An expert in anything was once a beginner. At some point, you need to get out of your comfort zone and follow what your heart says. Who knew that a man graduating in Civil Engineering from NIT, Surat will be a founder of the top marketing company? Yes, you read that right. We are talking about Dheeraj Jorwal, founder of Brandzup which is India’s fastest growing influencer’s management and marketing company. After graduating in 2014, Dheeraj bid farewell to the field of engineering.

His passion and dream of having his own company and he succeeded in it at a rapid pace. He is a past master in content creation and knows how to make things go viral on the internet within no time. With having thorough knowledge in content strategy, he also possesses an expertise in brand promotion strategy for any social media platform; be it Facebook, Twitter, Instagram or YouTube. Moreover, he is the man behind the biggest YouTube influencers like Amit Bhadana, Harsh Beniwal, Elvish Yadav among others.

It was in early 2017 when he came across some of the talented creators who were struggling with the strategy of their content. That’s when Dheeraj came up with Brandzup. He and his team dedicatedly focus on quality and growth. His focus is to convert any content creator into an influencer. Quoted by Dheeraj, he believes, “Creator with 10K subscribers can be an influencer but a creator with 1 million subscribers doesn’t need to be also an influencer.”

He surely knows all the tactics to make the content on social media reach till a wider audience. Brandzup is in partnership with Rohit Yadav and Sanchit Goel and today it is one of the leading influencers and marketing management company which has now opened the doors for international brands as well to enter in the Indian influencers marketing industry.

B-Town an ultimate dream for thousands of models and actors who want to prove their talent as an actor. We find many skills nowadays in India, and many are coming from outside India. Some are good in looks, and some are good in acting, but we rarely find a perfect combo of Beauty + Acting, and when we get such talent he/she noticed quickly in shows and then in the Silver screen.

We found one beauty who is stunning when it comes to looks, and she is ever more astonishing when we talk about her acting. Gauri Rajput and the perfect combo of Beauty and Acting, making her way from modeling to shows and now next destination is B-town.

Gauri Rajput hails from the small town of Chattisgarh’s Raigarh. Gauri is blessed with tremendous talent, and she has proven that in her short career. Her journey started with modelling, and it took no time as her beauty get the first tag of Miss Chattisgarh in 2014. Her first step gave her confidence to continue to her dream toward B-Town, and that dream took her to Mumbai. Guess what her first step in Mumbai was a solid start as she became the face of Womensera which comes in the top five magazines of India.

From modelling her career started in acting slowly from small character roles in serials, she began to come in most TV shows from best TV channels like Colors, Star Plus, Star Bharat, Zee TV, Big Music and many more.

She is part top production house like Balaji, and she has shown her acting skills in TV shows like Savdhan India, Sethji, Bahu Humhari Rajnikanth, Crime Patrol, Pyar me Sawdhan, Shakti Peeth ke Bhairav, Udaan, Ishq me mar jawan, Laddoo 2, Savitri Devi College and Hospital, ye hain Mohabbat Mein, Ashoka, Raja Ranjeet Singh and many more shows. She has been part of a movie called “Bijlee”.

As she was getting popular in the TV show, she started to receive top advertisements, and she is also associated with top brands like Flipkart, Snapdeal. 

Other than she is also a famous social media influencer of our time, she runs the channel called Rajput Gauri on YouTube, where you can see her acting skills and her versatility. Due to her talent, she is becoming more and more popular on Social media like Instagram were her fan following is growing at Rocket speed.

Rajput Gauri is undoubtedly going to be the next big thing in the coming year as she is a stunning looking actress, and she can justify any role given to her. 

India, as we all know, is a foody Nation, we love our food, spicy, yummy and different flavours of masala. Small to significant events, we are known for keeping varieties of food in our thalis wherever we go in India.

The food business has been top Business, and with western culture food coming in India, we are the biggest market in the world in terms of different kind of foods.

Looking at the opportunity in this Business, one young Entrepreneur name Amber Gandotra has jumped into this Business. He has opened his stores in Jammu, and other places which are famously known as “Brewers – The Coffee Bar”, “Jammu Special Paranthe Wali Gali” and “Amritsari Special Kulcha King” etc.

Amber Gandotra we all know him, he is a famous personality of Jammu who is known for entrepreneurial quality from a tender age.  Amber knows India, especially western and northern part of India is foody region and people love trying different food and coffee bars. So he has made an ultimate mix of west and regional food in his stores, which is working spectacularly for him. 

