Mumbai: Global consultants for digital transformation, MSRvantage to provide secure, efficient and seamless systems for organizations in the healthcare segment through technologies like IoT and Blockchain. Technology adoption in the field of healthcare and life sciences has streamed ahead by leaps and bounds. The Life-science and healthcare sector generates and operates with enormous data every day- like clinical trials, patient safety, drug supply chain, inventory management, recall management, etc. Therefore, the life-science sectors face an urgent need to progress technologically in order to keep pace with the fast-growing demands and provide innovative outcomes to the patients. It was crucial for the life science companies to think beyond their core capabilities and prepare themselves for the next generation of the supply chain and the same has been possible because of blockchain technology.

The recent COVID-19 pandemic has drastically impacted the healthcare sector supply chain. The lack of visibility across the supply chain has delayed the flow of information across the network about inventory, dispatch, and known market feedback of essential drugs. All the mentioned challenges have collectively given rise to the importance of protecting and enhancing the life science supply chains, in order to prepare them to be flexible enough to support a sudden surge in production to match the ongoing demands. All the crucial supply chain challenges can be managed through the use of next-gen technologies- like blockchain, to gain enhanced visibility and traceability so that the products or drugs can timely reach the end-users without any demand-supply gap. Using the Internet of Things (IoT), blockchain, etc. the manufacturers can gain better visibility into their supply chains. Therefore, aiding them to make vital business decisions. In addition, platforms like IoT and blockchain help life science sectors eliminate counterfeiting by entrusting clients’ customers and engaging their retailers efficiently. 

It should come as no surprise that the most common blockchain healthcare application at the moment is safeguarding our sensitive medical data. Security is a major issue in the healthcare industry. Between 2009 and 2017, security flaws exposed more than 176 million patient records. There has been a rise in the size and frequency of healthcare data breaches over the previous five years, with the most serious breaches affecting up to 80 million people. Sensitive information, including personally identifying information like credit card numbers, is commonly exposed in healthcare data breaches.

Mr. Balaji Kandregula, Vice President, MSRvantage, said, “Blockchain has the potential to maximise security and accessibility in the healthcare sector. Blockchain is a technology that is ideal for security applications because it has the capacity to maintain an unalterable, decentralised, and transparent log of all patient data. In addition, blockchain is both public and private, hiding any person’s identity using complex and secure protocols that can safeguard the sensitivity of medical data. The technology’s decentralized design also makes it possible for patients, doctors, and other healthcare professionals to securely and swiftly exchange the same information.”

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Becoming a DJ requires building the essential skills of Disc Jockeying and producing music. It is always inspiring to hear from someone with a passion and hobby for music, which are rare to find. One such famous Bollywood DJ & EDM artist is DJ Annsh, who was brought up in Indore and has recently completed a multi-city music tour. His tunes are groovy and crunchy that is liked in different parts of the country. He is well-known in all the cafes for his futuristic musical skill. 

The renowned DJ Annsh has performed a powerpack set at the venue and ignited a new trend among the party animals. He mastered disc-jockeying in Indore and quickly started to gain fame. He even hosted shows featuring self-created remixes and albums containing EDM music every weekend night. DJ Annsh also has a passion for music that comes with a desire to entertain people. He has performed in various venues across Indore, including Bollywood, Punjabi, Hip Hop, and commercial House music. His colleagues know and define him as one of the brightest DJs of this era, with remarkable energy toward his work. He has continued growing and experimenting with his tunes and creations to make something new for the DJ fanatics. 

DJ Annsh has recently completed a multi-city tour in five clubs over ten days. The clubs were Zouk Club in Raipur, Sheesha Lounge in Bhopal, Bottle Sportsbar in Bhubaneswar, Four More Shots in Indore, Drinx exchange in Indore and also hosted a private event in Bangalore. He is an energetic musician who channels his talent by playing for his fans. The well-known DJ attained a distinguished position and brought out his best. His music taste is unparalleled, and is becoming a promising face in this cutthroat competitive music industry. What’s the best attribute in him is his continuous knowledge and improvement in DJing. He has a high calibre and constant friction for DJ and music. 

