A content creator / YouTuber produces entertaining or educational material that caters to the interests and challenges of a target audience. The content he/she produces can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand’s behalf.

Like all good things, it’s not going to happen overnight. And it shouldn’t, because you’re trying to get good at it, not just simply do it. But the sooner you start working these five habits into your routine, the sooner you’ll be well on your way to becoming a high-quality content creator. And all these qualities you will find in this one content creator Nishu Tiwari.

Nishu creates great content that really resonates with the target audience who requires to know what’s going on in the industry. And the best content creators scour — not just read, but scour — the internet for industry news and trends. This sets her viewers up nicely to understand the context behind what’s happened historically in this industry and how that shapes her target audience’s mindset in the present.

Nishu Tiwari consists of 1.8 million subscribers and Nishu Tiwari vlogs with 370k subscribers. Her Facebook page has over 3 million followers. Tiwari is indeed a successful content creator who understands the importance of constantly flexing her writing muscles. Doing so helps her work through ideas that might be jumbled in her head and identify nuggets that could turn into fully realized ideas later. Nishu inspires people to write, and know something inspiring can come from their writing.

You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand.

Nowadays, social media replaces traditional media as being the most prominent media platform. Along with this change come new opportunities and challenges for, among others, the field of brand management. Increasingly, consumers tend to find information about products and services no longer from offline sources, but from digital word-of-mouth sources like social media and review websites. Third parties are increasingly used to promote a company on social media. This is a new type of independent provider of social media posts, who shape the attitudes of a company’s audience, called ‘social media influencers.

One such name is Arbaz Mallick a young social media influencer who has won people’s hearts with his jaw-dropping posts. Winning hearts and how! Social media influencers (e.g. beauty bloggers, video game vloggers, toy unboxers, instafamous) are extremely popular among minors. Influencers seem to play an important role in minors’ lives, first, because minors spend a large part of their time watching, viewing, liking, forwarding, and commenting on the posts and Arbaz is one influencer who is known to grab the attention of the youth.

Arbaz has surely gained a commendable name in the social media industry and continues to inspire people with his ace content.

Amid the pandemic, businesses around the world are surrounded by a whole new set of uncertainties. Co-Founder of Jabong and serial entrepreneur talks about how to sail through such difficult times .

Praveen Sinha, as the co-founder and ex-MD of one of India’s first e-commerce platforms, navigated Jabong through an arduous journey to immense success. Today, as an angel investor, he has been actively guiding startups to not only survive these testing times but also maneuvering them towards triumph.

Perhaps, the spread of coronavirus has almost impacted every business cutting across international boundaries to unprecedented levels. In India, multiples waves of Covid-19, the imposition of series of lockdowns, and restriction on movements have put several industries on the brink of collapse, leaving only a few exceptions.

Startups, especially at the early levels are finding it difficult to run their businesses amid such uncertainties. Here, Praveen Sinha said that the entrepreneurs will have to evolve different strategies and execution at different points in time. “There are multiple aspects that have to be taken care of,” he says.

“First is the customers and the environment, second is the product and the solution it is catering, what customizations and tweaking are required. The third is if it is still not profitable, either you start raising funds and in parallel finding ways to reduce costs, move it to a flexible model, given the uncertain time where lockdowns and curfew keep happening. The model needs to be dynamic, you cannot have fixed costs. And then the fourth is a team that understands if there are no sufficient funds, then the team also needs to move on,” adds Praveen Sinha Jabong Co-Founder.

He also said that the focus of the startups at an early stage “is more towards product and customer, the mid-stage is about your growth, the satisfaction of the customers, and building the momentum on what you have already achieved. The next is while raising funds, making it more profitable by reducing the cost while ensuring the building up of processes so that scaling up is stable and not unreliable in terms of performance and delivery.”

For entrepreneurs finding it difficult to run their operations during lockdowns and are anxious about the future, Praveen Sinha suggested they be more flexible while inculcating strategies. He says, “Many entrepreneurs are anxious about the revolving uncertainties in reference to Covid-19. Sometimes the lockdowns are imposed and the team has to work from home, sometimes the team is infected with coronavirus and they can’t work and such similar problems are appearing regularly these days.”

“Here, you will have to be more flexible, for instance, you can cut down the cost by making your team a combination of freelancers and full-time employees. Amid such uncertainties, adopt a flexible work model, that is going to help you a lot in reducing fixed costs, eventually making your business run successfully,” adds Praveen Sinha.   

