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369Hub Ventures Acquires Ackrolix Innovations, Pioneering a Paradigm Shift in Ad Agency Ecosystem

The India Saga Saga |

369Hub Ventures, a prominent player in the advertising and marketing industry, has made a groundbreaking move by acquiring Ackrolix Innovations. This acquisition is set to pave the way for a paradigm shift in the ad agency ecosystem, particularly in Delhi, India. As part of the Billion Dollar ecosystem under District 369, which spans across India, UAE, and the USA, 369Hub Ventures is renowned for its expertise and experience, boasting a cumulative track record of over 45+ cumulative years in advertising and marketing.

 

The services offered by 369Hub Ventures encompass a wide range of solutions tailored to meet the diverse needs of its clientele. The agency’s service offerings fall under three distinct categories: Consulting, Creative, and Digital solutions. These comprehensive services cater to clients ranging from startups to corporate entities, providing them with unparalleled strategies and innovative marketing solutions.

 

Upon the completion of this landmark acquisition, Saleem Nawaz Mandi Shaikh, the Director of 369Hub Ventures Private Limited, expressed his excitement and vision for the future. He stated, “With the integration of Ackrolix Innovations into our ecosystem, we are poised to create a new era of advertising excellence. This strategic move strengthens our capabilities and expands our reach, allowing us to better serve our clients and drive their success in an evolving industry landscape.”

 

Directors of Ackrolix Innovations Private Limited, Jay Gulati, Vivek Mandal, and Subrata Sarkar, also shared their thoughts on this significant milestone. Jay Gulati emphasized, “By joining forces with 369Hub Ventures, we are opening doors to limitless possibilities. Our shared vision and synergies will allow us to revolutionize the ad agency ecosystem and unlock unparalleled growth opportunities.”

 

Vivek Mandal further added, “This acquisition not only amplifies our strengths but also enables us to tap into a wider network of clients and resources. We are confident that together, we will set new benchmarks in the industry.”

 

Subrata Sarkar echoed the sentiment, stating, “The integration of our expertise and capabilities with 369Hub Ventures represents a turning point in the advertising landscape. This partnership will enable us to deliver innovative, data-driven strategies to our clients, propelling their businesses to new heights.”

 

This strategic move by 369Hub Ventures, in acquiring Ackrolix Innovations, marks a significant shift in the ad agency ecosystem. With their expanded range of services and increased expertise, the combined entity is well-positioned to offer comprehensive solutions to clients, empowering them to navigate the ever-evolving advertising landscape effectively.

 

This acquisition is expected to create ripples throughout the industry, particularly in Delhi, as it brings together two powerhouse organizations that are at the forefront of innovation and creativity. The synergy between 369Hub Ventures and Ackrolix Innovations is set to set new standards in advertising, raising the bar for excellence and driving positive change in the Indian market.

 

As 369Hub Ventures continues to spearhead advancements in the ad agency ecosystem, clients can look forward to receiving cutting-edge strategies, groundbreaking campaigns, and holistic digital solutions. With their collective expertise and passion for driving success, this acquisition signals a promising future for both agencies and their clients alike.

 

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Catastrophic Implosion in Missing Submarine, All Passengers Dead

The India Saga Saga |

The U.S. Coast Guard shared a heartbreaking update on the deep-sea submersible that embarked on a voyage to explore the century-old Titanic wreck. Tragically, the submersible, known as Titan, was found in pieces after a catastrophic implosion. This devastating incident resulted in the loss of all five individuals on board. Following a multinational five-day search, a robotic diving vehicle deployed from a Canadian ship made the grim discovery of a debris field from the submersible.

 

The debris field from the Titan was located on the seabed, approximately 1,600 feet (488 metres) away from the bow of the Titanic. It was found at a depth of 2 1/2 miles (4 km), in a remote corner of the North Atlantic. U.S. Coast Guard Rear Admiral John Mauger informed reporters about the tragic outcome of the search effort. The depth and remote location made the recovery operation challenging and sorrowful.

 

Operated by OceanGate Expeditions, the Titan had gone missing when it lost contact with its surface support ship during a scheduled dive to the renowned shipwreck. The submersible had been in operation for about an hour and 45 minutes, out of the planned two-hour dive. The sudden loss of communication sparked concern and initiated the extensive search operation involving multiple countries.

