion of coal-fired power generation across the globe.

Thermal power capacity is also assumed to witness a net growth of 116.7 GW over the same time span, and will be increased to 350.9 GW in 2030 from 234.2 GW in 2020. Among a number of coal power projects under construction, Fitch Solutions laid emphasis on the USD 3.1 billion Yadadri Thermal Power Project in Telangana and USD 3.6 billion KSK Mahanadi Power Project in Chhattisgarh. Both, the market and private players, are getting benefited from coal projects. Previously, after winning the bid for coal block of AdaniTalabira, Adani Enterprises went up by 3%. Also, the shares of Hindalco Industries and Vedanta rose by 4.24% and 0.42% after winning the bid for coal mines in Odisha and Jharkhand.

Over the decades, the coal industry has evolved significantly. With the recent reforms, the government is preparing a robust framework to enhance productivity and reduce the environmental impact along with a major focus on ensuring sustainability in the mining operations.

Only a week after cyclone Tauktae wreaked havoc on the west coast, the country is bracing for Yaas, an “extremely strong cyclonic storm” that is likely to hit the eastern coasts of Odisha and West Bengal on May 26.

The cyclone is advancing northwards in the Bay of Bengal, according to the Indian Meteorological Department (IMD). It is predicted to reach landfall between Paradip, Odisha, and the Sagar Islands, West Bengal, on Wednesday evening. Winds range from 155 to 165 kilometers per hour, with gusts up to 185 kilometers per hour.

“It would continue to move north-northwestwards, intensify further and reach Northwest Bay of Bengal near West Bengal and north Odisha coasts by 26th May morning,” the IMD’s Cyclone Warning Division stated. The meteorological authority also predicted that heavy rain will begin to fall in coastal areas on Tuesday.

The army and navy have maintained their resources on standby, including military planes and warships, due to the ferocity of the hurricane. Officials added the National Disaster Response Force (NDRF) and coast guard units are also ready to help civil authorities on short notice.

As the Andaman Islands are also endangered by the storm that formed in the Bay of Bengal, the Indian Air Force (IAF) evacuated 21 tonnes of rescue items and 334 NDRF troops to Kolkata and Port Blair on Sunday. According to a report by PTI, the IAF has 11 planes and 25 helicopters on standby to assist with relief efforts.

PM’s address

On Sunday, PM Narendra Modi attended a high-level conference to assess the state and federal agencies’ readiness for the cyclone’s predicted landfall. PM Modi demanded that anyone participating in offshore activities is evacuated as soon as possible at the meeting.

He also instructed officials to cooperate closely with state officials to ensure that those living in high-risk regions be safely evacuated.

The navy has deployed eight flood relief teams and four dive teams in Odisha. West Bengal administration has set up a control room to monitor the situation at the state secretariat in Nabanna. During this time, Bengal Chief Minister Mamata Banerjee would remain in the control room.

Cyclone Yaas is expected to make landfall just days after the devastating cyclonic storm Tauktae caused havoc on India’s west coast, leaving a trail of devastation in its wake.

In Gujarat, Goa, Maharashtra, Karnataka, and Kerala, the storm killed over 100 people and damaged thousands of homes. A barge sank in the Arabian Sea during the storm, killing at least 70 people.

Continue reading on The India Saga

According to the Union ministry of health and family welfare (MoHFW) dashboard, the death toll from the coronavirus disease (Covid-19) in India has grown to 303,720, with 4,454 people dying in the last 24 hours. Following the United States and Brazil, India is the third country to have seen more than 300,000 deaths as a result of the virus.

India’s daily Covid-19 death toll has lingered around the 4000-mark in recent days, even crossing it on few occasions. On May 19, the Ministry of Health and Family Welfare reported 4,529 deaths in the previous 24 hours, the greatest single-day death toll anywhere in the globe since the pandemic began. There have been 4,329 connected fatalities in the previous 24-hour period.

Meanwhile, the country’s Covid-19 count has risen to 26,752,447 after 222,315 positive cases were discovered in a 24-hour period. Active cases have decreased by 84,683 from the previous bulletin, bringing the total number of recovered cases to 23,728,011.

On the vaccination front, the monitor indicated that 942,722 additional doses were given, bringing the total number of doses given to 196,051,962.

According to the government-run Indian Council of Medical Research (ICMR), 1,928,127 tests were performed in the last 24 hours, increasing the total number of tests conducted to 330,536,064. This was the first occasion since May 18 that fewer than two million tests were performed in a single day; on that day, 1,869,223 tests were performed.

To further stop the virus’s transmission chain, several states and union territories (UTs) have extended restrictions until the end of the month. On Sunday, Delhi Chief Minister Arvind Kejriwal announced the extension of a current lockdown till May 31, stating that if the number of daily cases in the city continues to reduce, the Capital will begin “unlocking” on that date. Maharashtra’s financial hub is also on a “mini-lockdown” until June.

Continue reading on The India Saga

The book Indomimatble Susan with HIV is an odyssey of how a single mother infected with the vulnerable disease of HIV raised her daughter.

Talking about the plot, Susan is a Bengali woman who loses her father at a young age and how the society reacts, showing the ugly side of humans. Susan’s mother is a single parent who starts working as a clerk in a college and unintentionally starts ignoring her children. Feeling mentally depressed and deprived of sufficient care and love, she finds solace in a man named Sanjay and married her without the permission of her mother and siblings.

Knowing this Susan’s family break all her ties with her but here’s a plot twist- Sanjay had a secret. He was infected with HIV. Later, Sanjay deserted her, and Susan got blessed with a daughter.

Susan was infected with HIV and her ordeals to raise her daughter. She had carried big dreams in her eyes for her daughter. Will she be able to achieve them? Read the book and learn how she manages to raise her daughter in such difficult situations.