Amber always amaze everyone with his thoughts and business style. He is a strange kind of Entrepreneur more of a traditional one who understands the basic needs of India. He makes more essential things from the small projects, and that quality is pretty rare in today’ time.

Amber is also noted for his other businesses like IT, then salon Business. Other than Business this guy loves to ride his Beast (cars)  Machines, and we often see him with top celebrities of every field. Amber’s popularity is increasing day by day as time is passing. We can see him becoming the most qualified Entrepreneurial Celebrity of our time. Every project he is trying is becoming gold all thanks to his vision and his efforts behind every project.

Amber is also good looking lad; he has charming looks which can smoothly work in the movie as a lead actor. Surely he might be having a massive number of Girl following in his social media accounts. This guy loves to enjoy life with his family as his pictures on Instagram tells the story. He seems to be pretty close to his family. 

We find a vast number of entrepreneurs in India nowadays who are taking India forward with their skills in fast-moving 21st century and Amber Gandotra is leading that list.

Astrology is a pseudoscience that claims to divine information about human affairs and terrestrial events by studying the movements and relative positions of celestial objects. Many cultures have attached importance to astronomical events, and some—such as the Hindus, Chinese, and the Maya—developed elaborate systems for predicting terrestrial events from celestial observations. In the world of Astrology, there has always been Indians since the old age who have dominated this field. Today we will tell you about one such Astrologer Arun Kumar Vyas who has dominated the Astrology world with his presence and knowledge across the globe.

Arun Kumar Vyas who hails from  Phalodi (Jodhpur, Rajasthan) was born in a Pushkarn Brahmin (Vyas) family. He grew up in a family of people who had brief and detailed knowledge of Vedas, Sanskrit, Jyotish and Indian Astrology. His grandfather Pandit Shri Ramgopalji Vyas was a Famous Shrimad Bhagwat preacher. Since childhood, listening to his grandfather’s foretelling created considerable interest in him towards Shrimad Bhagwat and Astrology. Which eventually led him to study about Indian Jyotish and Astrology. He studied various Astrology & Veda Scriptures. Under the guidance of respected Shri Harikishanji Changani. 

Mr. Arun Kumar Vyas started his practice at just the age of 18 and because of his vast detailed and reliable knowledge of the subject he was honored with Jyotish Bhushan & Jyotish Samrat and other accolades at an early age. Today He is amongst one of the topmost preferable astrologers of the country.  He has been called in many countries for lectures and consultancy because of detailed and scientific knowledge on Indian astrology and Vastu Shastra. Arun Kumar says, “What we are today and what we will be in the future will be the Outcome of our KARMAS. All human beings have the power to change what lies in the future. I invoke in them to take the right path to enlightenment. I think astrology is scientific and has guidelines based on mathematical calculations and is often mistaken as myth or magic.”

The Indian Astrologer Arun Kumar has more than 25 years of experience, which itself is a massive reason why he is considered one of the best astrologer in the country. His scientific explanations of things and accurate results by his guidance has been the main reason for his popularity amongst the people. His commitment and dedication towards his work are unmatchable.

However, Being a famous astrologer,  He is just like any other normal human being. In his personal life, Arun Kumar Vyas loves to watch cricket and Bollywood movies, and his favorites are Sachin Tendulkar and Amitabh Bachchan. He also loves to give it back the society and is active in many social services. It is his dream to help as many needy children to help in their education to make a better future for them. The good deeds and weak heart of Arun Kumar Vyas truly make him an inspirational personality.

Imran Khatri from Mumbai has done MBA in finance and marketing has a major interest in the construction business.

Starting his business in interior decors in 2008. Imran was always a part of the construction world as his family background.

Since Dubai is all about interiors and ambiance and glamour. It perfectly suited Imran Khatri’s profile which made him establish ‘Khatri interiors’ naming it after his family.

Having an ace architect, design theme who are highly qualified, project management team, number one engineers working under. Khatri interiors have reached the moons under the leadership of Imran Khatri.

Imran Khatri has successfully completed over 1200 commercial projects and numerous high-end residential projects working with the royal families of UAE.