 

Coast Guard officials confirmed the discovery of five significant fragments belonging to the 22-foot (6.7-meter) Titan within the debris field. The fragments included the vessel’s tail cone and two sections of the pressure hull. However, there was no mention of any sightings of human remains. Rear Admiral Mauger indicated that the nature of the debris field was consistent with a catastrophic implosion, further confirming the tragic fate of the submersible and its occupants.

 

Prior to the Coast Guard’s official announcement, OceanGate released a statement expressing the absence of survivors among the five men on board the ill-fated Titan. The victims included Stockton Rush, the founder and CEO of OceanGate, who was piloting the submersible during the mission. The other passengers were British billionaire and explorer Hamish Harding, Pakistani-born businessman Shahzada Dawood and his son Suleman, both British citizens, and renowned French oceanographer and Titanic expert Paul-Henri Nargeolet.

 

OceanGate paid tribute to these individuals, highlighting their adventurous spirit, love for exploration, and dedication to protecting the world’s oceans. The company extended their heartfelt condolences to the families of the five souls who tragically lost their lives during this mission. The profound impact of their passion and commitment to exploration will be remembered in the face of this immense loss.

“Defining’ US-India alliance,” according to President Joe Biden and PM Narendra Modi

The India Saga Saga |

India has long been seen by Washington as a check on China’s expanding dominance in the Indo-Pacific, though Delhi has never been entirely at ease with the label.

 

Mr. Modi did not specifically mention China when speaking to Congress, but he did refer to “dark clouds of coercion and confrontation casting their shadow over the Indo-Pacific.”

 

Additionally, Mr. Modi avoided mentioning Russia or the party that instigated the conflict, merely stating that “war has returned to Europe with the Ukraine conflict.”

 

Analysts claim that India’s heavy reliance on Russian arms supplies and its “time-tested ties” with Moscow are the main reasons why India has not yet publicly chastised Russia.

 

Washington and Delhi’s relationship has been strained as a result, but Mr. Biden decided to emphasise the good, stating that the two nations’ relationships were stronger than ever. It was even described as “one of the defining relationships of the 21st century” by him.

 

Mr. Modi concurred, telling the US Congress that this was the union of the two greatest democracies in the world. He added that the friendship would “play a crucial role in enhancing the strength of the entire world.” “A new chapter had been added,” he continued, to the comprehensive and strategic alliance between the two nations. 

 

But not everyone was having a good time. For cracking down on dissent, the Indian prime leader has come in for increasing amounts of criticism. His Hindu nationalist administration has also come under fire for failing to do more to safeguard minorities from discrimination and violence. However, despite the demonstrations that accompanied Mr. Modi’s visit to the US, the diaspora, which is sizable and powerful and includes many CEOs from Silicon Valley, who welcomed him.

 

However, a number of liberal Democrats abstained from his speech before Congress. Representative Alexandria Ocasio-Cortez was one of them and stated on Twitter that those with “deeply troubling human rights records” should not be allowed state visits, the highest level of diplomatic procedure in the US.

 

Along with the pomp and circumstance, trade activity advanced. The two nations struck agreements with General Electric and Micron and consented to resolve six pending disputes at the World Trade Organisation. In addition, Mr. Modi took the unusual step of responding to questions from reporters, something he has hardly ever done since taking office as prime minister of India in 2014.

 

Even as demonstrators gathered outside the White House to oppose his visit, he stated when asked about human rights concerns in India that “democracy runs in our veins” and that there is “absolutely no space for discrimination” in India.

PM Modi presents US First Lady Jill Biden with a 7.5-carat lab-grown diamond

The India Saga Saga |

On Wednesday, 22 June, US President Joe Biden and first lady Jill Biden welcomed Prime Minister Narendra Modi to the White House.

 

PM Modi will be treated to a private dinner at the White House by President Biden. PM Modi will speak to the joint session of the US Congress later in the day. A handcrafted, ancient American book galley from the early 20th century will be given to PM Modi by US President Joe Biden and First Lady Jill Biden as the formal gift. 

 

President Biden and first wife Jill Biden also exchanged special presents with PM Modi at the event. US President Joe Biden received a unique Mysore sandalwood box from PM Modi that was created by an expert craftsman from Jaipur, Rajasthan. The Lord Ganesha murti, which was created by a family of Kolkata silversmiths working in their fifth generation, is kept in the box.  