Professor Mukopadhyay has written the book in such a manner that engages the reader till the end and takes us to the emotional ride of being a single parent, not forgetting the in-depth study of how vulnerable HIV is and how it can be avoided.

The year 2008-09 is known as the time of one of the greatest financial crises that loomed upon the global economy. The Indian economy was also impacted deeply and Rana Kapoor, a visionary emerged to help those in need.

More than a decade ago, the whole world faced a financial crisis. The Financial crisis of 2007-2008 was not a sudden jolt to the world, instead, it was brewing for a long time. In 2007, financial markets across the globe were brimming with signs that the reckoning was near due to a years-long binge on cheap credit. Many investors saw the worst financial crisis in nearly the past eighty years coming and also the triggering of a global recession.

The inception of the financial crisis occurred during the years of rock-bottom interest rates and loose lending standards that ultimately led to a housing price bubble in the U.S. As early as 2007, one prime lender after another started filing for bankruptcy. It was turning out to be financially and economically disastrous. The economic recession precipitated in the United States and from the beginning of the recession in December 2007 to its end in June 2009, the real GDP of the US declined by 4.3% and unemployment increased from 5% to 9.5%, reaching 10% in October 2009. The World Bank estimates that the Recession of 2008-2009 resulted in an increase in poverty of 64 million people by 2010.

India did not emerge from the global financial crisis unscathed; in fact, it was one of the biggest victims of recession-induced poverty. According to the UNDESA data, the 2.1% decline in India’s GDP growth rate turned into a 2.8% increase in the incidence of poverty.

The Indian trade community was doing no better. Industrial production increased by only 2.7%, a significant drop from the 9.2% average growth in the previous four years. This contributed to the economy growing at only 6.7%. The BSE Index, which had been rising over an extended period, lost 37.9% of its value, severely affecting household wealth and the ability of businesses to raise money in the capital market. Rising commodity prices in world markets led to a sharp increase in inflation rates. The Indian Rupee had depreciated resulting in the rise of debt service cost. To rectify the situation, India intervened in the foreign exchange market to support its currency using its foreign reserves, which declined from US$ 309.7 billion in 2007-08 to US$ 252 billion in 2008-09.

In this time of distress, Rana Kapoor, the co-founder, former Managing Director, and CEO of India’s fourth-largest private bank- Yes Bank opened the doors for India Inc. The market veteran and visionary held great hopes and visions for the country’s economy and was steadfast in his support to the Indian business community.

During the global financial crisis of 2008, while organizations were inward-looking, cutting down on costs and investments, Yes Bank under Rana Kapoor’s leadership took a contrarian approach by increasing investments across the board. While other Indian banks were cutting down on providing credit, Yes Bank was able to tap into opportunity in this adversity by converting large, highly rated companies into their customers while helping these companies tide through the challenging period. Yes Bank was able to strengthen client relationships, build its branch network, and hire highly skilled personnel thereby building value for their customers and the “Yes Bank” brand. 

Rana Kapoor is a man who has never said no to an opportunity as well as a challenge. He always believed in conquering the fear and difficulties to achieve one’s goals. He wanted to instill the same enthusiasm and determination in the minds of the people of India.

A company like Greenko- one of India’s leading Renewable Energy companies was bound to face a crisis due to a debt of INR 45 cr in 2008. Rana Kapoor and Yes Bank stepped in and offered support in terms of loans to help the company survive and grow in those difficult times. Mr. Kapoor showed immense belief and had a deep conviction in the company, Yes Bank also became the financial advisor to Greenko consequently helping it to secure fundings from various entities. Today global GREENKO is a huge company with a much higher valuation.

The risk-calculated approach taken by Rana Kapoor during the time of distress helped several large companies in India sustain and grow. As determined as ever, Rana Kapoor held the hand of numerous SMEs too which turned out to be successful. He became the savior for many and a man to look up to. Seizing the opportunity in the face of adversity, Dr. Kapoor came to be known as the ‘lender of choice’.

Yes Bank thrived consistently under Mr. Kapoor’s term. Yes Bank recorded an increase of approximately 52% in the net profits. It was ?200.02 crores in the year 2008-09 and ?303.84 crores in 2009-10. Even during the years of financial recession, Yes Bank showed growth and potential.

When a person reaches their teenage years, they strive to become the person they have always imagined themselves to be, and they even strive harder to achieve that objective. Avinav Yadav is one of such living his dreams as he is one of those people who can hit every ball perfectly.

A 17-year-old boy from the small village of Madar in Nepal’s Siraha district aims to be a great cricketer and make his country proud. He has been playing for Kathmandu Golden (DPL), in the Dhangadhi Premier League. DPL is a Twenty20 cricket franchise league in Nepal. The competition was started in 2017 by the Dhangadhi Cricket Academy and Sudur Paschim Academy.

He has also played in the BIRGUNJ premier league, College cricket league, and Khukhuri cup, in addition to the DPL. He even plans to compete in all of Nepal’s tournaments. He is a right-handed batsman, like Virat Kohli who is his inspiration, which offers him an advantage over left-handed hitters in terms of playing the ball with ease. He plays with zeal,
assessing each ball and determining the type of hit that is required.

He’s not only a fantastic batsman, but he can also bowl off-break. As a result, he’s a fully
functional player.

He began playing at the age of 11 and is continually attempting to develop and upgrade his skills as time goes on. Seeing so many young people committed to the country’s future is motivating. “Champions never sleep because their immortal spirit keeps them up and aware,” he said when asked about his cricket intake when he is not on the field. This confirms our suspicions that he has loftier goals in life, such as international representation. Everyone has a spark, but only champions know when to ignite it; if you see Avinav playing in the dirt, you’ll know what we are talking about.