In an era where content creation is leading the digital world, ‘Oyster’ by ‘App n Tap‘ is a creative one-stop solution for all content help. The idea of Oyster is to make content development easier for content writers, digital marketers, students, and advertising firms. The platform will cater to every need for a content creator. Instead of multiple platforms, it intends to bring everything under one roof titled ‘Oyster’. The idea was developed by the founder amidst the lockdown and put into action at the same time. The platform intends to help with SEO, Plagiarism checking, and Grammar evaluation of the content. This super-tool is quite promising. Content empowers Advertising, Content empowers Marketing, and Content empowers the Product, but what empowers the Content? ‘Oyster’ by ‘App N Tap’, in the coming years, will be the strongest weapon in the arsenal of Content creators and Developers.

Content has been a key element in reaching people in the present day and is one of the most reliable methods of marketing & advertising. It is an invaluable way to connect brands with their audiences, and Oyster intends to make it easier for the writers to write and proofread their content. Prakhar (Founder) and Abhijeet (Co-Founder) developed the idea and built their research around the platforms that exist in the market today. Only to conclude that several platforms provide certain services but no platform accumulates all the services under one single dashboard. The founding team is currently looking to raise funds for the development of their AI-powered SAAS product.

Oyster is a promising application that can be the ideal app for many working sectors. Prakhar believes that the technology of the future is going to change everything and is going to take the content industry by storm. Prakhar is 25 years old and the youngest entrepreneur in India to hold under 50 Crunchbase rank from New Delhi. Prakhar’s goal is to make Eunoia and ‘App n Tap’ a one-stop solution for clients and content writers so that they can both be saved from predatory pricing and exploitation without any compromise in the quality of work. He wants to be a part of the change and empower it with the introduction of ‘Oyster’ in the content industry.

Abhijeet believes that just like how the internet changed the world forever when it came in 1995, Artificial Intelligence is going to do the same. He has been in the content industry for almost 4 years and has a dedicated interest in SAAS-based sales and desires to be an Entrepreneur with ‘Oyster’ being his first venture. Abhijeet believes that with ‘Oyster’, he would also contribute to the artificial intelligence transformation of this world. The content, marketing, and advertising industries are highly competitive, and Oyster can be a bridge among the three. Oyster will be launching their MVP soon. Currently, the team is looking for investor funding to upscale their market.

Help during this period in any form is a welcome addition- Nabhit Kapur

The times we are living in right now are times we never imagined a year back. Things have definitely changed profoundly across business industries, sectors and most importantly, in our lives. Today, we are more aware of how important it is to prioritize health, not just physical, but mental, emotional, psychological as well. The pandemic has taught us many things and has made us understand the true value of life. Amidst these, we see how doctors, medical professionals and other generous beings have been working hard each day to make a difference in people’s lives who are suffering. Aiming to do the same is Peacfulmind Foundation led by psychologist Nabhit Kapur, who is more than what meets the eyes.

Peacfulmind Foundation (PMF), a global organization, registered with the United Nations (UN) Global Compact which aims to promote mental health reforms and advocating for mental well-being.

Today, when people are suffering from a monster of a virus called Coronavirus, a pandemic that has taken many lives over the world, PMF has come forward to make a difference, which so far has handled more than 1000 counselling sessions, pro bono basis working with Delhi Police and citizens as well. For all counselling services, they can contact Peacfulmind Foundation with their name and number and their volunteers would be more than happy to help them out and it is absolutely free. When asked about this initiative Nabhit kapur , founder of peacfulmind foundation said “ Mental health has always been an important part of one’s life and now it’s more than required seeing the conditions. Even when the cases subsides, mental health issues like stress, trauma, anxiety, fear would come to the surface”.