“DJing is something I was born with. Making soulful music and entertaining people is what I love to do. I believe that my talent and dedication will soon dominate music and party events. With my tunes and remixes, I constantly work hard to bring something new for my fans,” the upcoming DJ artist said. Being famous and following one’s passion definitely holds uncanny importance in today’s world. DJ Annsh has successfully released his EDM music album ‘Invaders.’ His self-created remixes and reprises were exclusively featured on Radio Mirchi’s 98.3 show (Club Mirchi). He is a well-known artist who has attained a distinguished position with his brilliant performance and diligent acoustics. 

With a sensational ability to hypnotize people with his tunes, DJ Annsh believes in having a musical life. His envisions becoming one of our generation’s most influential music artists with a vibrant go-getter who is an inspiration for the upcoming generations of DJs. 

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According to the Hindu calendar, Ganesha Chaturthi or Vinayak Chaviti is celebrated on Chaturthi Tithi of Shukla Paksha in the month of Bhadrapada. The festival begins on 31st August this year, ends on 9th September, and is celebrated with much joy across the country. The people believe that during this festival, Lord Ganesha arrives on earth himself, along with his two wives – Riddhi and Siddhi, to bless the people of India with his wisdom and prosperity. Ganpati Maharaj is the younger son of Devon Ke Dev Mahadev and Mata Parvati, who has been blessed with grandeur knowledge and success. The devotees also believe in Lord Ganesha’s power to endow blessings on them for any new advents in life. 

Lord Ganpati is known for his love for laddus and modaks, which are offered to the deity during the ten days of the feast. The divinity is also known as the remover of obstacles; that is why people pray to him when they are in distress. He has a great number of devotees in India and various believers around the world. Every year many people bring Ganesha’s statues and place them in their temples, host feasts, and offer prayers to incense positivity and purpose in life. The festival ends on Anant Chaturdashi of the Chaturthi with the ceremonial Ganesh Visarjan. “Ganpati Bappa Morya, Agle Baras Tu Jaldi Aa” is among the most popular slogans enchanted at the time of Ganpati Visarjan (Ganesh murti immersion) in the sea, which is believed to be a goodbye procession for the Lord of wisdom, held by hundreds of people in a locality.  

Every year this festival is celebrated with zeal and thrill throughout the subcontinent of India. Some of the famous customs of this occasion include Ganesha Sthapana, temple decorations, carols singing, grand feasts, sweets and Visarjan, with dhol and dance. Huge processions are planned, and people come on the streets to farewell the divine lord by playing with colours and water as well. According to ancient history, this time of year is popular for starting new businesses, new journeys or beginnings in life as the Lord himself majestically blesses it. 

Happy Ganesh Chaturthi Wishes

This Ganesh Chaturthi, let Lord Ganesha not only take laddus and modaks from you but also all your worries and sorrows. 

Get ready to welcome Lord Ganesha into your life with lots of good fortune for you and your family. 

May Ganpati Bappa bless you with health, wealth, and treasure virtues. Happy Ganesh Chaturthi 

May the grace and elegance of God’s divinity enlighten your life. Happy Vinayak Chaturthi, everyone! 

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In his letter to Delhi chief minister Arvind Kejriwal, Mumbai social activist Anna Hazare sharply criticised Kejriwal’s government for its liquor policy. This was Anna’s first letter to Arvind Kejriwal ever since he joined office. Hazare mentioned that Kejriwal has forgotten what all he wrote in his book ‘Swaraj’ and is ‘drunk on power’. On Tuesday while speaking to the media, Hazare stated, “I haven’t sent Kejriwal a letter since he became chief minister, but because this is such a serious social issue, I decided to speak out. The Delhi Excise Policy 2021-22 is utterly wrong and will destroy families, particularly women. It is because of this policy, our youth, our country’s power, would be destroyed.”

