Co-founder at Nevarna Marketing, Dhairya Saluja is an emerging entrepreneur who paved his own path into the market with remarkable skills and knowledge. Owing to the vastness of the digital marketing sphere, it is difficult for each and everyone to succeed equitably. Migrating to Pune from Shimla nearly 10 years ago, he finished off his high school in Pune. He then enrolled in computer engineering from MIT—WPU.

Dhairya had acquired all requisites of digital marketing at a young age and been applying his knowledge since he entered the field. Shortly after the completion of high school, he began as a freelancer and was offered to perform several tasks on behalf of the corporations. His interest in the field grew, as he experienced the practicalities of the market. Now, he specializes in Search Engine Optimization (SEO), Python Programming Language, Divergent Market Research, Growth Hacking, and Website Development.

When he first came to know about digital marketing, he became interested in the field and plunged deeper into the subjects related to digital marketing. Soon, he recognized his potential and abilities and decided to embark on digital marketing as a full-time career option. Although there were several opportunities available, Dhairya set his heart only on digital marketing sphere. As the time went on, he came to realize that he could perform much better than those already serving in the field.

The number of internet users went up in recent years, giving rise to new opportunities in the digital marketing field. At present, there are thousands of digital marketing consultancy in India alone. Having been into the field only for a few years, Dhairya gained first-hand experiences and invaluable insights about the market. He worked hard and kept moving forward, irrespective of the situations in the market. One of the noticeable difference between success and failure is how much persistence a person has and how long he has that for. Practical applications of the concepts he had learnt in the beginning gave him hope to persist even in the testing time. His calibre manifested throughout the market, positioning him where he stands today. He attributes his success to his late father who had inspired him to become better in early age and also to his mother who still gives him courage and strength.

The unshakable belief he carried within him brought forth positive results for him in the long-run. Presently, he is a co-founder of Nevarna Marketing and has been continuously contributing to the success of the firm. He joined several other platforms, too, before Nevarna Marketing and always worked with dedication and exuberance. Hard work and talent paid off in such a way that Dhairya established his name in the market. There are multiple awards and titles to his name, validating his career to the point that major digital marketing agencies are willing to work with him.

Mahesh Ratnam’s debut novel has many elements spread across various genres, making it an exciting read.

‘Illusions of Control’ is an anthology collection of seven stories, each with a complex protagonist taking the lead. These stories elements of fantasy and science fiction and are set in different realities, be it dystopian, futuristic, or time-altering. But despite these settings being so far from reality, it is the humaneness of the characters that pull the readers’ interest in. Be it a journalist looking to save the publication they work for, or a mother doing best for the child, or even the son that has to take on a mission to save his clan; these stories capture the essence of what it is to be humans indeed. The author has made sure not to paint the heroes as beings who could do no wrong. They too are portrayed as flawed, like everyone else.

The worlds created by the author have been wonderfully described, practically taking the reader away to a new world. The author made sure to add details through the story, thus ensuring that the worlds he created do not take over the central plot. The dystopian reality created in one of the stories is too realistic that one wonders, “Is that where we are all headed to?”

A common theme in all the stories is how humans try to take control of their fates and try changing them. It is a fact that wherever we go, humans tend to leave a trail of destruction, and this has been wonderfully depicted in the book. In the end, we are left with questions like, is it better to let go of control, or do we grasp on to it as much as we can? When an opportunity presents itself, isn’t it the most human thing to get hold of the reins rather than let things run amok?

Mahesh Rajan has woven the narratives so well and has made sure to end each story with an exciting twist. The pace of each story is steady. With each nail-biting journey the protagonists of these stories take, the author successfully keeps his readers on the edge of their seats.

Besides control, the book also has elements of class disparity, pollution, and the powers the authority has on us. Though the stories are set in imaginary worlds, the reader tends to question how much of the fiction is a reflection of the reality we are in.

It is hard to pinpoint a genre when you try to describe ‘Illusions of Control.’ It has elements of thrillers, mystery, science fiction, etc. And when a book has too many genres in one place, there is a chance that it may lose the plot. But it is testimony to the author’s brilliance that we do not come across such an instance in this book.

The short stories are well-written and concise. The author does not waste any time in places and keeps the story moving. The storylines are woven in a way that they deviate from the conventional narrative. It is nearly impossible to predict what the protagonist would do, and each decision brings about a volley of twists and turns.

The various elements in the book are ideal if the author’s goal was to widen the reach of his book amongst readers with different interests.

