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Meet Sandeep Virk, a Spoken Word Artist with a Bag Full of Talent

The India Saga Saga |

Spoken word poetry is an art form that derives much of its strength from a speaker’s delivery and style. It is a process of bringing poetry from page to stage. Some folks have a poetic mind, literally, and they can routinely turn their entire conversation into a series of poems. One such Spoken Word Artist Sandeep Virk’s poetry is making waves in Punjabi music industry.


Virk has been hosting various Punjab-based and national events. One the major event hosted by Sandeep is ‘Twitter Di Chaupal’ that was organized by the social media App Twitter. The event was attended by the Punjab Chief Minister Captain Amarinder Singh.


She started her career as a talent manager to renowned artists, including Mandy Takhar, Navi Ferozpurwala, Wamiqa Gabbi, Anmol Gagan Maan working in the Punjabi industry. Later, she got in touch with the renowned Punjabi poet, actress and host Satinder Satti. She is working with Satti as her manager. It is pertinent to mention that Satti is her inspirational as well, who told Virk that she is good at poetry and start making her videos and put it on social media sites and Youtube. Interestingly, Sandeep Virk posted two videos on Facebook which got viral from where she got an idea to mix poetry with music and come up with something different.


When asked about his achievements and dedication towards fulfilling dreams, Sandeep Virk said, “Dedication and passion are what one needs to achieve his goals. Struggles in fact make you stronger and a better person to judge your decisions. I have heard many success stories and they in fact inspire me more to work towards my goal. There is a lot more to explore, make mistakes and learn from them to get better.”


Virk, who hails from Punjab’s Mohali, is working effortlessly as an artist and a female talent manager which are very few in the industry. Her courage, patience and hard work will definitely pay her off.

Author Nupur Luthra pens down exciting & thrilling story ‘Silent Murder’

The India Saga Saga |

You take people, put them on a journey, put them in danger, and discover who they really are. That’s the specialty of a writer, they have the ability to take readers with their writing. And through their writing, a writer’s personality is depicted. Nupur Luthra is one such author whose work is a reflection of her personality.

Her journey as a writer

Nupur, a Delhi-based author, is giving her writing a new depth. She was an English Literature student who contributed to multiple school periodicals with pieces. She dabbled in a variety of genres, including romance, politics, travel, and murder mysteries. She had to study and build her own style in order to learn how to write in many genres.


‘A soldier’s daughter, Divergence, Disturbed Death, Our Love That Fell Apart, and Silent Murder’ are among her five published works.

About ‘Silent Murder’

Nupur was mostly known for her love and fiction novels, but she ventured into new terrain with a murder mystery. Silent Murder, her most recent fiction novel, is about the murder of two young lives. She wasn’t sure if she could write this novel because she wasn’t used to writing murder mysteries. Regardless, she accepted the chance.

 Her most recent work “Silent Murder,” is the story of Nick, who has the perfect life working in the White House and loving with his wife Bridget. Things change, though, when he realises that his grandfather is not who he believes he is. Nick is left with some unsettling concerns about what could have happened after learning a secret about a murderer, and he is motivated to get answers. 

Nick is both perplexed and enraged. His granddad fascinates him since he appears to be concealing the truth. Someone from his past reappears in his life as he searches for answers. Is Nick ever going to learn the truth? Will it be kept a secret indefinitely? The plot of the novel is on Nick’s suffering as he gets closer to discovering the truth.

This murder mystery novel will transport you on an exhilarating adventure that will have you engrossed until the very last page.

If you are into a murder mystery, you can also purchase her entire novel from Amazon.

Philanthropist Randeep Singh Kohli blesses the planet with countrywide massive tree plantation via Barkat Welfare Society

The India Saga Saga |

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.”

—Margaret Mead gave this quote decades ago and it stands for the reality of today as well. We bring to you the story of a committed and enabling group Barkat Welfare Society who are winning the world with their dedicated efforts to serve the earth.