Nabhit Kapur throws light on how he has read reports where 284 million people in the world get affected by anxiety, 264 million from depression, 107 million people from alcohol use disorder, 46 million people from Bipolar disorder, 20 million from Schizophrenia and the list goes on. Also, the World Health Organization (WHO) had estimated that the incidence of mental health disorders in India was 7.5% of the total population. He can’t emphasize taking mental wellbeing as a priority. Hence, Nabhit Kapur says that countries must start focusing on well-being diplomacy

The pandemic has only added fuel to the fire and has left many with feelings of despair and helplessness. This led Nabhit Kapur to make significant efforts through PeacefulMind Foundation and help individuals to address their mental health issues. He suggests that instead of getting busy doing politics, people and nations must leave behind the negativity and work collectively on the right path to serve the globe in the best possible manner.

To find out more, follow Peacfulmind foundation on Instagram @peacfulmind_pmf or visit the website, www.peacfulmind.org.

While it seems perfectly alright for men to borrow skincare products from mothers, sisters, girlfriends and friends, it is better to accommodate a skincare range dedicatedly designed for them. e’clat, driven to bring innovation in the formulation of skincare products, launches its High Profile Men’s Skincare range, effortless skin care for the most amazing man. The Products a combination of simple yet effective products exclusively for men.

Men tend to face as many skin concerns as women, but fail to find the right products due to the dearth of awareness and non- availability of suitable options. Normalizing men’s skincare, e’clat has brought a luxury range to promote a healthy skin care regime for men.

The range consists of a hydrating cleanser, a skin rejuvenating serum, glowing essence and hydrating sunscreen with pollushield, each made to fulfill its purpose to Rinse, Restore, Revive and Restrict. The four steps indicate the sequence to apply the products so as to rinse the impurities, restore the moisture, revive the glow and restrict the harmful UV-rays and pollution.

As an innovative skincare brand, e’clat formulates all their products with ingredients that are specifically combined together to provide visible results. Discussing the same, Founder and CEO of e’clat, Mr. Sandeep Gupta, says “Due to less awareness and low focus on men’s skincare, most of the men do not follow any skincare regime for the concerns they face. And with the general notion that it is only for women, it further affects their ability to develop a routine. With our range of products, we not only wish to introduce them to a simple and effective regime but also normalize the practice of skincare in men”.

The products will be made available on the website of e’clat superior- www.eclatofficial.com  and are available for sale pan-India.

E’clat, a luxury skincare brand, stands firmly on the principles of benefitting all with a result-driven approach and aims to introduce convincing solutions to help their customers achieve their skincare goals, promoting a sense of confidence and beauty for all.

About e’clat:

e’clat is one of the most fast-growing skincare brands in India, driven to bring in innovation and design in the field of skincare. They are focused on bringing in solutions that are specifically created to target the common and recurring skin concerns. Under the expertise of their CEO, Mr. Sandeep Gupta, the aim of the brand is to instill a sense of confidence in their customers and focus on creating products suitable to all skin types, promoting the message that “Everyone is different and beautiful in their own way”. e’clat envisions becoming the pioneer in skin-care innovation and is striving to do so by breaking barriers in the skin-care industry with its unique and thoroughly formulated products.

Sikander Behl is an accomplished and renowned social entrepreneur, who is determined to bring positive changes in society through his noble initiatives. Sikander, from an early age, had a vision of giving back to the underprivileged. His passion towards the problem-solving and innate endowment of generosity and humility has helped him find creative solutions to transform lives for the collective good of society. He is a self-driven individual, who questions the status quo, never gives up, and is committed to social changes.

His dedication and pursuits towards assisting the underprivileged section of Indian society have catapulted him to the forefront of social change. Due to his strong belief that one’s life is enriched when they help others, the good Samaritan regularly distributes food and water to the homeless and destitute. His altruistic acts during the turbulent times of covid speak volumes of his contribution. In addition to arranging for food packets and health kits for migrant workers, he has given away oxygen cylinders, concentrators, masks, and sanitizers to the poor and needy. He also reached out to the rural India by providing them home isolation kits.

A firm believer of the saying ‘youth is the future of India’; Sikander has taken several initiatives for youth empowerment schemes which have been met with great enthusiasm and appreciation. Owing to his oratory skills and fearless attitude, the young and determined man has led a youth crusade against many issues pertaining to the youth. Sikander, who is a strong reflection of the saying,” we carry within ourselves all the mystical powers we need to transform the world,” intends to continue his noble endeavours and work towards making the country a better place.

