On Monday, Prime Minister Narendra Modi, through a tweet, expressed that he was pained to witness the destruction caused by the floods in Pakistan. He further added that he hopes for things to become normal as soon as possible. “Saddened to see the devastation caused by the floods in Pakistan. We extend our sincere condolences to the families of the victims, the injured and all those impacted by this natural calamity and hope for an early restoration of normalcy,” PM Modi said through a tweet. 

The death caused by devastating floods in Pakistan crossed the almost 1,100 mark on Monday. Pakistan’s government led by Shehbaz Sharif appealed for aid to deal with the crises that have displaced about 33 million or one-seventh of the total country’s population. Sherry Rehman who is the Climate Change Minister of Pakistan called it the “monster monsoon of the decade,” while Finance Minister Miftah Ismail stated the floods have impacted the economy and have cost Pakistan USD 10 billion.

 According to the most recent figures released on Monday by the Government Disaster Management Authority, the primary national organisation responsible for dealing with natural disasters stated that at least 1,061 people have lost their lives and 1,575 have been harmed. The report further said that about 992,871 houses were either totally or partially damaged which ultimately left nearly a million without food, clean drinking water, shelter and other basic necessities. Almost 7,19,558 livestock also died due to millions of fertile farmland being flooded by weeks of constant rains. 

Officials also added that the final death toll could be much higher. Additionally, a thousand of villages in Khyber Pakhtunkhwa province remain cut off from the other part of the country as rivers have destroyed roads and bridges. The  Energy Ministry told that restoring power in Sindh and Balochistan provinces remains their topmost priority.  Pakistan which is currently unable to cope with one of the worst tragedies also sought international help and the world gave them a positive response by providing humanitarian assistance along with positive messages coming from several countries. 

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His Art And Imagination Of Cinema Is Vivid And Unique; And That Has Bring Him With A New Venture In The World Of OTT As He Is The Same #OverTheTop.

Indori Films Presents A Webfilm THE THRILLER WEEKEND Which Is Directed By No Other Than Juber Indori Will Be Releasing Soon On MXPLAYER And HUNGAMAPLAY. THE THRILLER WEEKEND Is All About Suspense, Drama, Mystery And Thriller Obviously Which Is Written By Shoaib Sajid, A Debutant.

This Film Has Been Shot With Various New Upcoming Artists As Juber Indori Has A Great Sense Of Taste Over Casting New Faces And Talented Artists. Besides This There are Many Upcoming Projects Which Will Be Revealed Soon.. Wishing Juber Indori And His Team All The Luck And Light For Their Upcoming Projects.

#TheThrillerWeekend #ScreamingSoon #AJuberIndoriFilm

On Tuesday along with Tara Chand, who is the former Jammu & Kashmir’s deputy chief minister, 64 other leaders quit the Congress citing a leadership crisis. This was also done by them to show their support for Ghulam Nabi Azad who is most likely going to make an announcement about the launch of a new political outfit as early as this weekend. In his letter of resignation from the Congress on Friday, Azad criticised the way the party was run and blamed Wayanad MP Rahul Gandhi for destroying consultative processes. After a few hours, six former ministers and MPs from Jammu and Kashmir did the same.

Gharu Ram, Abdul Majid Wani, Balwan Singh and Manohar Lal Sharma, are a few of the leaders that resigned on Tuesday in Azad’s support. All of them submitted a joint resignation letter to Sonia Gandhi who is the Interim Congress President. They stated that they have been associated with Congress for decades. However, the treatment given to them was humiliating. Now that their mentor and leader Azad has left the party, they believe that they should come out as well and join him for J&K’s bright future.  

Tara Chand gave a statement saying, “The leadership was failing miserably and this led us to part ways with them. We then requested Azad to lead us and assured him of our full support. He accepted our request and now together we all will work towards bringing improvements.” Chand further added, “Multiple senior BJP leaders are also not happy with certain decisions made by the ruling party. Hence, many of them have also expressed their willingness to join hands with Ghulam Nabi Azad.” 

