Trillaso Media Network, an independent creative agency that focuses principally on strategy in imaginative and creative content marketing solutions and advertising based in Mumbai, has won the Digital Media Marketing Mandate of one of the country’s leading universities TMU Moradabad.

With the sole purpose of making a difference, and a vision that there be no one who would have to give up on their dreams due to lack of facility, Shri. Suresh Jain established the Teerthanker Mahaveer University on the foundation that education leads to transformation. Providing wings to the students, the university has brought a revolutionary advancement in the educational landscape of Moradabad.

Trillaso Media Network will look after creative content strategies, campaigns, social media management, press and media relations along with being a consultant to TMU Moradabad.

Sameeksha Jain, Founder & Head of Creative, Trillaso Media Network, said, ‘’ It has been a treat working with one of the leading beacons of transformation through education in India. We plan to exercise to the best of our abilities and achieve and create a digital relationship with the leading edge and advanced users and bring the work that the University has been doing to the forefront.”

“We are extremely inspired with this partnership. We aim to enhance Teerthanker Mahaveer University’s digital presence. I reckon that the ideals of TMU and Trillaso are aligned which

enables us to opt for a minimalistic and effective approach. We look forward to this journey of strengthening the online positioning of the University, through our creative and meaningful strategies that do justice to TMU’s work.”, added Saurabh Madan, Founder & Content Head, Trillaso Media Network.

“Despite having an in-built digital marketing team, we’ve partnered with Trillaso Media for their work is splendid and speaks for itself. We are beyond satisfied with their service,” said Akshat Jain, Representative TMU.

Sam Dee, alias Sameera Devuruwan, is a young and successful entrepreneur who established his own VC firm, HEXXION Capital in 2018. With his passion, hard work, and visionary understanding of future tech trends, he built
an exciting portfolio of companies and a name for himself in the venture capital space.

Sam moved to Texas when he was 16 years old after finishing Highschool and fulfilled his dream of becoming a commercial pilot. He worked for Sri Lankan Airlines as their youngest pilot ever, and he demonstrated that nothing is impossible, if you put your heart into it. Being a pilot allowed Sam to explore over 60 countries, broaden his mind, appreciate different cultures, and built an international network of friends and business contacts.

Sam decided to leave his career as a commercial pilot as he realized it was was time to leverage his network. Jokingly referred to by his friends as the ‘fixer’, given his ability to find a solution for the trickiest of situations or the right contact to start your business, he decided to step into the venture capital market. That’s how HEXXION, a Dubai-based venture capital business, came to be.

Sameera Devuruwan, CEO of HEXXION, has focused so far on interrupting the consumer, concierge, and fashion tech space, however is now pivoting towards fintech. “The time is ripe for a true challenger bank, revolutionizing the digital asset space”, giving a hint on his next significant investment. He wants to expand his business internationally and become one of the most recognized venture capital firms globally. “I have a number of large investments in the pipeline and we are looking to expand our team,” he says. Another project he is pursuing is to set up a company that makes it as simple as possible for other entrepreneurs to start their own businesses in Dubai. “I believe that all entrepreneurs should be given the best set up from the outset.”

Sameera Devuruwan has come a long way in his career, from working as a pilot to now becoming the CEO of his own VC firm, interrupting different sectors. He had high aspirations to be successful in life and now that he has established himself, he wants to give back. “In my home country, Sri Lanka over 40% of the population lives on less than $5 per day. What I am most passionate about is the ability to help and create a brighter future for the poor, whether with education or food. It is what I truly care about.”

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The foremost thought that strikes the mind before choosing any publication for media coverage is, whether the said publication would rank on google searches or not. Solving this dilemma prior to your investment in effective PR techniques, it is important to understand what makes your published articles rank on top at google search engines. The one factor that maintains it all is the Domain Authority. Higher the domain authority, higher are your chances of getting ranked at the top of the search bar.

Popular sites with a lot of external links to other sites with High Domain scores will generally have a very good Domain Authority score. In contrast, a slower site will have a lower score. Therefore, comparing your small business site to Google or Facebook is not going to help. Rather you should be taking suggestions from sites that are similar businesses that offer similar products and services to the audience. 