In the Indian Scenario, for 10 crores of new employment till 2025, India required at least 15 trillion dollars of infrastructure investment, which is not feasible as per the financial indicator not shining enough.

a.         Indian foreign reserve is approx. $ 500 bn ( half-trillion-dollar) against foreign debt approx $2.5 trillion.

b.        Indian private sector is approx. 3.0 trillion dollar equity worth (BSE + NSE).

c.         Indian G.D.P is approx. 3.0 trillion dollars currently, while central government tax collection approx is 0.3 trillion-dollar annually.

Meanwhile, last year, a claim was produced before Govt. of India by an Indian economist Mr. Deepak Sharma (32 years), he proposed the world’s third economic model called as Human Resource Economic Model (H.R. Economics). Aforesaid Economic Model was generated. Against Capitalism (Adam Smith) and Socialism(Karl Marx) therefore Mr. Deepak Sharma known as the father of H.R. Economics.

It’s well known that Capitalism proposed by Adam Smith is widely used by the western part of the World, whereas Socialism / Communism is widely used by U.S.S.R China, and other part of Asian Countries also. Since after India got independence, India was more emphasis upon Socialism (Govt.) under influence of the USSR, and after 1991, India is an emphasis upon Capitalism (Privatisation).

No doubt to claim to introduce the world’s third economic model by Indian economist is really surprising. Let’s check the facts about H.R. Economic Model and compare Deepak Sharma (H.R. Economic Model) with Adam Smith (Capitalism) and Karl Marx (Socialism).

Mr. Deepak Sharma state’s as:

1.        Human resource is an absolute asset at the level of the individual as well as the state.

2.        Aforesaid Human resources can be valued and convertible into monetary funds for economic purposes through H.R. Economic Model.

3.        All human resource is the part state H.R.Capital Account.

4.        H.R. Economic Model provides the intellectual capability to mankind to convert and utilize the assets of H.R. Capital Account into monetary fund and utilization for further economic activity.

Mr. Sharma proposed the basic tool of the H.R.Economic Model as

In the support of HR economic model, he propounded some new economic tools and mechanisms as:

A. Valuation Methods of H.R.

B. New 15 H.R. Accounting Standards.

C. New 5 Economic Standards & defining connectivity of H.R. Accounting standards.

D. H.R Valuation adding into National H.R. Capital account.

E. Derivative H.R. Coefficient.

F. Guidelines for use of H.R. Capital Account into Monetary Fund

G. Mechanism of Manpower (H.R.) Grid.

H. Connectivity of H.R. Grid with R.B.I, finance Ministry, and Stock Exchange.

 A comparison between H.R. Economics v/s Capitalism v/s Socialism

1. In capitalism, initial investment comes from the private sector, whereas in socialism initial investment comes from the state whereas in H.R.Economic Model initial investment shall be generated from the valuation of the National H.R. Capital account.
2. In capitalism, the main tools are the stock exchange, and in socialism main tool is the state tex collection ministry, whereas In H.R. Economics main tool shall be the manpower grid and state H.R. Capital account.
3. Accounting standards and mechanism of Capitalism and the H.R.Economic model differ from initio.
4. Employment generation in Capitalism and Socialism depending upon private sector profit & state welfare policy whereas in H.R.Economic Model depending upon entrepreneur capability because of  H.R. Economics mandatory assumes that Human Resource is an absolute asset and a part of the National Capital Account. Thereafter aforesaid assets to be utilized into a monetary fund which can be used for further production. While in Capitalism, an individual or group of individuals arrange investment for production, for purpose of profit and worth maximization, and in Socialism State invest in production for the welfare of Society.
5. In H.R.Economic Model ownership. Shall be depending on Group of entrepreneurs having the intellectual capability of Quality and Innovative production whereas in Capitalist  System. Ownership depending investors or Groups of Capitalists and in socialism always be State or Government.