Azad expressed his joy in a Facebook post that people and political figures from all over J&K were reaching out to them with heartfelt greetings and a strong desire to start over. “I won’t disappoint them. All of us, including Christians, Buddhists, Sikhs, Muslims, and others, shall step into a new era of advancement and peace in J&K by working together. We have suffered enough. It is time to stand up straight and start walking together to reclaim what we have lost.”  On September 4, Azad will hold a public gathering in Jammu. Then, on September 12, he will hold a rally in Srinagar after spending four days in his hometown of Chenab Valley.

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Lord Ganesha will return to Chennai once again to grace us with his presence UNDERWATER! Visit India’s first underwater tunnel aquarium, VGP Marine Kingdom in Chennai between the 31st of August till the 4th of September, 2022

VGP Marine Kingdom believes that this will be a unique way to teach our children about the significance of Ganesh Chathurti. The host will share tales and interesting facts about Lord Ganesha throughout the day, while a live depiction of this mighty deity explores the 3 million litre shark tank. From 10 a.m. until 6 p.m., He will stop by the underwater tunnel every 2 hours to snap photos with tourists.

Date: 31st Aug – 4th Sept, 2022

Time: 10, 12pm, 2pm, 5pm, 6pm

Venue: VGP Marine Kingdom, Sh49, Injambakkam, East Coast Road, Chennai 600115

View on Map: https://g.page/vgp-marine-kingdom?share

About VGP MARINE KINGDOM:

With the mission to educate, entertain and raise awareness about aquatic life, VGP Marine Kingdom is the latest addition to the VGP Group’s enterprises that launched on April 21st 2019. This is India’s first and largest walkthrough aquarium with an underwater tunnel that is compared by many to the one in Sentosa, Singapore, and other world class aquariums in the world. Spread across 70,000 sq.ft., there are a total of 35 exhibits and counting with big and small tanks containing over 250 species of marine creatures including sharks, rays from across 5 habitats. Namely Rainforest, Gorge, Mangrove, Coastal and Deep Ocean.It also extends into a multi-level banquet facility comprising of an underwater view of our deep ocean tank showcasing sharks, rays and other exotic marine creatures

Book tickets at www.vgpmarinekingdom.in/tickets using coupon Code SAVE10PRGC to avail 10% on entry tickets

Follow them at instagram.com/vgpmarinekingdom to see the latest updates.

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It is the last quarter of the year and with this, it is the commencement of the Festive Season. This means that brands would be competing on the grounds of marketing and target audiences to grab the attention of the consumers. Unlike the traditional times, the world of branding has witnessed a 360-degree transformation in this era of digitization. Digital media and social media have created a completely different foundation for businesses to reach and interact with the audience. No matter the industry or its size, Public Relations has indeed emerged as an integral part of any organisation for Brand Promotion and Outreach. 

According to recent research, India’s retail industry is projected to grow by 9 percent over 2019-2030, rising from US $779 billion in 2019 to US $1,407 billion by 2026, hiking double the percentage of recent years. Evaluating more than the US $1.8 trillion by 2030, the retailers are learning from the more developed markets in the west and applying those brand promotion strategies to their companies. Considering the great Indian festivals, Brand activities and Marketing are also likely to peak as Ganesh Mahotsav, Dussehra/Durga Puja, and Diwali approach. This festive season’s predicted spenders are- FMCG, Consumer Durables, Real Estate, Household Electronics, Apparel, Jewellery, Personal Grooming, and Automobiles.

This is 2022 and without an era of digitization, and the same old traditional marketing techniques are no longer effective in this ever-evolving cut-throat competitive landscape. This is why digital Public Relations solutions have become the need of the hour for businesses to create a buzz during the Festive Season. Brands during this time of the year rush to create a perfect brand strategy and resonate with their target audience. Savin Communication, India’s first PR tech company, is known for its smart and effective Digital PR tools and has assisted various brands across various verticals in curating powerful brand campaigns and strategies. Savin Communication believes that it’s a BRAND new festive season which is an ideal time to implement a successful PR campaign because this is when people tend to indulge and make purchases.

An assertive and results-oriented PR campaign approach should include a strong media outreach to enhance brand recall in holidays through digital venues. 