 

A diya (oil lamp), which is kept in a sacred place in every Hindu home, is also included in the box. US First Lady Dr. Jill Biden received a 7.5-carat green diamond from PM Modi. The diamond has the chemical and visual characteristics of earth-mined diamonds. It is also environmentally friendly because it was created using environmentally diverse resources like solar and wind energy, according to some sources. 

 

It should be noted that the Central government indicated in the Union Budget 2023–24 that it will give a research and development grant to one of the IITs for a duration of five years in order to promote the manufacturing of lab-grown diamonds. A proposal to lower customs taxes on “lab-grown diamond seeds” was also included in the Budget in an effort to lower the cost of producing such diamonds.

 

How are lab-grown diamonds made? What are they?

 

CVD diamonds are another name for lab-grown diamonds. Chemical vapour deposition, or CVD in this case, refers to the method used to create these diamonds. They go through roughly the same procedure chemically as diamonds that are found in nature.

 

To create the seed for a lab-grown diamond, a tiny layer of a natural diamond is first sliced. This seed, which is made entirely of carbon, is polished before being put inside a plasma reactor.

 

The temperature and pressure inside the plasma reactor are identical to those found beneath the Earth’s surface, where diamonds naturally form. In actuality, other contaminants and gases also penetrate natural diamonds. The situation with lab-grown diamonds is different.

 

On the original seed, carbon atoms eventually start to separate and form layers. In the end, this results in a rough lab-grown diamond that is identical to a rough natural diamond. The final shape of this raw diamond is achieved through cutting and polishing.

 

DMRC Major Change: Passengers Can Now Travel from New Delhi to Airport Faster

The India Saga Saga |

The Airport Express Line in Delhi has undergone a major upgrade, allowing customers to travel faster. The line, which connects New Delhi with Dwarka Sec-21 through the Indira Gandhi International Airport, now travels at a speed of 110 kmph instead of 100 kmph. The Delhi Metro Rail Corporation (DMRC) stated that this speed improvement sets a new benchmark for metro systems in India.

 

As a result of the renovation, the travel time between the two terminal stations has been reduced by four minutes to just under 19 minutes. It now takes 15 minutes to reach Shivaji Stadium from the airport, and 16 minutes to reach the airport from New Delhi. Officials have reported that the airport is now much closer to Rajiv Chowk, which can be reached in 15 minutes due to this speed enhancement. The DMRC plans to further increase the speed to 120 kmph, and eventually 132 kmph on this route.

 

In March, the operational speed was increased from 90 kmph to 100 kmph after obtaining the necessary approvals from the Commissioner of Metro Rail Safety (CMRS). Additionally, the DMRC has introduced passenger-friendly measures such as quick and cashless ticketing options through QR codes and WhatsApp-based ticketing, eliminating the need for visitors, especially those arriving from abroad, to go to ticket counters and wait in line.

 

WhatsApp has introduced a convenient feature that simplifies the process of purchasing metro tickets. However, it’s important to note that this service is currently in its experimental phase, and therefore, ticket booking is limited to specific stations as part of a pilot project. Presently, commuters can utilize this facility at stations like New Delhi, Shivaji Stadium, Dhaula Kaun, Delhi Aerocity, IGI Airport, and Dwarka Sector 21. Nevertheless, the good news is that additional stations are anticipated to be included soon, expanding the availability of this service to more destinations.

 

Elon Musk and Mark Zuckerberg agree to hold Cage Fight

The India Saga Saga |

The giant tech billionaires- Elon Musk and Mark Zuckerberg have agreed to go against each other in a ‘Cage Fight’. It all started with Tesla CEO Elon Musk posting a tweet on his social media platform Twitter stating that he was “up for a cage fight” with Meta CEO Mr Zuckerberg.

 

The boss of Facebook, Mr Zuckerberg, later replying to Musk’s tweet then posted a screenshot of Mr Musk’s tweet with the caption “send me location”.”The story speaks for itself,” a Meta spokesperson told the BBC. The Tesla CEO then replied to his tech billionaire friend’s response with: “Vegas Octagon.”