Doing projects all over UAE Imran Khatri has his company based in Muscat, Qatar, Dubai and Mumbai and many other countries/cities

“Wear you heart on your skin in this life”- Sylvia Path famously quoted this line. Kamz famously known as Kamz Ink Zone have been a the driving force that motivates the above saying. He is one of the most talented and humble tattoo artists in our country. He accepted his love for this profession at a very young age, when he saw his classmate draw a tattoo on his wrist with a pen. He had been very intrigued since then about this art form. Hurdles are always part of a great success story. His parents, like any other Indian parents, did not approve of this profession. But his dedication and his deliberate efforts convinced them to understand his passion. He gained his initial knowledge from a famous tattoo expert named Nick Sharma from Ludhiana, and then, nothing could stop him from achieving all the success in the world. Today he owns a tattoo parlour named “Kamz Inkzone.”

He yearned to learn more about the forms of tattoo and the designs. He has attended many conventions across the globe that have helped him pave ways to a greater learning source. In the Second International Tattoo Convention that was held in Goa, Kamz was the only one invited from Punjab. He has been very persistent in his efforts to attend such conventions, learn from talented and well-known tattoo artists, and also bring so much glory to India. He has also been a part of a convention in Nepal and he has attended on in Russia too. He is also going to be a part of a convention in Europe as well.

Kamz, as a person is very humble and his urge to become proficient in this profession is never ending. He has made tattoos for some very famous personalities namely Yuvraj Hans, A-Kay, Sara Gurpal, Garry Sandhu, Ninja, Elly Mangat, Sukh-E-Musical Doctorz. These are just a few stars on his shoulder as of yet. He aims to have more recognition in this field. His desire to learn this art in the most intricate manner is worth appreciation. His visualization and his brain both are quite synchronized and well equipped to draw the most dificult tattoos. He is already working tirelessly towards achieving his passion to draw realistic portraits in the future.

One should always be very versatile and social in order to learn and enhance their creative skills. Kamz have been a part of an MTV show, Ace of Space season 1. Having an opportunity to be a part of the national television show that would give him huge recognition as well as a chance to meet new people was an incredible experience for him. He has already procured so much appreciation from such great personalities that he does not need any more validation on his work. Having said that, Kamz have been diligent in mentioning that he is still in the learning phase of his profession. He is a trend setter in this era because getting a tattoo is still not very common in India. There is still a part of the society that does not appreciate this culture. Irrespective of all the negativity, he has been aiming for the bull’s eye.

His artistry and his resolute efforts speaks in high regards about his profession. Being someone who has inked Yuvraj Hans, Garry Sandhu, Ninja is incredible work. Kamz’s desire is evident in all his interviews where he says he wants to have greater apprehension about tattoos. He said “With the almighty’s grace, I would love to learn more about realistic portraits and become one of the top tattoo artists in the world” 

During these times of marketing and gimmicks, it is the only quantity that sells, barely anyone is bothered about the quality! But, there are still a few who take it upon themselves to make sure, being in the public domain entails a lot of responsibility. It entails a lot of pressure to deliver information that matter! In this day and age, entertainment journalism has reduced to nothing but PR content that is so much replete in the media that original journalism is nowhere to be found! In fact, even in press conferences, some journalists are egged by the PRs to ask questions that according to them will benefit their clients (in this case the actors they are publicists to)! However, it is journalists like Sandip Pal who makes sure to steer clear of all such activities and is also brazen enough to ban any PR company or publicity personnel who indulge or want the journalists to indulge in such cheap tactics! 

He is always in a quest to bring reality in front of the world. In his own words, “being a public figure, I feel, the reality should not be messed with at all and I believe I can withstand whatever it takes to bring out the truth, the whole truth and nothing but the truth in its absolute nudeness!” He further says, being a Bonafede journalist, it is my duty and why would I give in to cheap PR practices.” He questions! This is also the reason behind all the problems and controversies that he has faced and continues to face in his career! It wouldn’t be an exaggeration to call him journalism’s controversy child. Once again, he has managed to embroil himself in yet another controversy! 

Well, according to a source, “A few days ago, Sandip Pal had done a “Breaking Story” about the new film of Anurag Kashyap titled ‘Choked’. Being a competent journalist with very good sources, Sandip managed to cull out the entire story of Anurag’s film. When the director got to know about this, he thought it would really affect his film adversely, so without thinking twice, he called Sandip and asked him to take down the story!” The source continued, “However, Sandip Pal being what he is, did not take down the story and it is still very much up there.”