Digital PR Solutions:- The need of the hour

Everyone knows that the holiday season is the best time to promote their products and services. The months of August to February are crucial for digital media placements because of holidays like Navrartri, Diwali and New Year. It is, therefore, highly advised to concentrate on a well-built PR campaign strategy that includes online coverages in some of the renowned publications across India. Savin Communication, a Noida-based Public Relations company has more than 100+ premium national and regional publications onboard, through which they assist brands in getting featured and reaching out to their target audience. With SMART PR and Programmatic PR, Savin Communication has empowered the brands to customise their Digital PR strategies and build credibility through time based, measurable outcomes. By creating an effective social media campaign, selecting the right publications, and tracking the target audience, Savin Communication enables businesses to boost their branding and assists them in staying ahead of their competitors.

Additionally, this is the time of year when gift recommendations featuring their greatest products are published almost daily in print, online, and broadcast media, making it crucial for brands to go for Digital PR solutions. The simple logic for this is- “The more you are visible, the more you get sold.”

Strong Social-Media Campaign 

Most surveys and market studies indicate that about 77% of people prefer to use online mode for shopping. This further increases during the Festive Season as online shopping allows consumers to scroll through various options. This is what makes social media platforms a crucial medium for promoting your brand. A rock-solid social media campaign for the brand should be in place, with an emphasis on Instagram in particular. Brand recognition will be enhanced by creating seasonal marketing initiatives to expand your product’s reach through well-known influencers. Promotional discounts, side-by-side comparisons, and most importantly, user reviews should all be used to promote products and increase website traffic.

Irrespective of their size or level of funding, small, mid, or big firms are constantly searching for merchandise that flatters their target market. To achieve this, the brand must set itself apart from competing products. In addition to helping them stay trending in the market, a strong PR and communication plan can boost sales and imprint a brand’s name in the eyes of its consumers. What’s said about a brand can optimise one’s PR Strategy for an inexpensive cost. Catering to the same, Savin Communication has highlighted the most useful PR tools that all brands use in the holiday season to increase their festive outreach and gain a competitive advantage in the market. Marketers can win a lot by staying sharp and acting fast when the festive opportunity arises. 

It’s BRAND new Festive Season so are you ready to elevate your brand and be one step ahead?

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The changes in technology in the past decade have taken a big leap. From turning the antenna at just the right angle on our roof to get a signal during the much awaited cricket match to talking about web 5.0 and decentralization, it just seems surreal. 

Internet as technology has made things so much easier and given people the independence to choose what they like. The television set was one of the things that used to bring the family together for a shared watching experience every day. However, with recent changes in the demands and technology, the viewing habits of people have become highly personalized. Somehow the joy of watching television together has dwindled. 

The arrival of OTT and the change in viewership pattern post covid, has made everyone wonder about the future of traditional Television. Prasar Bharati, which is India’s public broadcaster, comprising of Doordarshan and All India Radio, has also decided to make a leap for the new technology by announcing D2M model for broadcasting. Direct to Mobile or D2M aims at beaming multimedia content directly on the phones. It will be similar to radio where the phone can tap into frequencies broadcast by Prasar Bharti for the content without the use of internet.

Even though it is very progressive and ambitious of Prasar Bharati’s CEO Shashi Shekhar Vempati to spearhead this change but it might be prudent to consider other options as well. Mr. Partho Dasgupta, Former CEO of BARC states, “If Prasar Bharati could own a DTH platform, it could also own an OTT one  and the growth of the internet and upcoming 5G will make its coverage large enough simply putting its content on OTT will give access to mobiles every other citizen will be able to watch and hear”. Since OTT platforms have become insanely popular it makes sense to use this existing technology instead of spending crores of taxpayer’s money for this broadcasting system that may not attract viewers as much. 

The main use of D2M seems to be to put an emergency alert system in place so that people may receive emergency messages from the PM or President in case of an emergency. “In a time when news channels run live telecasts of news, it becomes redundant to spend so much money on an alert system,” says Partho Dasgupta. The ‘Emergency alert system’ in the US which became operational in 1997, has rarely been used for emergency broadcast since its inception due to the ubiquity of news coverage. It is mainly used to issue a warning regarding local emergencies like flash floods, AMBER alerts, and other civil emergencies. Also, all broadcast televisions; satellite radio stations as well as multichannel video programming distributors are legally required to participate in the system. Similar laws could be put into place in India to deliver emergency news. 

