As Mr. Stalin swears in as  the new CM of TN, his approach on management of Centre-State relationship will be keenly watched.

Governance & Politics are 2 different sides of Federal Polity

Mr. Stalin, the new Chief Minister of Tamil Nadu may just focus on Governance and leave Politics (on Centre/ state relationship) to others in his party .  With such a carve-out, he could refrain from any critical comment on the Union Government. Announcing in advance that he would meet the Honorable PM, HM and the FM with or without agenda every month, will help avoid criticism that either he is ‘bending over backwards’ or being “unnecessarily abrasive”.  These are mere optics but then politics is all about optics.

Relying upon approach documents like Finance commission recommendations   & Niti Aayog helps reduce the rhetoric.

S.DilliRaj – Founder – RajGuru Advisors observes that “TN is not Delhi or WB.   DMK & BJP were in direct confrontation in a mere 6 % of the assembly constituencies only . Mr. Stalin is known for his matured approach as evidenced in the issue of memorial site for Dr. Kalaignar. Instead of taking to streets he sent Mr. Wilson, Sr. Advocate to the High Court. The Honorable PM has genuine liking for Dr. Kalaingnar with whom he has so much in common – Oratory / Indomitable fighting spirit   /Rising from State politics to National politics and never losing an election personally. As the Sun rises, Leaves will wither but Lotus can bloom”

Why not ?

Rather than a roll of the dice, thought leadership content needs to be thought of as a calculated investment with risks and rewards. Done well, thought leadership content is influential. It provides clarity, showcases expertise, probes challenging questions, and unlocks opportunities. After consuming thought leadership content, 47% of C-level executives voluntarily shared their contact information, a 2019 B2B Edelman and LinkedIn study revealed. That’s a huge return on investment!

Done poorly, however, thought leadership content is just fluff. Empty, salesy, and at best, pursuing a unique point of view. Only 18% of decision makers in the same study encountered thought leadership content that was excellent or impactful. This is where the risk lies. A brand’s reputation comes under the scanner every time its marketing team hits publish.

Here are important insights from content marketing agency Edisol on understanding thought leadership content in the right light.

High-quality thought leadership can influence the influencers “The C-suite isn’t the regular audience and conventional modes of marketing won’t cut the mustard,” says Nirati Agarwal, Head – Content and founder of Edisol. “Because thought leadership reveals an organisation’s mettle and makes trust tangible, it holds the key to unlocking this audience. Brands must offer C-execs something they don’t know and back it with reliable data. If their content can help decision-makers make that next decision, the brand will be in business.”

The perspectives of decision-makers – managers, directors, VPs, CXOs, owners, and partners – on thought leadership are extremely revealing. Here are some highlights from the Edelman and LinkedIn 2020 study :

In terms of ROI, thought leadership scores well on all fronts.

Thought leadership isn’t a guaranteed ladder to success Think of thought leadership as an investment: If it doesn’t suit the market, there’s no avoiding huge losses.

1. 38% of decision-makers agreed that poor-quality thought leadership content may lead to diminished respect and admiration for a company, as per the 2020 study. This figure was 46% in 2019.

2. 25% decided not to award business to an organisation because of low-quality thought leadership, as per the 2020 study. And this figure was 29% in 2019.

These statistics prove that thought leadership cannot be a matter of trial and error. It has lasting consequences on trust and reputation, and eventually brand growth.

Strategies that boost thought leadership efforts High-quality thought leadership is rare but rewarding. How do brands create content that not just holds the ground but makes it past the lines of defence and onto the tables of decision-makers? Here are some best practices recommended by Edisol.

1. Publish wholesome content: Thought leadership content needs gravity if it is to draw in results. Thought leaders should challenge the way readers think, publish data to back up their position, and have strong opinions.
   
2. Keep the formats absorbing: Thought leadership is a type of content that draws from experience and expertise and seeks to influence audiences with insights and solutions. It isn’t confined to a format. Blogs, magazine-style reports, video, and podcasts—all can do the trick based on where the audience is.
   
3. Pay attention to emotional intelligence: In this pandemic-driven era, integrating empathy into content is crucial as audiences want content that resonates with their experiences. While thought leadership should provide insights or answer questions, it must also explore emotional pathways towards brand loyalty and advocacy.

“Thought leadership is largely an untapped content asset,” explains Jocy Fernandez, Head – Creative, Edisol.“ Most brand leaders have hard-earned industry secrets, counter-cultural opinions, fresh perspectives, niche expertise, and an insightful vision. What they often lack is the wherewithal to convert their resources into assets that can be published.” Edisol is changing the game for leaders seeking thought leadership that blends research and intellectual rigor with storytelling and strategies for effective distribution and engagement.