When we got in touch with Sandip, he confirmed the news. Quipped he, “Yes, it is true, Anurag called me to take down the story. According to him, my article was giving out all the major details of his film and it would be really disadvantageous for him and his film if people came to know about the main concept before it is released!”

Sandip further revealed, “Anurag also said, that he was anyway taking a risk by making this film with newcomers and on top of it, if media and then the audiences start making conjectures about his film from now, it would be very bad for the film. The intrigue of the film would be destroyed.”

When asked why he has still kept his article online, he brazenly stated, “Anurag did his job, he made a film, that is his job and I did mine. I wrote an article digging deep and bringing out a nice story, that is what my job entails. How can anyone stop me from doing my job? At the same time, I also realize that what he said was not incorrect. And it is obvious that he as a filmmaker will be piqued by my story.

Therefore, instead of taking down the story, I did remove a part of it which bothered him the most as the maker of the film. In this way, I kind of did what he wanted and at the same time, I didn’t cow down!”

Well, it seems to be quite a psychological affair, but having said that, taking a firm step in this way speaks volumes about Sandip’s cheek and audacity! And this is how journalists should work in real. Only then the phrase ‘free-press’ will be justified.

Read Full Story Here – Anurag Kashyap Has Named His Next Venture Choked And This Is The Reason Why 

YouGov research has revealed the interesting facts about the Indians. As per the recently released report of YouGov, a majority of Indians think sustainable manufacturing processes are important when buying fashion products. 

The sustainable fashion movement – which thinks it is important to gear the fashion industry towards being more ecological and socially just – has gained huge media coverage in recent years. This new data shows that more than four in five people (83%) consider sustainability when buying fashion items but it is far behind other factors. 

Note: Data collected online by YouGov Profiles among around 1007 respondents in India in July 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country.

What numbers says?

The report highlighted, at present, seven in ten people (72%) in India said they have heard about sustainable fashion. From these, two in five (40%) don’t know much about it, around a fifth (19%) know but have never tried buying it and only one in eight (12%) have bought it in the past.

YouGov’s survey shows that while it is less of a motivating factor when making a fashion purchase, more than four in five (84%) people who are aware of this concept are interested in buying sustainable fashion items. However, a better design range of sustainable fashion products (64%) is the key driver in what would motivate someone to buy sustainable items, followed by competitive prices (58%) and sustainability certification on labels (56%).

What do people say?

Many people also said they are likely to purchase more sustainable products if brands highlight the benefits and impact of buying sustainable fashion products in their communication (41%) and if they give reward points for buying sustainable fashion products (41%). More than a fifth (23%) would do so if sustainable fashion becomes a new trend after being endorsed by celebrities or influencers.

Top motivators to make a purchase

These motivations work differently across different demographic groups. While the top motivators for men are competitive prices (58%), and better designs (57%), in both cases women are more likely than men to be encouraged by these factors to make a purchase (59% and 72% respectively).

Difference exits even among age groups

While a good design range motivates both millennial and GenX, the latter are more likely to be influenced by labels containing information regarding the sustainable process of manufacturing (66% vs 50%) and by cheaper prices for sustainable fashion (68% vs 53%) as compared to millennial.

The past decade has seen a wave of disruptive entrepreneurship across sectors, thanks to factors like technology enhancements, pro-SME/MSME government policies, open international trade opportunities, and focus on skill development and vocational training. According to the Global Entrepreneurship Monitor (GEM) India Report 2016-17, prepared by Entrepreneurship Development Institute of India (EDI) and its associates, 11% of India’s adult population is engaged in “total early-stage entrepreneurial activity (TEA)”, which makes them first-generation business entrepreneurs.  India’s Start-up ecosystem is one of the fastest-growing in the world, with over 190 deals worth $ 4 Billion closed in just Q1 of 2019.  

However, despite the buzz and the glamorous funding opportunities, the ground realities in the sector can be quite disturbing. Being a first-generation entrepreneur or a start-up founder can be a lonely job, with various roles to juggle single-handedly. This often also leads to an overwhelming pressure of execution and micro-managing the business, and ultimately losing track of the larger goal and growth opportunities. From cash flow constraints and challenges with scalability to internal difficulties with hiring and retaining talent, competing in an almost global market, legalities and accounts, self-doubt, long-term business planning and strategy to overall business positioning and goal setting, are all extremely vital factors that need to be addressed for the business to be successful. Despite a brilliant innovation and the right mix of service and solution, most entrepreneurs and start-up have difficulty holding on to the market and eventually fail. Even the ones with a glamorous round of funding lose track of strategic growth and spend chunks of the investor money on marketing and offering discounts, eventually burning out! 