Barkat Welfare Society has tasked to plant more than 10,000 saplings throughout the country in 2021. The biggest challenge for the founders of this campaign was that it was a homebound campaign in lieu of avoiding gatherings because of Covid-19. All the participants undertook this empowering task from the comfort of their homes.

Founder Randeep Singh Kohli is the President of Barkat Welfare Society, an NGO par excellence who has undertaken several praiseworthy steps towards mother nature and humanity in general. Being the inducer of such blissful events, Randeep Singh Kohli has never left a stone unturned to guide and inspire masses and give them a medium to do the best service towards the nation.

Being the grandchild of former Prime Minister, Dr. Manmohan Singh, Randeep has seen, first hand, what statesmanship is. In fact, he has learnt it from the best, considering the fact that Dr. Singh is revered across the political and economic spectrum of the country.

At the age of 19, Randeep and his elder sister, Pushmeet Kohli, with the support of his family started the NGO Barkat Welfare Society in Amritsar. The NGO, launched in 2014, when Kohli was still in the first year of his college, was aimed at bringing on a “transformation” of the society out of its current stupor.

Heading the organization, Randeep Singh Kohli, underlines the ever increasing pollution and deforestation in the country which has led to shortage of oxygen every day, due to which the sapling plantation campaign was started in 2016. So far, more than 25000 seedlings have been planted by the volunteers of the organization and each day new milestones are added to this visionary campaign.

This initiative by the stalwarthy organization is a very thoughtful initiative which is in line with their approach of safeguarding the planet and enabling mother earth to heal. The auspicious initiative have been joined by several biggies of the tinsel town including some notable names such as TV actresses Nisha Parik, Madhuri Sharma, Bollywood Actress Nikita Rawal, Social Activist and Singer Arpita Bansal, Punjabi Singer Aman Gahir and Bollywood Singers Sakshi Holkar, Daler Mehndi, to name a few.

Flagged off with the mission of planting 10,000 saplings, Barkat Welfare Society received the full support of the NGO Association of India in this campaign.

Shri Santosh Shukla , President – World Book of Records , London has conveyed their best wishes and full support in this initiative.

But this plantation drive is not the first step in this direction, the organisation has already achieved a target of planting more than 5000 plants at the time of the nationwide lockdown with virtual participants across the country in 2020 says Simarpreet Singh Sethi , Vice President .

Their unique ideation to work towards mother nature in times of crisis has received accolades from many fronts. Certainly, with their inspiring strides in the direction of adaptive campaigns, the organisation is set to grow with several leaps in the future.

Top 10 Best Business Coach in India

The India Saga Saga |

  1. Saurabh Kaushik

Saurabh Kaushik is billionaire business coach of India also known as India’s premier business coach best known for coaching seasoned business owners, legacy family businesses, potential millionaires and entrepreneurs. His approach is highly personalized and customized to the needs of one person at a time, he is highly boutique and delivers nothing short of world-class for his specific clients.

2. Vivek Bindra

Dr. Vivek Bindra is a thought leader, a motivational speaker and a business coach, coaching entrepreneurs, business owners, legacy family businesses across the country. He imparts his techniques in the simple forms of courses, manuals, group coaching and skill mastery workshops, his initiative Badabusiness is everything about entrepreneurship and extremely class apart.

3. Ujjwal Patni

Dr Ujjwal Patni is an international trainer, celebrated motivational author and top business coach. He had inspired and motivated more than one million people throughout the globe by his free motivational videos on life and business in The Ujjwal Patni Show. His style includes group sessions, courses, manuals etc. is very successful and simply awesome.

4. Rahul Jain

Rahul Jain specializes in coaching business owners, in the SME space to Scale up their business to the next level. His style of coaching is highly effective for the group coaching’s and the outcomes are always breathtaking in terms of revenue turnaround, profit maximization, business scalability, etc. If you are struggling with such issues, then he is the right coach for you.

5. Shyam Taneja

Shyam Taneja is respected, admired and loved as a Business Guru. His 40 years of working with corporates and SMEs he has been instrumental in transforming lives and businesses. Known for his tough love approach he is relentless in pushing boundaries, maximizing potential, catalyzing exponential growth and nurturing personal leadership.