A basic understanding of Domain Authority

A software for smarter marketing created a tool that helps brands to measure the Domain Authority metric that lets them figure out where they may rank on search engine results pages (SERPs). They estimate a page’s possible ranking via several channels, including linking root domains and the number of total links, into a single DA score. This score can compare websites or track the ‘ranking strength’ of a website over time.

A domain can be judged based upon the number and quality of links pointing to that site as well as a few other factors, which they have not made public. Based on these factors, a score between 1 and 100 is issued. New sites begin with a domain authority of just 1 and the “strongest” sites are scored closer to 100. In order to ensure that you and your story are ranking on the SERP, it is essential that you choose a publication whose DA score is near 100. 

How does Domain Authority affect PR methodologies?

When you look at the holy grail of media coverage, DA tends to align perfectly. The major reason why any brand opts for Public Relations is to build a credible image in the eye of their consumers. When a consumer researches about a brand and finds enough information published about them, they are intrigued for interacting with its services.  

Media coverage isn’t merely about placing a story on one publication. Many factors, like having the right coverage mix, are involved in making a story impactful. As DA is a measure of a website’s quality and its ability to rank in search, it should be one, if not the only important factor to be considered.

If you specialize in something unique or offer a new option for a product or service, this could be a great start. Sit with your PR professionals and devise which high domain authority publications are the best for your business and get ready to top that SERP search bar making you reach thousands and lakhs of potential customers.

Are you planning to increase the Domain Authority of your own website?

Here is what all you can do to build a credible image that attracts consumers to search, read, and stay on your page:

1. Keep creating content:

In order to improve your own domain authority, it is quintessential to make noteworthy content and not only once but making it a regular activity. But, make sure that whatever you are writing has a word limit between 300 to 1000, otherwise, either Google will not pick it up or it would not rank on the first page, respectively. 

2. Embed and share links:

Once you are done with your content, make sure to add some inbound links to it and share the same with the world. Search engines like content that people read. They scroll through it, read it to the end, interact, and click through to something else. So, you shouldn’t wait for someone to find it on Google. Find places where you can share your content. This is easier said than done. And often where businesses come unstuck.

3. Optimizing is the key:

At the end of it, make sure that the articles you have ready are SEO-friendly. Choose any one of the plethora of SEO plugins available and see if the article has an ample amount of keywords, images, the meta description is specified, and the number of inbound and outbound links stand corrected.

Any high DA website embedding your website link in their content will automatically boost your online presence making your site a credible one. A reputed website never shares any inappropriate content on their own website as it can hamper their own DA score. 

You can improve your SEO ranking & DA score by producing excellent, well-researched content. To determine if your domain authority score is good or not, analyze it in regard to your competitors’ scores. If it’s higher, you’re doing well. If it’s lower, you have work to do.

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In the most recent updates, the country reported 32,937 fresh Covid-19 cases in the last 24 hours and there were 417 deaths reported. The number of active cases in the country now stands at 3,81,947 which is good news for the nation as this figure is the lowest in the last 145 days. 

With the lowest since 2020 March, the active cases constitute 1.18% of the total cases.  Talking about new cases, Kerala reported 18,582 cases and 102 deaths while the western state of Maharashtra had 4,797 fresh cases with 130 fatalities.  

According to the data issued by the Union Health Ministry, the recovery rate of the country stands at 97.48%, the highest since March 2020. Across the country, 3,14,11,924 people in total have recovered so far, with 35,909 patients recovering during the last 24 hours.

Taking a look at the vaccine data, so far, 54.58 crore vaccine doses have been given to the citizens of this country, with 1743114 doses being administered during the last 24 hours.

There is also some positive piece of news for the people of Mumbai. With a sharp decline in the cases, the city is now containment zone-free. Even the last two slums, which were under the containment zone in the K-east ward covering areas like Andheri East, Marol, Sakinaka were removed from the tag on Friday. Talking about the National Capital, Delhi has been successful in reducing the numbers over the past week. Only 3 casualties have been reported in the data shared by the Delhi Government. Daily cases have drastically reduced in the city with just 50-60 cases being reported with 513 active cases. 

