Have you ever thought that the love of a brother for his sister can give birth to the idea of a venture and prove to be successful? Setting up a business and making it a worldwide brand is not a walk in the park. And one has to keep a nose to the grindstone to achieve it. Maybelline is one such brand; its impeccable journey began in the 20th century. At present, the estimated annual revenue of the company is $95M. 

Every brand has a backstory but Maybelline owns a very fascinating story. The discovery of the brand was not a simple business strategy, it was way more than that. The tale commenced with Tom Lyle Williams, a 19-year-old boy who came up with this idea. It struck him when he observed his sister preparing a mixture of coal dust and Vaseline together and then applying it on her eyelashes to give them a voluminous and jet black color look. Then he took inspiration from this idea and did an experiment producing the eye product which was given the name Lash-Brow-Ine. 

Soon the product became popular among the local population. But it was not ready to become a worldwide brand as the name wasn’t that appealing to grab the attention of the businessmen around the world. 

Now it was a task to decide the name and this time he did not have to go too far, he chose the name of his sister, as she was the reason behind the inspiration of the discovery. Like this he came up with the first half name of the mascara i.e. Maybel the second half was kept on the name of Vaseline and together it became Maybelline. This story behind the name made it one in a million and people connected with it as it was the tale of a brother and sister.

From the beginning itself the brand used to focus on the eyes, their first modern beauty product Maybelline Cake Mascara came in 1917 and it was made for daily use. The product was a hit. Then later in 1960, they introduced Ultra Lash which claimed to provide the long, full, and curvy effect to the eyelashes.

Later they tried their hand into more variety of cosmetics for example lipsticks, nail paints, etc. in 1960 putting up mascara and other eye products indicated that the girl as evil.  The daily soaps evil characters of women were portrayed by their eye makeup only. And this became the reason for the rise of the company because it was producing different styles of eye makeup/cosmetics.

We have seen at present i.e. 2020 that the brand produces products for different income groups and products suitable for different age groups too. This policy was adopted from the 20th century only which was from the beginning of their business. The Brand doesn’t portray a specific image of a woman, that how she should be, what is the definition of beautiful. They rather made women feel pretty no matter what age they are in, what complexion they have always concentrated on the happiness of the women.

And since then they haven’t looked back and are hailing in the industry. Cheers to their journey!

Raksha Rathore is a self-taught artist and sculptor of Indian Origin. She has made quite a mark with her contemporary and abstract art style. Since her childhood days, she was drawn towards the beauty around her. Nature and its wonders moved her beyond words and she expresses these emotions on sculptures and canvas.
Before she fully tapped into her artistic side,

Raksha Rathore is an International Trade Analyst. As a trade analyst, she looks over affairs related to Bilateral and multilateral trade, International Business, Export and Import, and International Projects pursuing export growth in different industries with approaching overseas markets such as UAE, USA, Australia, UK, Europe. NFTA, SAARC. AFRICA etc.
This world just as fascinating as the world of art.

For this profession, Raksha says, “As a part of society, my approach is for growth and development. Whether through consulting for exports or businesses growth for foreign exchange earnings. I have been taken a part in the country’s developments.”
In both these fields – art and analyst – Raksha made sure that she gave back to the society. As an analyst, the welfare of people was the first priority.
As an artist, she amplified these efforts and started working with NGOs for the upliftment of those who happened to be less fortunate.

Raksha Rathore believes that in today’s culture across the world, art plays an important role in people’s lives; “It is a healthy outlet for creativity and expression of unsaid feelings. It’s the visual enhancement of thoughts, I believe it is like mediation. So it will be a good spiritual engagement of this society instead of misleading of life.”

Raksha’s efforts help to provide a platform for artworks of the deprived and differently-abled people who cannot approach a bigger platform due to the unfortunate hindrances in their life.
Raksha’s art itself is an object of respect among her contemporaries and seniors. Her art has graced many art galleries and exhibitions across international venues.
World Art Dubai, Parallax Art Fairs London, London Art Exhibition, Indian Art Exhibition all welcomed her creations and showered with the deserved appreciation.
Raksha Rathore honoured by International Pride Woman 2019, IPW – Ms Universe Creative Woman 2019-20, Rajasthan Women’s Achievement Award 2019.

Even her charitable contributions have gained recognition. Recently her efforts were awarded by the All India Institute of Public & Physical Health Sciences (AIIPPHS) with a certificate for her commendable work in spreading awareness regarding the COVID-19 Global Pandemic

The stock market is notorious for coming down on its players with huge losses. However, the same stock market which might make someone lose their house also blesses some with a new adobe.

Mohit Gupta is one of those blessed ones. But do not mistake his blessing as a stroke of luck. It was his persistence and determination that made him a stock market genius.