6.   Sridhar Laxman

Sridhar is a Professional Certified Coach with International Coach Federation, a graduate of International Coach Academy, to name a few. His passion to coach people to their immense potential has helped them to achieve huge success and massive growth in life and business both. His style is highly effective for big corporations, corporate training and C-suits executive learnings.

7. Rajiv Talreja

Rajiv is India’s Leading Business Coach and is the author of the International Bestseller  book titled — “Lead or Bleed” — How entrepreneurs and corporate leaders can stop fire-fighting and start accelerating performance and profits.” He is well known for his coaching style, group sessions, big corporate training, online courses, etc. which you just can’t miss.

8. Prof. Parag Shah

As a Chief Strategist and founder of MIDAS entrepreneurship institution, Prof. Parag Shah is known as Business Acharya having more than 25 years of coaching experience. His works on the entrepreneurs’ ability and intrinsic talents to create the best entrepreneurs for our country, help them to scale and grow their profits.

9. Vandana Shah

She is also the first woman to attain a license as a Group Coach from an International institute. She has been working for more than 250+ clients mainly the CEOs, CXOs, and leadership teams. She is known to be best in resolving various concerns like increasing productivity, improving business relationships, promoting innovation, and much more.

10. Vikram Dhar

Vikram is an International Coach Federation (ICF) Mentor Coach. He has attended courses with World’s top Leadership and Executive Coaches -Marshall Goldsmith, and John Mattone. He is personally trained, mentored and certified by John Mattone (Former coach of late Steve Jobs) as Intelligent Leadership Executive Coach, and Leadership assessor using Leadership Inventory assessment tool.

Lions of District 3232 B1 & B2 procure portable oxygen during pandemic

The India Saga Saga |

Utilizing the resources they are blessed with to alleviate mankind during these horrendous times, the Lions of Gujarat MD 3232 did everything in their power to provide aid.

The year 2021 has been going tougher on people than anyone expected. The country is fighting for a basic need like oxygen and the scarcity cannot be highlighted anymore. Unavailability of medical infrastructure and medicines have just been added to the long list of ailments. During such times, when people began losing hope, Lions of Gujarat came up with the concept of portable oxygen concentrator machines. In the wake of the rising COVID crisis, it serves as a boon to take care of the infected at home.  The tagline of the project Lions OxyBank is “Life At Your Doorstep.”

The project Lions OxyBank was launched on April 12, 2021, in Ahmedabad and this inspired many NGOs and community associations to follow this suite.

The project was augmented by Past International Director Pravin Chhajed, under which patients will receive 5 and 10-liter capacity portable oxygen machines to treat the deficiency at home itself. The average cost of the oxygen machines to the Lions was 50,000 INR. The project has been managed by Lions Karnavati Shantaben Vishnubhai Eye Hospital under the leadership of District Governors Narendra Patel, Bharat Chhajer and Hospital Chairman Subhash Dasani.  The oxygen bank has already received donations for 700 such machines and they are envisioning to arrange for at least a thousand shortly.

The outcome of this OxyBank has been very satisfactory.  Nearly 65% of the patients recovered at home itself and the remaining 35% got the buffer time till the beds were available in the hospitals.  This helped the highly burdened health infrastructure of the state and also the agony and cost of the patients and their relatives.

With COVID cases increasing in Southern India, Director Pravin Chhajed says, “The Lions Club is playing just a small part to assist the lakhs who have been affected in this turmoil. If our venture can even safeguard a few, we’d feel to have it done successfully. With not enough beds and oxygen facilities available, everyone at the Lions Club decided to work full power and be of use to the ones in need and nothing is going to stop us from doing the good for humanity.”

The team of Kunal, Mahesh and Shekhar are very efficiently managing the bank.  They are guided by the Project Chairman Sanjeev Chhajer.