• According to Shikhar Ghosh’s Harvard Business School study, almost 90% of start-ups and small businesses fail in 5 years
  
• 75% of venture-backed start-up also fail
  

As if in response to the above challenges, professional networking platforms have seen a steady rise in popularity. While on the primarily are looked upon as ‘new business’ opportunities, professional networking has evolved to go much more beyond the leads and referral domain. These platforms offer entrepreneurs, start-up and SME/MSME businesses a common ground to interact, learn and grow. Apart from fellow entrepreneurs, the platforms also offer mentorship and business guidance from people in the form of success stories, case studies and learnings, which is readily shared with the group. 

Here are 5 ways how networking platforms double up as strong mentoring sources:

1. Exchange of challenges and learnings:
   

Networking platforms offer a supportive environment to entrepreneurs where they can discuss the challenges they are facing or share learnings from a recent setback. These exchanges help create a sense of positivity and hope to know that the challenges are common and can be overcome, instead of being overwhelmed by trying to solve it alone.  

1. Providing solutions:
   

Being a group platform, the access to different point of views and recommended solutions to problems often comes from outside the sector/ industry, and can thus be enlightening and innovative. 

1. Right connections:
   

Apart from being a platform to voice out and exchange information, networking platforms also offer access to a vast network of reputed experts and people who can directly help in not just problem solving or getting new business but also to consult on varied factors of business. 

1. Industry insights and best practices:
   

Apart from focusing on new businesses and solving challenges, networking platforms also offer insightful analysis of industry and economy developments, impact of governance policies and recommendations on best practices which can help an entrepreneur to tide over rough weather by leveraging group intelligence. 

We have all heard and read inspiring stories of great business leaders who owe it all to their suite of advisors and mentors. It is also a proven fact that companies with founders who are mentored by other successful entrepreneurs are three times more likely to become successful entrepreneurs themselves. However, to be a successful entrepreneur, one need not necessarily be mentored under a world-class mentor or guru. Access to the right information and a close-knit support system of fellow entrepreneurs whom one can trust, can work wonders on multiple levels. From the opportunity to forge lifelong professional friendships to gaining trusted new business referrals and access to seasoned mentors, networking, when done right, can be a vital force in the evolution of a business and the businessman! 

(The author is Global Citizen, Serial & Social Entrepreneur, Real Estate Developer, Educationist, Angel Investor & Motivational Speaker)

In recent years, the Indian Logistics and Supply chain have undergone a transformation, thanks to the steady adaptation of ‘smart’, technologically empowered operational practices, coupled with accelerated growth opportunities. Additionally, as per the Global Ranking of the World Bank’s 2016 Logistics Performance Index in 2016, India jumped to 35^th position from its previous 54th position 2014, registering improvement in overall ranking across all the six components of the logistics performance index.  However, India’s fast track rise to become a global economy has led to a devastating impact on its environment and ecology. India’s poor Environmental Performance Index, which slipped from 141/180 in 2016 to 177/180 in 2018, is a loud warning sign for the economy to urgently adopt sustainable practices so as to remain globally relevant.  

Taking a cue from global trends and the ‘Green’ revolution that is bringing about the adoption of environmentally responsible business practices worldwide, the next wave of disruption for Indian logistics is in the making, with a steady evolution of ‘Green Supply Chain Management (GSCM)’ process, that is slowly making its impact. GSCM or Green Logistics is a process of adapting and adopting environmentally responsible processes that are sustainable and effective in minimizing the ecological impact of traditional logistics activities. However, the slow adoption of Green Supply Chain Management (GSCM) practices in India, can mainly be attributed to three basic factors: 

• Lack of strong environmentally responsible public policy for businesses
• Lack of economical or cost-effective infrastructure that can encourage GSCM
• Lack of public/ consumer awareness and preference for environmentally positive products/ services

Meanwhile, there are marginal players and a few start-up’s that are working towards creating a cost-effective and collaborative solution to make GSCM a more viable and popular practice among modern Logistic players. The rise of third-party logistics (3PL) service providers and the trend of outsourcing vs the traditional in-house logistic operations are small steps in the direction. The recent adoption of digitization in logistics is also driving practices like consolidation, the reduced dependency of physical documents, faster mode of transport, smarter warehousing, and freight management, etc., all of which are also contributing to reducing environmental impact brought about by traditional SCM.  However, a massive transformation in mindsets, policies, and business practices are needed for India to be looked upon as a truly eco-friendly and green business economy, with GSCM and Green Logistics being its backbone! 