The journey of this genius starts more than half a decade ago in 2014, when he took out a loan for 1 Lakh Rupees after completing his schooling – to start trading in the stock market. Experience comes from highs and lows and his learning started early – 2 days into trading to be more precise. Within two days he crashed with a loss of 40,000 Rupees and knew enough despair to make him consider quitting.

However, he rallied once again, picked himself off the ground and navigated his way to a sizeable profit. By the end of 2014, he had managed to pay off the loan he took out earlier in the year.

After clearing the debt, he focused on learning the in and outs of the stock market so that he wouldn’t have to go through turbulent times again. After educating himself, he coined his tagline – “Analysis is my first priority” and took to educating others via social media platforms. Now he has over 500 students from all over India learning under him.

In 2016, he started the construction on his dream home and dipped his toes in big capital trading. Again he came across a bumpy road. This helped him polish up his vision even more and made him an unstoppable force.

In 2018, after his house was complete, he set his sights on the next big thing and bought his dream car on his own and quickly added a bike into his roster of vehicles.

Mohit Gupta is a wayfarer and undertook the iconic Leh Ladakh road trip in 2019. He did so after making a stable ground himself and fulfilling all his physiological needs.

Making money enough to fulfil the basic needs – according to Maslow’s hierarchy of needs – is very easy, anyone can do that with a little effort.

Mohit knew his potential and with his knowledge and persistence has managed to enter the echelon where he can make his choices freely.
Smart investments have enabled him financial freedom, where he isn’t bound by prices to make choices, he can make choices based on where his heart is set.

It is 2020, and we will shortly receive an announcement of Bigg Boss 14 and undoubtedly Salman Khan will be playing the perfect host of the upcoming season. The makers have started the selection process for celebrities and commoners. They have approached many familiar faces for this year’s BB-14 and have been in talks with many entrepreneurs, social media personalities, social workers, and others.

According to sources, Alekh Kumar Parida, a young entrepreneur, has been approached by the Bigg Boss team as a common entrance in the house.

Who is Alekh Kumar Parida?
Alekh Kumar Parida is a young Businessman who holds the company called Fame Bross, which is well-known for making people famous on social media. 

He does branding work, music promotion, artist management, social media management, YouTube marketing, online reputation management work.

He is a known face in the celebrity circuit as most of them know him well because of his profession.

Alekh Kumar says he can play mind games in the house for survival as he knows how celebrities think in real life and that can benefit him in Bigg Boss house.

The Covid-19 disruptions have made affiliate marketing an effective brand promotion enterprise. Aman Saha is widely known in the industry as an affiliate marketing guru. In the absence of a conventional mode of marketing due to the pandemic disruptions, Saha has shown that the branding exercise cannot remain disrupted.

At ease with the digital medium, Saha is tech-savvy, as he started his journey as a web developer and later on evolved as a marketing specialist. Saha honed his skills as a web developer selling online web services. But his expertise in SEO(Search Engine Optimisation) made him a leading name in the world of affiliate marketing.

Evidently, the pandemic has increased the average time spent of the people who have largely been homebound due to the prolonged spell of lockdown. Internet consumption worldwide is on the rise. This shows that people will continue to look for their necessities online across multiple websites and portals. Despite the evolution of marketing practices and strategies, brands are finding it difficult to reach out to their target audiences in an effective manner.

In such a changing environment, Aman Saha is working hard in helping companies to reach their target audiences and making them popular brands. Affiliate marketing is the process of earning a commission by promoting other people’s products. Aman Saha, a young entrepreneur has become an established name in the online marketing business.

Speaking about the hardships and difficulties in affiliate marketing, Mr Saha says, “Challenges are everywhere and affiliate marketing is not an exception. You need to grow as a professional by learning from your mistakes. It’s not possible to become an affiliate marketing tycoon overnight. You may not even reach your target after a couple of months. But that shouldn’t stop you from believing that you can make it big in this industry.”

Digitalization has made affiliate marketing a growing industry with increasing marketing opportunities worldwide. And with the help of experts like Mr Aman Saha, one can easily bring traffic to their respective websites and increase businesses. Also, his effective marketing skills and strategies have helped in generating huge revenues for different marketing companies.

The post-pandemic economic growth has many challenges. Effective affiliate marketing solutions can make meaningful positive changes. This will not only be an economical option but will also help companies acquire customers who are looking for a particular service, while simultaneously incentivizing the publisher too. It shall open up opportunities for brands to increase awareness about one’s services across several sectors without the need to remain confined to one’s own market segment.

A blood donation camp organized by Ajay Boricha along with Yuddh EJ Kalyan Organization today during the lockdown. There are many Volunteers from this organization participated in this camp.

He said that all donors were screened before the donation of blood. They were asked whether they had any contact with COVID-19 positive patients or any travel history. It was ensured that all had face masks and washed their hands before donating blood.

This organization always helps with different issues.