The world contributed as well

The Lions of China under their project “Giving a Hand from China Lions” gifted 10 ventilators, 40 BiPAP and 20 Oxygen machines.  It will help the Lions of Gujarat to a large extent in fulfilling the requirements. Also, 300 machines have been donated by the community of Canada to the lions of India.

Lions OxyBank received a request from International Director R. Sampath to send 100 portable oxygen concentrator machines. Past International Director R. Sunil Kumar and Council Chairman Mohan from Hyderabad also requested to send 125 portable oxygen concentrator machines. In response to this request, 225 machines were airlifted from Ahmedabad, Gujarat and sent to Southern India, and now, about 20 satellite centers of Lions OxyBank are being started in major cities and rural areas.

In such a dire situation, PID Pravin Chhajed, the brainchild behind this project, immediately managed to fulfil their request within 48 hours.

It is the effort of people like them who have made it possible for the world to reel out of the current crisis of the pandemic. Lions of Gujarat have made it clear that being kind doesn’t cost much, one just needs to have the inherent feeling.

Today, Lions OxyBank is successfully functioning in more than 100 satellite centres across India.  This truly exemplifies the Act of Kindness in Diversity.

Ziqitza Healthcare Limited offering unique services by operating 104 Health Helpline

The India Saga Saga |

Ziqitza Healthcare ltd, Asia’s largest emergency medical service provider operates the free Health helpline number 104, with its unique services of providing medical assistance for several minor physiological illnesses, ailments, and mental distresses. Along with it, the service also provides directory information, details on health schemes, a grievance redressal mechanism, and more. Ziqitza has been managing the 104 Helpline service in Madhya Pradesh and Odisha and have experienced and trained staff that addresses the callers. The callers problems are generally related to common ailments cough, cold, fever, diet, skin problems, nutrition and hygiene related are addressed as a part of the helpline’s medical advice given by qualified doctors. Trained psychologists are also part of this service and offers telephonic support and counselling to people suffering from stress, depression, anxiety, post trauma recovery, HIV, AIDS, STI and adolescent age-related problems.

The 104-helpline number offers all round medical assistance to people in four major areas. These are as follows:

Medical Advice: is the primary service aimed at providing preliminary diagnosis of symptoms, and subsequent measures to be taken. A competent group of trained doctors, psychologists and paramedical personnel addresses the patient’s condition and provide advice.

Medical information:  addresses queries by people about hospitals, other healthcare institutions, diagnostic services, pharmacists etc.

Counselling Services: Trained Counsellors provide counselling to callers in matters of HIV/AIDS condition, matrimonial discord, depression, chronic diseases, psychological distress and suicidal tendencies.

Complaint Registration: This service is aimed at improving the delivery of existing public health services in the state. A caller can register a discrepancy in the existing system or alert regarding the requirement of medical action, which is notified to the government authorities.

To help the 104-helpline staff address queries by people in an efficient manner, Ziqitza Healthcare Limited conducts various Skill Development Training session for the staff from time to time. Ziqitza Rajasthan & Ziqitza limited Rajasthan had also organized such training sessions on Skill Development for its staffs.

The 104-helpline call centre is providing continuous services to the people and have served more than 3 million people. Since March 2020 In line with the pandemic and the critical medical situation that has risen, 104 Helpline in support with 181, has been successfully handling and attending to the COVID 19 queries for the public in the state. 104 Helpline has been also in the forefront addressing the people queries or anxieties related to the COVID-19 in India. Our efforts have been to implement all safety norms both at the call centre or ambulance is being followed as staff safety is our key priority while dealing with pandemic.

Ziqitza Healthcare Limited’s Head of Government Business –Mr. Chandan Datta said, “With the help of 104 helpline, we are committed to helping people by offering medical assistance telephonically through qualified and trained doctors. We have been constantly resolving queries by people who have been contacting us for a wide range of generic medical issues. 104 helpline aims to provide people one stop solution for any advice or information relating to their health and we would like to urge people to avail this service to get solutions for their health-related queries.”