 

Musk, while joking, posted another tweet stating “I have this great move that I call ‘The Walrus’, where I just lie on top of my opponent & do nothing.” A Meta spokesperson is 

reported to have told the media “The Verge that Zuckerberg’s post was not a “joke,” and that the “story speaks for itself.”

Musk, the billionaire who turns 52 later this month, went on to tweet “I have this great move that I call ‘The Walrus’, where I just lie on top of my opponent & do nothing.”

He later tweeted short videos of walruses, in a way suggesting his ‘Cage Fight’ challenge to the Meta Boss Zuckerberg may not entirely be serious.

 

The exchange between the two Tech Billionaires have gone viral all over the social media with people expressing their own opinions regarding the tweets. Additionally, social media is flooded with memes regarding the episode that transpired between Musk and Zuckerberg.

 

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Ranveer Singh and Keerthy Suresh star in Kotak’s Pan-India Multimedia Campaign to promote ActivMoney

The India Saga Saga |

Kotak Mahindra Bank Limited (“KMBL”/ “Kotak”) today announced the launch of its pan-India multimedia campaign led by TV, Digital, Print, Outdoor, Cinemas as well as Social media, for its marquee offering, ActivMoney. Featuring cinema superstars, Ranveer Singh and Keerthy Suresh the ad campaign highlights benefits of ActivMoney that offers Fixed Deposit (FD) wala interest up to 7%* p.a. for deposits up to 180 days, and the flexibility to access funds anytime without any penalty.  

According to RBI data, as of March 2023**, the cumulative Savings Account deposit of all scheduled commercial banks in India is  Rs 62.9 lakh crore that earns an industry average of 3.5% interest p.a., as against other instruments like Fixed Deposit, Liquid Funds etc. which gives them higher interest for a duration of six months to one year. ActivMoney spruces up interest income on the savings account with interest up to 7%* p.a. for deposits up to 180 days as well as no premature withdrawal charges which otherwise are applicable to a Fixed Deposit, thereby offering the customer the best of both worlds. 

The TVC features a debate between Ranveer and Keerthy as a couple, who are equally involved in financial decision-making and actively voice their financial needs. They however, find it overwhelming to choose a savings account that meets the needs of both the partners. The debate is effectively settled by ActivMoney, which offers FD wala interest and the freedom to access funds whenever needed without incurring any fees. Through ActivMoney they get added flexibility, without having to pay any penalty; ease of access as well as save for emergencies. 

Conceptualised and created by Cartwheel Creative Consultancy, the ad campaign will be seen across Print, Outdoor, TV, Digital, Cinemas, and Social media platforms.

Rohit Bhasin, President, Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank said, “Kotak’s ActivMoney meets the needs of every customer who wants to earn higher returns on their investments while retaining the freedom to access money as and when required. With the help of ActivMoney, customers can earn better interest on their savings. Our advertising campaign starring Ranveer and Keerthy conveys our message and emphasises how Kotak is offering products that meet needs of every household.”

Elizabeth Venkataraman, Joint President – Head of Marketing, Partnerships & Loyalty, Kotak Mahindra Bank said, “Our ActivMoney campaign is a multimedia campaign led by TV and a high decibel presence across digital, print, outdoor and social media, covering our key markets pan-India. It’s a riveting action film, featuring the fresh pairing of superstars Ranveer Singh & Keerthy Suresh. The film also showcases the collaboration between a leading Indian ad filmmaker, Rajesh Saathi, a renowned international action director Florian Hotz, top set designer Rupin Suchak, and ace cinematographer, Manikandan. The film has a sound track reminiscent of 70s Bollywood, featuring ‘trumpet king’ Kishore Sodha. The film creatively represents a modern Indian couple who discuss all important decisions at home including that of finances. Over-the-top, high voltage action scenes inject excitement into what is otherwise seen as a mundane banking decision.”

Siya Sarode’s Triumph at Special Olympics World Games, Wons 2 Gold Medals

The India Saga Saga |

Siya Sarode, a powerlifter from Sanguem, achieved an exceptional feat by securing four medals, including two golds, at the 2023 Special Olympics World Games held in Berlin. Siya, a student at the Sanjay Centre for Special Education in Curchorem, faced initial visa complications that almost prevented her from participating in the Games due to missing documents.