The Union Health Ministry, on Monday, said we have provided more than 56.81 crore doses of vaccine to the States and Union Territories till now. Adding further, they said, More than 2.89 crore balance and unutilized vaccine doses are still available with the States and Union Territories till now. 

Being a social media influencer and a motivational speaker is not a cake walk, it might seem easy but it actually isn’t. It is a responsibility that aims to bring a change in society by motivating youths to follow their passion and work hard without giving up.

With a massive fan following of nearly 270K people on Instagram, Mohd Kaif, a young influencer is focused on creating quality content and inspiring the people for a noble cause.

This is a digital era and the world around us has transformed a lot. These days the popularity of a person is not only limited to the Glamour World or Sports. With digitization and social media gaining rapid popularity, Social Media Influencers are a new thing. Like Celebrities, these people too have become stars and one such rising star is Mohd Kaif.

Mohd Kaif, a young boy who hails from Uttar Pradesh’s capital city of Lucknow has built his image as a high-end social media influencer. Kaif is often followed by people for the quality content he produces. He has completed his graduation and holds a Bachelor’s Degree in Commerce alongside a  deep passion for ‘Shayari’.  He has a soothing voice that is primarily the reason he instantly connects with people through his motivational content.

Mohd Kaif is very active on Social Media Platforms and at the time when the ‘Tik Tok’, a video producing and sharing platform was active in India, he had nearly 1.5 million followers on the app. He is also very active and regularly produces his content on platforms like MX Takatak, Tiki and Awaaz-E-Shayar. Talking about the immense success and the love of the people he is getting, Mohd says “I always loved speaking and writing and wanted to motivate people through my content.” “Everyone has their own talent and everyone is doing good and one who gets public to connect with them is the one who will go far,” he further adds.

In this cut-throat competition of the digital era where content is constantly produced, it becomes tough for these social media influencers and motivational speakers to make a place for themselves but with the new types of content, Mohd has mastered the art to stay relevant. He aims to connect with as many people as possible. He is currently focusing on launching an organization in Lucknow with the love of the people. The aim of the organization is to provide a platform for upcoming new talents to showcase their creativity and skills bringing out a change in society.

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Nandini Patel, young youth of India, inspiring NGOs of the Nation through the creative initiative of Tribal Mart for building sustainable cities and communities with United First.

Inspiration of supporting and building tribal marts came from my family. My grandfather is socially active and denotes to those in need. He has donated to several schools for primary education.
This is my very first initiative towards making people’s life more easy and worth-living. As I think every person in India should live full of dignity and no one should eliminated from the society. I am inspirited for building sustainable cities and life for people, and will take further steps in achieving my goal.

WHAT IS THE TRIBAL MART INITIATIVE?
United first aims at providing a platform for the tribal communities to comfort their issues of traveling for purchasing basic needs of livelihood at their doorstep by building a tribal mart. The products of the Mart will be provided non financially by the local Organization or NGO associated with us with constructing small mart facilities too initially. We will identify the concerned authority who can repeat the cycle of the Mart by selling the product with the minimal cost confirmed by local authorities and repeat the cycle so that it becomes a permanent asset for the tribal and also local employment can be increased through this mart.

WHY IS THIS INITIATIVE IMPORTANT?
The main advantage of a tribal mart will be that the traveling problems for purchasing basic necessities and needs will be solved. The tribal mart project will be the first initiative towards Atmanirbhar (self-dependent) Tribal. Employment can be increased and facilities of local needs will be completed. This initiative is an idealistic example of Goal 11: building sustainable cities and communities. Most importantly, it is a cost-effective and financially feasible model. Through this initiative, the development of rural towns will be initiated.

In the activity of Tribal Mart, Many world peace ambassadors, ministers and social activist are joining and supporting the cause. This is the first initiative of one of its kind in India. Founder of United First, Sajan Shah who is a youngest motivational speaker of India says, Young people like Nandini are the key example of youth with moral and social responsibilities.