Further accusing Kejriwal of not being willing to talk, Hazare also pointed out that in his book ‘Swaraj’ , Kejriwal suggested solutions to many problems which led to people putting their faith in him. However, it seems like he left his ideology behind after he became the chief minister of Delhi. In his book, ‘Swaraj,’ Kejriwal described how liquor licences are obtained by bribing authorities on the suggestions of politicians. The proliferation of alcohol stores, for which no vote is held, corrupts families. Kejriwal’s answer to the problem was to provide liquor store licences only with the permission of the relevant gramme panchayat and 90% of women attending the gramme sabha. 

CM Arvind Kejriwal and deputy CM Manish Sisodia were a part of Hazare’s Jan Andolan to fight for the Lokpal in the country in the year 2012. Remembering and highlighting that Anna Hazare said, “On September 18, 2012, AAP proposed a political route during a Team Anna meet. You forgot that the movement’s goal was not to become a political party. There was a need to educate and raise awareness among the general people. If it had been done, the country would not have adopted a wrong alcohol policy.” 

The Kejriwal-led cabinet approved the liquor policy in 2021. However, the government withdrew it after a complaint was filed by the CBI alleging corruption in the liquor policy.

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On Monday, Prime Minister Narendra Modi, through a tweet, expressed that he was pained to witness the destruction caused by the floods in Pakistan. He further added that he hopes for things to become normal as soon as possible. “Saddened to see the devastation caused by the floods in Pakistan. We extend our sincere condolences to the families of the victims, the injured and all those impacted by this natural calamity and hope for an early restoration of normalcy,” PM Modi said through a tweet. 

The death caused by devastating floods in Pakistan crossed the almost 1,100 mark on Monday. Pakistan’s government led by Shehbaz Sharif appealed for aid to deal with the crises that have displaced about 33 million or one-seventh of the total country’s population. Sherry Rehman who is the Climate Change Minister of Pakistan called it the “monster monsoon of the decade,” while Finance Minister Miftah Ismail stated the floods have impacted the economy and have cost Pakistan USD 10 billion.

 According to the most recent figures released on Monday by the Government Disaster Management Authority, the primary national organisation responsible for dealing with natural disasters stated that at least 1,061 people have lost their lives and 1,575 have been harmed. The report further said that about 992,871 houses were either totally or partially damaged which ultimately left nearly a million without food, clean drinking water, shelter and other basic necessities. Almost 7,19,558 livestock also died due to millions of fertile farmland being flooded by weeks of constant rains. 

Officials also added that the final death toll could be much higher. Additionally, a thousand of villages in Khyber Pakhtunkhwa province remain cut off from the other part of the country as rivers have destroyed roads and bridges. The  Energy Ministry told that restoring power in Sindh and Balochistan provinces remains their topmost priority.  Pakistan which is currently unable to cope with one of the worst tragedies also sought international help and the world gave them a positive response by providing humanitarian assistance along with positive messages coming from several countries. 

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His Art And Imagination Of Cinema Is Vivid And Unique; And That Has Bring Him With A New Venture In The World Of OTT As He Is The Same #OverTheTop.

Indori Films Presents A Webfilm THE THRILLER WEEKEND Which Is Directed By No Other Than Juber Indori Will Be Releasing Soon On MXPLAYER And HUNGAMAPLAY. THE THRILLER WEEKEND Is All About Suspense, Drama, Mystery And Thriller Obviously Which Is Written By Shoaib Sajid, A Debutant.

This Film Has Been Shot With Various New Upcoming Artists As Juber Indori Has A Great Sense Of Taste Over Casting New Faces And Talented Artists. Besides This There are Many Upcoming Projects Which Will Be Revealed Soon.. Wishing Juber Indori And His Team All The Luck And Light For Their Upcoming Projects.