With high-quality thought leadership content, it is possible to change perspectives and contribute to the knowledge quotient of your audience, while gaining on multiple fronts that affect the bottom line.

 [EW1]Can link this study: https://www.edelman.com/research/2019-b2b-thought-leadership-impact-study

 [EW2]Can link this study: https://www.edelman.com/research/2020-b2b-thought-leadership-impact-study

‘How wonderful it is that nobody need not wait a single moment before starting to improve the world’. The aforementioned quote by the young social reformer Anne Frank speaks volumes of the initiative any individual can take to bring a change without caring about their age, gender, background or any other factor. Walking on similar lines is the journey of Anusha Naidu .

At the nascent age of 21, Anusha Naidu  is not only the founder of one-of-a-kind foundation but is also a fearless woman herself who has pushed all her boundaries along with her single mother to never give up to be the best versions of themselves.

Currently pursuing an MBA in Pune, Anusha’s life has never been easy. The mother daughter duo faced unprecedented challenges. She was in the 2nd standard, when she lost her father and within a year of the burgeoning loss, she lost her elder brother too. Certainly, it is said that god only gives difficulties to those who can sustain them. All these setbacks made the duo stronger and more bold to face any tumultuous times in life.

The struggle ahead for them was to lead their entire lives with dignity. Anusha recalls that society was not always kind and that made them more strong and made her believe that the power of a woman is infinite. Her mother single handedly gave her the insights to see the world with both empathy and boldness. She gave her the required knowledge to understand when a woman should turn into Durga and when she should turn into Kali. This paved the way for her to help girls and womens as their protective shield.

Anusha Naidu  was propelled to always encourage young women to have their own voice and their own choice. Believer of the quote that ‘age is just a number’, she never wanted her age to be a barrier to start her own non-profit organisation. She took the plunge and leaped forward with her visionary NGO called Anokhein Foundation, a self funded non profit organisation to raise the awareness of women health and hygiene and their empowerment in a robust way.

Her biggest inspiration has been her dedicated mother. Seeing her being a single parent and raising a single girl child made her believe the indomitable power of being a  woman.

Always driven to empower women about sanitation and their rights, Anusha stresses on the fact that the Indian fraternity is still not prioritising women’s health and hygiene and their opinion is not deemed worthy. She feels that we are still bound in the myths and taboos of society about menstrual hygiene.

She also champions the fact that no NGO is a competition to another because she believes that the more NGO’s work towards social causes, the better it will be for the overall well-being of our country.

Her noteworthy NGO is driven by the vision of making women aware of the importance of their health and hygiene and regarding their self worth and pacing forth like a titan.

Anusha Naidu’s mission with Anokhein Foundation is to raise awareness of women’s health and hygiene, they are also focused to normalise the discussion on menstrual cycle and sanitary napkins by empowering women to have the required education about their strengths and competencies.

Raised in a town at Bilaspur in Chhattisgarh, she has always been academically excellent and was amongst the toppers in high school, post which she moved to Pune for her higher studies. Having completed her graduation in BBA(IB) and pursuing an MBA from Sinhgad Business School Pune, the passionate dynamic entrepreneur has also aced over 10 Certification courses. Relentlessly striving to be a learner, Anusha proclaims that there is no limitation in gaining knowledge and wanting to be a learner.

The entrepreneur also conducts live sessions with experts and interacts with them about the required steps that can be taken towards their noble cause which she calls as a reward to herself and her dreams.  

A budding leader who believes in self-empowerment and the empowerment of those around her, she has received accolades for her courage and grit with which she has led her entrepreneurial journey. She asserts that she will always be ready to learn and explore while serving the nation in different sectors. “You are never too young or old to initiate your vision, take the risk and learn from it. Always remember that there is a lot to explore and little to lose”, says Anusha Naidu.

Leading such a notable organization on one’s own does call for recurring funds but the young founder is risking it all on her own shoulders. On the question of raising any funding for her organization, the founder reiterates that Anokhein Foundation is a self funded organisation and it will always serve the society to lift the women up.

Certainly, with her foresighted and dedicated mission, Anusha Naidu is taking giant strides to empower women by setting an example of herself and is on the road towards a future where no female has to bear the brunt of social stigmatization while leading a healthy, free and dignified life.