( data as per research paper)

From the above observation, it is hereby proved that the H.R. Economic Model is a new intellectual concept against Capitalism and Socialism. Mr. Deepak Sharma has been successful in differentiating himself from Adam Smith and Karl Marx on record.

Now on the point of the mechanism of H.R. Economic Model mister, the Deepak Sharma States as all human resource is an absolute asset, which shall be the part of Indian H.R.Capital Account, aforesaid Indian H.R.Capital Accounts maintainable through the mechanism of H.R. Economic Model.

On the behalf of Indian Capital Account, this could be converted into monetized form and can be utilized for economic purpose,

Mr. Deepak Sharma further states as per H.R. Economic standards in respect of India declaring that Indian H.R.capital worth shall be between (150 trillion – 450 trillion dollars) for the next 5 years, Meanwhile,  for $ 15 trillion investment only (2 – 5%) valuation of Indian H.R. capital account shall be sufficient,

As result currently, we are having a 3% part of the world’s GDP against 20% population, if we are desirous to get 20% sharing in the world’s GDP in that case, as same as we require approx. 15 trillion dollars investment in India.

Therefore, we are now at the point:

(a)       H.R.’s Economic Model is really different from Capitalism and Socialism, Mr. Deepak Sharma has been succeeding to differentiate his economic concept from Adam Smith and Karl Marx, and another economist.

(b)       That 15 trillion dollars Indian GDP statement is not a hoax and seems to reliable if the mechanism of the H.R. Economic Modelproved safe before economic experts.

This is Nav Sandhu, a successful entrepreneur and a known face in Punjabi music industry. Sandhu he is a versatile man when it comes to music. We know the music industry to be among lucrative apart from being competitive. But with his hard work and innovation, he seemed to be impressive in his work when it comes to the Punjabi song. With Entrepreneurs gaining good buzz in the media, Nav Sandhu seemed to be scoring the point with it.

Nav Sandhu belongs to Patiala in Punjab and entered the Punjabi music industry in 2013 as a digital marketer. He had have worked effortlessly with a number of big labels and artists.

After completing his graduation from Patiala, Sandhu did a diploma in 2018 from IBM (International Business Management), Canada. In 2019, he started his own music label Brown Town Music and produced and presented big hit songs such as 8 Parche, sung by Baani Sandhu and Gur Sidhu, Above All album of Jassa Dhillon etc.

The Punjabi music industry has always been the most lucrative field in India and across the world. In the past also we have seen entrepreneurs investing in the Punjabi music industry and movies due to massive fan following. Music industry reach is now every corner of the world all thanks to a digital platform, and the entrepreneurs, such as Nav Sandhu, who are producing and presenting songs in the industry.

The BJP accused the Delhi government on Wednesday of attempting to paralyze the city’s party-led municipal corporations by halting the delivery of funds, cutting budget allocation, and closing Covid vaccination center maintained by them.

Adesh Gupta, the Delhi BJP president, Ramvir Singh Bidhuri, the Leader of the Opposition in the Delhi Assembly, and BJP MP Meenakshi Lekhi all claimed that the Aam Aadmi Party (AAP) government in Delhi was financially starving civic entities at a joint press conference.

The South Delhi Municipal Corporation, the North Delhi Municipal Corporation, and the East Delhi Municipal Corporation are the three municipal corporations of Delhi (MCDs).
According to Bidhuri, the Delhi government has shut down all MCD-run Covid vaccination center after “colluding with private health care institutions.”

He said, “The MCDs were running 200 vaccination centers, and over 10 lakh people were vaccinated there. But the government after colluding with private hospitals shut all the MCD-run vaccination centers and now people are forced to pay for vaccine at private hospitals.”

Had the Delhi government provided us with vaccines in time, people would have got vaccinated for free at our MCD-run vaccination centers and would not have to go to private hospitals and pay for it,” Bidhuri added.

The BJP also accused the AAP of harboring “political grudges” against the three municipal governments.