More specifically, the cow’s slaughter has been shunned because of a number of reasons such as being associated with god Krishna in Hinduism, cattle being respected as an integral part of rural livelihoods, and an economic necessity.
This organization always helps the Preservation, protection, and improvement of stock and prevention of animal diseases, veterinary training and practice.

In simple terms, this organization always provides help to helpless people, also a person in order to survive should have proper food, clothing, shelter, health care, and education. Thus, he refers to a person failing to acquire these minimum levels of subsistence and in turn suffer from starvation, malnutrition, and diseases.

Trimmer Guidance is a platform that enables you to stay in the comfort of your own house and still provide you with useful Experts’ tips and tricks regarding the concerns of your hair. So, here are some tips for achieving a haircut at home using the best hair clippers.

Gear up:

The number of blade guard must be kept in mind before starting with the haircut. The size should be according to the length of your hair. For example, the number 0 will barely cut the hair. On other hand no. 8 will cut a decent amount of your hair.

Prepare your hair:

Give your hair good wash so that not even a single strand of hair is left untangled. There should be no waves in the hair.

Cover your body:

Before you began the process your body must be covered with any cloth. The fabric must be draped properly all around so the hair doesn’t fall on you and stick to your clothes.

Brushing is the key:

Give your hair proper brushing before moving on further. To avoid the disruption of the tangles this step is very important.

Cutting of hair:

If you want to get rid of a lot of hairs then use the longest guard. It depends upon the haircut you choose. Take the desired size of guard according to the area of your head. For instance, some men want longer hair in the middle and shorter hair in the sideways of the head.

Bangs for a change:

Girls can follow the same process for the bangs you just need to take the hair from the front of your head and cut the desired length using the clipper.

Move against the direction of hair:

Move the clipper against the growth of the hair from downwards to upwards. Take a small area and small strokes must be made.

Achieve the look:

Finally using different sizes of the guards, you will “get the look.” 

Aditya has immense experience when it comes to hair styling and make-up. Aditya Sharma worked with the esteemed ZEE TV as MUA in one of the most famous shows called SA RE GA MA PA (Little Champs) in 2017. Over there he worked as a make-up Artist and use to perform make-up of the Jury member’s – Himesh Reshamiya, Aditya Narayan, Padma Wadekar , Arpita Mukherjee,Shabbir Ahmed,Arvinder Singh Arv ,Vinod Hasal, Vipin Aneja ,Rishikesh Kamerkar etc .He also used to do the makeup of the little contestants- Vaishnav girish,Dhroon Tickoo,Shankukhapriya M.,Anjali Gaikwad ,Shreyan Bhattacharya, Sonakshi Kar. Aditya knows how to get the look right for any kind of event and is one of the most popular makeup artists today. His makeup is subtle yet classy. Aditya is hands-on when it comes to makeup and will give you the best experience for your hair-styling and makeup which you all will cherish for a long time to come.

 Aditya’s make-up philosophy is “ Make-up is a powerful way to effectively reveal something unique about your inner self “

Aditya is a professional make-up artist. Since 2010  he started doing makeup for NBSP. He also initiated make-up for his sister’s friend’s wedding.  Later on, he decided to become a freelance make-up artist and simultaneously concentrated on his studies. Aditya being a student from the science background also worked with the hospital after his father got paralyzed.

Aditya continued to be a freelance makeup expert where he executed make-up for Bridals, Beauticians, Fashion, Ramp, Portfolio, and Party makeovers. He was also active in personalized make-up workshops for individuals and groups. Seeing his noteworthy talent, he was selected by the Balaji group of institute from where he gathered fame as a MUA. This was just a start to his hitherto successful career. Recognizing his talent ZEE TV enrolled him to perform make-up of jury and contestants.

In the year 2017 Aditya worked as MUA &NBSP with aplomb; in the ZEE RISHTEY AWARD SHOW, where he did the makeup of noted personalities like Mohit Malik, Samiksha Jaisawal, Ratan Rajput, Abhishek Rawat, Singer Rahul Vaidya, Hiten Tejwani,   Vaishnavi Mahant, Shana Sheikh.

Apart from all these achievements, Aditya worked in a short video, photoshoots as a MUA, and has been nominated for hundreds of awards because of his amazing work in the industry. He has also achieved a lot of recognition and fame in the industry in the form of awards.

Surabhi Verma, Author of ‘And she quit her job’ shares her entrepreneurial journey through her new book. The book talks about building your own business and nothing can be as relevant as that in today’s time of lock and unlock. The pandemic has sparked a new tsunami of emotions in people and with the professionals losing their jobs this book emphasizes how freelancing can be a relevant option. 

The book shares wisdom on how to equip yourself to work on your own terms. 