Concerns arise as debris from the ‘out-of-control rocket that launched China’s ‘Tianhe’ module is likely to fall in international waters this weekend as the US Defense Department says “all debris can be potential threats to spaceflight safety & the space domain.” A skywatcher in Italy has spotted a huge Chinese rocket core falling uncontrolled from orbit, as the White House weighed in on the tricky international situation. Odds are the 23-ton (21 metric tons) piece of space debris will break apart high in the atmosphere and largely burn up, experts say, with any remaining pieces hitting uninhabited areas, as 70% of Earth’s surface is covered in ocean.

The non-profit, federally funded Aerospace Corp has said it expects the debris to hit the Pacific near the Equator after passing over eastern US cities. The orbit covers a swath of the planet from New Zealand to Newfoundland. The US defense department expects it to fall to Earth on Saturday though where it will hit “cannot be pinpointed until within hours of its re-entry”, the Pentagon said. 

 “At the imaging time, the rocket stage was at about 700 km [435 miles] from our telescope, while the sun was just a few degrees below the horizon, so the sky was incredibly bright,” Masi wrote in a description of the image. “These conditions made the imaging quite extreme, but our robotic telescope succeeded in capturing this huge debris.”

China’s space agency has yet to say whether the rocket is being controlled or will make an out-of-control descent. But the Global Times newspaper, published by the Chinese Communist Party, has claimed the rocket’s “thin-skinned” aluminum-alloy exterior will easily burn up in the atmosphere, posing an extremely remote risk to people.

This era suffers from the burgeoning crisis of overflowing information. Each information sharing platform calls itself news and news platforms are losing credibility.

In such a scenario, a need was felt by the founders of Spot Latest  to enter the need circuit and clearly segregate the top stories that make sense.

Devoid of any sensational stories and stories that act as ‘fillers’, Spot Latest, as the name suggests brings a simple, lucid and essential approach to presenting news in the most helpful and agile manner.

Catering to the 24*7 news releases, the dedicated team at Spot latest, is presenting authentic and factually correct data which has the quality of timeliness attached to it.

Making news fall in line to the concept of credibility and impartial reportage, Spot Latest is launched to narrate news stories the way they are supposed to be kept in front of wider audiences.

The USP of Spot Latest lies with its thoughtful approach to enabling millennials in getting their daily dose of vital information and of feature stories that have bundles of inspiration flowing through it.

Spot latest also features stories of firms and CEO’s who are making a mark in their respective industries, via its featured content, it also gives a platform to stories that fall in the categories of tech, business etc for being the one stop space for favourable startup driven content as well providing valuable insights on the go.

In a very short span, it is growing to work towards giving proper guidance to readers for getting daily nuggets of news that matters.

Running across multiple beats of lifestyle, trending, tech, politics, startup, education and infotainment, Spot Latest has climbed substantial stairs and continue to perform fearless reporting which increasingly satiates the current consumption habits of viewers.

It’s infotainment section is revolutionary in the form from most news publishers who have dedicated entertainment news sections which overpower essential stories which are mainly composed of click bait and sensationalist headlines with little or no education value.

The founders of Spot latest have been foresighted to understand the current situation where it is important for the right news to be disseminated, fake news and prevention materials must be in accordance with the national crisis headlines, for emergencies and with proper sourcing and facts qualifying the content to be trusted.

Certainly, the committed team at Spot Latest is breaking down complex stories to side generations to use mobile phones. The news website is also actively performing the task of unleashing release of resourceful, educating and empowering step to make a mark as a harbinger of ‘pure news’ leaving no room in dubious or suspected journalism.

Spot latest has come to the rescue of regular online news readers who are looking for authentic information and not exaggeration and unverified leads. It is also working on diversifying to publish stories that educate and inspire millennials to work hard towards making it big in the startup and tech world.

At some point, we all have to take risks to get what we want. But some risks are tougher than one imagines them to be. In today’s competitive world, everyone wants to be the best, everyone wants to be at the top. For the same, many start working on their dreams at a very young age. Based in Odisha, Alekh Kumar Parida also made sure he stays determined to achieve big things as he had plans to become an entrepreneur at a young age.

Starting a new business isn’t a cakewalk. There are already successful ones and there are many new good entrepreneurs too. But one has to take the risk to step into this competitive and challenging world as then only, a person can understand how to function. While the dreamers are still sleeping and waiting for the best moment to take action, the taker has caught the rewards.