On the alleged fall in financial allocations to MCDs, he said, “Not only this, where earlier as per the third Delhi finance commission, the Delhi government was giving 16.50 percent share of the tax to civic bodies. Now, as per the fifth Delhi finance commission, MCD’s share has been reduced to 12.50 percent only.”

Since 2015, the AAP government has been utilizing finances in this manner to “torture” the MCDs, according to Gupta. He said that the Delhi government treated municipal corporation officials unfairly.

While the Delhi government is paying Rs 1 crore in compensation to the families of its employees who died as a result of Covid, Gupta claims that it is playing “politics” with the deaths of MCD “corona warriors.”

The BJP lawmakers accused the Kejriwal administration of failing to provide oxygen, personal protective equipment kits, and other Covid-essentials to municipal hospitals.

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Who wouldn’t love to get deals, discounts, and information about an upcoming sale, but the major problem with them is we often miss the chance to grab them because they occur at unexpected times and occasions. Not only common people but sellers also love to get benefitted out of such changes. Lfyd is here to help you so that you do not miss any of these great chances of getting cashback and discounts.

Backed by NASSCOM, Lfyd is a hyper-local Marketplace and business development company founded by Mr. Satyajeet Patnayak and Mr. Dharam Chand Patnaik. It allows users to find exclusive discounts and sales taking place in their city, as well as receive attractive cash backs when buying at partner’s businesses using the app.

They provide their customers with a platform to explore local shops and learn about the latest bargains and trends in the market. People can acquire real-time information about their store and read evaluations from other customers. It’s a holy grail for firms and businessmen at the same time.

In just 6 months’ time, Lfyd has managed to achieve more than 2 plus crores in GMV and Mr. Satyajeet Says “it wouldn’t have been possible without the joint efforts of the entire team”. Right now the team is waiting for the pandemic to smooth of so that it can once again operate with its full capacity. Their future plan is to Capture entire Cities by next year including 4 metro cities in India. 

Lfyd, which operates on a freemium model in which consumers pay nothing to cash deals and sellers receive a modest portion of each transaction made using their apps, has revolutionized buying-selling transactions in India, with dozens of happy and delighted users. The company claims to be a platform that ensures that no one misses out on a great bargain for themselves or their businesses.It is driven by a team of seasoned enablers that have helped over 3000 shops and brands to reach their target audience. The Startup was also one among the top 10% of startups that pitched at Y Combinator for their winter 2020 Cohort.

Another fantastic benefit of using the Lfyd app is the fluid UI, which is constantly updated to reflect any festive sales, deals, or services in and around an area, and also among other things.

With specialized apps for both buyers and sellers, they have a dedicated team that has envisioned an environment with their apps that puts all information in one place for hassle-free transactions that are made appealing with rewards and offers. 

 Lfyd is surely playing the role of giving wings to millennials with ease and because of their seamless approach to offer simplicity and affordability to their scores of consumers.

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Jeevika Sharma is a lifestyle journalist, tarot card reader and a guidance counsellor. As a tarot card reader and guidance counsellor, she helps people solve their problems by providing them with solutions and guidance towards a better life.

Jeevika has an experience of over 5 years as a tarot card reader and a guidance counsellor. She did not become a tarot card reader overnight. Jeevika had been practicing and reading tarot cards for over three years but her tarot readings were only limited to her family and friends. Jeevika’s efforts are majorly veered towards helping people through tarot cards. She says that with the help of tarot cards people can gain an insight into what might happen if they choose to follow a certain path. Tarot readings can also be used to know what path one should choose for a better future. Jeevika says that tarot card reading also brings along healing of the mind. They can help you relieve a little stress of the uncertain and the unknown.

To fulfil her dream of helping everyone and bringing peace to their lives Jeevika changed her directions and started practicing tarot cards as a full-time job along with being a guidance counsellor. When she is not helping people with their problems Jeevika is usually busy teaching people the art of tarot card reading. Jeevika prefers taking the conventional route of one on one sessions as she strongly adheres to the ideology that for a student to master the art the teacher must also show commitment. Along with departing the knowledge of tarot cards Jeevika also conducts a meditation workshop where she teaches how to calm your mind and gain control over it for a fuller command over your life. The workshop usually is restricted to a handful of people who are suffering from some form of mental turmoil or those who want to make their live better.