“This mass rollout of the technology will require major regulatory and infrastructure changes. Also, an on-boarding of major stakeholder like mobile operators is also going to be a challenge,” says Partho Dasgupta BARC’s Ex CEO. It is a fact that in the North-Eastern states there is a lack of mobile connectivity and states bordering India-Myanmar use Myanmar-based mobile towers. Meghalaya alone has 1164 villages that do not have connectivity. Even though BSNL has approved 352 towers in the northeast, until this happens the plans of D2M are not going to be fruitful. 

Kerala has already launched its state-owned OTT platform called ‘CSpace’ developed by the culture department, in association with Kerala State Film Development Corporation which will offer an array of content in the local language. Partho Dasgupta BARC ‘s Ex CEO states “After this other states may also foray into OTT space and prefer it over other means to provide content for their audience. It just goes to show that we just need to use the current options we have instead of draining money on new technology”. 

As far as the data consumption is concerned Times group has a proprietary technology (MX Player) that allows a user a view time of 10 hours using only 1 GB data pack. It has a subscription of over 200 million and is the world’s first OTT platform to upgrade its video encoding & compression technology to H.266 (Versatile Video Coding). It slashes data usage for streaming videos by more than half. Such technologies can be considered by Prasar Bharati on OTT platforms for their concern over too much traffic on the internet spectrum. 

Phasing out a technology in a country like India and introducing a new one is a mammoth task. Therefore Prasar Bharti should consider OTT as the alternative to D2M as till the time this new technology is developed and rolled out there will be other better advancements in technology.  OTT can be initiated quickly in comparison to D2M and can be changed with changing times.

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From sharing her lifestyle content on social media to showing off her acting skills on screen, Khanak Budhiraja has become the heartbeat of millions. While the actress has several big movies lined up for this year, she shares her desire to do a power-packed action thriller series.

Holding immense eagerness in her hands, Khanak Budhiraja says, “I feel I can do an action-packed thriller series. Those scenes will challenge me to push myself harder, both mentally and physically. Moreover, I don’t want to restrict myself to one genre. I will surely jump at an opportunity if any. And series are the new trend which I too want to be a part of.”

Among several genres of films and series, action-thrillers hold a huge heart. And when women are seen leading an action sequence, the viewers can’t help but go gaga! We are confident that Khanak Budhiraja will also blow our minds. Moreover, the actress is also a huge fitness freak, and she often shares her fitness regime and workout videos on her social media. These videos assure that she will ace any action sequence.

The actress has already announced two films for this year and her fans cannot wait to see her on the screen. She is said to have completed her first schedule for her debut film Ek Kori Prem Katha, which is a female-centric social satire featuring actors like Raj Babbar, Darshan Zariwala, Poonam Dhillon, and Akshay Oberoi. Khanak Budhiraja will be seen in the film “Johnny Jumper” as well, alongside actors like Vijay Raaz, Brijendra Kala, and Zakir Hussain.

Besides acting, Khanak also maintains her social media account. Her Instagram is a hotspot for fashion, travel, and fitness enthusiasts. She has one million followers who keep showering her with love and support. If you, too, want some OOTD inspiration, you can follow her on Instagram at @khanak_budhiraja

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A question that is highlighted over and over again in this era is – What makes someone a good journalist ? I am sure, people have different opinions about it  but one such thing that has always stuck me is that as a journalist you should always keep your audience’s need for entertainment and knowledge your priority. 

One such journalist is Rahul Varun, founder of The Filmy Charcha who very recently stirr the world up again with a very interesting interaction with Akshay Kumar on the song launch of his movie Rakshabandhan, Where Rahul asked Akshay to comment on R Madhavan statement that “ Films are not made in 40-45 days, it’s a very long process to curate a character and present it on screen”. 

To which, Akshay responded in Hindi, “Kya kehna chahunga? Bhai meri filmein khatam ho jaati hain main kya karoon? Main ismien thode hi kuch kar sakta hoon… Meri filmein khatam ho jaati hain. Ek director aata hai kehta hai bhaiya aapka kaam khatam aap ghar jaaiye toh ab main ussey ladoon (What can I say? I finish my work quickly. 