Risk-takers are more likely to be successful because they do not limit themselves and are willing to put in their energy when every other person is hesitant. Alekh Kumar says, “If you don’t start somewhere, you won’t know how to grow, gain success, deal with failure and be better than others.”

His mantra in life is to never give up, stay positive and trust yourself. Alekh Kumar said that one cannot sit and wait for things to happen by themselves.

“As a beginner in the world of entrepreneurship, one has to work 10 times harder than those who are already established. Patience is the key and if you are honest with your work and yourself, you will get closer to your dreams and goals,” says Alekh.

Taking a risk to achieve a goal requires courage to face the fear of uncertainty. No matter the outcome, either way, we grow through the process and become more resilient and confident. Better yet, building those skills helps in taking more risks and improves the chances of achieving future goals.

Risk takers know that success won’t fall in your lap. You have to chase and hunt for it. That is what they do when they take risks. They are shooting for the sky amidst the storm. Through that chase, they find seemingly rare opportunities that may never have been found if they had waited.

During this lockdown period, Alekh Kumar hasn’t lost hope. He knows this time will pass and life will be normal again. He thinks once everything is back to normal, everyone will be different. The demands and expectations of people might also differ. So there’s a huge opportunity for all those who want to start something new and big in the business world.

During this Coronavirus pandemic, Social media is assuming a fundamental part in keeping us normal. In these difficult stretches, Social media influencers are our significant wellspring of diversion. One such artist is Vicky Mandal. He is an Artist, Model and Influencer and so forth. Hailing from a spot named Vidyasagar, Jharkhand, Vicky has engraved his name at the forefront of everybody’s thoughts. He is a consuming sensation on stages like Facebook and Instagram.

More than 1 billion people every day open the applications like Instagram and offer their lives, their photographs, and their recordings, as these applications give an opportunity for data and substance trade today. People who have dominated the specialty of Instagram advertising and sharing their ways of life have acquired themselves agreeable followings of enormous no. of individuals from around the world. Vicky Mandal has an enormous Instagram and Facebook family and is totally adored by his adherents. His video content has directed critical control over his adherents.

Vicky Mandal was brought into the world on 6 June 1999 and have this adoration for acting since youth. His family needed him to agree to government work yet he needed something more from life. He followed his heart and went to the city of dreams, Mumbai to offer life to his fantasies. He partook and assumed a dynamic part in different social occasions and theater plays on school and public levels. His loved ones liked him for his acting, which gave him gigantic certainty to pursue this field.

Vicky says, “He can get past any tough spot with his firm psyche.” Vicky accepts that difficult stretches come in everybody’s day-to-day existence however you ought to consistently develop through what you go through. Alongside being an effective influencer, Vicky is an excellent individual. Through his videos, he gives society a decent message. Prepare to stun the world and you will escape any circumstance before you know it. At the point when Vicky was about his justification for picking this field as his vocation, his answer was “I love working in this field since it comprises of Creativity and amazes me at all the time.” His message to individuals is “Follow your heart and marvels will begin occurring.”

  Sunil Sihag ‘Gora’ is a social activist and emerging novelist cum screenplay writer. He is a fellow member of Screen Writers Association Mumbai. He started “Gora Foundation Trust” an NGO that creates awareness on organ donation. He has set up five community libraries in rural areas to make books accessible to the readers. Sunil Sihag a resident of Sri Ganganagar, Rajasthan, who has served with the Indian Air Force for 15 years, has authored “Day Turns Dark” a novel that revolves around love, friendship, and career.

Day Turns Dark: Unique plot, vivid narration and a skillfully crafted love story

Day Turns Dark is a story about young love, stolen dreams, of moralities and sacrifices. The plot consists of a twofold timeline – one with a dreamy romance of the young days and the latter with the realism of life. Nitin, the protagonist is an idealistic and a relatable young man, he finds himself tugging in moral dilemmas of his life situations.

The story is fast paced since beginning, and it’s really hard to keep the book down. All characters in the story are well-constructed and the plot becomes more and more gripping as the story progresses. This would be an amazing read to anyone who has experienced love. It brings back good old memories from one’s younger days and raises some introspective questions about love and moralities on the reader’s mind.  Key strength of the book is the writing style, which is very descriptive. The choice of words is as apt as it can be. The author really paints a vivid picture and opens the door for a lot of imagination and thoughtfulness. One area of opportunity would be with the proofreading. The book had certain layout and typos issues at places.