As a tarot card reader and guidance counsellor, she helps people solve their problems by providing them with solutions and guidance towards a better life.

Website – https://jeevikasharma.com/

Instagram- https://instagram.com/epicurean_confessions

“Creativity in digital advertising is a must but the result needs to be excellent ROI for your client.” – Henil Sheth, Founder & Strategic Head at Bombay Marketers    

Digital Advertising foundations have gone through more changes across platforms in the last two years than it did over the decade. As more & more businesses pivot towards developing an online presence, platforms & advertising experts are constantly upgrading themselves to cater to the ever-expanding business shelf for e-commerce brands.

“Everything that happens offline affects the online ecosystem. It is only natural for businesses to cut down on their advertising costs during periods of crisis. The challenge as a digital marketing professional is to bring out the best results within the limitations,” says Henil Sheth (Founder & Strategic Head at Bombay Marketers Digital Agency).

Working with multiple start-ups & scaling their online business from the ground up, Bombay Marketers boasts an elite set of 50+ clients across various domains like Ecommerce, Healthcare, Real Estate, EdTech, Industrial Portfolios, etc. However, their core expertise lies in Ecommerce Consumer Brand Development & Advertising.

“When we started back in 2019, both of us were extremely passionate about helping small-scale start-ups to thrive with a digital presence. After two years, that has remained unchanged. We have upskilled, grown our team, went from managing $2000 in Monthly Ad Spend to Managing $10,000+ in Monthly Ad Spend. We have also added PR Reach, Influencer Marketing & AR Technology to the array of services we offer. We are always working to become the best possible extended team for our partners. There is nothing more amazing than watching brands grow and we get to be part of their journey,” adds Saakshi Mhadgut (Co – Founder & Creative Head, Bombay Marketers Digital Agency).

With changing dynamics, many creative & digital agencies have turned towards innovative methods to sustain. From in-person brainstorming sessions to online meetings across the globe, there has been a paradigm shift in the manner people now network.

When asked what the one piece of advice is, he would give to next-gen professionals, Henil says, “When you are a young professional just starting out, it is difficult to build trust with potential clients or even your direct superior. They often assess you by your age first and assume you obviously lack in experience, so it is very important that your skills & knowledge can vouch for your expertise that you can build that trust upon. Creativity in digital advertising is a must but the result needs to be excellent ROI for your client.”

Saakshi further adds, “When we give guest lectures in colleges, students often ask what the best way is to pitch, and I always tell them that the best way to pitch is not to think you are pitching at all. It does not matter whether the interaction is happening online or in person. Keep the interaction humane. Your goal is to solve their problem. So, ask the correct questions, understand the root of their issue, ask what type of solution they are looking for before you offer one. Nobody likes a salesperson that keeps selling.”

On Being a Part of Google for Start-Ups Community

“It is essentially a Community I am a part of on behalf of Bombay Marketers wherein we can attend global workshops conducted by Google & interact with Startups founded or co-founded by women. It is extremely powerful & inspiring to interact & learn from women across various countries, ethnicities & entrepreneurial ventures. The workshops are exclusive for people part of the community & make the learning extremely unique where I get a chance to upskill& talk to exceptionally talented & hardworking women. It is a win–win,” explains Saakshi Mhadgut on being a female entrepreneur and being a part of the Google for Start-Ups Global Community.

Bombay Marketers Digital Agency is based out of Mumbai & Bengaluru, recently covering bases in New York, and expanding to a global clientele. They specialize in Shopify Online Store Development, Facebook & Instagram Advertising, PR & Influencer Reach & AR& Instagram Filter Technology.

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Website:www.bombaymarketers.com
Connect with Bombay Marketers at: hello@bombaymarketers.com