This book can be highly recommended to anyone who loves short stories or to readers interested in speculative fiction. With such a brilliant debut, Mahesh RatnamRajan has established himself as an author whose works are eagerly waited for.

‘Illusions of Control’ is priced at Rs.349 and available in Paperback and E-book formats

across major E-Commerce channels and platforms.

For further updates on Mahesh and his book, visit:https://linktr.ee/maheshratnamr

Lucy and The Parabola is the third book in the successful Lucy book franchise, a sci-fi trilogy that revolves around Lucy and chronicles her adventures. Lucy which is the acronym for Love-Understanding-Creation and Youthfulness reveals strong parallels with the world as we know it and does not only limit itself to the fictional world of the trilogy. The book does a fantastic job in trying to predict the problems that may arise in the future if society does not reflect and break patterns that are deteriorating the very fabric of society.

“Lucy 3 was like delving into a deep dive towards the darkness of our dreams to search out a light for ourselves which was just hiding and waiting for us there,” said Mr. AnandajitGoswami on the inspiration for consistently bringing Lucy back.

The first two books, ‘Lucy and the Train and ‘Lucy Meets Artificial Intelligence’ have set up Lucy as the saviour of the earthlings as they are faced with the danger of being wiped out once again. Aware that she is the only one who can venture into the future and find out the answer to save the world from imminent doom, Lucy sets off on a mega-adventure but her journey is filled with treacherous twists and sinister entities.

“The book will open up that realm of future, dreams, and reality for the readers.” Remarked Debashis Chakraborty on the possibilities of the readers connecting with the Lucy franchise.

“Taking on a successful franchise is always a challenge but we are glad that we were able to pitch Lucy 3 to a well-known traditional publishing house like Locksley Hall Publishing, who have done a commendable job on it. The high sales bear testimony to the reader’s love for it.” Said Suhail Mathur, co-founder, The Book Bakers Literary Agency 

Published by Locksley Hall Publishing LLP, Lucy and the Parabola goes through feelings where the journey encourages the reader to explore moralistic, ruminating, active, action-oriented vision about science fiction, dystopia, sustainability, and humanity at large.

“I take on the mantle of the chairperson of Flo Ahmedabad chapter 2021-2022 with the tag line, ‘Create your Story’ with your dreams, aspirations and ideas, as I dream of a world where half the countries and half of our companies are run by women” Nandita Munshaw, Chairperson, FICCI FLO Ahmedabad chapter

FICCI FLO- Ahmedabad Chapter’s former Chairperson Taruna Patel handed over the baton to the new Chairperson Nandita Munshaw at the webinar hosted by FICCI FLO

Ahmedabad, 15 April 2021: On 15th April, FICCI Ladies Organization (FLO)Ahmedabad chapter appointed Nandita Munshaw as the chairperson for the year 2021-22 at the ‘Change of Guard’ ceremony organized for 17 chapters PAN India. The webinar hosted by FICCI FLO outgoing President JahnabiPhookanand incoming President Ujawala Singhania across the digital platform.

NanditaMunshaw is the Founder of SadaivRishtey, a Boutique Matrimonial and has previous experience in working at forex. With a desire to seek an identity for herself and be financially stable she got herself involved in the retailing and marketing of FOREX Business and worked for a good number of 15 years. This business gave her an opportunity to liaise with some of the well-known Corporates for their Forex requirements.

On the occasion, Nandita Munshaw said that ‘Amongst 190+ head of states, only 26 are women and the number of women in top management roles was 29 percent in 2020. I take on the mantle of the chairperson of Flo Ahmedabad chapter 2021-2022 with the tag line, “Create your Story” with your dreams, aspirations and ideas, as I dream of a world where half the countries and half of our companies are run by women. Our mission for the year is to Create, Connect and Collaborate as we walk the twin agenda of providing a platform to the urban dweller through our skilling projects and knowledge series and handholding the marginalised women through the Textile Conclave and a Village Adoption as well as do our bit for the lungs of our city through Forest Plantation and ‘Catch the Rain’ drive. Our textile conclave will not only showcase the intricacies of Gujarat’s warp and weaves but also set our footprints on a new trade route, perhaps the genesis of India’s Textile Tourism Symposium, which would reap multiple benefits to our economy.

She announced her core committee members that constituted of Senior Vice Chair Rachana Gemawat, Vice-Chair Aditi Parekh, Secretary Ratna Jani, Joint Secretary Madhu Banthia, Treasurer Bindu Thakkar and Joint Treasurer Anju Gattani as soon as she was inducted as the chairperson.