#TheThrillerWeekend #ScreamingSoon #AJuberIndoriFilm

On Tuesday along with Tara Chand, who is the former Jammu & Kashmir’s deputy chief minister, 64 other leaders quit the Congress citing a leadership crisis. This was also done by them to show their support for Ghulam Nabi Azad who is most likely going to make an announcement about the launch of a new political outfit as early as this weekend. In his letter of resignation from the Congress on Friday, Azad criticised the way the party was run and blamed Wayanad MP Rahul Gandhi for destroying consultative processes. After a few hours, six former ministers and MPs from Jammu and Kashmir did the same.

Gharu Ram, Abdul Majid Wani, Balwan Singh and Manohar Lal Sharma, are a few of the leaders that resigned on Tuesday in Azad’s support. All of them submitted a joint resignation letter to Sonia Gandhi who is the Interim Congress President. They stated that they have been associated with Congress for decades. However, the treatment given to them was humiliating. Now that their mentor and leader Azad has left the party, they believe that they should come out as well and join him for J&K’s bright future.  

Tara Chand gave a statement saying, “The leadership was failing miserably and this led us to part ways with them. We then requested Azad to lead us and assured him of our full support. He accepted our request and now together we all will work towards bringing improvements.” Chand further added, “Multiple senior BJP leaders are also not happy with certain decisions made by the ruling party. Hence, many of them have also expressed their willingness to join hands with Ghulam Nabi Azad.” 

Azad expressed his joy in a Facebook post that people and political figures from all over J&K were reaching out to them with heartfelt greetings and a strong desire to start over. “I won’t disappoint them. All of us, including Christians, Buddhists, Sikhs, Muslims, and others, shall step into a new era of advancement and peace in J&K by working together. We have suffered enough. It is time to stand up straight and start walking together to reclaim what we have lost.”  On September 4, Azad will hold a public gathering in Jammu. Then, on September 12, he will hold a rally in Srinagar after spending four days in his hometown of Chenab Valley.

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Lord Ganesha will return to Chennai once again to grace us with his presence UNDERWATER! Visit India’s first underwater tunnel aquarium, VGP Marine Kingdom in Chennai between the 31st of August till the 4th of September, 2022

VGP Marine Kingdom believes that this will be a unique way to teach our children about the significance of Ganesh Chathurti. The host will share tales and interesting facts about Lord Ganesha throughout the day, while a live depiction of this mighty deity explores the 3 million litre shark tank. From 10 a.m. until 6 p.m., He will stop by the underwater tunnel every 2 hours to snap photos with tourists.

Date: 31st Aug – 4th Sept, 2022

Time: 10, 12pm, 2pm, 5pm, 6pm

Venue: VGP Marine Kingdom, Sh49, Injambakkam, East Coast Road, Chennai 600115

View on Map: https://g.page/vgp-marine-kingdom?share

About VGP MARINE KINGDOM:

With the mission to educate, entertain and raise awareness about aquatic life, VGP Marine Kingdom is the latest addition to the VGP Group’s enterprises that launched on April 21st 2019. This is India’s first and largest walkthrough aquarium with an underwater tunnel that is compared by many to the one in Sentosa, Singapore, and other world class aquariums in the world. Spread across 70,000 sq.ft., there are a total of 35 exhibits and counting with big and small tanks containing over 250 species of marine creatures including sharks, rays from across 5 habitats. Namely Rainforest, Gorge, Mangrove, Coastal and Deep Ocean.It also extends into a multi-level banquet facility comprising of an underwater view of our deep ocean tank showcasing sharks, rays and other exotic marine creatures

Book tickets at www.vgpmarinekingdom.in/tickets using coupon Code SAVE10PRGC to avail 10% on entry tickets

Follow them at instagram.com/vgpmarinekingdom to see the latest updates.