Ankur Patel is born and brought up in Gujrat and he started his business of blogging at the age of 18. He next started providing SEO services and till now he had served more than 250 clients worldwide successfully. He was quite focused on life and now what to do exactly with his life. The majority of the start-ups fail because of low self-esteem and less confidence. He had the utmost faith in himself and his team which helped him to expand exponentially. Ankur began his journey with a blog of his where he published a handsome amount of posts. He was not getting much traffic where the niche was very common and can build traffic in less time.

Ankur Patel in the initial days of his startup was unable to think of the reasons for the failure of his blog because little did he know about Search Engine Optimisation and its techniques. One day he came through a post where he found out how SEO is beneficial for a website, blog, or any web page to rank high in Search engines. Thereupon he started his research and completed numerous books which had “SEO” in the title. Now he is earning 6 figure amounts by providing his SEO services to many MNCs across the globe.

Ankur Patel now has a group of more than 50 people who works under him and praises him a lot. He maintained a healthy atmosphere in the start-up and has also helped his employees during their tough times.  Ankur Patel is open to criticism from his team and has an active grievance redressal system in his office. Ankur didn’t find the much-needed help from the people he approached to at the initial stage of his career. He had to go through numerous No as the answer to his questions. Eventually, he stopped approaching people and started researching of his own. He says that this is the turning point of his career but he welcomes advice and criticism from his seniors to date.

Search Engine Optimization one such term which can send your business from zero to skyrocketing heights. Search Engine optimization has helped many companies to get the audience reach in very little time. The technique involves some major steps to be taken while defining the content of your pages and these techniques will help you to reach a maximum number of clients. The Big MNC’s sole fully depends on the SEO techniques to rank their sites and which is why they focus more on their digital marketing segment. There are few who know the magical SEO techniques and one such individual is Ankur Patel also known as Geeky Ankur who has served numerous MNC with his SEO techniques.

Ankur Patel also helped numerous other people in his line of business which in turn produced revenue for them as well. Not only this, during the harsh time of Covid-19 when everyone was panicking, he selflessly helped numerous NGOs and needy people with food, sanitization kits, clothes, and more. Ankur Patel will soon be called the youngest millionaire of the area he lives. He has the power not only to transform a business but also to transform an average individual with no expertise in this field into an expert earning a hefty amount. He is a live example of what people can do if they start to give undivided attention to their goals and dreams. Hard work, never gives up attitude and Dedication have finally paid off for him in a good manner.

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At least 3,617 people have died from coronavirus disease in the last 24 hours, according to data updated at 8 a.m. According to the health ministry, 322,512 individuals have died as a result of the virus across the country.
On Saturday, the number of active cases in the country fell to 2,228,724 cases, accounting for 8.50 per cent of all infections. xx persons have recovered from the ailment, bringing India’s overall recovery rate to 90.3%.

For the 16th day in a row, official data shows that viral infection recoveries have outnumbered daily new cases. A day earlier, the recovery rate had settled at 90.34 percent. According to the union health ministry, the country’s weekly positive rate is 10.42 percent.

The country is on the downswing of the second wave of Covid-19, officials declared on Friday, after experiencing its worst-ever health catastrophe in independent India’s history. Daily cases and deaths have started to decline.

“We are on a downswing of the second wave of Covid-19 and believe that it will be sustained even when restrictions are significantly relaxed,” the ministry said.

On Friday, the Union health ministry stated that vaccine production takes time and that even if it is doubled, it will not result in an immediate rise in availability because this is not an overnight procedure. A vaccine, according to the Centre, is a biological product of medicinal importance that takes time to harvest and analyse for quality. According to the government, which defended its vaccination strategy, production expansion must also be guided because the ultimate result must be safe.

The statement comes after Congressman Rahul Gandhi questioned the immunisation rate and stated that there is no immunisation strategy. At the current rate, it will take another three years to vaccinate the entire population, and by that time, India will have had several pandemic waves.

Prakash Javadekar, the Union Minister of Information and Broadcasting, responded to the criticism by stating that the health ministry has a plan in place to vaccinate the entire population of the country by December 2021, as production capacity for current vaccines will be increased and more vaccines will be approved in the coming days.

Covid-19 vaccinations are in great demand around the world, and manufacturers in different nations have limited manufacturing capacity, according to the government. Despite the shortages, India has vaccinated 200 million people in only 130 days, making it the world’s third-largest coverage.

The health ministry has denied reports that four crore Covaxin doses had gone missing, claiming that the reports are false. “Some sections reporting the above situation have made a misunderstanding about Bharat Biotech’s assertions of 6 crore dosages,” it stated.