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Aarav Modi, young youth of India, inspiring NGOs of the Nation through the creative initiative of Tribal Mart for building sustainable cities and communities with United First.

18 years old Aarav, I study in Good Shepherd International School, Ooty. I am very passionate about the preservation of the rich natural history of the country. In attempt to overcome the current circumstances that the world is facing, I have taken this first step to lead by example and encourage others to do the same and aid in preserving the indigenous tribes of our country.

WHAT IS THE TRIBAL MART INITIATIVE?
United first aims at providing a platform for the tribal communities to comfort their issues of traveling for purchasing basic needs of livelihood at their doorstep by building a tribal mart. The products of the Mart will be provided non financially by the local Organization or NGO associated with us with constructing small mart facilities too initially. We will identify the concerned authority who can repeat the cycle of the Mart by selling the product with the minimal cost confirmed by local authorities and repeat the cycle so that it becomes a permanent asset for the tribal and also local employment can be increased through this mart.

WHY IS THIS INITIATIVE IMPORTANT?
The main advantage of a tribal mart will be that the traveling problems for purchasing basic necessities and needs will be solved. The tribal mart project will be the first initiative towards Atmanirbhar (self-dependent) Tribal. Employment can be increased and facilities of local needs will be completed. This initiative is an idealistic example of Goal 11: building sustainable cities and communities. Most importantly, it is a cost-effective and financially feasible model. Through this initiative, the development of rural towns will be initiated.

In the activity of Tribal Mart, Many world peace ambassadors, ministers and social activist are joining and supporting the cause. This is the first initiative of one of its kind in India. Founder of United First, Sajan Shah who is a youngest motivational speaker of India says, Young people like Aarav are the key example of youth with moral and social responsibilities.

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Vaidehi Gohil, young youth of India, inspiring NGOs of the Nation through the creative initiative of Tribal Mart for building sustainable cities and communities with United First.

Inspiration of supporting and building tribal marts came from my family. My grandfather and my father is socially very active and devotees their maximum time to those in need. They have supported several social causes. This is my very first initiative towards making people’s life more easy and worth-living. As I think every person in India should live full of dignity and no one should eliminated from the society. I am inspirited for building sustainable cities and life for people, and will take further steps in achieving my goal.

WHAT IS THE TRIBAL MART INITIATIVE?
United first aims at providing a platform for the tribal communities to comfort their issues of traveling for purchasing basic needs of livelihood at their doorstep by building a tribal mart. The products of the Mart will be provided non financially by the local Organization or NGO associated with us with constructing small mart facilities too initially. We will identify the concerned authority who can repeat the cycle of the Mart by selling the product with the minimal cost confirmed by local authorities and repeat the cycle so that it becomes a permanent asset for the tribal and also local employment can be increased through this mart.

WHY IS THIS INITIATIVE IMPORTANT?
The main advantage of a tribal mart will be that the traveling problems for purchasing basic necessities and needs will be solved. The tribal mart project will be the first initiative towards Atmanirbhar (self-dependent) Tribal. Employment can be increased and facilities of local needs will be completed. This initiative is an idealistic example of Goal 11: building sustainable cities and communities. Most importantly, it is a cost-effective and financially feasible model. Through this initiative, the development of rural towns will be initiated.

In the activity of Tribal Mart, Many world peace ambassadors, ministers and social activist are joining and supporting the cause. This is the first initiative of one of its kind in India. Founder of United First, Sajan Shah who is a youngest motivational speaker of India says, Young people like Vaidehi are the key example of youth with moral and social responsibilities.

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Meet Desai, young youth of India, inspiring NGOs of the Nation through the creative initiative of Tribal Mart for building sustainable cities and communities with United First.