With the mission to promote economic empowerment and equal opportunity for women, FICCI Flo will create economic opportunities, making the women economically independent and grooming them for interviews. They will create awareness about the health and hygiene of sanitary products and teach the women about the manufacturing of sanitary napkins. Also, polishing their skills, providing them online training and creating awareness to explore job opportunities. Flo Ahmedabad chapter is planning to create a digital platform wherein women can sell their manufactured products online.

Furthermore, she said ‘Our programs and events are a heady cocktail of brain and soul. With the humble realisation that we have to leave the world a better place for our children, I humbly call on my Flo family to extend a hand as we traverse the road less travelled’.

About FICCI FLO

FICCI Flois the women’s wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). An all India forum for women, Flo has its headquarters in New Delhi, with 17 chapters covering different geographical regions of India. Flo represents entrepreneurs and professionals. Flo Ahmedabad Chapter was established in 2010. FICCI stands for a definitive voice for the industry to assist in the growth and development of the country and to do so in a manner that brings stature and recognition globally.

A surprise hit song ‘Dream Girl’ by Punjabi singer Nobby Singh is out now. The music video produced by Ziiki Media will take you on a romantic ride to Goa. The video song is here on public demand as the audio track, which was released on April 2, received an overwhelming response from audiences on social media.

Nobby Singh is a fast-trending Punjabi singer who has lent his melodious voice to “Dream Girl”, a song that seems to connect with everyone who has ever desired a beautiful woman in his life.

The video song features Nobby Singh and Amanpreet Kaur besides the paradise of Goa. The song is available on all the major music platforms including Spotify, Jio Saavn, Gaana, Hungama among others.

The song already created hype among the audience as the signature dance step from the video song went viral on social media including Instagram and other platforms in no time. There are more than 2.5 million views on Instagram Reels, a platform that is creating a lot of traction these days.

Nobby Singh has grown not only potentially but his fast-rising numbers on audio streaming platforms speak for themselves. He has around 600 percent growth on these platforms since the release of Dream Girl. Earlier, he had around 2,500 monthly listeners on Spotify while it has increased to more than 13,000 within 10 days and still counting.

Also, Nobby made it to the top 30 artists this week on Resso, an International audio streaming platform. Recently, the Punjabi singer had paid tribute to legendary singer Late Sh. Sardool Sikander Ji with an emotional track ‘Asin Jis Lai Duniya Chhad Ditti’. The song had received a lot of love from the audience across the social media platforms.

Nobby is the next big thing coming in the Punjabi industry, which is pretty clear with the kind of growth he is showing in the music arena. On getting a response from the audience, he said that he was feeling blessed that his songs were being loved and that people were loving him. “I’m thankful for all the love that people are showering on me,” he said.

Well, this is not it. Nobby is all set to bring some more tracks which are already in a queue. Currently, he is having around 3 songs in a pipeline out of which one is with Desi Crew while one is with Gurlez. In the meantime, you can go to the Youtube account of Ziiki Media and get on board the romantic ride to Goa with ‘Dream Girl’.

“Leap and the net will appear,” Zen Saying had once said. And Gujarat-based entrepreneur Bhushan Chhaya took the saying to heart, despite his very adverse circumstances. The result of that was a success and a guaranteed lifetime of happiness and satisfaction for him. Bhushan Chhaya started off as any other banking sector employee looking for a steady pay cheque to combat the financial distress that his lower-middle-class family was undergoing through. However, he could not ignore his dreams of having a career in the IT sector and took the leap of faith and success.

Crediting Bhushan’s luck is not the right thing to do here, given it was not all luck but hard work and determination to not fail that kept him going. Today, Bhushan enjoys a stable job with his own SEO venture named #!/Bin/Bash Computing, his dream. A humble and down to earth soul. Bhushan guarantees you solutions to your IT problems and also a hit cuppa Girnari tea if you visit him in his office. 

Bhushan has a degree in accounting and to provide for his family, he took up jobs in the banking sector, where he worked for quite a while, before deciding to run behind his dream. His company offers IT services like Cybersecurity, SEO, Forensic Analysis,  Data Science, Web scraping and *nix Management. Bhushan also has 2000+ and growing clients, not just in India but all over the world. He has been working for 10+ years in this field and his credibility continues to grow with each passing day.