All in all, Day turns Dark would be a highly recommended book with a unique plot that stands out among other romantic fictions. It has a vivid narration and a skillfully crafted story. The master stroke of the writer’s artistic creation is the spine-tingling ending of the book. The novel ranked first in Amazon’s movers and shakers category & ranked second in the hot new release category on launching day.

“The creative process of writing a novel and screenplay is neither a profession nor a passion for me but it’s rather a part of the evolution process of my social adventure to contribute the society and enrich the human life with values. I strive hard to explore myself through various campaigns of GORA FOUNDATION TRUST, NETEWALA for social goods” says SUNIL SIHAG’GORA’.

The most important thing to be discussed about Sunil Sihag ‘Gora’ is his kind heart. He is resolved to spend the entire revenue generated by the book for organ donation awareness campaign of NOTTO and for opening public libraries in rural areas.

In order to have a closer look into the life of Sakeem Khan, we must begin from the beginning and not focus on the generalisation that is being followed by the people of the society.

It begins with Sakeem Khan’s grandfather as he sat in the leading position of a Sarpanch and continues to be so for more than 30 years. He was also the head of a few other departments since then on, never stopping in between to consider any other factors and serving the people of Haryana through the government, using the best of his efforts. Rahisa Khan, Sakeem’s father was a man with a lot of political opinions too and managed to portray all of this by holding more than 2 prestigious positions. First, he was the MLA from 2017 to 2019, then he was the minister from 2014 to 2019. The Waqf Board in Haryana too saw his lead as the chairman. A few other family members followed them in such prospects, which led to his uncle becoming the MLA alongside being the minister for quite some time. Now, generally, it would be expected that he would also be a popular minister in Haryana after growing up in such a family.

You never know when life is about to take a mysterious turn, and you would be interested in so many different things, discovering the world which is full of opportunities waiting for you to just go out and grab them. Sakeem Khan followed this by heart!

It did not take too long for him to realise that he was not made for politics, he was built different, mostly investing in the field of entrepreneurship and dreaming of becoming a successful entrepreneur when he grows up. Never giving up on his dreams, he slowly started to establish his start ups. Knowing a lot about leadership qualities and time management, he essentially invested in two companies come up one of them was a stone-crushing company that was a raw materials provider an another is also a raw material provider but it is also already good, the petrol pump company. Mr. Khan happens to be the manager in the cooperative bank. He leads a very busy at successful life.

Sakeem Khan always focuses on the society and its welfare means, as is taught by his family members who have done the same for decades. What is the use of all the excess if he cannot provide a better life to someone else with it? Only if many entrepreneurs were like him, this would have been a better place to live in.

“Agribusiness is our smartest interest since it will, in the end, contribute most to genuine riches, great ethics, and bliss.”

Harisharan Devgan was the individual who began his vocation with natural cultivating. He was brought into the world on the 25^th of August in the year 1975. His ability in blending outdated cultivating strategies with new methods procured his shrubs. Harisharan Devgan’s s obligation to improving ranch financial aspects is the perfection of numerous long stretches of centered cooperation and endeavors where he prepares and retrains countless ranchers in maintainable practices. Additionally, getting the following essential age of ranchers by inspiring and preparing youngsters in the area to create as agripreneurs. He had gone through quite a while supporting these promising youthful gifts and spreading regenerative agrarian abilities and utilizing this to help the aspiration and vision of Agricultural 5.0.

Mr. Devgan has been an energetic admirer of horses and sets a benchmark with numerous trees in a pizazz to advance the equestrian game. Specialty Racing is anticipating broadening its mindset and inspire the wonder of pony hustling on a public level with the best race tracks and the focal point of making the best and most famous dashing occasion around the world. His adoration for creatures reaches out past ponies. His commitments are past the ranch steers, he has received numerous canines that were left deserted by their proprietors. His heart resembles a home to numerous creatures giving sanctuary to dairy creatures. He likewise settled a Cow shelter which gives a home and others conscious veterinary consideration for defenseless, destitute, and wiped out cows.

Understanding the developing requests of natural cultivating, he has taught and channelized the generally working rancher to work and acquire benefits in the natural cultivating industry. He has been a functioning taught rancher himself developing natural Papaya and natural pomegranates. His progressive strategies for cultivating have borne him humungous benefits as well as acquire pocket full wages for his field works and rewards the end shoppers with proteinous and scrumptious, wholesome products of the period with zero synthetic applications on the papaya and pomegranate yield. He is one such individual whose heart softens for the Indian ranchers on any and every issue they face, he upholds them, yet he pursues killing the homestead’s issues by chipping away at the main driver.