This particular interaction has gained major traction form the audience and also been given the tag of controversy by various publications all over the world. 

Ever since the start of the time, Mumbai and Our Hindi Film industry Bollywood has always been a distant dream for millions of people in the country but not everyone has the courage to actually pursue the goal of making a space for themselves with awakened eyes.  

Rahul Varun Mishra was born on 5th August 1993. He is a Bollywood Journalist and the founder of RV Rising entertainment and The Filmy Charcha in 2019. Established in Mumbai, He has achieved so much in this field as an outsider and has never looked back. He has also been awarded with Rashtriya Ratna Samman. 

Starting at a very ground level, Rahul hails from Madhubani, Bihar. He is raised by a simplistic elegant middle class family where achieving success in the media and entertainment industry is no less than a myth and yet Rahul was so passionate about his dreams ever since childhood.Rahul’s father is small businessman and his mother is a homemaker, he completed his education from R.K college Madhubani.

The belief that He will make it and the mantra of always being a better version of himself has helped him to climb the ladder of success quite well.  He started his career by working as an intern under the assistant director at Zee Tv for the show Vishkanya. Later on he interned at ABP News. Shobha Desai Production and so much more. Rahul never assumed or judged any work that came his way and looked for optimistic learnings in all his experiences. His company is also a business partner at Shaktimaan Institute of Acting, which happens to be helmed by the man himself, Mr. Mukesh Khanna. 

Like Every young person with dreams, Rahul also had his fair share of struggles and it’s no less than a fact that he has definitely seen it all but like it said “ Picture abhi Baaki hai mere dost” , Rahul started his own company RV Rising Entertainment. Filmy Charcha is another such venture started by him which is now people’s go to platform for exclusive Bollywood & Television latest updates. 

Providing high-quality content and trustworthy information has come to be associated with RV Rising Entertainment. Through their celebrity management and PR firm, they have handled a number of celebrities and gained a reputation for being thorough in delivering the services they claim (PR). They are aware that in today’s digital age, in order to stand out, PR must strive to keep you in the spotlight and create the image you desire. In accordance with their requests, top-tier business owners have been able to secure the necessary media attention thanks to RV Rising Entertainment. They are also credited with landing rich partnerships, high-end brand celebrity endorsements, and other achievements.

He has gone on to take interviews with many big Celebrities in the film business and has always left the audience with a hint of fun and entertainment.

Video Inside: 

https://youtu.be/xJ-CxEiq-zg

You can also visit his profile page – https://rvrising.com/about-rahul-varun/

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The word ‘Passion’ means different for everyone; however, in the end, it is the thing that keeps people motivated to make their dreams turn into reality. For ages, we have heard and seen the stories of individuals who stay persistent in their dreams and achieve phenomenal heights. This has also been evident in many Bollywood films, for instance, in 3 Idiots, when Farhan Qureshi realizes that his passion is not engineering but photography. He then gains a lot of courage and puts forward the idea in front of his father, and surprisingly he supports him; this eventually leads to Farhan living a life that makes him feel content. Such incidents can also be seen in real life, where people make their passion a profession or balance both. One such person who did the same is the wildlife photographer Chintan Jain.

Hailing from the ‘Land of Kings’, Rajasthan, Chintan Jain has always been close to nature, and in the year 2011, he realized his passion for wildlife photography. He chose business as his profession but gave the same value to his passion, and now it has been more than 10 years that he has been setting a benchmark in the field. Over the years, he mastered one of the most challenging genres of photography, and now each of his shots has an entirely different story. His vigilance has helped him bring his vision into reality through his lens. From animals moving to birds flying, he did it all, and eventually, tiger photography was what enticed him the most, and he made it his forte. 

To get even more experienced in his forte Chintan Jain has been visiting national parks and sanctuaries all around India, especially the Ranthambore in Rajasthan and Corbett Park in Uttarakhand. With his understanding of photography and his art of capturing wildlife shots at the right moment, Chintan has been adding captivating photographs to his portfolio. He believes that learning has no age and no barriers; therefore, he collaborates with well-reputable wildlife photographers and bloggers over the internet whenever he gets a chance. This only helped him enhance his skills, widen his sense of creativity, and grasp more knowledge. Most importantly, he learned that to take great shots, it is necessary to keep natural phenomena in regard. 