 

Overcoming Obstacles with Support

 

Living with her uncle and aunt following the loss of her mother and her father’s disappearance, Siya required a legal guardian certificate for her Schengen visa, which she lacked. Thankfully, the intervention of the Chief Minister’s Office (CMO) expedited the process, enabling Siya to obtain the document in a short period.

 

Siya received her visa only 24 hours before the commencement of the World Games, ensuring her participation. Victor Vaz, the national sports director for Special Olympics Bharat, expressed confidence in Siya’s abilities.

 

Siya Sarode’s Impressive Medal Haul

 

Siya’s remarkable talent and determination shone through as she clinched a total of four medals at the World Games. Her outstanding performance included two golds in the deadlift and squat events, a silver in the combined category, and a bronze in the bench press.

 

Acknowledging Siya’s spectacular efforts, Vaz praised her accomplishments while emphasizing the potential setback she narrowly avoided. He extended gratitude to Chief Minister Pramod Sawant, Social Welfare Minister Subhash Phal Desai, and State Disability Commissioner Guruprasad Pawaskar for their support in ensuring Siya’s visa issuance within a remarkably short timeframe.

 

In addition to Siya Sarode’s achievements, Taniya Ulhas Usgaonkar, a 15-year-old student from Keshav Seva Sadhana in Bicholim, stood proudly on the podium in roller skating. Taniya’s perseverance and determination paid off as she won a bronze medal in the 30m straight-line roller-skating event, competing in the DO3 division and finishing behind the Romanian duo of Mihal Arsenie and Corina Campeanu.

 

Despite numerous falls and initial difficulties in even walking with the skates on, Taniya displayed remarkable self-confidence and unwavering interest in the sport, impressing her teachers and overcoming all obstacles.

 

Indian Success in Roller-Skating

 

India showcased its excellence on the roller-skating rink, with athletes bringing home a total of eight medals throughout the day. These impressive achievements included two golds, two silvers, and four bronzes, highlighting the country’s prowess in roller skating at the Special Olympics World Games.

Pornography: Is Watching Porn normal or is it simply bad for Your Health?

The India Saga Saga |

Porn is something that most of us, at some point in life, must have watched. However, there are numerous people, particularly male youth,  across the entire globe who are addicted to watching Pornographic content on the WWW (World Wide Web). There are several views regarding the consumption of Pornography. Some believe that it is quite normal to watch it while some argue that watching excessive porn is addictive and can lead to serious health-related consequences, particularly for the youngsters aged between 18-28.  

 

It is out in the open that there is a stigma prevalent in the society regarding Porn and this is why people watch the content secretly and hesitate to talk about the topic. 

 

So let’s address the elephant in the room and burst all your doubts regarding whether Watching Porn is normal or is it simply bad for Your Health?

 

When pornographic content is consumed responsibly and diligently, it may serve as a form of entertainment or a means of exploring an individual’s sexuality. Some people may view it as a unique and intriguing way to discover new sexual interests or even to increase their confidence surrounding sex-related activities. It also is a means to gain knowledge regarding sex and related activities. 

 

In general, people may turn towards porn as a means to fulfil their different types of fantasies that might be lacking in their lives. Sometimes it might feel safer to watch the content to explore a particular fantasy than it would to attempt something related in real life. 

 

There is no doubt that Porn is considered as a major taboo by many, however, it can, without a doubt, provide entertainment and sexual satisfaction to those who consume and enjoy it responsibly. As long as you (and your partner, if appropriate) are consciously aware of your pornography usage, it necessarily does not have to be problematic.

 

Watching porn is something which people do, some regularly while others occasionally. Like the popular phrase “Every Coin has two sides- Heads & Tails,” the same way watching porn also has its pros and cons.

 

The Good Side of Porn

 

Porn, undoubtedly, has some good sides attached to it. If consumed responsibly, it acts as a way to enhance one’s knowledge about Sex which, unfortunately, is not taught in school’s curriculum. Porn also serves as a medium for exploring diverse sexual interests and preferences. It allows individuals to broaden their horizons and discover new aspects of their own sexuality that they might not have been aware of before. For those who are open-minded and curious, pornography can be a valuable tool in fostering a healthy and fulfilling sexual life.

 

Furthermore, pornography can serve as a source of inspiration and stimulation for couples looking to spice up their intimate experiences. It can be used as a means of communication and exploration within a relationship, encouraging partners to discuss their desires and fantasies openly. By watching porn together, couples can find new ways to connect and create a deeper sense of intimacy, ultimately strengthening their bond.