17 years old Meet, studying in Udgam School, Ahmedabad. He has supported building two tribal marts out of 100 Tribal Mart projections with the NGO Live to inspire. He has been inspired by his grandfather who was involved with various NGOs, servicing, communities and donated in old age homes and in shelters of underprivileged
I am fond of various hobbies like music, cricket, badminton, etc. I dream that every person in India lives dignified and sustainable living. This initiative is the first step towards the lofty dream. The first step of building sustainable cities and communities with united first is recently taken and I am inspired to take further actions towards the same”. I have experienced, that the true source of happiness is through helping people in need.

WHAT IS THE TRIBAL MART INITIATIVE?
United first aims at providing a platform for the tribal communities to comfort their issues of traveling for purchasing basic needs of livelihood at their doorstep by building a tribal mart. The products of the Mart will be provided non financially by the local Organization or NGO associated with us with constructing small mart facilities too initially. We will identify the concerned authority who can repeat the cycle of the Mart by selling the product with the minimal cost confirmed by local authorities and repeat the cycle so that it becomes a permanent asset for the tribal and also local employment can be increased through this mart.

WHY IS THIS INITIATIVE IMPORTANT?
The main advantage of a tribal mart will be that the traveling problems for purchasing basic necessities and needs will be solved. The tribal mart project will be the first initiative towards Atmanirbhar (self-dependent) Tribal. Employment can be increased and facilities of local needs will be completed. This initiative is an idealistic example of Goal 11: building sustainable cities and communities. Most importantly, it is a cost-effective and financially feasible model. Through this initiative, the development of rural towns will be initiated.

In the activity of Tribal Mart, Many world peace ambassadors, ministers and social activists are joining and supporting the cause. This is the first initiative of one of its kind in India. Founder of United First, Sajan Shah who is the youngest motivational speaker of India says, Young people like Meet are the key example of youth with moral and social responsibilities.

Independence Day is a day to commemorate our country’s independence. Movies, or cinema, have long been one of the most potent and effective means for raising awareness and channeling your inner patriotism. As we remember the martyrs and freedom warriors who battled for our country’s liberation, we are filled with pride and patriotism.

A well-made film has the ability to transform the world and has a greater impact on the audience’s thinking than any other form of media.
Here’s a list of five fantastic films that instilled in us a sense of “Deshbhakti” for our homeland and made us proud.

1. URI: The Surgical Strike

The film, directed by Aditya Dhar, tells the story of the Indian Army’s surgical strike against militant launch pads in Pakistan-occupied Kashmir in 2016. Vicky Kaushal plays an unstoppable Para Commando in the lead role. This is a true event-based film that seeks to generate a sense of patriotism through purposeful and dramatic efforts.

2. Rang De Basanti 

Rang De Basanti is a romantic film made by Rakesh Omprakash Mehra about six young Indians who help an English woman shoot a documentary about liberation warriors from their history. It is also a fancier version of narrating the narrative of Bhagat Singh. The film’s plot is set in modern-day Delhi University, and it examines how things would change if today’s youth were as motivated as those in pre-independence India.

3. Border

The Border is a milestone film in Indian cinema that depicts a war drama and is based on true events that occurred during the Battle of Longewala in 1971. J.P. Dutta’s film is superbly written and directed. The narrative of the film depicts the friendship that develops between many young soldiers following a traumatic near-death encounter and their attempt to survive by sharing experiences.

4. Raazi

Raazi is a novel by Meghna Gulzar about an Indian girl named Sehmat who becomes a spy for the love of her nation. Sehamt, who is married to Pakistani officers as part of her mission, is played by Alia Bhatt. This spy thriller is based on Harinder Sikka’s 2008 novel “Calling Sehmat,” which is based on a true story. The music from the movies are emotional and conveys a sense of wonder.

5. Lagaan

Lagaan, Ashutosh Gowariker’s magnificent film, cemented his place in the big league. This great film attempts to depict the journey of a few Indian farmers who compete in a cricket match against British Army officers in order to rescue their crops and farms. The film’s plot is set in modern-day Delhi University, and it examines how things would change if today’s youth were as motivated as those in pre-independence India.

So, enjoy these movies with your family and friends this Independence Day, and we wish you all a very happy Independence Day. Jai Hind, Jai Bharat!

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