About Ziqitza Healthcare Limited

Ziqitza Health Care Limited (ZHL), has been one of the leading players in India’s Emergency Medical Services industry since 2005. ZHL Rajasthan appreciates Ziqitza on its unique services of 104 Helpline for saving valued lives. Ziqitza is a “one-stop integrated healthcare solution” for corporate or government that include Integrated Emergency Services and Corporate Health Solutions. The service network includes 3,300 ambulances, state of art Helpline centres and medical mobile units that services 2 customers every second in India. We work with multiple state governments and 75 corporate clients in India and Gulf. Ziqitza Limited is winner of Global Real impact Awards and Times Social Impact Award.

For further information please contact: visakh.dayanandan@zhl.in

Shivam Madaan envisages the digitization of media publications

The India Saga Saga |

Founder of Digital Pitara, Shivam Madaan serves media houses for their digital needs by optimizing their social handles.

Delivering news that adds some value to the life of audiences’ is the chief principle of being a journalist. It is paramount to fortify that in the evolving era of technology, media publications and journalists make complete use of digital solutions to reach the masses and deliver newsworthy content establishing effective communication. With Digital Pitara, journalist, digital marketer,  and writer Shivam Madaan manifested the quality of content across media houses.

Reigning the media industries all across Punjab ever since 2009, Shivam Madaan has alleviated more than thirty media publications to turn to digital mode. With his virtuosity in website optimization and social media management, he plans on proposing more newspapers to make use of the advancement in technologies for reaching a wider audience.

Starting from Local Fazilka, established in Punjab, Shivam Madaan decided to work for his city first and then spread his wings across the country and even overseas. Crediting to his tireless efforts he got certified on Google and Facebook Journalism Project as a digital marketer.

With a dream to make a difference, owing to his expertise and experience in the field, Shivam says, “While I work I do not consider it to be a job that needs to be done for a client. For me, it is something that means much more than that and is my task. That way I always ensure that I deliver my best in all fields and leave no areas of complaint with my work”. “For every aspiring journalist, I’d like to suggest that you find your style to connect with the audience, your unique identity is what makes you stand out among the rest”, he added.

Having completed his graduation and being accoladed as a web developer, the man has a target audience all over Punjab. While talking about his most prized possession, the humble journalist says that the love and support his audience showers him with is above any award that he could ever receive. He started to work as soon as he completed his schooling. With his software developing skills, Shivam launched Fazilka Online, an information portal and news website for the city delivering the latest updates from district Fazilka, Punjab.

Later on, he started working for digital news platforms in Punjab, managing their websites, social media, and all digital needs under his company, Digital Pitara. With an experience of over ten years in the field, Shivam Madaan has been a game-changer in the industry and for certain caused a stir amid the digital media publications.

WDMRCK EXCLUSIVE brings to you exquisite designs with a positive change

The India Saga Saga |

WDMRCK EXCLUSIVE has garnered a strong consumer base through positive word-of-mouth in a short span.

In the highly competitive world of clothing and fashion, it is extremely arduous for newcomers to grab the market share or even make a considerable dent. The clothing and apparel industry works based on trust, and that comes with the comfort and styling of the clothes. Consumers look for great designs with durability at affordable rates. To make a name for itself in such highly dense competition takes continuous efforts and hard work to succeed, which a young company from Canada attained, it is WDMRCK EXCLUSIVE.

WDMRCK EXCLUSIVE or WD EXCLUSIVE was brought to life with visionary and passionate entrepreneur Widmarck Emile Jr. He was driven to bring a positive change in the clothing and apparel industry and focused his positive energy into cultivating a brand that not only gains a global audience but also looks after the wellbeing of them. 

WDMRCK of WD EXCLUSIVE is an acronym for Winner, Determination, Motivation, Realest, Confidence, and Kindness/Karma. The brand first started in the heart of Montreal’s fashion street and is a result of Widmarck Emile Jr.’s love and passion for fashion. 