Decoding the negative impact of major sub-sectors of modern Logistics and understanding how they can adapt and adopt ‘Greener’ processes, can be briefly explained as follows:

• Transportation: As one of the major contributors to environmental degradation, the transport sector alone contributes to about a quarter of global CO2 emissions. In India, the CO2 emission from fossil fuels has also grown at CAGR of 4.5%, as compared to the 1.16% growth in developed countries. Apart from CO2 emission, transportation also contributes to 30% of particulate matter in the air in metros, leading to air pollution, noise pollution, and degradation of green cover and open spaces due to the heavy infrastructure development in building wider roads and expressways. Adoption of Green Transportation can help the replacement of fossil fuel based technology with bio-fuel based one or with alternatives like CNG, hybrid, battery-operated vehicles, and equipment, etc. Additionally, taking into account details like fuel efficiency, payload management, routing, and driving techniques can go a long way in making ‘green transportation’ more cost-effective and sustainable. Consolidation of shipment and preference to railways or waterways as a preferred mode for transportation can also make a considerable impact on the environment while also saving cost and time. 
• Warehousing: Traditional warehouses, as concrete structures, consume a large amount of energy, especially for lighting, and HVAC systems required for managing a temperature controlled storage. They also lack optimum space utilization or planning, contributing to further wastage of energy and other utilities, while generating a lot of heat in the surroundings. Traditional structures, made of concrete, are massive and absorb a lot of heat, demanding extra energy to keep them cool. Further, they are seldom strategically located, thus contributing to additional transport and distribution efforts, which in turn add to the carbon footprint of the Supply Chain. Green Warehousing is adopting technology empowered management systems (WMS) and Warehouse Identification to optimize operations and reduce waste. Further, the use of pre-engineered steel structures and LEED-certified green buildings instead of the traditional concrete buildings helps optimize energy consumption and creates a smarter layout for easy operations. Adopting alternative energy sources like solar panels for lighting or the energy-efficient lighting sources, recycling water and installation of automated systems that check energy utilization, are all helping modern logistic providers to go ‘green’ and create cost-effective and sustainable warehousing operations.  
• Packaging and Recycling of Waste: Although a significant part of Warehousing processes, packaging, in itself, has been a major contributor to environmental hazards, especially with the rise in e-commerce. Traditional packaging material made of synthetic plastic can wreak havoc with the ecology as it takes hundreds of years to breakdown, choking up landfills and oceans in the process. Further, irresponsible waste disposal at warehouse levels is a major contributor to environmental degradation. Green Packaging and Waste Recycling can contribute manifolds in creating a Green Supply Chain. By implementing efficient packaging that is optimal, weighs less and thus is easier to transport, can be the first step. Replacing the plastic packaging with a bio-degradable material like paper and cardboard can be the next vital transition. Further, when discarding waste, it is beneficial to set up a recycling system to effectively process the large amounts of waste, mostly from packaging, before sending it away to landfills.
• Reverse Logistics: This is a process that takes care of recovery/ retrieval of parts, recycling of products and disposal of packaging waste. Although negligible in India, Reverse Logistics plays a key role in the GSCM and has been steadily growing, thanks to a substantial rise in the e-commerce sector, contributing to a massive packaging needs, as well as a rise in doorstep deliveries, and collection of returned goods. In terms of IT components and hardware which form a major chunk of e-commerce, disposal and e-waste management has been a real challenge. Reverse logistics has been playing a key role in facilitating optimum e-waste management by offering a structured process of collecting and re-distributing defective IT hardware to e-waste units. Apart from effective disposal and recycling of products, reverse logistics has also helped optimize costs, reduced packaging waste and helped spread awareness among end consumers about ecological and safe disposal of products, thus promoting a greener and cleaner ‘circular economy’.

Cessation:

Although Indian logistics and supply chain has a long way to go before becoming a 100% Green Supply Chain, the process has begun to take shape. Through effective public-private partnerships, effective policies thrust and focus on long term economic development gains, the industry, like other sectors like manufacturing, automobile, etc., will eventually drive the transformation and development of GSCM in India.  

(The author is CEO, Robinsons Global Logistics Solutions)