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It is the last quarter of the year and with this, it is the commencement of the Festive Season. This means that brands would be competing on the grounds of marketing and target audiences to grab the attention of the consumers. Unlike the traditional times, the world of branding has witnessed a 360-degree transformation in this era of digitization. Digital media and social media have created a completely different foundation for businesses to reach and interact with the audience. No matter the industry or its size, Public Relations has indeed emerged as an integral part of any organisation for Brand Promotion and Outreach. 

According to recent research, India’s retail industry is projected to grow by 9 percent over 2019-2030, rising from US $779 billion in 2019 to US $1,407 billion by 2026, hiking double the percentage of recent years. Evaluating more than the US $1.8 trillion by 2030, the retailers are learning from the more developed markets in the west and applying those brand promotion strategies to their companies. Considering the great Indian festivals, Brand activities and Marketing are also likely to peak as Ganesh Mahotsav, Dussehra/Durga Puja, and Diwali approach. This festive season’s predicted spenders are- FMCG, Consumer Durables, Real Estate, Household Electronics, Apparel, Jewellery, Personal Grooming, and Automobiles.

This is 2022 and without an era of digitization, and the same old traditional marketing techniques are no longer effective in this ever-evolving cut-throat competitive landscape. This is why digital Public Relations solutions have become the need of the hour for businesses to create a buzz during the Festive Season. Brands during this time of the year rush to create a perfect brand strategy and resonate with their target audience. Savin Communication, India’s first PR tech company, is known for its smart and effective Digital PR tools and has assisted various brands across various verticals in curating powerful brand campaigns and strategies. Savin Communication believes that it’s a BRAND new festive season which is an ideal time to implement a successful PR campaign because this is when people tend to indulge and make purchases.

An assertive and results-oriented PR campaign approach should include a strong media outreach to enhance brand recall in holidays through digital venues. 

Digital PR Solutions:- The need of the hour

Everyone knows that the holiday season is the best time to promote their products and services. The months of August to February are crucial for digital media placements because of holidays like Navrartri, Diwali and New Year. It is, therefore, highly advised to concentrate on a well-built PR campaign strategy that includes online coverages in some of the renowned publications across India. Savin Communication, a Noida-based Public Relations company has more than 100+ premium national and regional publications onboard, through which they assist brands in getting featured and reaching out to their target audience. With SMART PR and Programmatic PR, Savin Communication has empowered the brands to customise their Digital PR strategies and build credibility through time based, measurable outcomes. By creating an effective social media campaign, selecting the right publications, and tracking the target audience, Savin Communication enables businesses to boost their branding and assists them in staying ahead of their competitors.

Additionally, this is the time of year when gift recommendations featuring their greatest products are published almost daily in print, online, and broadcast media, making it crucial for brands to go for Digital PR solutions. The simple logic for this is- “The more you are visible, the more you get sold.”

Strong Social-Media Campaign 

Most surveys and market studies indicate that about 77% of people prefer to use online mode for shopping. This further increases during the Festive Season as online shopping allows consumers to scroll through various options. This is what makes social media platforms a crucial medium for promoting your brand. A rock-solid social media campaign for the brand should be in place, with an emphasis on Instagram in particular. Brand recognition will be enhanced by creating seasonal marketing initiatives to expand your product’s reach through well-known influencers. Promotional discounts, side-by-side comparisons, and most importantly, user reviews should all be used to promote products and increase website traffic.

Irrespective of their size or level of funding, small, mid, or big firms are constantly searching for merchandise that flatters their target market. To achieve this, the brand must set itself apart from competing products. In addition to helping them stay trending in the market, a strong PR and communication plan can boost sales and imprint a brand’s name in the eyes of its consumers. What’s said about a brand can optimise one’s PR Strategy for an inexpensive cost. Catering to the same, Savin Communication has highlighted the most useful PR tools that all brands use in the holiday season to increase their festive outreach and gain a competitive advantage in the market. Marketers can win a lot by staying sharp and acting fast when the festive opportunity arises. 