WD EXCLUSIVE has found a considerable audience in Canada and the United States, as its word of mouth has raged in such a short time. The reason for the strong word of mouth could be attributed to the 3 qualities of the brand’s products. Firstly, the durability of its products and the precision with which the clothes are sewed. Secondly, WD EXCLUSIVE’s exquisite design and styling, as it is their objective to work with the topmost influencers and designers to know the latest prevailing fashion trends in the market. Lastly, the brand focuses on the conservation of its products, making them select the fabrics with expert guidance to ensure comfort and breathability. 

WD EXCLUSIVE has grown in the social media world, making record sales online, and reaching out to consumers around the globe. The brand has been infused with innovative and thoughtful designs coupled with comfort to satiate its customers. 

WDMRCK EXCLUSIVE strives to establish its name in all the continents and raise the standard of the lifestyle and clothing industry with its robust creative ideas and products. Do not miss on checking them out on https://wdmrckexclusive.com/ and following them on Instagram @wdmrckexclusive.

Dashmi, woman biker who travel to save the lives of people amid this pandemic

The India Saga Saga |

“Let us help each other and let us start spreading humanity more and less hatred”-Dashmi

What if every woman on the planet had the courage to defy social norms and push themselves to be a better person? It will be a day when we can truly state that our country is progressing. Dashmi, a biker, defied social expectations and pushed herself every day. She is a mother, a science teacher who has been a true inspiration from many women out there.

Her Journey

Dashmi started her Bike riding Journey in the year 2017 in a normal scooty and it was her first solo ride from “Chandralayout” to “Doddaladamara” which is near Tavarekere.

She always wanted to do more which is inspiring and motivating in her life and thought of riding a “gear bike” which seemed more challenging to her but she did it.  She learned driving and in the same year, bought her first bike which is “Avengers” and went for her first solo ride on his gear bike to “Lepakshi Temple” which is in Andhrapradesh, this way she started connecting with many “Bikers Team” and started participating in all the “Biker’s Event”.

During the initial days of her journey, she was criticized for riding a geared bike but she took all the critics from society in a positive way and built herself, even more, stronger than she was and she believes because of people she has reached where she is today. They challenged her to do more in the best way and today she is the woman who travelled from “Karnataka to Kanyakumari “

Leh Ladakh, Rameshwaram and all over Karnataka in the Bike. She felt more alive when she travelled alone because it gave her the feeling of discovering a new place, meeting new people, learning about their culture, eating their food, and living their way of life. Talking about the same she said, “The way they connect with you, the way they treat you like family, makes you feel safe, and you will have no choice but to love those you meet on your journey!”

A frontline worker

In 2019 she switched from “Avengers” to “Royal Enfield-650cc” and her exploring journey continued and again she started getting this thought that “I have to do something more to the Society” she started her journey by registering as a civic leader in BBMP and started working in Covid emergency helpline delivering “Emergency Medicine” to the people on her bike this was during the Covid 1st wave. She never cared about the distance and always wanted to help people and continued her work doing so.

Because of her noble work, she got more blessings from her elders. Recalling one of those memories she said, “ I still remember one person who was aged around 85, he was so happy when I went to give him his medicines, he told me that “I felt like my daughter came home” to see how I’m and this bought me in tears.”

 As the days passed cities were getting affected again due to the 2nd wave of covid, the situation got worst than ever. As a Corona Warrior, she started her work by conducting a “Vaccination Drive” for the elders but they were so scared of getting vaccinated. She convinced them to take their vaccination dose was a big thing for her team.

After a few days, she started feeling that the work which she is doing is not satisfactory and she is capable of doing a lot more for society. Thinking this she reached the BBMP office and asked the officer to give her some challenging task so that she can help people in a better way. She was assigned to work as an informer of the availability of beds in Victoria Hospital and her job was to update the availability of ICU and normal beds, and the number of patients who are being admitted and who are being discharged from the hospital to the BBMP helpline desk.

She was so happy that she was finally doing something better to help people and she reached my place of work and the very first day she got to know that she was assigned to work in the “Red Zone” despite it she did not step back, took it as a challenge and started working there even though she was seeing more dead bodies been discharged than a normal human being discharged. But her attitude didn’t let her give up. She was literally roke inside by seeing around 50 dead bodies in a week, but she completed her assigned task for a week in the victoria hospital and next started delivering long-distance medicine kit to the home isolation people on her bike and also arranged ration kit for 10 people. Along with she provided nutritious home-cooked food for 500 needy people with the support of Lion’s club and by a member of the Sangeetha family.