Sharing his journey, Chintan Jain says, “I am a person who always appreciates the beauty of nature, and I wanted to give a chance to people to admire the same. So I did that with my passion for capturing the beauty wildlife carries. At every chance I get, I take photos of nature and wildlife. Additionally, I make sure to make frequent sessions and visit their habitat in various seasons so that I can store different phases in my camera. I even got to experience the Leopard census two times in the year 2018. One was in Jhalana, and the other one was in Kumbhalgarh.” 

Being a pioneer in the field, Chintan Jain has gained a lot of experience and has learned to enhance his skills with different photography techniques and equipment. He has a Canon 7d mark 2, 1dx mark 2 canon 500mm f4 IS2, and the list goes on. The main aim of nature photography is to communicate the brilliance of the most majestic environment, nature, and the creatures who live in them. It takes a great understanding of numerous factors to capture these moments in the way one intends to, and Chintan Jain surely has aced that. He also wishes to explore more and face another challenging assignment in the upcoming time. 

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“Be the change you want to see in the world” said Mahatma Gandhi and this is what Shubham Rathi, an emerging youth leader and social activist based in Uttar Pradesh believes in. Shubham Rathi who is a well-known name in the realm of activism and politics is the State President of Uttar Pradesh Students Union and also the Youth State President of All India Jaat Mahasabha. The young leader made a name for himself in the hearts and minds of people of Moradabad during the entire Covid-19 wave as he was seen on the ground 24*7 working tirelessly for the people, arranging oxygen cylinders, distributing free masks & kits and arranging life-saving drugs. His popularity further soared when he participated in the Farmers Agitation alongside BKU leader Rakesh Tikait. Rathi is a leader who is deeply connected with the masses and has always stood for people in their thick and thin and now is ready to do the same for the students who are protesting against the Agnipath scheme brought by the Union Government. 

Shubham Rathi, who since his school days spent most of the time surrounded by politicians and other influential people, was always fascinated by politics and as he grew up, he realised that politics is indeed a medium to serve the people and take the country forward. Following his passion to serve the society, he joined the Student’s Union at a time when he was doing his graduation from the prestigious Hindu College located in Moradabad. In 2017, he, along with like minded students floated Uttar Pradesh Students Union for raising issues related to student welfare. It is likely that most of you might have heard the phrase ‘Luck favours the brave’ and the same was in the case of this youth leader. Shubham, for his deep understanding of people and their issues was awarded and promoted to the post of President of Student’s Wing of Akhil Bhartiya Jaat Mahasabha on August 8th, 2020.

Accountability is an aspect which people seek from their leaders. Politics is something that has drastically changed in India. Now, in the digital era of information, people are more aware of their rights and are in a ‘Zero Tolerance Mode’ for the politicians who cannot stand by them. Shubham Rathi is someone who understands the fact and catering to the same, he has dedicated his life for the betterment of the society and for assisting people in getting their issues resolved.

Talking about his motivation to serve the society, Shubham Rathi stated, “I, with all my heart, believe that if you are capable of influencing people’s life in a positive way, then you must not hesitate to do it as it is both your moral duty as well as your social responsibility. India is changing rapidly and people, today, are more smart; they expect their leaders to address their issues and help them get resolved rather than merely making fake promises. I have always been drawn towards upliftment of the society and I, in my best of my capacities, try to help people, particularly the people who stand at the lowest strata of the society. I feel proud and blessed to have dedicated my life towards serving the people and I promise to keep doing so.”

Often referred to as a ‘Yuva Neta’, Shubham Rathi is rapidly emerging as a young turk in the realm of politics in the most populous state of Uttar Pradesh. Not just a youth leader, he also successfully runs 2 very promising startups in the field of Real Estate and Share Market. With so many achievements and recognition in his kitty at such a young age, Shubham Rathi has truly positioned himself as the next big thing in Indian Politics and, without a doubt, is an inspiration for generations to come.

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