It’s BRAND new Festive Season so are you ready to elevate your brand and be one step ahead?

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The changes in technology in the past decade have taken a big leap. From turning the antenna at just the right angle on our roof to get a signal during the much awaited cricket match to talking about web 5.0 and decentralization, it just seems surreal. 

Internet as technology has made things so much easier and given people the independence to choose what they like. The television set was one of the things that used to bring the family together for a shared watching experience every day. However, with recent changes in the demands and technology, the viewing habits of people have become highly personalized. Somehow the joy of watching television together has dwindled. 

The arrival of OTT and the change in viewership pattern post covid, has made everyone wonder about the future of traditional Television. Prasar Bharati, which is India’s public broadcaster, comprising of Doordarshan and All India Radio, has also decided to make a leap for the new technology by announcing D2M model for broadcasting. Direct to Mobile or D2M aims at beaming multimedia content directly on the phones. It will be similar to radio where the phone can tap into frequencies broadcast by Prasar Bharti for the content without the use of internet.

Even though it is very progressive and ambitious of Prasar Bharati’s CEO Shashi Shekhar Vempati to spearhead this change but it might be prudent to consider other options as well. Mr. Partho Dasgupta, Former CEO of BARC states, “If Prasar Bharati could own a DTH platform, it could also own an OTT one  and the growth of the internet and upcoming 5G will make its coverage large enough simply putting its content on OTT will give access to mobiles every other citizen will be able to watch and hear”. Since OTT platforms have become insanely popular it makes sense to use this existing technology instead of spending crores of taxpayer’s money for this broadcasting system that may not attract viewers as much. 

The main use of D2M seems to be to put an emergency alert system in place so that people may receive emergency messages from the PM or President in case of an emergency. “In a time when news channels run live telecasts of news, it becomes redundant to spend so much money on an alert system,” says Partho Dasgupta. The ‘Emergency alert system’ in the US which became operational in 1997, has rarely been used for emergency broadcast since its inception due to the ubiquity of news coverage. It is mainly used to issue a warning regarding local emergencies like flash floods, AMBER alerts, and other civil emergencies. Also, all broadcast televisions; satellite radio stations as well as multichannel video programming distributors are legally required to participate in the system. Similar laws could be put into place in India to deliver emergency news. 

“This mass rollout of the technology will require major regulatory and infrastructure changes. Also, an on-boarding of major stakeholder like mobile operators is also going to be a challenge,” says Partho Dasgupta BARC’s Ex CEO. It is a fact that in the North-Eastern states there is a lack of mobile connectivity and states bordering India-Myanmar use Myanmar-based mobile towers. Meghalaya alone has 1164 villages that do not have connectivity. Even though BSNL has approved 352 towers in the northeast, until this happens the plans of D2M are not going to be fruitful. 

Kerala has already launched its state-owned OTT platform called ‘CSpace’ developed by the culture department, in association with Kerala State Film Development Corporation which will offer an array of content in the local language. Partho Dasgupta BARC ‘s Ex CEO states “After this other states may also foray into OTT space and prefer it over other means to provide content for their audience. It just goes to show that we just need to use the current options we have instead of draining money on new technology”. 

As far as the data consumption is concerned Times group has a proprietary technology (MX Player) that allows a user a view time of 10 hours using only 1 GB data pack. It has a subscription of over 200 million and is the world’s first OTT platform to upgrade its video encoding & compression technology to H.266 (Versatile Video Coding). It slashes data usage for streaming videos by more than half. Such technologies can be considered by Prasar Bharati on OTT platforms for their concern over too much traffic on the internet spectrum. 

Phasing out a technology in a country like India and introducing a new one is a mammoth task. Therefore Prasar Bharti should consider OTT as the alternative to D2M as till the time this new technology is developed and rolled out there will be other better advancements in technology.  OTT can be initiated quickly in comparison to D2M and can be changed with changing times.

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