According to the government, Bharat Biotech, a Hyderabad-based pharmaceutical business, has given the Centre with 2,76,66,860 vaccine doses as of May 28. In April, it produced 1 crore vaccine doses per month, and in July-August, it would produce 7-7 crore vaccine doses per month. By September, the total number of dosages produced would have surpassed 10 crore.

Several publications indicated that there is a difference between what Bharat Biotech claims to be producing and the vaccine supply, citing affidavits filed by the Centre and Bharat Biotech’s earlier declarations.

Meet Mr Faizan Mirza, youth Leader of NCP from Vidarbha who has always stood against the hatred politics done by the opposition in Vidarbha.

Faizan has served as chief spokesperson of the NCP Nagpur city unit during his tenure. He has been a part of the biggest press conferences and debates against Central and past state governments. Since he was 16 years old, he has been a follower of Mr Sharad Pawar and Jayant Patil.

He has become a Vidarbha youth leader in a very short time in politics and at a very young age. He opposes casteism and stands up to those who are wrong. This demonstrates his ability to work and his ability to lead Vidarbha well.

During the Covid Crisis, he has done a variety of social services, including giving food and medications to people in Vidarbha. He runs a channel that informs needy patients about available hospital beds, and he and his team go to the hospital to check the bills that are given to the poor. He has also started a chain to collect money to help poor people who are admitted to hospitals in the Vidarbha region during a covid crisis.

His work is admired by and followed by young people from all walks of life.

Singer Anjana Padmanabhan who is known for her melodious voice is the first contestant who bagged the trophy of Indian Idol junior! The singer who was merely 10 back then auditioned for the singing reality show when the show’s team went through different schools in Bangalore and that’s how they spotted the little nightingale.

But did you know? The singer also has a philanthropic side to her personality. She sang for many cancer patients and gained their blessings by bringing a smile to their faces. Talking about the same, the singer shares “I have had the opportunity to do 4 different things. One was to sing for cancer patients in Banglore. It was so special to see the happiness on their face. I wanted to give them that experience so did that free of cost. Then I got an opportunity to record an album with Ricky Kej sir. We also did a concert in 2020 November. And I also sang a song about building toilets in Karnataka for girls’ children. Because in many rural schools there are no toilets. So we did a song and whatever fund we raised dedicated to building toilet and I also got the opportunity to sing in front of the Indian army a couple of times and it was a complete goosebump moment for me”

She also wishes to bring in a positive change through her talent. The former Indian Idol junior winner says “Music is something that runs through everyone’s nerves. So with music, I am trying to spread happiness. Music is something through which you can do good to the people. Not everything is about you and yourself but it is also about the emotions of people and what people feel. Your music is what connects you with everyone” she signed off.

When fitness and medicine go hand in hand, the outcome can ensure a healthier, fitter India. A dream that Dr. Sukrit Bajpai has been tirelessly working on. Dr Sukrit is a medical professional and a certified nutritionist, aiming to spread awareness about fitness in a comprehensive yet sustainable manner. Apart from treating people for their illnesses, he aims to provide them with a healthier lifestyle. A way of life. A practical approach that lasts a lifetime.

To bring his dream to reality, he started a fitness startup called 247fitdoc, three years ago, by way of which, he is able to provides scientific information and tips for a healthy lifestyle to those interested. He aims to provide credible, evidence-based fitness information, which anyone can use, follow and practice sans doubt or apprehension. He has already been able to successfully train and transform lives of more than 1000 people with his revolutionary “12 Weeks Lifestyle Plan” which is a one-of-its- kind, comprehensive fitness plan for a healthier lifestyle. He has several followers who are already following and many who are enthusiastically waiting to follow the said plan. The reason there is a long wait list is that he pays great attention to each member personally and those enrolled with him, never find themselves stranded. He takes joy in being their guiding light.

His approach is very unique and structured, based on the person’s routine, making it easier for them to follow and ultimately develop a sustainable lifestyle. He has already helped people with diseases/symptoms such as Diabetes, Hypertension, PCOS, Obesity, High Cholesterol, Thyroid disorders, chronic lower back pain etc., and has been providing a suitable and personalized plan to follow and meet specific needs.

Striving to make his dream come true, he runs a free online O.P.D. every week, for anyone and everyone to be able to reach him and get tips for their health journey and goals. He has uploaded various videos & posts on his Instagram @drsukritbajpai and has covered all the basic information that one needs to follow, to eat, sleep, exercise and most importantly, live better.

With a dedicated heart such as his, more and more people can be seen joining him on his journey and following his footsteps. Dr. Sukrit Bajpai is always ready to help anyone. With a steady, evidence-based, customized approach, he has become one of the most popular and reliable mentors for people wanting to transform their lives.