Despite choosing a field that provided him a steady pay, Bhushan realised a few years into a life of moderate happiness that only his dreams will give him the happiness he wants. While his hard-working attitude is commendable, we must also acknowledge the risk he took to change gears in his professional life. 

Coming from a familial background where a stable job and a steady income is of utmost importance, Bhushan took a huge risk that could have backfired, but it was only from sheer determination and hard work that he succeeded. We all must borrow a page from this hard-working man who is worthy of being a role model to many!

Success does not come from wishing and dreaming but fulfilling the wishes and dreams by persistent hard work. Setting goals and sticking to them is not everyone’s cup of tea. Many started their path to success and left in the middle because they got strangled by distractions. Well, this is not the case with the founders of Shoeb Alam and Soubick Das. Despite many hurdles and tough situations, they have managed to move their movie buzz website to the top of the ladder in few years.

The initial days of The Cine Talk saw very less viewership because there were already enough competitors in the given niche. However, the duo didn’t give up and worked hard to get the latest news, articles, and posts related to the Movie world and in no time they climbed up the search results in Google. The Cine talk is a blogging website where all the latest gossips and posts related to movies, cinema, and more are published on a daily basis. They have a great set of user base and they have more than a million of viewership on their posts. They have made a great impact and broke the stereotype that mainstream blogging sites and sites with a high rating can only garner viewers. This has allowed numerous other Soubick Das and Shoeb Alam to live the dream, which they are hesitant to leap into.

Soubick is a tech expert and has good knowledge of SEO which helped to increase the reach of their blogging website. On the other hand, Shoeb was more customer eccentric and managed the content structure, PR activities, and what goes into where. From our experiences, we all know that a team with tech expertise and Management expertise can be a deadly combination. This is the key point from which they garnered success. The duo of Soubick Das and Shoeb Alam Founding members and CEO of The Cine Talk has done extensive research while defining the content of his blogging website. This has exceptionally helped The Cine Talk to reach exceptional heights in blogging.

The duo of Shoeb Alam and Soubick Das guides the future generation and shows them what collaborative power is. Most people tend to work individually thinking they can handle all of it but collaboration is quite great when the people you want to collaborate with have the same vibe as yours. They are the reason our next generation can value themselves and can reach much greater heights with their creative ideas.

They also manage a group of young techies under their radar who help in the continuous research and development of The Cine Talk. These employees have shared only pros about their company because they can’t remember any cons as of now. The company has done charity works over the past years and has helped people during the time of the recent pandemic in every way possible which includes distributing food items, medicines, sanitation items, and much more.

Now they are an emerging startup that has made numerous investments in other businesses. Not only these, but they have also helped others with their expertise. The Cine Talk is quite in the buzz nowadays and the credit goes to the duo for their persistent handwork and dedication towards their business. They are now all set to be a millionaire by the end of 2021.

Dileep Kumar Kandula, an entrepreneur is the founder of India’s largest growing Milk Shake franchise chain Shake Stories. The company started a few years ago and has grown to be one of the best ones in India. With the milkshake company’s growth, Dileep became popular with each passing year. He now has the reputation of one of the most successful people in India.

Dileep Kumar Kandula is also the founder of CineBucket and works as PR for Tollywood films and celebrities. He has handled top celebs and their films and made sure it has a great reach over all media platforms. Working with celebrities helped him to build a public image for himself too. He is also one of the most known social media influencers. For his amazing influence and impactful work, he was awarded Best Social Influencer Award in 2019 at aj international social media awards function.

Along with handling a huge company and being a PR, Dileep Kumar Kandula also indulges in humanitarian work. He is the founder and director of DooraDrushti foundation, a government registered NGO which helps underprivileged people with their medical and educational needs. With his NGO, he has changed thousands of lives so far. During the pandemic, Dileep has made sure no person sleeps without food and raises funds to help people who suffered during the lockdown.

Dileep Kumar Kandula is a ray of hope to those who dream big and want to have multiple ventures. Usually, people get scared to try more than one thing. But the Entrepreneur has shown the world that if they plan everything perfectly and maintain a balance in their work, they can do anything and everything. He’s indeed the best influence to today’s youth who are full of dreams and hopes.

It is due to the roles played by the Macho Man as heroes in the Hindi films, that the youth of the present generation are inspired and had developed a fad of keeping themselves fit and polishing their personality. Many such youths also move a step ahead towards bodybuilding while working out in the gym and they devote their entire life in strong bodybuilding and succeed in fulfilling their dreams.