With all the experience she has till today she said,  “There is no such thing called tomorrow! we only have today and today is the day where we can be happy and help each other.”

Every women should be like Dashmi daring, challenging and courageous enough to work on her aspirations.

Mumbai real-estate market defying all odds

The India Saga Saga |

The city witnessed 26% increase in home sales in the last quarterdemonstrating solid demand- coupled with corresponding decline in inventory, the possibility of price increase in the coming months and quarters is significant

The spread of the pandemic and the subsequent lockdowns last one year cast uncertainties across sectors including real estate. However, when the unlock phase began, real estate proved to be one of the sectors that was quick to bounce back. With home being the centre of all activities, the pandemic heightened the consumer desire for bigger and better homes. Moreover the uncertainty quotient for the sector reduced with consolidation in the market. Customers started preferring reputed developers since the element of trust and assurance of quality and delivery was a given. Financial benefits such as lowest interest rates in a long time and the stamp duty cuts in Mumbai presented a golden opportunity to customers wanting to buy a home and this resulted in record sales.

Mumbai market showed robust growth

Mumbai the financial capital of our country has always been at the forefront in terms of both demand and supply of real estate. With a booming urban population, Mumbai will continue to see a sustained demand for good quality housing projects from not just first time home buyers but also those looking to upgrade their lifestyle. As a market it has always been one of the top markets for investors owing to the decent rental yields. 

Given the favourable factors, during the Oct to Dec 2020 and Jan to Mar 2021, developers across top tier cities in India reported robust sales. As per a report released by PropEquity, sales or absorption of housing units rose by 21% across top 7 cities in India in Jan to Mar of 2021 to 1,05,183 units versus 87,236 units in Jan to Mar 2020.  Mumbai region witnessing an increase of 26% in home sales in the same period at 41,323 units.

While the second COVID 19 wave and the resultant lockdown in the state may have put a halt in this upward momentum, experts are of the opinion that it’s a temporary lull and there is a latent demand which will convert to sales as soon as people are able to visit sites. The sales momentum will also be supported by the interest from the NRI market. As per a report by 360 Realtors, NRIs invested $13.1 billion in the Indian real estate market in FY 21 and this is further expected to grow at 12%. The reduced home loan rate as well as the weakening of rupee has presented a good opportunity those residing overseas to invest in real estate in India. 

Decline in inventory plus rising cost of raw materials could result in price rise

Given the fact that the market has witnessed consolidation post the NBFC crisis of 2018, increasingly we will have only the top developers launching new projects in the market. This will further ward-off the chances of surplus inventory crowding the market and may drive up prices. The report by PropEquity pegged a 40% decrease in new supply or launches of housing units in Mumbai in January-March 2021to 59,737 units compared to 1,00,343 units year ago. Another factor that may likely cause the prices to go north is the increase in the prices of raw materials like cement and steel.

What are consumers looking for?

With the pandemic enforced work-from-home and online education demands, consumers are looking for bigger homes in projects that also offer open spaces and amenities to unwind. They are willing to pay premium for projects by grade A developer as they can be assured of timely possession and quality of construction. Developers on the other hand are also providing additional benefits to consumers to complement the lower rate of interest charged by banks. Recently, a leading developer extended the Maharashtra government’s lower stamp duty benefit that was applicable till 31st March 2021 for a limited period and announced that they will bear the differential amount. This will enable homebuyers who may have missed out on it earlier to purchase their dream home.

The real estate sector has been one of the top contributors to the economy and the impetus provided by the government to help boost sales bear testimony to this fact. Post the market consolidation following the NBFC crisis, the sector is now shaped by reputed developers who have deep understanding of growing in a planned and disciplined manner and this will ensure that the coming decade is arobust one for the sector.