There’s nothing quite like the peace in the mountains, being surrounded by nature’s giants. Setting amid the lush greens, with streams of cold water flowing by, the town of Kalimpong is one of the best examples in the site of the Himalayan foothills in West Bengal. The serendipity of the place beholds the eyes of every soul walking through its streets. From the sky-touching mountains to the soft-spoken inhabitants, Kalimpong is nothing less than a heaven. And, when the environment itself is like this, it’s quite uncomplicated to fall in love. ‘Love in Kalimpong’ is a short film set in the town that gives promising respect to its culture, and has birthed the popularity of folk-rock music.

Produced under the banner of Blackeye Entertainment LLP and Chai Stories Films LLP, the short film has a commendable cast with actor Raghav Diwanand actress Rajeswari Chakraborty in the lead roles. Prithviraj Das Gupta, the director of the film recently spilled some tea about the movie which has got everyone on the edge of their seats as they anticipate the film to release.

Question 1:

How does the story sets in and resonates with the beauty of Kalimpong and how is it planned to amalgamate both the things together?

Answer 1:

When love is combined with the beauty of nature, magic is bound to happen. Having grown up here, I am acquainted with the intricacies of the town. Kalimpong inhibits a lot of memorabilia from the British Period, including its architecture which adds to the complete theme of the movie. But the most exquisite aspect of the same is, we have cactuses growing here, amidst the mountains. It is never thought that a cactus can find its way to grow in the hills lest being the reason for its beauty. The stark difference between the two makes them stand out when being together. We portray the same thing through the movie. Two individuals from opposite worlds collide and fall in love with each other. It is the personification of the two with the cactus and the mountain that gives it a serene vibe.

Question 2:

Generally, when we talk about love stories, they have had some real-life inspiration. So where did your inspiration come from for ‘Love in Kalimpong’?

Answer 2:

The written story is a combined effort of Akshita Vohra, FTII pass out and a friend of mine from Dehradun, and me. I have seen a lot of people go through something similar which made me weave their experiences together. Kalimpong is very famous for its folk-rock music. It has a deep-rooted essence and love flowing which inspired me to concoct a story around one of its musicians that gave birth to the character of ‘Rishi’.

Similarly, when it comes to ‘Iris’, she has every quality one could see in a northeastern girl. She has the innocence and the curiosity I have always witnessed in people around me in the town. There is a mystery that lies behind those eyes, which could only be solved through the medium of the film.

Question 3:

Having shot a variety of films earlier, what is that value you keep taking forward with every new venture of yours?

Answer 3:

My feature film ‘Green Blackberries’ was very raw and straightforward talking about the education system. It was a part of the Indian panorama in the 51st International film Festival of india. I didn’t experiment much with that movie, but certainly, it showcased the beauty of Mizoram where it was shot. Similarly, with ‘Love in Kalimpong’ I want the world to see how impeccably beautiful the North-Eastern part of our country is. It is a fiction film, gives me all the power to go fanatical with the cinematography portraying the town most magnificently. Our DOP, Gaurav Roy has been doing a terrific job with the camera.

Question 4:

What are the major things at the top of your mind that you most importantly want to focus on while filming the movie? Also, does your star cast share the same vision?

Answer 4:

We want to tell the whole story in a very fluid manner. It will provide a very immersive experience to its viewers that they feel as if they are amid the huge rocks standing on the green grass. My prime focus is maintaining the visuals in the most premium manner. This adds to how I finalized the cast as well. I have worked with Raghav Diwan earlier and he is the perfect fit for the character with his rugged yet hypnotic personality suiting to be a musician. And talking about Rajeshwari, I wanted to have someone who I could mold into the character easily, someone who is fresh and wowed by the beauty of what is happening around. She has been the winner of Miss Sikkim and Miss North East as well. Living in Kalimpongfor a while, all of us have imbibed the emotions of the place and dwell in the peace it provides.

Question 5:

As a filmmaker, what do you think is the most important aspect of direction?

Answer 5:

Getting into filmmaking is like jumping into an ocean full of creativity. It requires precision. I think the one thing that stands very important for me will always be the relatability factor. My visuals need to be something that I have already lived in so that I know how to depict them in the most honest way possible. It is only then the viewers would relate. If you could satisfy your heart and enjoy the experience of what you are creating, then for sure your audience will end up falling in love with it.

Confederating the culture of the town with its incessant beauty, ‘Love in Kalimpong’ is certain to break the grounds with the love it will bring along. The innocence of the people through the characters, presenting the musical epiphany through folk-rock, and depicting the magic of a cactus growing amid the high mountains, the movie is intending to be an intense ride of love.