 

In addition to its potential benefits within relationships, pornography can also offer a sense of sexual empowerment for individuals. It can help people feel more confident in their bodies, desires, and sexual abilities. By observing the diverse range of bodies, acts, and scenarios depicted in porn, individuals may develop a healthier body image and realise that there is no one “ideal” standard of beauty or sexual performance. This newfound confidence can translate into the bedroom, leading to more satisfying and pleasurable sexual experiences.

 

The Negative Side of Excessive Porn

 

To all the Porn Addicts, it is crucial to approach pornography consumption with caution and mindfulness. Like any form of media, excessive or compulsive use of pornography can have negative consequences on one’s mental, emotional, and even overall physical well-being. It is crucial to strike a balance and maintain a healthy perspective on pornography as a form of entertainment rather than a substitute for real-life experiences.

 

Excessive consumption of pornography can lead to unrealistic expectations and distorted perceptions of sex. The exaggerated and scripted nature of pornographic content often presents an idealised version of sexual encounters, which may not reflect the reality of intimate relationships. This can create massive pressure to meet unrealistic standards and result in feelings of inadequacy, performance anxiety, and a diminished sense of satisfaction in real-life sexual encounters with your partners. 

 

Additionally, excessive pornography consumption can contribute to desensitisation and addiction. The brain’s reward system can become conditioned to the intense stimulation provided by pornography, leading to a diminished response to natural stimuli and a dependence on increasingly explicit or extreme content to achieve arousal. This can interfere with the ability to form and maintain healthy relationships, as well as contribute to issues such as erectile dysfunction and loss of sexual interest in real-life partners.

The Way Forward and the Right Approach

 

To ensure a healthy relationship with pornography, it is crucial to practise moderation, self-awareness, and self-reflection. Set boundaries and establish a balance between consuming porn and engaging in real-life experiences. Be mindful of the content you choose to watch, opting for ethically produced and consensual material that aligns with your values. It’s also essential to stay informed about the potential risks and challenges associated with excessive porn consumption and seek support if you feel your relationship with pornography is becoming problematic.

 

Summing this up, the debate surrounding pornography’s impact on health and well-being is a complex and multifaceted one. While responsible and moderate consumption of pornography can offer entertainment, sexual exploration, and even educational value, it is crucial to be mindful of its potential pitfalls.

 

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A Violent tornado rips through Matador in Texas, 3 People Dead, Several Injured

The India Saga Saga |

3 people have so far lost their lives in a Violent storm that hit the town of Matador in Texas with more than several injured. As per the local authorities, several buildings were also damaged during the storm. Matador, a small town with 600 residents residing there, is situated around 290 miles northwest of Dallas. 

 

As per William Iwasko, a well-known meteorologist with the National Weather Service in Lubbock, Matador was under a massive tornado warning as the violent storm ripped apart through the region at around 20:00 hours on early Wednesday night. William further added, “Based on the damage, there was most likely a tornado” in Matador, however that, in all probabilities, would be determined on Thursday. Pat Smith, the Mayor of Matador, while confirming the fatalities, stated that an unknown number of people may be injured and that there was “a whole lot of damage”, alongwith loadshedding across Matador. 

 

The Storm in Texas was said to have caused significant damage to lives and property and as per several reports emerging out, numerous residential buildings and houses were damaged during the storm. That tornado that hit the town of Matador was the part of a violent series of storms that swept across the South last week.

 

Around 21:30 hours after the storm passed, William Iwasko, stated that “there had been three confirmed tornadoes in the line of storms, but it appeared the one in Matador was the only that caused significant damage.”

 

Later, the Lubbock Fire Rescue officially confirmed to the media that they were sending a team of crew members to help people in the rescue operations along with helping them with the damage and recovery.

 

Shaun Fogerson, the Chief of the Lubbock Fire Rescue, stated that “I gave the order for Heavy Rescue 1 to respond to the town of Matador to assist in freeing trapped residents from collapsed structures.” “Deputy Chief Nick Wilson is responding and will direct our crews,” he added further.

 

Additionally, the University Medical Center situated in Lubbock also confirmed that it was sending its AMBUS mobile medical unit to Matador on  Wednesday evening.

 

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