Ms. Verma shares talks about the three major steps to build yourself as an entrepreneur “The book is something to look forward to amid Pandemic. In times where people are losing their jobs we need to be more equipped in thinking to start a freelancing career which will lead to the origination of an entrepreneurial journey . The three most important steps towards that are screening ideas for feasibility, assembling needed resources and actually developing a new business.”

Furthermore, She adds “ One does not need to have a particular formal education to even begin to think about building a business. One can dive into different fields of interests and look for opportunities . There are sectors for instance If one want to start a tech company, experience in business, computer programming and marketing could all be valuable. Also, some industries will likely require some type of education so its always variable”

Ms. Verma stresses towards creating more sensitisation amongst people towards having their own businesses. As there are a lot of stigmas as well that one needs to face when one chooses an entirely new field to explore. We need each other’s support and motivation to aim for the long run. The book helps in building a freelance career from the scratch and that is the need of the hour in the post- pandemic world. The book also talks about being your own boss and that it’s a benchmark which is attainable given that the right amount of work is needed to achieve the goal. 

Surabhi Verma who is now an Entrepreneur herself quit her job when she was just 25 and she decided to write her debut book Â‘And She Quit Her Job’. Published in 2018, the book serves as a handbook for people who want to go ahead and be freelancers and work on their own terms. Under her company, The Inception Media, that she set up in 2019, Surabhi has worked with world-renowned clients who are billionaires, CEOs, life coaches, athletes and celebrities. Her end-goal is to create content in any form that sparks a positive change.

17^th September 2020, New Delhi: YourShell, a leading student accommodation brand in Delhi NCR,  announced today that they have been acquired by Stanza Living – India’s largest managed  accommodation company. The two companies have been in talks since late last year, culminating now  in a deal. Established by Delhi University students; YourShell is among the youngest startups to raise venture debt under the  Government of India’s StartUp India program. They were also an operationally profitable business  across their 18 properties, at the time of deal. 

YourShell was launched in 2017 with 145 beds to provide easy to book, serviced, and affordable rental  homes to students within the coveted North campus area of Delhi University. Currently, they have over  600 beds in 18 properties.  

Talking about the acquisition, Shaifali Jain, Co-founder, YourShell said “We have been closely  following Stanza Living’s journey and admired their operational expertise and how they have scaled  their business pan-India. When we learnt that they were looking at strategic acquisitions for growth, we  believed it was the ideal time to pass on the reigns to the experienced team at Stanza Living and  become a part of their rapid-scale story.” Shaifali Jain comes from a business background and credits her success to the support of her father Mr. Bhushan Kumar Jain.

Apart from high-quality residences, YourShell was much-appreciated for delivering a robust service  support system for handling student grievances along with an exciting array of value-added features  including a library, gaming zone, career counseling sessions and internship guidance. The team  considers their strong resonance with the student community as their USP. 

Sunny Garg, Co-founder & CEO, YourShell said, “As students ourselves, we had seen the primitive  condition  of student housing options in the city from close quarters. YourShell was launched to revolutionize the  daily living experience of students through a high-quality product built around convenience and choice.  Over the last couple of years, we have not only built a strong brand preference among the student  community, but established a solid, hyper-growth business. The success of our venture has stoked the  entrepreneur in us and we are now moving on in search of the next big idea.” Sunny Garg dropped out of his admission from Indian School of Business, Hyderabad in the early days of his startup and similarly today after the sale of the company, he is determined to choose entrepreneurship over an MBA. Sunny and Shaifali are launching another company together and aspire to create a unicorn.

The professional student housing segment has been on an upward surge in the last few years, attracting  global investors and large-scale real estate partners. As the market matures, consolidation of local  operators and acquisitions by leading players are expected to become more frequent. In the wake of  the pandemic, industry confidence in growth of the sector also continues to be high, guided by gradual  reopening of educational institutes, expected upsurge in demand for upskilling and higher education  opportunities against the backdrop of a subdued job market and rising consumer preference for safety,  convenience and quality of living options.  

About Yourshell 

A Govt. of India recognized startup YourShell (Lofty Ventures Pvt. Ltd.) provides easy to book, better serviced  and affordable rental homes to students within the campus and thrives on building a robust support system  for handling student grievances. Established in late 2017, YourShell also offers an exciting set of value-added  features to students including a library, gaming zone, career counseling sessions and internship guidance. 

About Stanza Living 

Stanza Living (www.stanzaliving.com) is India’s largest managed accommodation company, offering  dedicated living solutions for students and working professionals for an inventory of 55,000+ beds across 14  cities. A tech enabled managed living concept, Stanza Living delivers world-class living experiences built on  a wide array of amenities and services for convenient living and operated by a professional team. The  company is backed by marquee global investors like Equity International, Falcon Edge Capital, Sequoia  India, Matrix Partners, Accel Partners and Alteria Capital. Stanza Living was founded in 2017 and is  headquartered in New Delhi, India.