But a mechanical engineer named Sandesh Deshmukh, who hails from Pimpri Chinchwad city, adjacent to Pune is a bodybuilder with the difference. He has been developing his physic simultaneously while pursuing his mechanical engineering degree. This really requires hard work determination and commitment.

This youth Icon Sandesh Deshmukh is a resident of Shahunagar locality in the Pimpri-Chinchwad town. His father, a worker and mother -homemaker, also has one younger brother in his family.
Sandesh completed his schooling from the modern High School in the Nigdi region and got his B.E. Mechanical degree from Siddhant college of engineering. During this period, he pledged himself to give a Mechanical muscular lift to his body and march ahead to take bodybuilding as his career.

From sports to bodybuilding
It was since childhood that Sandesh had a penchant for various sports. As cricket was his favourite, he played it in school as well as college and was known to be a player with high sportsmanship. He dreamt of becoming a cricketer of repute but during one match when he saw the transparency being killed and nepotism galore, he decided to eschew playing cricket and take a sport as a career that is transparent. This resulted in encouraging him towards building his body stronger in the period when he was concentrating only on personality and fitness. He started devoting more time to bodybuilding and came out with flying colours. Besides, he also started seeking valuable in-depth knowledge in the field of bodybuilding.

Part time work for building the body
The financial situation of Sandesh Deshmukh’s family was very weak and his parents had many expectations from him as he was their elder son. On the other hand, Sandesh had no other goal than to make a career in bodybuilding. But unfortunately, his career had compelled him to spend around rupees 30 to 35 thousands for regular exercises and diet. As his family was not capable of coughing up the amount, he had to work as a delivery boy, bouncer and at some times as a gym trainer to raise money for meeting the expenses for his bodybuilding. On one hand, he was working hard in the gym and on the other, he was concentrating on the part-time job and developed the skill of balancing, the two.

Family support after gold medal
This determined modern youth used to work hard for two hours in the morning and for an equal period in the evening but had to face the ire of his family members. ‘No turning back’ said Sandesh to himself. He made up his mind to go ahead with his new career and thus pave way for him to march towards success. Many of his friends helped him for making available the diet, necessary to build the body. He never has to face any shortage of diet during his exercise.
It was in January 2020 that Sandesh won the Gold medal in a bodybuilding competition and was honored with Pune Shree. After this success, his father was also convinced that he and his family members should support Sandesh and they did so. In the same year, Sandesh also won the junior Maharashtra Shree bodybuilding competition at Kolhapur. The Pimpri Chinchwad Municipal Corporation (PCMC) declared Sandesh as their Brand Ambassador for “Fit PCMC” drive. He is guiding the people who are health conscious by giving them online guidance. He is helped a lot by coach Vikram Bide, Jivan Landge and a friend Yash Gholave Ajinkya Barle.

Sandesh has a wish to win the Mr Asia competition that is going to be held in the year 2022. He had started preparation with an eye on this coveted title in the field of bodybuilding. Sandesh wants to give the Sandesh to the upcoming budding builders to be patient and well aware of the protein-rich diet, in addition to the all-inclusive diet. He says that this requires a lot of money and extreme hard work. He suggests the youth to be determined and fully devote themselves in order to achieve the goal.

The market and the mind are not sellable. The future is for sale because we all live in a futuristic world (for e.g., share market, child future, gold recovery, green-collar jobs, society welfare, petroleum, natural resources, competitive market, etc. all these revolve around the future of making money and a better life). But presently, our future depends on duty, rule-based ethics and character-based ethics.

So, post COVID-19, India’s future will be divided into two parts: investment which depends on rule-based ethics and character-based ethics which comes under brand creation, gold value and market potential.

About the author:

Padmaja Bharti is currently the author of two bestseller books: Wondering of Indian International Ethics and Rhime of Time. Her writing habit developed at the age of 13, but she never got a chance to explore it. Now that she is free, she has started writing poetry, and her areas of interest are non-fiction and social issues.  She graduated from the National Institute of Fashion Technology (NIFT), Kolkata, and is now pursuing M.A. in literature.

For her, writing is like intertwining different loops into one chain to create a picture or view around you. She has narrative writing skills, and it mostly revolves around social issues, philosophical thoughts, etc.

Nevertheless, if you want to know more about her poetic writings, it is based on the automatic writing style, which you will see in her bestseller, Rhime of Time. You will see the interlinking of her different thoughts, which will keep the readers interested in connecting with it. Free writing is her preferred style of writing.